Sustainability strategy of REWE Group

Dr. Josef Lüneburg-Wolthaus

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Content

1 PRO PLANET: REWE Group-Strategy for Sustainable Products

PRO PLANET Apples and other Biodiversity Projects2

3 Biodiversity and Standards

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Mitarbeiter 2011

> 323.000> 323.000Total Turnvover 2013

> 51 Billion Euro

Stores 2013

> 15.000Employes 2013

> 330.000

REWE Group: Active in Trade and Tourism

REWE Group in Figures:

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Definition of sustainable agricultural

practice and management

ProductionTools

Additional Sustainability

Criteria

Packing

Transport

Store

Market

Consumer

Definition and implementation of sustainability

criteria in cooperation with

NGOs

Monitoring and residue analysis

Serviceproviding and Project Management

Quality Control

PRO PLANET available at

REWE and Penny

Quality Control

Support by demand

Cooperation with contract

farmers based on production standards

Activities of Retailers: Vertical integrated Supply chain-Management

Specification Managing Acceptance

Energy EfficiencyArea GreeningWaste ManagementInventory Control

Why does REWE Group need Biodiversity?

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Assurance of Production and Supply − Genetic diversity: i.e. TR4-funghus threatens 80% of banana production world

wide− Endagered species: i.e. declinig fishing ressources− Ecosystemic performance: i.e. creating value by pollination

Sustainability and Shareholder Value− Regular documentation and reporting of sustainability as basis for financial

credibility.

Positive Perception by Customers and Employees− Emotional communication of complex issues− Identification with the company

Social Responsibility: REWE Group Guidelines and principles

„3. Wildlife Conservation and Biodiversity:Natural ecosystems must be preserved and protected.

Therefore we support the goals of the UN-Convention on Biological Diversity, CBD“

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5% 95%

1. Supporting sustainable consumption by

„Best Practise“-Strategies

Practical implementation

Example: Coffee

Practical Implementation

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Thuna: − From sustainable sources?

Cheese: − Dairy products without GMO-soya from

Brasil?

Wheat: − Intensive Monoculture?

Tomatoes: − Pesticides?

Managing supply chains:

2. Supporting sustainable consumption in the mass-

market by Labeling with the

PRO PLANET-Label

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Identification of Main Issues

Raw Material/

AgricultureTransport, Retail

Primary

Processing

Consumption/

WasteFurther

Processing

Single ingredient Product analysis

Phase 1 Phase 2a Phase 2b Phase 3 Phase 4

Ecological AspectsRaw Material

Energy

GHG Emmission

Water

Land Use

BiodiversityWaste

Emission to Air

Emmission to Water

Sozial AspectsWorking Conditions

Sozial Security

Training & Education

Health

Human Rights

Income

Consumer Health

Product Quality

Animal Welfare

Hot Spot-Analysis:

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Validation and Measurements

Independent, external board evaluates hot spot analysis and measurements

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Hot Spots:− Pesticide Application

− Intensive Monoculture

− Decline of Biodiversity

− Wild Bees as Indicator

Project Goals− Increasing Biodiversity Monitoring

of Indicator Species

− Enviromental Management Tools

− Pesticide Reduction (Positiv list)

Apple Project

Hot Spot Analysis and Measurements:

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PRO PLANET– Apples at Lake Constance

− Flowering areas with local plant material

− Flowering on grubbing areas

− Planting local hedges

− Improving landscape diversity

− Nests for insects and birds

− Enviromental risk analysis of pesticide

positive list

− Management project „AgriClimateChange“

− Around 50 different tools for individual

improvements depending on the farm

Development and test of measurements on pilot areas:

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2009Developing

2014Improvement &

Extension

201010 Pilot farms

PRO PLANET – Apples at Lake Constance

?

Over 100 farms in the

Lake Constance region

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Additional regional Projects:

� Various Bird-projects

� Water Protection (Altes Land)

� Pilot Project: Coordinated

planning apples production and

biodiversity measurements on

new plantations

2012 National Roll Out

� over 200 participating farms

� over 300 ha flowering areas

� over 1.2 Mio. € investment

since project start

Steiermark

Rheinhessen

Goal 2014: 50% of producers participating

80% of production area involved

PRO PLANET – Apples : Extention to other regions

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More Biodiversity Projects:

Biodiversity Projects

Biodiversity projects should have a direct correlation to production and

support farm management activities. In this case, they are no

greenwashing and can be used as communicative tools.

Roses from KeniaEnviromental production management & renaturation ofriperian land for water cleaning and biodiversity

Grapes from ItalyEnviromental production management (water, pesticide reduction) Flowering areas and hedgerows

Bananas from Panama and Costa RicaEnviromental certificationReforestation program, „Biodiversity Partnership Mesoamerica“

− i.e.: MSC, FSC, Rainforest Alliance, Bio

− Guideline for consumer

− Independent control

− Can be integrated into standards quality management

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With up to 50.000 different articles in a german supermarket, sustainabilitycan only be achieved and managed by standards and certificates:

Sustainability criteria as part of product specification

Biodiversity Standards

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− Major differences in number and quality of criteria

− Standards not always use international accepted criteria and definition

Problems of Existing standards:

Biodiversity Standards

Challenge: Development of suitable biodiversity

criteria for the food industry

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Goal: Intersectoral Management of Biodiversity Criteria for the food chain

Biodiversity Standards

30.03. 2011 Naturschutztage Radolfzell 18