sustainability studio:sustainability frameworks. what is sustainability?
TRANSCRIPT
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<instructor name><course name and date>
Sustainability Studio:Sustainability
Frameworks
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What is Sustainability?
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What is Sustainability?
An official definition:
Use and development that meets today’s needs without preventing those needs from being met by future generations.
Brundtland Commission, 1987
see DITP page xxi
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What is Sustainability?
A casual definition:
Don’t do things today thatmake tomorrow worse.
see DITP page xxii
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What is Sustainability?
A casual definition:
Don’t do things today thatmake tomorrow worse.
...for your kids
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What is Sustainability?
A casual definition:
Don’t do things today thatmake tomorrow worse.
...for your grand-kids
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What is Sustainability?
A casual definition:
Don’t do things today thatmake tomorrow worse.
...for your grand-kids
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Don’t Call it Green
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Some are calling it Blue
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What is Sustainability?
Sustainability encompasses 4 domains:
ENVIRONMENTAL
FINANCIAL
SOCIAL(inc. CULTURAL)
PERSONAL
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What is Sustainability?
In business terms:
FINANCIAL CAPITAL
SOCIALHUMAN CAPITAL
ENVIRONMENTALNATURAL CAPITAL
PERSONAL
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What is Sustainability?
In terms of society:
FINANCIAL CAPITALMONEY
SOCIALPEOPLE
ENVIRONMENTALNATURAL RESOURCES
PERSONAL
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What is Sustainability?
They form a system:
MONEY
PEOPLE
NATURAL RESOURCES
YOU
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What is Sustainability?
see DITP chapter 1
So, we need to understand society from a systems perspective:
• Diversity = Resiliency
• Centralization
• Decentralization
• Competition
• Cooperation
• Vitality
• Stakeholders
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What is Sustainability?
see DITP chapter 1
So, we need to understand society from a systems perspective:
• Diversity = Resiliency
• Centralization
• Decentralization
• Competition
• Cooperation
• Vitality
• Stakeholders
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What is Sustainability?
see DITP page 6
Diversity = Resiliency
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What is Sustainability?
see DITP page 6
Diversity = Resiliency
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What is Sustainability?
see DITP page 10
Centralization:• Optimization and Efficiency• Standardization• Economies of Scale• Coordination
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What is Sustainability?
see DITP page 10
Decentralization:• Local Expertise and Appropriateness• Higher/Quicker Response
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What is Sustainability?
see DITP page 10
Decentralization:• Local Expertise and Appropriateness• Higher/Quicker Response• Resiliency and Robustness
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What is Sustainability?
see DITP page 11
Competition:• Increases variety• Creates new—often better—solutions• Responds better to challenges• Responds better to change• Rewards better performance• Enhances innovation
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What is Sustainability?
see DITP page 11
Cooperation:• Creates Standards• Increases volume and scale• Spreads “best practices”• Increases likelihood of success• Stabilizes markets
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What is Sustainability?
see DITP page 11
Cooperation:• Creates Standards• Increases volume and scale• Spreads “best practices”• Increases likelihood of success• Stabilizes markets• Forms foundation for innovation
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What is Sustainability?
see DITP page 17
Stakeholders:
Government
Business
Individuals
NGOs
Courts, Departments, Lawmakers (city, state, federal, and international)
Customers, Fans, Teams, Groups, Communities
Employees, Distributors, Partners, Suppliers, Media, Investors, Clients
Organizations, Unions, Institutions
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What is Sustainability?
see DITP chapter 19
So, we need to understand society from a systems perspective:
• Diversity = Resiliency
• Centralization
• Decentralization
• Competition
• Cooperation
• Vitality
• Stakeholders
• Balance
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What is Sustainability?
Any questions so far on the following:
• Definition of Sustainability
• Scope/domain of Sustainability
• Systems Perspective
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Sustainability Frameworks
What is a framework?
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Sustainability Frameworks
What is a framework?
A perspective on Sustainability that organizes our understanding.
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Sustainability Frameworks
What is a framework?A perspective on Sustainability that organizes our understanding.
What is a tool?
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Sustainability Frameworks
What is a framework?A perspective on Sustainability that organizes our understanding.
What is a tool?
A mechanism to use to measure or evaluate sustainable impacts.
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Sustainability Frameworks
What is a framework?A perspective on Sustainability that organizes our understanding.
What is a tool?A mechanism to use to measure or evaluate sustainable impacts.
What is a strategy?
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Sustainability Frameworks
What is a framework?A perspective on Sustainability that organizes our understanding.What is a tool?A mechanism to use to measure or evaluate sustainable impacts.
What is a strategy?A design approach to lessen the negative impacts of something.
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Sustainability Frameworks
These are the major frameworks:Natural CapitalismThe Natural Step™Cradle to CradleHolistic Management
see DITP chapter 3
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Sustainability Frameworks
These are the major frameworks:Natural CapitalismThe Natural Step™Cradle to CradleHolistic ManagementLCA (Life Cycle Assessment)Total Beauty™BiomimicrySROI (Social Return on Investment)Sustainability Helix
see DITP chapter 3
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Sustainability Frameworks
Natural Capitalism (eco-efficiency):
see DITP page 45
FINANCIAL CAPITAL
HUMAN CAPITAL
NATURAL CAPITAL
MANUFACTURED CAPITAL
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Sustainability Frameworks
Natural Capitalism (eco-efficiency):
•Radical Resource Productivity: Buy time using resources radically more productively•Ecological Redesign: Make use of Biomimicry•Service & Flow Economies: Redesign all products and processes for sustainability•Investing in Natural Capital: Restore Ecosystem Services•Whole Systems Thinkingsee DITP page 46
HUMAN CAPITAL
FINANCIALCAPITAL
MANUF. CAPITAL
NATURAL CAPITAL
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Sustainability Frameworks
Natural Capitalism (eco-efficiency):
•Human Capital: people & society•Natural Capital: materials, energy, stability & diversity•Financial Capital: money, profit, etc.•Manufactured Capital: materials, energy, & IP
see DITP page 46
HUMAN CAPITAL
FINANCIALCAPITAL
MANUF. CAPITAL
NATURAL CAPITAL
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Sustainability Frameworks
Sidebar: Types of Capital
see DITP page 49
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Sustainability Frameworks
The Natural Step:™
see DITP page 83
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTAL IMPACTS
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Sustainability Frameworks
The Natural Step:™Four System Conditions• System Condition #1: Substances from the Earth’s crust shouldn’t accumulate in the environment• System Condition #2: Substances produced by society should not increase in the biosphere• System Condition #3: We must preserve the productivity and biodiversity of the ecosystem• System Condition #4: Resources should be used fairly and efficiently to meet human needs.
see DITP page 84
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Frameworks
The Natural Step:™
see DITP page 84
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Frameworks
Cradle to Cradle (eco-effectiveness):
see DITP page 51
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTALNUTRIENTS
TECHNICAL NUTRIENTS
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Sustainability Frameworks
Cradle to Cradle (eco-effectiveness):
Concept & term coined by StahelPopularized by McDonough & Braungart• Eliminate hazardous materials• Consider the entire lifecycle• Materials should be upcyclable• Less Bad does not equal Good!see DITP page 52
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Frameworks
Summary
see DITP page 102
MARKET(FINANCIAL CAPITAL)Corporate Strategy:• Governance & Management• HR Development & Corporate Culture• Operations & Facilities• Design & Process Innovation• Marketing & Communications• Partnerships & Stakeholder
SOCIETY(HUMAN CAPITAL)Multiple Potential Criteria
Issues:Fair/just distribution/use of
resources according to(whose?) values
ENVIRONMENT(NATURAL CAPITAL)• Ecosystem Services• Radical Resource Efficiency (min 10x)• Renewable energy and materials• Eliminate the use of toxic substances• Nature’s solutions can inspire our own• Maintain Biodiveristy• All Wastes are inputs for other systems.• Safe deposits of energy and materials to the environment are balanced with those taken from it
PRODUCTS & SERVICES (MANUFACTURED CAPITAL)
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Sustainability Tools
These are the major tools:LCA (Life Cycle Assessment)Total Beauty™BiomimicrySROI (Social Return on Investment)Sustainability Helix
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Sustainability Tools
LCA (Life Cycle Assessment)
see DITP page 66
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTALIMPACTS
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Sustainability Tools
LCA (Life Cycle Assessment)
see DITP page 67
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Sustainability Tools
Total Beauty™
see DITP page 86
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTAL IMPACTS
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Sustainability Tools
see DITP page 87
Total Beauty™
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTAL IMPACTS
EFFICIENT
SOLAR CYCLIC
SOCIAL
SAFE
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Sustainability Tools
Biomimicry
see DITP page 59
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTALIMPACTS
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Sustainability Tools
Biomimicry
see DITP page 62
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Tools
Biomimicry
see DITP page 63
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Tools
Biomimicry
Self-assemblySolar transformationPower of shapeColor without pigmentsCleaning without detergentsWater-based chemistryMetals without miningGreen chemistryTimed degradationSensing and respondingGrowing fertilityLife creates conditions conducive to lifeDecentralization and distributed control
see DITP page 60
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
Simple building blocksUse of feedback loopsRedundancyCyclic solutionsDiverse solutions
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Sustainability Tools
SROI (Social Return on Investment)
see DITP page 79
SROI (Social Return on Investment)
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTIMPACTS
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It’s not just about the environment. There are a myriad of social issues:•Alcohol•Animal rights•Board transparency•Biodiversity•Chemical accidents•Child Labor•Cultural Impact•Death penalty•Deforestation•Drug support (legalization, trade...)
What is Sustainability?
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Sustainability Tools
SROI (Social Return on Investment)
see DITP page 81
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Tools
Sustainability Helix
see DITP page 93
FINANCIAL IMPACTS
SOCIAL IMPACTS
ENVIRONMENTAL IMPACTS
Operations& Facilties
Design Process
Innovation
HR Develop. & Corp. Culture
Stakeholders&
Partnerships
Marketing & Communication
sGovernance & Management
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Sustainability Tools
Sustainability Helix
see DITP page 95
ENVIRONMENTALIMPACTS
SOCIALIMPACTS
FINANCIALIMPACTS
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Sustainability Tools
However, there are many other tools:LCA (Life Cycle Assessment)Total Beauty™BiomimicrySROISustainability HelixBlended Value
Integrated Bottom Line
LASER Manual
Footprint Calculators
(water, carbon, etc.)
Stakeholder Analysis
SA 8000
CSR
SOS (Blackburn)
Wheel of Change
Metrics (GDP, GPI, GNH, GRI, SRI)
LEED
FASB redefinition of Profit
Rethinking corporate charters (Corp 2020, B-corp)
Standards turning into Law: Mandatory Carbon Trading in the EU
Mention only:
SCORE
Factor 4 and Factor 10
SHINGO (Waste Minimalization/Lean Manufacturing) and other industry-specific tools
SIGMA (and other country-specific tools)
ISO 50001SOS (Blackburn)Wheel of ChangeCity Climate Protection ManualMetrics (GDP, GPI, GNH, GRI, SRI)LEEDFASB redefinition of ProfitSCOREFactor 4 and Factor 10SHINGOSIGMA
see DITP page 99
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Sustainability Frameworks & Tools
Any questions so far on the following:
• Sustainability Frameworks
• Sustainability Tools
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Sustainability Frameworks & Tools
How about some examples...
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Which is better?
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What does “better” mean?
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Answer:How about no bag?
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Which is better for the environment?
Toyota Prius Hummer H2
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Which is better for the environment?
Toyota Prius Hummer H2
Manufacturing
Transportation
Use
Disposal
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Which is better for the environment?
Toyota Prius Hummer H2
200K-300K miles?~100K miles?
Manufacturing
Transportation
Use
Disposal
Lifetime?
48/45 2008 EPA mpg (city/highway) 11/17 2008 EPA mpg (city/highway)
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Answer:We don’t really know
Dust to Dust Cost per Mile:
Smart ForTwo Corolla Camry Civic Prius Hybrid Civic Hybrid Hummer H2
2008 0.583 0.748 2.167 2.867 2.191 2.943 3.6212004 NA 0.732 1.954 2.867 3.25 3.25 3.027
"A "Dust to Dust" study by CNW Marketing Research of Bandon, OR http://cnwmr.com/nss-folder/automotiveenergy/
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Which is better for the environment?
Paper Cup Ceramic Mug
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Which is better for the environment?
Paper Cup Ceramic Mug
1-69 uses70 uses
71+ uses
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Answer:It depends
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Sustainability Strategies
These are the major design strategies:Reduce• Design for Use (Usability & Meaning)• Dematerialization (Materials, Energy & Transportation)• Substitution (Materials & Energy)• Localization• Transmaterialization• InformationalizationReuseRecycleRestore
see DITP page 103
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Sustainability Strategies
Design for Use(Usability, Accessibility, Clarity & Meaning)
see DITP page 112
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Sustainability Strategies
Dematerialization(Materials, Energy & Transportation)
Apple iPhone
Apple Keyboard
see DITP page 119
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Sustainability Strategies
Dematerialization(Materials, Energy & Transportation)
Apple packaging
see DITP page 121
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Sustainability Strategies
Dematerialization(Materials, Energy & Transportation)
Apple iPhone
see DITP page 122
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Sustainability Strategies
Substitution(Materials, Energy & Transportation)
Mirra chair,Herman Miller
Less expensive,less toxic, andmore sustainable:
• Raw materials• Components• Energy sources
see DITP pages 128, 130
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A ton of mined Bauxite turns into half a ton of aluminum oxide.
Ore takes a month to travel to the refinery.
Each ton of Aluminum Oxide is smelted into 1/4 ton of aluminum in Sweden or Norway.
Cans are created in roller mills in Sweden or Germany.
Aluminum sheets are punched and formed into cans, washed, dried, painted, lacquered, flanged, sprayed with protective coating and inspected.
The Sugar might come from beet fields in France.
Phosphorus is excavated from open-pit mines in Idaho.
The Caffeine might come from a chemical manufacturer
Sealed cans are inserted into cardboard cartons made of forest pulp from British Columbia
Cartons of cans are shipped to warehouses and supermarkets—84% of which are discarded after use.
Sustainability Strategies
Localization(Materials, Energy & Transportation)
Lovins, et al.
see DITP page 136
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Sustainability Strategies
Transmaterialization
Zip Cars
see DITP pages 142, 145
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Sustainability Strategies
Transmaterialization
Interface FLOR carpet
see DITP page 147
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Sustainability Strategies
Informationalization
iTunes Music Store
see DITP page 152
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Sustainability Strategies
Informationalization
Open Architecture Network, Architecture for Humanity
see DITP page 156
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Sustainability Strategies
These are the major strategies:ReduceReuse• Design for Durability• Design for ReuseRecycleRestore
see DITP page 159
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Sustainability Strategies
Design for Durability
Dyson vacuum
• Higher quality/longer lasting• Servicable/Repairable• Upgradable• Component service• Rental system (components and/or offering)
see DITP pages 162, 173
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Sustainability Strategies
Design for Reuse (unintended)
Artecnica tranSglass vases
see DITP page 160
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Sustainability Strategies
Design for Reuse (intended)Reuse of: Materials, Energy, Components, and Functions
Maille condiment jars
see DITP pages 176, 178
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Sustainability Strategies
Design for Reuse (intended)Reuse of: Materials, Energy, Components, and Functions
Rapioli reusable shipping package
see DITP pages 176, 178
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Sustainability Strategies
These are the major strategies:ReduceReuseRecycle• Design for Disassembly• Close the Loop• Design for EffectivenessRestore
see DITP page 181
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Sustainability Strategies
Design for Disassembly• Product redesign• Labeled components• Uni-material components
Rickshaw Zero bag
see DITP page 184
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Sustainability Strategies
Design for Disassembly•Use materials identification labels
•Avoid permanently attached, dissimilar materials
•Design for ease of disassembly (snap fits vs.
screws)
•Use only one polymer type per product
•Use only one polymer-color combination per
product
•If necessary, use compatible combinations of
polymers
•Avoid paints and lacquers
•Avoid labels or use compatible labels
•Choose high-value plastics
•Avoid density overlaps between different
polymers
From Eric Masanet,UC Berkeley
see DITP page 185
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Sustainability Strategies
Close the Loop
Kalundborg, Denmark
see DITP page 199
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Sustainability Strategies
Design for Effectiveness• Process redesign• Take-back programs• Eco-industrial parks/industrial estates
Rickshaw Bags
see DITP pages 204, 206
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Sustainability Strategies
These are the major strategies:ReduceReuseRecycleRestore• Design for Systems
see DITP page 209
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Sustainability Strategies
Design for Systems
Curitiba, Brazil
see DITP pages 212-215
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Sustainability Development Process
• User-centric (design and user research)• Strategic/whole-systems-oriented• Integrating frameworks and tools into the process• Focused on innovation• Iterative/prototyping (experience, paper, working, etc.)
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Sustainability Development Process
What business should we be in?
What should we make/offer?How should we make it best?
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Sustainability Development Process
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Sustainability Development Process
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Sustainability Development Process
Measuring Results:• Testing• Labeling and Rating Systems• Molecular-based LCA• Tools• Regulation (a tool)
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Sustainability Development Process
GRI (Global Reporting Initiative) —redesigned by Covive
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Sustainability Development Process
Reveal Rating System: revealinfo.com
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Sustainability Development Process
Declaring Results:• Green washing• Does your brand reflect these values?• Does your company reflect these values?• Don’t spend more declaring your results than the results themselves are worth• It may be easier to “sell” efficiency or health than sustainability
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Sustainability Strategies
Summary/Checklist:
1. Provide More (value, meaning, performance) for Less (materials and energy)
2. Focus on Efficiency and Health
3. Use & Promote Local energy, resources, and labor
4. Don’t use PVC
5. Design solutions to be savored
6. Don’t spend more declaring your results than the value they provide
see DITP page 288
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Sustainability Strategies
Next Steps:
see DITP page 296
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Sustainability Strategies
Now for the rest of the questions...