sustainable community development through education
TRANSCRIPT
![Page 1: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/1.jpg)
Grace Educational Trust
Sustainable Community Development Through Education
![Page 2: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/2.jpg)
Grace Educational Trust – the context
The bigger picture - social media philanthropy
Taking stock – SWOT
Social Media Strategy
12-month implementation plan
Social Media for Grace
![Page 3: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/3.jpg)
The Context – Founding Mothers
Neelima Francis
Ontario Ministry of Education
Poverty Social Worker
![Page 4: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/4.jpg)
The Context - Genesis
2006 - 2007 2008 2009 2010
(~80)(40) (~60)
![Page 5: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/5.jpg)
The Context - Vision
Educated
Children
Reduced Poverty
Engaged Commu
nity
Virtuous Cycle:Sustainable community
development through education
![Page 6: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/6.jpg)
The Context – Problem Statement
Burden of poverty
InfrastructureContent
Human time
Education
Have...
Need...
To get...
& show...
Results
![Page 7: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/7.jpg)
The Context – Problem Statement
![Page 8: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/8.jpg)
The Context – Solution
+
= social media philanthropy
![Page 9: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/9.jpg)
Social media is connecting needs and solutions beyond borders
Social Media Philanthropy is on the rise (e.g. SocialActions, 50+ ways on mashable)
Education has existing communities (e.g. ASCD Edge)
Global interconnectedness is recognized “Mobile” philanthropy potential
◦ Emerging markets and emerging technologies are joining hands
◦ Use of mobile technologies in education
The Context - Bigger Picture
![Page 10: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/10.jpg)
The Context – Business Model
Social Media
IS:
CAN BE:
Examples:
![Page 11: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/11.jpg)
The Context – Business Strategy
Grace
Contributor
Contributor
Contributor
Contributor
Contributor
ContributorContributor
Supporter
Supporter
Supporter
Supporter Supporter
Supporter
Supporter
Supporter
Supporter
Supporter
Contributor
![Page 12: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/12.jpg)
1. Build community as resource
2. Enhance engagement
3. Augment (financial) support base per projected growth; achieved mostly through first two goals
The Context - Goals
![Page 13: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/13.jpg)
# of people involved through investment of time
# of non-financial contributions received◦ Infrastructure◦ Content◦ Time
# of people engaging with Grace◦ through contributors’ online presence◦ otherwise
The Context – Business Measures
![Page 14: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/14.jpg)
Taking Stock – Social Media SWOTStrengths•Demonstrated results•Following best practices•Have an existing “following”•Staff passionate about learning and educating•“Pepper Virtual Assistants”•No Canadian administration costs•Ontario Education community exposure•Successful experience with Canadian teacher in Goa
Weaknesses•Not much exposure with social media (although currently being sought and developed)•Staff (3+1) already at full capacity•No budget in Canada
Opportunities•Social media philanthropy•Use of mobile technologies in distance education
Threats•Many competitors in category•Donor fatigue•Trust in organization and effectiveness key
![Page 15: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/15.jpg)
Concept statement for “contributor” audience
An online community of contributors who are interested in supporting education in
developing countries. The community would provide high-quality educational resources and/or instruction which can be delivered through technology and used by students
and teachers in developing countries. Grace’s site will also report on usage,
results, and popularity of the resources/ instruction provided.
Social Media Strategy
![Page 16: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/16.jpg)
Social Media Strategy
Building on the four pillars…
Communicate, Collaborate, Educate, Entertain
![Page 17: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/17.jpg)
Attract:◦ Identify/ contact “teachers in progress”◦ Participate in relevant discussions on community
blogs (e.g. Teachers Social Network, Classroom 2.0, ASCD Edge, Edutopia)
Build relationship:◦ Publish stories on blog about
use and impact of educational resources from contributors
Build trust:◦ Direct access to kids’ reports depersonalized
SMS - Communicate
![Page 18: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/18.jpg)
Invite contributions from education community on specific problems/ topics ◦ (can be links but also YouTube favourites and votes)
Build a “Grace” tribe◦ Potential Primary Target Audience:
Students of “teaching”◦ May also look for the same in Goan Expats, educational
community, BBBS
Coordinate virtual / distance learning sessions ◦ (internet via Skype or videoconferencing/ mobile via
audio lessons or stories)
SMS - Collaborate
![Page 19: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/19.jpg)
Tie industry wisdom and trends with current activities (e.g.)◦ Distance/ virtual education in developing
countries
One piece of info every term about the environment (e.g.)◦ Ties between developing and developed nations
SMS - Educate
![Page 20: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/20.jpg)
Publish one product from the kids per month – e.g. a cute event, or a work they’ve produced
SMS - Entertain
![Page 21: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/21.jpg)
Crowd-puller: ◦ Referrers ◦ # of non-own-site mentions
Content: keywords/ landing page / clickstream analysis
Outcomes: Conversion rate Contributor ‘applications’/ # of non-financial
contributions/ Donations from site Comments/ # of people responding on social media
presence “loyalty” as contributors
(using Google/ Piwik/ SocialMention and some offline measures)
Measuring Effectivenes
![Page 22: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/22.jpg)
12-Month Plan1 2 3 4 5 6 7 8 9 10 11 12
• Listen• Add analytics
Solicit contributions
Refine Strategy
1) Publish Kids’ Work; Industry wisdom/trends; Env. Info
2) Monitor analytics
Write about impacts and recognize contributors (
site, LinkedIn)
![Page 23: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/23.jpg)
12-Month Plan Resources: Voluntary service contributions
◦ Redirect some of existing time
◦ Utilize pro bono services such as Taproot or Idealist
![Page 24: Sustainable Community Development Through Education](https://reader036.vdocument.in/reader036/viewer/2022062421/56649d145503460f949e8a76/html5/thumbnails/24.jpg)
Suggestions/ Questions?