Inspiration

Source: http://www.zeri.org

Ability to access

support, care, and services

Ability to pay bills

Number of overdue

payments

Amount of stress

Likelihood of relationship breakdown

-

+

+

-

Strength of support network

+

+

-

Source: http://www.whistler.ca/content/view/311/

Source: http://www.interfacesustainability.com/

From To

Written, numbers, spoken

Different language,

different expertise

Only for experts

Vague (metaphors, analogies)

Business Model

Constrained, incremental change

Confusing array of terms

and choices

Common visual language, across expertise

Precise (building blocks)

Sustainable Business model

Creativity and innovation forMassive change

Catalogue of options for each module

Understandable by all, especially entrepreneurs

Visual too

Add parts, questions and relationships to:

- Include ‘externalities’

- Integrating new constraints and new drivers

Such as:

• Social mission (double/triple bottom line)

• Social capital

• Ecological capital

• Financial capital

Specifically:

• Business within economy, within society, within biosphere

• Investment sources

• Profit distribution

• Draw on or fee in to non-financial capital

• Cycling of money, resources, value

£

Demand Logic

Managing demand through increasing efficiency rather than supply through

increasing production

Big Issue

From magazine sales to income generation and social integration

for homeless

Worn Again

From shoe manufacture to materials recycling, social activism, and new

source of ethical identity

Systematic sustainable innovation

Systemic consideration of constraints drives creativity

• Change value generated by different parts of the business

• Change efficiency within / between parts

• Change the flows between parts

• Test rules and assumptions

• Change the purpose / goal of the business

• Change the market / audience

or substitute an alternative?

or substitute an alternative?

or dematerialise?

New Business

Model