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FBTAC ?:>8

Zuiaat Hffntwnc# Xtal`aioar`ar“s iaw HAB#

sfnras fls tfbu`fts bi tfa hfnccai`as li tfa yanr nfand

Dbrhfastar Hbccahtlbi HAB Hfrls Hbwdrny bi candarsflp

Fbw wlcc ?:>8 sfnpa up gbr tfa eay fbtac mnreats wbrcdwlda 28: axhcuslva hbuitry rapbrts grbm Fbrwntf FTC

Xpahlnc sahtlbi ; –Xpn ?:?:”

Candli` axparts axpcbra tfa iaxt dahnda li tfa spn lidustry

Fbw ls ybur hbmpniy vlsunclzli` lts gutura ousliass cnidshnpa 2

Pbbdy Pnda bi shainrlb pcniili` li tfa fbtac lidustry

X h s t d

>>Hfni`aX)Hbm

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PNDA ' HBMZNI\ 

Pnda ' Hbmpniy ls n Cnusniia-onsad hbisuctnihy tfnt facps sailbr mnin`ars li tfa fbspltnclty lidustry

oattar uidarstnid fbw tfalr utura –ousliass cnidshnpa” hbucd hfni`a# nahtli` tfalr hbmpatltlvaiass

nid hrantli` iaw bppbrtuiltlas nid hfnccai`as) Lts shainrlb pcniili` wbresfbps ̀ lva mnin`amait tanms

n hrantlva yat struhturad npprbnhf br aivlsn`li` nctarintlva wnys tfalr utura bparntli` aivlrbimait

hbucd ranclstlhnccy uibcd bvar tfa iaxt aw yanrs# dapaidli` bi fbw hurrait uihartnlitlas davacbp) Pltf

tfasa aya-bpaili` lisl`fts# Pnda ' Hbmpniy“s hclaits hni mnxlmlza tfa axlolclty b tfalr strnta`lh pcnis

nid oa oattar prapnrad br wfntavar utura dlas nrlsa) Mbra lib ls nt www)>>hfni`as)hbm)

FBrPNtF FtC

Fbrwntf Fbtac# Tburlsm nid Calsura hbisuctli` nra tfa wbrcd“s iumoar bia fbspltnclty hbisuctli`

br`nilsntlbi# bparntli` sliha ><>1) Fbrwntf FTC nra tfa lidustry hfblha 5 n `cbonc iatwbre b arli`

hbmpcata sbcutlbis li mnreats obtf cbhnc nid litarintlbinc) Tfrbu`f livbcvamait li tfbusnids b prbkahts

bvar mniy yanrs# Fbrwntf FTC fnva nmnssad axtaislva# li-daptf eibwcad`a nid uidarstnidli` b tfaiaads b fbtac ' ranc astnta hbmpnilas nid ginihlnc listltutlbis)

Fbrwntf FTC nra tfa wbrcd“s cnr`ast hbisuctli` br`nilsntlbi spahlnclsad li tfa fbspltnclty lidustry# wltf 1:

bghas li 8< hbuitrlas) Tfay nra rahb`ilsad ns tfa pra-amliait spahlnclst li Fbtacs# Tburlsm nid Calsura#

prbvldli` sbcutlbis tfrbu`f n hbmolintlbi b litarintlbinc axparlaiha nid axpart cbhnc eibwcad`a)

Fs\IDlHNtA

Pltf ni axhcuslva bhus bi `cbonc fbspltnclty nid tburlsm# Fsyidlhnta)br` &tfa Fbspltnclty Xyidlhnta,

prbvldas acahtrbilh iaws puoclhntlbi# syidlhntlbi nid dlstrloutlbi bi oafnc b sbma 01: br`nilzntlbis

li tfa fbspltnclty vartlhnc) Fsyidlhnta facps lts mamoars tb ranhf fl`fcy tnr`atad nudlaiha-sa`maits

li tfa axpcbdli` iaw-madln cnidshnpa wltfli fbspltnclty) Pltf tfa haitrnc ldan ‖BIA Lidustry# BIA

Iatwbre“# Fsyidlhnta mar`as flstbrlhnccy rn`maitad lidustry litaccl`aiha litb n sli`ca biclia librmntlbi

nid eibwcad`a rasburha sarvli` tfa librmntlbi-iaads b tnr`atad nudlaiha-`rbups tfrbu`fbut tfa

fbspltnclty# trnvac ' tburlsm lidustrlas… sarvli` prbasslbincs racyli` bi Fsyidlhnta“s spahlgh nid

hbitaxt-racavnit litaccl`aiha daclvarad tb tfam wfai tfay iaad lt nid fbw tfay iaad lt)

Tfls axharpt grbm tfa Fbtac \anrobbe ?:>8

ls orbu`ft tb ybu oy ;

Fbtac# Tburlsm nid Calsura 

TM

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Xustnlinolclty;tfa vncua prbpbsltlbi–Tfa TlmaX Tfay nra n-Hfni`li`#” Xni` ObO Dycni ‘ niD _lhfn_d @n_cnid# prliHlpnc nT cbiDbi-OnXaD

_@n fbtac nid calsu_a hbisuctnits# HarTnlicy n`raaX) Tfa fbTac \anrobbe nXeaD rlHfnrD gbr flX Tnea

bi Tfa eay DaXl`i niD DavacbpmaiT lXXuaX gbr ?:>8 niD OaybiD) flX nincyXlX HbmaX Dbwi Tb bia Tfli` ;

Tfa iaaD gbr XuXTnlinOlclTy li Tfa gnHa bg liHranXli`cy Dlra HclmnTlH TfranTX)

Oabra tfa turi b tfa mlccaiilum# hclmnta hfni`a wns n pfrnsa

ybu ml`ft bicy fnva buid li ni nrtlhca puoclsfad li sbma

boshura shlaitlgh mn`nzlia) Gltaai tb twaity yanrs cntar#

lt raprasaits tfa sli`ca `rantast hfnccai`a tb tfa survlvnc b 

mnielid nid ls upparmbst li bur tflieli` nid dahlslbi mneli`

li sfnpli` bur clastyca# utura axlstaiha nid prbsparlty)

Pflca tfa shbpa nid spaad b hfni`a ls n hnusa b muhf

daonta wltf lts uihartnlity nid hbitrndlhtlbis# ns `bvarimaits

gddca# tfa shlaitlgh hbmmuilty ls lihransli`cy spaneli` wltf

bia vblha tfnt hfni`a ls ibt bicy uidarwny nid oahbmli` mbra

axtrama out# li sbma nrans# lrravarsloca) Tfara ls lrrautnoca

avldaiha tfnt slmlcnr hclmnta nid aivlrbimaitnc hfni`as fnva

tneai pcnha savarnc tlmas bvar mlcclbis b yanrs out# tfls tlma#

tfara nra n iumoar b mnkbr dlaraihas ; rlsli` tbtnc pbpucntlbi 5

rlsli` hbisumptlbi cavacs ns bia fnc b tfa pbpucntlbi nsplras

tb tfa clastyca# fbusli` nid pbssasslbis b tfa btfar fnc 5

dlmlilsfli` inturnc rasburhas 5 rlsli` hnrobi amlsslbis candli`tb `cbonc wnrmli` nid dni`arbus cavacs b tbxlh pbccutlbi wflhf

nra prbduhli` fu`a ahbibmlh nid hbmmarhlnc hfnccai`as

nhrbss tfa `cboa) L cla ns wa eibw lt ls tb oa mnlitnliad#

tfa hurrait shainrlbs ‘ mniy b wflhf mni fns hrantad nid

hbitliuas tb hbitrlouta tb ‘ nra uisustnlinoca)

Pltf tfa axhaptlbi b n aw nrsl`ftad aivlrbimaitnccy

hbihariad lidapaidait bwiar"bparntbrs# lt wns wltf tfa

amar`aiha nid rnpld `cbonc `rbwtf b tfa oud`at sahtbr

fbtac ornids sbma >1 yanrs n`b tfnt tfa vncua nid oaiagts

b sustnlinoca dasl`i nid davacbpmait# hbupcad wltf n

bhus bi aiar`y hbisarvntlbi# surnhad ns n vltnc hbitrloutbr

tb lihransli` tfa hbmmarhlnc vlnolclty b fbtac prbkahts nid

sarvlhas) Pltf tfa oud`at ginihlnc mbdac bicy barli`

clmltad ravaiua nid lihbma stranms# nid wltf davacbpmait

oud`ats raqulrad tb oa tl`ftcy hbitrbccad# avary dbccnr snvad li

dasl`i# davacbpmait nid bparntli` ls hnrrlad tb tfa obttbm

clia bptlmlzli` prbgt pbtaitlnc) Dasplta oahbmli` tfa nstast

`rbwli` sahtbr nid butparbrmli` ncc btfar hnta`brlas# obtf

davacbpars nid tfa lidustry fnva oaai scbw tb plhe up bi tfa

wldar hbmmarhlnc oaiagts# nid li mniy hbuitrlas nrbuid tfa

wbrcd# li hbitrnst# tfa fl`far tfa –stnr rntli`” nid tfa mbra

D a X l ` i n i D D a v a c b p m a i T

prastl`lbus tfa prbkaht# tfa prlbrltlas nid hrltarln br raturi bi

livastmait vnry sl`ilghnitcy# wltf sbma livastbrs saamli`cy

l`ibrli` bptlbis br mbra ahbibmlh nid pbtaitlnccy prbgtnoca

davacbpmait nid bparntli` aghlaihlas)

 Tfnt ls tfa ond iaws# muhf b wflhf ls sa c avldait) Tfa `bbd

iaws ls tfnt ranc astnta livastmait# nhrbss tfa aitlra spahtrum

b prbparty davacbpmait nid mnin`amait nrbuid tfa wbrcd oy

tfbsa listltutlbinc livastbrs wfb fnva sl`iad up tb tfa Qiltad

Intlbis Zrlihlpcas br _aspbisloca Livastmait &Z_L,# fns n vncua

li axhass b tflrty trlcclbi dbccnrs nid ls rlsli` avary yanr) Guids

clea tfasa nra saaeli` livastmait bppbrtuiltlas# lihcudli` tfa

fbspltnclty sahtbr# wflhf maat hartnli mlilmum sustnlinolclty#

aivlrbimaitnc# `bvariniha nid sbhlnc hrltarln) Tfls ls avldaihad

oy tfa nst amar`li` ranclzntlbi oy hbmmuiltlas nid ousliassas

nrbuid tfa wbrcd# wltf tfa axhaptlbi b sbma ocliearad

pbcltlhlnis# tfnt sustnlinolclty# tfa wbrd ibw bi avarybia“s clps#

raprasaits n sl`ilghnit pnrt b tfa sbcutlbi tb scbwli` hfni`a#facps mnlitnli bur wny b cla nid uctlmntacy# hbitrloutas tb

mni“s survlvnc)

Li tfa cnst dahnda# hclmnta hfni`a fns tbuhfad us ncc nid# wflca

tfa ranc astnta lidustry nid `aiarnc prbparty davacbpmait fnva

amornhad sustnlinolclty ns tfa wny brwnrd# wltf n aw ibtnoca

axhaptlbis# tfa fbspltnclty sahtbr ls bicy ibw hbmli` tb tarms

wltf obtf tfa ra`ucntbry raqulramaits nid hbmmarhlnc oaiagts#

nid ndnptli` tfa rucas uidar wflhf lt bparntas)

PFArA NrA PA IBP NID PFArA DB PA `B grBM FArA 2

Qitlc rahaitcy# mntura lidustrlnclzad ahbibmlas btai l`ibrad

hbisaquaihas b tfalr linhtlbi# wflca tfa `rbwtf b ahbibmlas li

amar`li` hbuitrlas wns raquaitcy cliead tb ahb-tburlsm nid tfa

davacbpmait b aivlrbimaitnccy saisltlva cbhntlbis wltf dahlslbis

`bvariad sbcacy oy ginihlnc nid pbcltlhnc hbisldarntlbis)

Pltf ib `cbonc ra`ucntbry obdy# uilvarsnccy nhhaptad stnidnrds

br hbfaslva oaihfmnreli` prnhtlha# tfa lidustry# wltf tfa

axhaptlbi b tfbsa wfb sl`iad up tb tfa Qiltad Intlbis Z_L#

fns cnr`acy oaai racyli` bi vbcuitnry hbdas b prnhtlha br

cbhnc oulcdli` hbdas) Tfls ls ibt dua tb cnhe b librmntlbi br

FBTACyanrobbe ?:>8

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nwnraiass# out ls drlvai oy sfbrt-tarm `nli) Xuhf n strnta`y

ls usunccy kustlgad# nhrbss ncc hnta`brlas b fbtac davacbpmait#

ns oali` tfa mbst aahtlva wny b cavarn`li` tfa livastmait)

 Nid wltf tfa ndvait b ornid li` ns tfa lidustry“s mbst a ahtl va

mnreatli` tbbc# brmucnlh davacbpmait nid dasl`i hbihapts

br hrantli` fbmb`ailzad prbduhts tfnt hni bar n mansurnoca

raturi bi livastmait br ncc tfa stneafbcdars# tfa lidustry fns#

bvar tfa yanrs# davacbpad n wliili` brmucn) Niy ndkustmait br

hfnccai`a tb tfls# suhf ns up`rndli` tfa pfyslhnc nssat tfrbu`f

dasl`i# ndkustmait# lmprbvad hbistruhtlbi stnidnrds nid

prnhtlhas# tahfibcb`lhnc up`rndas# br lmprbvli` tfa aghlaihy

nid –litaccl`aiha” b oulcdli`s nid tfa oulct aivlrbimait# ls

btai rakahtad but b fnid# ns niy suhf hfni`a dlsturos tfa

pradlhtnolclty nid hartnlity b tfa ginihlnc mbdac) Out ibw tfls

nhhaptad brmucn ls oali` hfnccai`ad bi savarnc rbits)

Gbr mniy yanrs# dasl`iars# nrhfltahts nid btfar mamoars b 

tfa dasl`i tanm nppblitad tb litarprat tfa vlslbi nid davacbptfa prbduht li ndfaraiha wltf tfa orla# oud`at nid prb`rnm

fnva oaai hbistrnliad oy bparntbrs nid tfalr livastmait

pnrtiars# wfbsa uidarstnidli` b hbisarvntlbi wns btai

rastrlhtad tb tfa usa b cbw wnttn`a cl`ft oucos nid ibt

hfni`li` tfa tbwacs nid sfaats bi n dnlcy onsls# br puttli` fnc 

n orlhe li tfa hlstari tb snva wntar) Livastmait li sustnlinolclty

`aiarnccy wns hbisldarad tbb axpaislva# ns lt raduhad tfa

prbgt pbtaitlnc nid ml`ft uiiahassnrlcy axtaid tfa raturi bi

livastmait prb`rnm)

Out wltf tfa hbivar`aiha b tfa `cbonc ginihlnc hrnsf#

mbuitli` avldaiha b tfa nhhacarntli` rlses nssbhlntad wltf

hclmnta hfni`a# nid amar`li` hfni`as li hbisumar"`uast

axpahtntlbis# mniy astnoclsfad dasl`i prnhtlhas nid fbtac

hbmpnilas brmad _'D tanms tb bhus bi tfa axpnidli`

lmpnht b ra`ucntlbi nid hbmpclniha lssuas li dlarait

hbuitrlas nid aivlrbimaits nrbuid tfa wbrcd) Tfls lihcudas

@raai Oulcdli` _ntli` Nssassmait tbbcs br iaw nid raibvntlbi

prbkahts tfnt nddrass stnidnrds# lihaitlvas nid hartlghntlbi

shfamas# hbuitry oy hbuitry# bhusli` bi wlda-rni`li`

aivlrbimaitnc nid sustnlinolclty bptlbis tfnt mnea spahlghntlbi

anslar# mbra hbmpclnit nid aivlrbimaitnccy rlaidcy) Tfay

ncsb aisura tfnt tfa usa b inturnc mntarlncs ls n prlbrlty wfara

npprbprlnta# tfnt tfay nra olbda`rndnoca# wfara pbssloca# nid

hbma rbm n raiawnoca sburha rntfar tfni n vuciarnoca br

aidni`arad spahlas)

Pflca suhf librmntlbi ls randlcy nvnlcnoca tb ncc stneafbcdars

nid mamoars b tfa davacbpmait tanm tfrbu`fbut tfa dasl`i

prbhass# l tfa spahlghntlbi ls hbisldarad tbb fl`f br tbb

axpaislva nid axhaads tfa oud`at# n hfanpar nctarintlva ls

usad) Tfls mny ibt bicy hbmprbmlsa tfa dasl`i litait nid

lita`rlty out# uctlmntacy# hni dlmlilsf tfa `uast axparlaiha nid

daprass tfa vncua b tfa nssat) Fbwavar# wltf tfa hfni`as li

livastbr hrltarln# hbrpbrnta davacbpmait strnta`las nid rnpld

ndvnihas li tahfibcb`y# tfls npprbnhf ls ncsb oali` hfnccai`ad

tb eaap pnha wltf hbisumar damnid nid axpahtntlbis)

PFNt PlCC DrlvA suHF HFNI`As lI ?:>8 2

Glrst# livastbr nttltuda nid oafnvlbr# pnrtlhucnrcy sliha tfa `cboncginihlnc hrnsf b ?::6# fns nctarad rndlhnccy) Li suppbrt b Z_L#

prlma caidars nra damnidli` `rantar li-daptf nincysls nid

mbra datnlcad librmntlbi tb nshartnli tfnt niy prbkaht ls ibt

bicy ginihlnccy vlnoca# out tfnt tfa dasl`i nid davacbpmait

prbhassas nra sustnlinoca nid uccy hbmpclnit)

 Ni lihransli` iumoar b litarintlbinc onies nid btfar

listltutlbinc livastbrs# lihcudli` tfa Fbi` Ebi` Xtbhe 

Axhfni`a# fnva dapnrtmaits cad oy n Dlrahtbr b Hclmnta

Hfni`a Xtrnta`y wflhf davacbp `uldaclias br aivlrbimaitnc#

sbhlnc nid `bvariniha hrltarln slda oy slda wltf tfalr

davacbpmait ginihlnc mbdacs) Tfalr mnli bhus ls tb nssass

nid nincyza tfalr axpbsura# nid mnea rahbmmaidntlbis tb

tfalr caidli` hbmmlttaas# aspahlnccy li cbhntlbis tfnt nra# br

hbucd oa li tfa utura# nt rlse rbm inturnc dlsnstars# suokaht tb

hfni`a li hbitliulty b nvnlcnolclty b inturnc rasburhas nid wltf

rastrlhtad br dlghuct nhhasslolclty)

Xahbid ls tfa fu`a tahfibcb`lhnc ndvnihas mnda li fnriassli`

tfa suppcy b sbcnr# wlid nid tldnc pbwar ns bptlbinc raiawnoca

aiar`y sburhas wflhf nra hcaniar# mbra raclnoca# nid snar

tfni sbma axlstli` nctarintlvas# nid nra oahbmli` mbra

Xustnlinolclty;tfa vncua prbpbsltlbi hbit)

D a X l ` i n i D D a v a c b p m a i T

FBTACyanrobbe ?:>8

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Xustnlinolclty;tfa vncua prbpbsltlbi hbit)

ginihlnccy hbmpatltlva) Pltf tfa ur`ait iaad tb cassai lidustry“s

dapaidaiha bi bsslc uacs br aiar`y nid pbwar `aiarntlbi#

mniy caidars nra damnidli` ucc hbmpclniha nid hbmmltmait

rbm obrrbwars nid nra cleacy tb cbbe mbra nvbrnocy bi prbkahts

wfara livastbrs tnea suhf hrltarln litb nhhbuit vbcuitnrlcy)

 Tflrd# hbisumars nid stneafbcdars nra lihransli`cy bicy wl ccli`

tb suppbrt br`nilzntlbis nid ousliassas ‘ mniy b wfbm

tbuhf mbst pnrts b bur dnlcy clvas ‘ tfnt bparnta nid prbmbta

ni lita`rntad nid trnispnrait Hbrpbrnta Xbhlnc _aspbislolclty

&HX_, pbclhy ns pnrt b tfalr hbmpniy pflcbsbpfy nid ousliass

strnta`y) Hbisumars wnit tb oa noca tb sl`i up tb# liuaiha

nid# l iaadad# fbcd tfasa hbmpnilas tb nhhbuit)

Pflca mniy hbrpbrntlbis nhrbss tfa spahtrum b ousliass

nhtlvlty nra ncrandy ranpli` tfa oaiagts b uccy ai`n`li` wltf

tfa sflts li hbisumar tflieli`# nttltudas nid oafnvlbr tfrbu`f

HX_# br n pabpca-haitrlh lidustry# tfa fbspltnclty sahtbr fnsraspbidad surprlsli`cy scbwcy) Out lt ls ibw rnlsli` tfa onr tb

D a X l ` i n i D D a v a c b p m a i T

ncl`i wltf btfars) Ns wa nra saali` bi ni lihransli`cy ra`ucnr

onsls# tfa pbwar b sbhlnc madln li liuaihli` puoclh parhaptlbi

nid mbolclzli` bplilbi ls lmmansurnoca nid oali` usad oy

sfnrafbcdar nid hbisumar prassura `rbups wltf lihransli`

aaht) L dlssntlsgad# tfay hni qulhecy orli` prassura tb oanr br

hfni`a br# li axtrama hnsas# wltfdrnw tfalr suppbrt# obyhbtt

prbduhts nid sarvlhas br cbooy tfrbu`f tfa ca`nc prbhass br

suspaislbi br tarmlintlbi b trndli`)

Fbwavar# l davacbpad saisltlvacy nid lmpcamaitad wltf

hbmmbi bokahtlvas nid n sfnrad vlslbi# tfa oaiagts b n trucy

trnispnrait dyinmlh HX_ pbclhy nra nr wldar tfni prbvldli`

hbisumars# stneafbcdars nid sfnrafbcdars wltf n vblha nid

n pcntbrm# ns lt hni suppbrt nid prbmbta sustnlinolclty li

n prnhtlhnc nid mansurnoca wny) Xbma b tfa pbsltlvas tfnt

fbspltnclty hni hranta lihcuda cbhnc sburhli`# suppbrtli`

ousliassas li tfa cbhnc hbmmuilty# raduhli` cb`lstlhnc iaads#

hrantli` nid davacbpli` ampcbymait# trnlili` nid parsbincdavacbpmait wflca strlvli` tb prbvlda nid daclvar ni nutfaitlh

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sntlsyli` ̀ uast axparlaiha) Pflca suhhassuccy tnhecli`

aivlrbimaitnc nid sustnlinolclty lssuas ls hruhlnc tb mnielid“s

utura# ns lccustrntad nobva# tfa sbhlnc lmpnht nid oaiagts HX_

`aiarntas br cbhnc ousliassas nid tfa hbmmuilty nra aqunccy

ns lmpbrtnit)

sB PFNt DBAs tFA guturA FBCD 2

Cbbeli` nt ?:>8 nid oaybid ;

• Hclmnta hfni`a ls fara tb stny) Pltfbut niy litarintlbinc

pbcltlhnc n`raamait bi tnr`ats# prb`rnm nid tlmatnoca tb

raduha hnrobi amlsslbis# tfara wlcc oa wbrsa tb hbma)

• Axtrama wantfar nid inturnc dlsnstars nra axpahtad tb sprand

nid oahbma mbra raquait# lihcudli` hbuitrlas nid ra`lbis

tfnt flstbrlhnccy fnva aikbyad n stnoca nid tamparnta hclmnta)

• Tfa tfrant tb inturnc rasburhas wlcc hbitliua tb `rbw)

• Pltfbut n hntnhcysmlh hntnstrbpfa# tfa pbcltlhnc n`aidns

oatwaai rlhf nid pbbr# davacbpad nid uidavacbpad hbuitrlasnra uicleacy tb mar`a li tfa sfbrt nid madlum tarm# wltf tfa

pbsslolclty b hbisaisus ramnlili` rambta)

• Pltf clttca pbcltlhnc hbmmltmait nid aahtlva hbfaslbi#

ra`ucntlbi oatwaai tfa dlvarsa ̀ rbups suppbrtli` dlarli`

n`aidns wlcc ramnli dlskblitad nid ui-hbbrdlintad)

• Li hbuitrlas wfara ra`ucntlbi ls ncrandy li pcnha ns `cbonc

wnrmli` lssuas oahbma mbra wldasprand# hbmpclniha wlcc

oahbma strlhtar# wltf tbu`far painctlas br nlcura tb maat

tnr`ats br hbibrm tb puoclsfad stnidnrds)

• Pflca sbcutlbis tb `cbonc wnrmli` wlcc oa cat tb shlaitlsts#

tahfibhrnts nid vlslbinrlas li tfa prlvnta sahtbr suppbrtad

oy n vnrlaty b hfnrltnoca trusts# dasl`iars nid nrhfltahts wlcc

hbitliua tb davacbp mbra aghlait# rboust nid nbrdnoca

bptlbis tb lmprbva sustnlinolclty nid raduha mnlitainiha nid

rapcnhamait hbsts)

• Li ?:>8# ns wacc ns tfa rast b tfa hbmli` dahnda# niy livastmait

li tfa davacbpmait b prbduhts nid sarvlhas tb axpnid tfa

`raai ahbibmy# wltf tfa axhaptlbi b livastmait lihaitlvas nid

sbma tnx oranes# ls cleacy tb hbma rbm tfa prlvnta sahtbr rntfar

tfni `bvarimaits li mbst ra`lbis b tfa wbrcd)

• Fbtac bwiars nid davacbpars# prbvldad tfay hni sntlsy

tfa raqulramaits# fnva tfa bppbrtuilty tb tnp litb uids

hbitrbccad nid barad oy listltutlbis wfb fnva sl`iad up tb

Z_L) Tfbsa br`nilzntlbis wfb `at lt rl`ft hni aikby cbwar hbst

b hnpltnc# cbwar rlse prbgca# lihransas li prbgtnolclty nid n

pbtaitlnc sfnra prlha pramlum)

• Pltf `rbwli` prassura rbm tbu`far ra`ucntlbi# lihransli`cy

vbhnc stneafbcdar `rbups nid mbra sbpflstlhntad nid

nbrdnoca tahfibcb`y# fbspltnclty livastbrs nid bparntbrs nra

ibw noca tb prbmbta tfalr `raai hradaitlncs bi n wldar shnca)

• Li brdar tb sfbra up nid `rbw mnreat sfnra li n nst-hfni`li`

mnreat wltf axpahtntlbis hbitliuli` tb rlsa nid avbcva#

obtf lidapaidait nid hfnli bparntbrs nra davacbpli` HX_

strnta`las# `raai hnrobi-iautrnc fbtac prbduhts nid ornids tb

mnthf `rbwli` hbisumar damnid)

Li hbihcuslbi# nctfbu`f saamli`cy scbw bi tfa uptnea# li ?:>8

tfa fbspltnclty sahtbr ‘ btai li hbuitrlas wfara tburlsm nid

tfa fnrd hurraihy lt `aiarntas ls altfar tfa bicy br mnkbr sburha

b lihbma nid ampcbymait ‘ wlcc oa rnpldcy hnthfli` up nidavai bvartneli` btfar sahtbrs li sbma hbuitrlas) Xtnidnrds

b sustnlinoca dasl`i nid davacbpmait nra uidarpliiad oy

ndvnihas li tahfibcb`y bhusli` bi aiar`y hbisarvntlbi

nid aghlaihy nid lmprbvamaits li hbistruhtlbi stnidnrds

nid tahfilquas# nid n daapar nwnraiass nid uidarstnidli`

tfrbu`f shlaitlgh rasanrhf b fbw ia`cl`aiha nid ibi-

hbmpclniha wlcc ai`uc us)

Fbspltnclty fns ni ndvnitn`a 5 ns ni lidustry hrantad nid

mnin`ad oy pabpca br pabpca tfnt bparntas li sbma hnpnhlty

?4"0# lt hni oa obtf fumnilz li` nid lisplr li`) Fbwavar# sarvlha

tfnt maats nid bhhnslbinccy axhaads axpahtntlbis ls bicy bia

pnrt b tfa axparlaiha tfa lidustry bars# nid tb suhhaad nid

oa prbgtnoca# lts prbduhts nid sarvlhas must oa pcniiad nid

dasl`iad npprbprlntacy tb maat nid daclvar ncc b tfa hrltarln tfnt

bwiar# livastbr# bparntbr nid# uctlmntacy tfa `uast# damnid)

Li tfa dahndas nfand# ns hclmnta hfni`a tl`ftais lts `rlp bi

tfa pcniat nid pbsas mnielid wltf avar tbu`far hfnccai`as#

sustnlinolclty wlcc pcny ni lihransli`cy lita`rnc nid livncunoca rbca

li gidli` nid barli` sbcutlbis tfnt hni maat nid daant tfa

hfnccai`as tfnt cla nfand br bur lidustry)

Xustnlinolclty;tfa vncua prbpbsltlbi hbit)

D a X l ` i n i D D a v a c b p m a i T

FBTACyanrobbe ?:>8

7/27/2019 Sustainability: the value proposition | By Richard Garland

http://slidepdf.com/reader/full/sustainability-the-value-proposition-by-richard-garland 7/7

Xtbhesbr 

obids2Li tlmas clea tfasa ybu iaad n pnrtiar wfb hni prbvlda

niswars# ranht qulhecy nid mnea rboust livastmaits

tfnt fnva pbtaitlnc) Tfnt“s fbw wa saa prlvnta onieli`)Ngtar ncc# pargbrmniha hrantas trust)

www)vbitboac)hf"prlvntaonieli`

Pa fnva niswars tb ybur 

quastlbis; %4> &:,16 ?68 77 00

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