sustainable business models - ludo koelman - future forward 2013
DESCRIPTION
How can we turn sustainability goals into business opportunities? How can sustainable business models help companies to reach sustainability ambitions? A presentation by Ludo Koelman, based on findings from the Future Forward Programme 2013. This presentation combines theories from the Business Model Canvas, Stephen Covey’s Seven Habits and Simon Sinek’s Start With Why. It was presented at the final meeting of the Future Forward Programme on the 28th of June 2013 at the headquarters of Interface Europe in Scherpenzeel.TRANSCRIPT
SUSTAINABLE BUSINESS MODELS
Ludo Koelman
Future Forward
WHICH ONE IS BETTER?
or
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks‘Normal’ Biological
1 2
or
Biggest
Bright red
Keep for 2 weeks
Smaller
Red
Keep for 1,5 weeks‘Normal’ Biological
pesticides
geneticallymodified
better yields
organic
natural
sustainably grown
1 2
HOW…
… can we create the desired environmentalgain by selling a technically inferior product
at a higher price?
HOW…
… can we turn sustainability goals into business
opportunities?
… can sustainable business models help
companies to reach sustainability ambitions?
MARKET PERSPECTIVE
SOCIETY PERSPECTIVE
VALUE CHAIN - GRASS
biomass collector processor producer consumer
“What to do with all our grass?”
“We get some grass, can we do
something with it?”
“Maybe we should acquire some
grass!”
PROBLEM
Players in the value chain do not seek
cooperation
Think bigger!
SOLUTION…
BUSINESS MODEL CANVAS
BUSINESS MODEL CANVAS
What?
With whom? For whom?
How?
Results
combining…
7 Habits of Highly Effective People
INDEPENDENCE
“Let’s refinegrass intochemicals”
(individually)
MATURITY=INTERDEPENDENCE=SHARED
risk
dependence
access to sources (knowledge)
coordination
trust
…
NTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHAREDVISIONTOSHARED
SUSTAINABLE BUSINESS MODEL CANVAS
Shared vision
Connecting
parties in
the chain
Inviting
others with a
similar
vision to
connect
IN A CONNECTED SYSTEM, NO MATTER WHERE YOU PUSH OR PULL, THE TRAIN
WILL START ROLLING
PLEASE COMMENT
This presentation was used during the final meeting of the FutureForward Programme
Design & presentation: Ludo Koelman
Date: 28 June 2013
Location: Interface, Scherpenzeel (NL)
Future Forward is a collaboration between Saxion Hogescholen, Universiteit Utrecht & Dutch companies:
Attero
Essent
Hoogheemraadschap De Stichtse Rijnlanden
Interface
Rova
Trash Fashion