sustainable brands and green marketing in the 21st century
DESCRIPTION
Presentation on sustainable products, marketing, trends, and tips from Jacquelyn Ottman. Learn more about Sustainable Business & Design at: http://sustainablelifemedia.comTRANSCRIPT
Sustainable Brands for the 21st Century
Jacquelyn OttmanJ. Ottman Consulting
©2003 J. Ottman Consulting, Inc.
Focus on Primary Benefits
©2003 J. Ottman Consulting, Inc.
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©2003 J. Ottman Consulting, Inc.
Gallup Poll, March 2008
“Problems Facing the CountryThat You Worry About A GreatDeal”
Quality of Economy 60%
Availability andAffordability of Health Care 58%
Environment 40%
Be Transparent
©2003 J. Ottman Consulting, Inc.
Start from the Inside Out
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
©2003 J. Ottman Consulting, Inc.
Promote ResponsibleConsumption
©2003 J. Ottman Consulting, Inc.
Become a Brand Steward
©2003 J. Ottman Consulting, Inc.
Eco Innovate
©2003 J. Ottman Consulting, Inc.
In Conclusion
©2003 J. Ottman Consulting, Inc.
PLAY BALL!