Budapest Business University

Sustainable development and planning

Project area: Hero’s Square

Main purpose of work: current situation analysis

Group members:

Gocha Sharvashidze

Guram Arsenashvili

Gogita Gelashvili

Le Lan Phuong

Dalile Devadze

Ana Ioseliani

Introduction

The main purpose of this study is to analyse demand and supply side perspectives of the heroes

square and nearby attractions. We decided to use secondary information from the websites and

create general overview about the tourist who are visiting in our project area. Mostly they are

packaged tourists and it is presented in our research as well. So we conducted research to better

understand the tourists and their characteristics. We also collected information about historical

and cultural monuments which are important to consider when creating tours. On the other

hand they are like supplementary attractions for heroes square itself and have very big influence

over the tourist experiences. In each case of tourist attractions we gathered information about

location, history, cultural value, things to do and so on. We need this information to put forward

some problems (if any) and use those information for future planning. Our team have collected

information about accommodation and F&B sector because they are very important suppliers

in tourism industry. It is also important to analyse tour packages which are sold by agencies

and approximate prices. At the end of this project we suggest you the result of the research and

give you basic information of the current problems. Finally we will have all necessary

information to develop future sustainable development plan.

Location

Heroes’ square is one of the most visited sights Budapest, Hungary, located in front of the City

Park, at the end of the Andrássy Avenue, one of the most important streets of Budapest, a World

Heritage site.

Description

Laid out in 1896 to mark the thousandth anniversary of Hungary, Heroes' Square (Hősök tere)

is the largest and most impressive square of the city. Located at the end of Andrássy Avenue

and next to City Park, Heroes’ Square is one of the most visited sights in Budapest. Surrounded

by two important buildings, Museum of Fine Arts on the left and Kunsthalle (Hall of Art) on

the right, Heroes’ Square is also a station of the Millennium Underground.

The Millennium Monument in the middle of the square was erected to commemorate the 1000-

year-old history of the Magyars. Archangel Gabriel stands on top of the centre pillar, holding

the holy crown and the double cross of Christianity. The seven chieftains who led the Magyar

tribes to Hungary can be seen on the stand below. Statues of kings and other important

historical figures stand on top of the colonnades on either side of the centre pillar.

When the monument was originally constructed, Hungary was part of the Austro-Hungarian

Empire and thus the last five spaces for statues on the left of the colonnade were reserved for

members of the ruling Habsburg dynasty. The Habsburg emperors were replaced with

Hungarian freedom fighters when the monument was rebuilt after World War II.

In 1989 a crowd of 250,000 gathered at the square for the reburial of Imre Nagy, former Prime

Minister of Hungary, who was executed in 1958.

Getting to Heroes' Square: Take the Millennium Underground (M1) to Hősök tere

Recommendation: If you have the time, it's worthwhile to visit Heroes' Square at least twice:

both during the day and at night. Combine it with a stroll along Andrassy Avenue or a visit to

City Park.

Andrássy Avenue

Andrássy Avenue, recognized as a World Heritage Site, was built to connect the city center

with City Park (Városliget). Construction began in 1872, and the avenue was inaugurated in

1885. Its Eclectic Neo-Renaissance palaces and houses were built by the most distinguished

architects of the time. Aristocrats, bankers, landowners and noble families moved in. The iconic

avenue was named after Prime Minister Gyula Andrássy, a key advocate of the project.

At the time of its completion in 1885, Andrássy Avenue was considered a masterpiece of city

planning and even public transport was prohibited to preserve its character. This brought about

the idea to build a railroad beneath it. The Millennium Underground Railway, the first subway

line in continental Europe, opened in 1896. The line transported people from the city center to

Városliget, the main venue of the Millennium celebrations.

In recent years, Andrássy Avenue has become increasingly chic, attracting some of the world's

leading designers. Not to mention, the many restaurants and cafés located along the avenue.

Andrássy Avenue is great for walks alongside the beautiful turn-of-the-century buildings or

people watching in one of the many cafés. It's a long avenue, however the Millennium

Underground Railway runs beneath it, should you feel tired. The State Opera House is one of

the most famous tenants on Andrássy, but the avenue is also home to many upscale boutiques,

including Louis Vuitton, Ermenegildo Zegna, Burberry and Gucci, and to several other

attractions.

The intersection of Andrássy Avenue and the Grand Boulevard (Nagykörút) is shaped like an

octagon, hence its name: Oktogon. Like with many other places in Budapest, the Oktogon had

different names in the past. From 1936–1945, it was known as Mussolini Square, and during

the Communist era, for 40-some years, it was known as November 7 Square. Today Oktogon

is a busy square, giving home to the world's largest Burger King. The Millennium Underground

(M1) also stops at the Oktogon.

The best way to discover Andrássy Avenue is to take our Millennium Walking Tour.

Getting to Andrássy Avenue: Take the Millennium Underground Railway (M1), which runs

underneath Andrássy Avenue

City Park

City Park is the largest park in Budapest. The first trees and walkways were established here

in 1751. In the first decades of the 19th century a park was created, which became the first

public park in the world. In 1896 the Millennium Celebrations took place here, leaving many

attractions behind.

Vajdahunyad Castle, a replica of a Transylvanian castle of that name, was built to show the

various architectural styles found in Hungary, and has Romanesque, Gothic, Renaissance and

Baroque parts. In the courtyard is the statue of Anonymus, the nameless medieval chronicler

to King Béla. His work is the main source of information on Hungarian history through the

Middle Ages, however the fact that there were four kings called Béla during the twelfth and

thirteenth centuries makes it hard to identify him or the monarch. His face is hidden by a hood,

making him anonymous, and yet portraying an interesting and important historical figure.

The castle is surrounded by an artificial lake that's used for boating in the summer and turns

into an impressive ice skating rink in the winter, which is a local favourite. The history of the

City Park Ice Rink (Városligeti Műjégpálya) goes back to the 19th century, when skating was

considered a favourite winter pass time by the elite. It first opened on January 29th 1870 and

Rudolf, Crown Prince of Austria, was present for the inauguration ceremonies.

The Budapest Zoo, the Amusement Park, the Municipal Circus, the Museum of Transport, the

legendary Gundel Restaurant and the famous Széchenyi Baths are also located within City

Park. In addition, there are playgrounds, slides, wooden castles and monkey bars in the park to

keep the small ones entertained. For treasuer hunters, there's a flea market held every weekend

by Petőfi Csarnok (open Saturdays and Sundays from 8 am to 2 pm).

Getting to City Park: Take the Millennium Underground (M1), which runs underneath

Andrássy Avenue

The Millennium Underground

At the time of its completion in 1885, Andrássy Avenue was considered a masterpiece of city

planning and even public transport was prohibited to preserve its character. This brought about

the idea to build a railroad beneath it. The first subway line in continental Europe opened in

1896 and is still in use as the M1 or the yellow line.

Like many other buildings in Budapest, the Millennium Underground Railway was

commissioned to celebrate the Millennium in 1896. Trains ran along Andrássy Avenue, from

Gizella Square (today Vörösmarty Square) to the Zoo in City Park, in a northeast-southwest

direction. There were eleven stations, nine were underground and two were above the ground.

The length of the line was 3.7 km (2.3 miles) at that time; trains started in every two minutes.

It was able to carry as many as 35,000 people a day (today, about 100,000 people travel on it

on a workday). The history of the subway line can be seen at the Underground Museum.

Totally, there are 11 stops.

The Kunsthalle

The Kunsthalle (Hall of Art in English, Műcsarnok in Hungarian) is an exhibition hall for the

contemporary arts, featuring the works of local and international artists. Following the concept

of the German Kunsthalles, the Neo-Renaissance building was erected in 1896, for the

Millennium Celebrations.

One of Kunsthalle's missions is to portray the latest trends in visual arts by exposing young

talents, beside well-established artists. The Ernst Museum and Dorottya Gallery, both

acquisitions of Kunsthalle, focus on the new occurrences in visual arts.

Opening hours:

Tuesday - Sunday: 10 am to 6 pm: Thursdays: 12 pm to 8 pm

Entrance fees:

Adult: HUF 1,400

Student & senior: HUF 700

Budapest Card: 20% off

Kunsthalle and Ernst Museum combined tickets are available.

Getting The Kunsthalle: Take the Millennium Underground (M1) to Heroes' Square

The Museum of Hungarian Agriculture

The Museum of Hungarian Agriculture is the biggest museum of its kind in Europe.

Vajdahunyad Castle, the building giving home to the museum, was erected for the Millennium

celebrations at the end of the 19th century.

Permanent exhibitions include the history of agriculture, hunting, farming, fishing, grape

varieties and wine-making, Hungarian domestic animals and more. The full skeleton of

Hungary's legendary racehorse Kincsem is on display.

Opening hours:

Tuesday - Sunday: 10 am to 5 pm

Entrance fees:

Adult: HUF 1,000

Children and seniors: HUF 500

Getting to the museum of Agriculture: Take the Millennium Underground (M1) to City Park

and take the short walk over to Vajdahunyad Castle.

Budapest Zoo

The Budapest Zoo & Botanical Gardens is one of the oldest zoos in the world, having been

open to the public since 1866. The Budapest Zoo is home to a number of noteworthy Art

Nouveau buildings: the main entrance, the Elephant House, the Bird House and the Palm

House. Kids will enjoy the 'Kindergarten', where various baby animals can be seen together in

one area. The Budapest Zoo always provides a great experience as it's more like being in a

botanical garden with animals.

Opening hours:

Jan, Feb & Dec: Monday - Sunday: 9 am to 4 pm

Mar & Oct: Monday - Thursday: 9 am to 5 pm, Friday - Sunday: 9 am to 5:30 pm

Apr & Sept: Monday - Thursday: 9 am to 5:30 pm, Friday - Sunday: 9 am to 6 pm

May to Aug: Monday - Thursday: 9 am to 6:30 pm, Friday - Sunday: 9 am to 7 pm

Please note, that the cashier closes one hour earlier and the animal houses close half an hour

earlier than the Zoo.

Entrance fees:

Adult: HUF 2,500

Child & Student: HUF 1,800

Family ticket: HUF 7,300 (2 adults & 2 children)

Getting to the Budapest Zoo: Take the Millennium Underground (M1) to Széchenyi Fürdő

Insider Tip:

In the summer (July 8 - August 22, 2015), the Budapest Zoo hosts a series of live, open-air

evening concerts. It's a unique experience; concerts are held on Wednesdays and usually start

at 8:30 pm and the Aquarium and the Palm House both have extended opening hours. The

complete schedule is listed on the zoo's website.

Széchenyi Baths

Although it may look like a Baroque palace, Széchenyi Baths (Széchenyi fürdő) is the largest

medicinal bath and one of the largest public baths in Europe. It is a great place to relax and

enjoy the healing waters, or to take a few laps in the swimming pool. The Széchenyi is a favorite

for both locals and tourists alike.

The first thermal bath in Pest opened here as a temporary establishment in 1881. As it became

more and more popular, construction began to expand the bath. The medicinal baths were built

in 1913, and the northern wing, with a beautiful Neo-Baroque interior, was completed in 1927.

Today, there are 18 pools, of which 15 are spring fed. In one of the large outdoor pools, you

can witness the surreal spectacle of men playing chess while immersed up to their chests in

steaming water.

'Szecska' - Late Night Summer Fun at Széchenyi

Throughout the summer Széchenyi Baths offers a popular Saturday night party series called

Szecska. Pool parties with plenty of great music run every Saturday from 10:30 pm to 3:00 am

from June through August.

Visiting Széchenyi Baths

As Széchenyi is one of the largest public baths in Europe, there's more than one entrance. The

grandiose main entrance beneath the baroque dome (facing City Park), leads to the indoor

thermal baths, the side entrance leads to the steam baths and the rear entrance (opposite the

circus) leads to the outdoor pools. Although everything is interconnected and visitors will have

access to all areas once inside, I would recommend using the rear entrance, from Állatkerti

körút, as this is where the private changing cabins are located.

Széchenyi Baths

The outdoor pools

Ticket options may seem somewhat overwhelming at first as there are so many, including

monthly and yearly passes, swimming-pool only tickets, different treatments and so on, but

actually it's not as complicated as it seems, and the only thing you have to decide is whether

you would like to opt for a private changing cabin (ideal for couples, as two people can share

one cabin) or for a locker, which costs a little less. Upon paying the entrance fee you'll receive

a plastic armband (it's called a 'proxy armband') that grants you access to your cabin or locker

and all of the indoor and outdoor pools, saunas and steam baths. The armband opens and closes

your cabin and/or locker by simply touching the lock with it.

Once you have donned your bathing suit (the Széchenyi is coed and swimsuits are mandatory)

check out the outdoor pools first. The large, rectangular pool in the middle is the swimming

pool (swim caps are required) with a water temperature of 27°C/84°F. At one end of the

swimming pool is a warm pool with a lazy river and a large Jacuzzi in the center. The water

temperature here is 30°C/90°F (34°C/98°F in winter). At the other end of the swimming pool

is another warm pool with steaming 38°C/106°F waters. This is, where no matter what time of

year you visit, you will always find men playing chess in the steaming water.

Széchenyi Baths

One of the indoor pools

After 20 minutes or so head inside and check out the 15 indoor pools, several steam baths and

saunas. These are located in the Baroque wing, beneath the domes. A light smell of sulfur

chloride permeates the rooms. The indoor pools vary in size and range in temperature from

40°C/110°F down to 20°C/70°F, should you be brave enough jump into the cold water at least

once. There are numerous steam baths and saunas located next to the pools. One of the most

favourite attraction is the aroma sauna. Each pool, sauna and steam bath has a sign showing

the temperature (some are as high as 70°C/170°F) and there are showers everywhere to cool

down and refresh.

Recommendation would be to take two towels with you (towels are not provided, so bring

your own or buy them in the lobby), leave one in the cabin or locker to use at the end and take

the other one with you as it will come in handy when you go from pool to pool. If you visit in

the summer, be sure to take some sunscreen with you. Bring flip-flops, towels and a bottle of

water and make sure you drink plenty of fluids. Visitors can also purchase basic swimsuits and

bath towels in the lobby. There's a cafeteria overlooking the outdoor pools that serves some

light snacks and sandwiches. Its charming terrace is a favourite throughout the summer,

especially on the weekends, when breakfast is served.

The hot spring feeding the thermal pools is rich in calcium, magnesium, hydro-carbonate,

sodium and sulphate, with significant content in fluoride and metabolic acid. The waters are

recommended to help cure degenerative illnesses of joints, chronic and semi-acute arthritis,

and orthopaedic and post-injury treatments. There are also trained instructors who offer a series

of balneal and physical therapies, like underwater gymnastics and weight baths. Other services

include mud packing, infra-sauna and Finnish saunas. Széchenyi also offers massages, mud

packs, access to a gym and a range of private baths and treatments.

Admission fees in 2014:

A day pass with a locker is HUF 4,100 during the week and HUF 4,300 on the weekends.

A day pass with a cabin is HUF 4,600 during the week and HUF 4,800 on the weekends.

Opening hours:

Swimming pools - Monday-Sunday: 6 am to 10 pm

Thermal pools - Monday-Sunday: 6 am to 7 pm

Getting to Széchenyi Baths:

Take the Millennium Underground (M1) to Széchenyi fürdő station.

Budapest Amusement Park

How about a ride on a 100-year-old carousel?

The Amusement Park (Vidámpark) is always a favorite with children. The park has a number

of rides that aren't to be missed, such as the Ferris Wheel, the 100-year-old Carousel, and the

Roller Coaster which is made entirely of wood.

Getting to the Ausement Park: Take the Millennium Underground (M1) to City Park

Opening hours:

Opening hours vary based on the season. In June, July, August and September the park is open

every day from 10 am to 8 pm. During the summer months of June, July and August the park

is also open late night from 8 pm to 1:30 am on Fridays and Saturdays and in September on

Saturdays only. The park is closed during the winter, from November until March. Visit the

Amusement Park’s website for an up-to-date timetable.

Entrance fees:

Adult: HUF 4,900 (day), HUF 3,300 (evening)

Child & senior: HUF 3,500 (day), HUF 3,300 (evening)

Budapest Card: 15% off

Insider Tip: Enjoy night rides at Budapest's Amusement Park in June, July or August.

Accommodation

Nearby hero’s square there are 7 different hotels from which 1 is five star boutique hotel

Mamaison Hotel Andrássy Budapest, one four star hotel Lions Garden Hotel and 5 three star

hotels Ibis Heroes Square, Benczúr Hotel, Radio Inn Apartment Hotel, Central Green Hotel,

Star City Hotel

General overview:

Hotel names Hotel

Classification

Number of rooms Prices

Boutique hotel

Mamaison Hotel

Andrássy Budapest

5 star 61 rooms, 7 suites (20-

70sqm) Start from 31.000 HUF

Lion’s Garden Hotel 4 star 107 rooms Start from 26.000 HUF

Ibis Heroes Square 3 star 139 rooms

Start from 19.000 HUF

Benczúr Hotel 3 star 123 rooms

Radio Inn Apartment

Hotel

3 star 34 apartments

Central Green Hotel 3 star 21 rooms

Star City Hotel 3 star 48

Prices:

Boutique hotel Mamaison Hotel Andrássy Budapest (5 star)

Lion’s Garden Hotel (4 star)

Ibis Heroes Square (3 star)

Restaurants

There are 13 restaurants near to the heroes square: 50-150 meters radius and more then 20

restaurants about 150-250 meters radius. There are also small peccaries and fast foods (more

than 12).

Souvenir shop

Unfortunately there are no souvenir shops near the hero square the nearest one is 28 minutes

way.

Review of current tour packages

Walking tours review:

Visit: www.getyourguide.com

Description:

Cycling tours

Research analysis

1. Gender

Our group had made 10 interviews 40% of the tourists is male and the remaining is female.

2. What age range are you in?

3. Where are you from?

5

2

21

what age range are you in?

15-25 26-35 36-45 45+

4. Are you first time in Budapest?

There are 4 people visited Budapest at the first time, the others have visited Budapest more

than one time.

5. Are you travelling alone or with group?

6. How much time you have spent or are you going to spend?

7. What is your main purpose of visit?

5

12

5

11

6

6

5

5

Where are you from?

China

USA

Turkey

France

Portugal

Spain

Uk

Italy

2

5

3

0_1

2_3

3+

8. Why do you visit hero square?

9. Evaluate this destination from 1 to 5.

Categories Excellent Above

average

Average Below

average

Very poor

Group 1

Group 2

Group 3

Group 4

4

1

3

00

1

1

holiday leasure education health business family other..

4

1 1 1

3

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

it is beautiful place I want relax because of history to have fun I would lke to gonearby park

Sales

Group 5

Group 6

Group 7

Group 8

Group 9

Group 10

Current problems in project area

Homeless people, with and without tents, walking around. Drinking. Threatening

tourists.

Polluted stream (river) around the castle.

Toilets (it would be good to have some Bio-toilets)

Pets, dogs unchained moving around, also threat for tourists.

Direction maps-tourists signs.

Services –(bicycles)

Bins are not noticeable

International practice review for sustainable development (Singapore city)

Singapore city is one of the good example of sustainable planning. They have a lot off funds

and resources allocated for sustainable development. We should mentioned that money is not

only tool for sustainable development. Most important thing is to have such kind of strategy

which addressed to solve sustainability problems.

Singapore has long term sustainable development strategy (for 2030) and some action plans

which they seek to realize and has already done.

The main strategies for Singapore (city) are as follows:

Key Strategy 1: Change of Mindset of all stakeholders

Key Strategy 2: Sustainable Tourism Indicator development, adaptation and adoption

Key Strategy 3: Accustomization of the New Mindset on Green Jobs and Sustainable Tourism

Key Strategy 4: Introduction of Strategic Management, Control Mechanisms, and

Enforcement

Following the strategic framework, ten implementation strategies are proposed to follow up on

the new policy dimensions:

1. Mainstream and Promote Green Jobs through Sustainable Tourism

2. Prioritize Poverty Reduction in Tourism

3. Enhance Opportunities for Youth Employment in the Tourism Sector and Youth

Tourism

4. Support the Ministry for Women and Child Protection in Combating Gender and Child

Protection Issues

5. Implement a System of Voluntary Codes/Standards for Sustainable Tourism

6. Set Tourism Related Education, Training and Research as priority in the National

Education and Research Agenda

7. Identify Potential and Committed Local Partners

8. Conduct Selective and Creative Marketing

9. Apply a Sustainable Approach in Tourism Planning

10. Establish a Single Coordinative Body for Sustainable Tourism Development.

As we see this development plan includes all aspects related to sustainable development.

Moreover, we can say that because of this strategy city Singapore is the best sustainably

developed city in the world.

However it is not likely to realise this strategy in case of hero square because of the one

main reason. There is no such kind of plan for this place and it needs authorisation from the

tourism authorities in Hungary. We just recommend them to use this, like the best practice and

tray to solve the problems which we put forward.

Actually this is not all what authorities have done for the city Singapore. They created some

action plans which was included some problems itself. Those are as follows:

Compact city: Given our limited land, planning for a compact city is critical. This strategy

enables us to make the best use of our land, allow for more efficient provision of facilities, and

maximise the use of our transport infrastructure

Housing for all: A sustainable city is also one that offers a good quality of life for all. A key

aspect of this is in ensuring that housing is available and affordable. Land is set aside for a

variety of housing types to meet different needs and aspirations. This ranges from affordable

and quality high-rise public housing, where over 80 per cent of the population lives, to private

housing that includes landed properties and high-rises:

Quality living: It is not just about providing good housing but it is also about creating a total

good quality living environment around where we live. The planning of residential towns takes

into account not only the physical layout and architecture of housing blocks but also how

schools, shops, medical facilities, parks, places of worship, and offices are within easy access.

Towns are also well-served by public transport and road networks. These housing estates have

since transformed Singapore’s landscape. Many of the older estates have been rejuvenated to

meet the needs of residents.

sustaining growth: Setting aside sufficient land and infrastructure for both the manufacturing

and services sectors, and creating new employment clusters and growth corridors will continue

to be important in maintaining our competitiveness. At the same time, we also safeguard

sufficient land for critical infrastructure such as ports and airports to strengthen our linkages to

the rest of the world.

Decentralisation: To reduce peak-hour congestion from traffic flowing in and out of the city-

centre, regional and fringe centres outside of the city centre were introduced in the 1991

Concept Plan to bring jobs closer to home. Tampines Regional Centre and Novena Fringe

Centre have since become bustling hubs, offering a mix of offices, retail, entertainment, and

commercial facilities.

going public Public: transport is a more effective and also environmentally-friendly way to

travel as compared to cars. The rail network and bus services have been continuously enhanced

to make public transport a more convenient way to travel. This is complemented by measures

to control car ownership and usage. By 2020, the rail network will double to 278 km with the

addition of new lines announced in the 2008 Land Transport Master Plan — Thomson Line,

Eastern Region Line, Tuas Extension, and NorthSouth Line extension.

Those are the main reasons why Singapore is the best sustainably developed city. This strategy

can be used as an example for Budapest city development and action plans which we put

forward can be used for the hero squares and nearby attractions development. It solves all the

problems in this place and supports it to future sustainable development.

Business side sustainable development

Financial income for the companies and sustain the jobs are key basic for the sustainable

development. Develop sustainably means support local businesses, create new jobs and use

resources most effective way. In case of hero square and nearby places, as we mentioned there

are a lot of different attractions and sightings which can be part of tourist passages. However

we could not identified companies which are operation in this places and have tours which

includes all attractions. There are some companies which have tour packages included only

three or four attractions. It is not sustainable development of course. We must consider all

main attractions current place and do not refuse others (supplementary attractions). Our group

decided to use complex approach and we will create tour packages which includes all

attractions nearby places. It will be quite different to the competitor’s suggestions.

Main competitor in the project area: GetYourGuide . They have great and most visited web

site. On the other hand they have better tour packages in our project area then others:

We consider this company as the strongest competitor because they package includes four

mainattractions in project area. Heroes square, Vajdahunyad Castle, Szechenyi Bath and

Andrassy Avenue. As you see there are other attractions which is not included in this tour so

we will create packages which will be consisted of those four main sightseeing and other

supplementary attractions as well.

SWOT

Strengths

Environmental: (city park- the biggest bark in Budapest. Green area, artificial lake and

river)

Cultural diversity: (three museums in project area)

Historical monuments: (Andrassy Avenue, Vajdahunyad Castle, heroes’ square)

Entertainment facilities: (Szechenyi Bath, Budapest Zoo, Amusement park,)

Weaknesses

low competition

pollution problem

Rubbish bines are not everywhere.

No eco-toilets

No souvenir shops

No direction maps

Homeless people

No bicycle service

No sustainable development plan for this place

There is no tour packages which are included all attractions

No small shops

Opportunities

New product development opportunities based on tour packages

Attract different tourist segments because there are different attractions in our project

area.

Local small business development (small shops. Souvenirs)

Investment opportunities (because of great location)

Best strategy development which can be applied for other places in Budapest and in

another cities

Service development (especially in foreign languages)

Planning and control system development

Create new jobs in tourism industry

More income for local business

More secured environment

Threats:

There is a possibility to become this place overcrowded and it can be dangerous for

environment

Pollution can make bed impact on tourists and it will be dangerous for the image of this

place

Without sustainable development plan it is impossible to preserve city parks unique

environment

Inappropriate use of this project area makes great impact for the local people who are

using this place for relax. It also makes influence on local business because it is basic

of in equal income distribution.

Homeless people may be dangerous for children and tourists as well. Because

sometimes there is a chance to spread some kind of frauds.

Sustainable development strategy and objectives

Strategy components for the project area:

Create attractive living and relaxing atmosphere for local people and for tourist as well

Achieve highest level of environmental sustainability

Preserve historical environmental and cultural resources

Create official fund to finance sustainable development activities

Achieve high level of governance by the tourism authorities

Minimize harmful effects on natural environment

Main objectives addressed to above mentioned strategies:

Create main local urban development structure with detailed aspects which regulate all

activities carried out project area. (legal framework)

Support to change business climate and help small enterprises to develop new products.

(packages, goods or services)

Improve environmental quality such as air & water quality which are very important

in environmental sustainability

Develop Homeless prevention and intervention programs

Make separate action planes for historical and cultural monuments development

Finance sustainable development plan and tray to spend in a way that supports local

business, environment issues and local people.

Create new events permanently which attracts tourist and local people as well.

In the form of attraction-development:

- Creating more tour packages, especially break city tours, study tours…

- Creating new design for Hero Square and surroundings is impossible. Instead of that,

preserving reasonably well the original form in terms of its conception and its relation to the

surrounding urban environment, as well as the building fabric is the most important part for

develop tourism in this area.

- The preservation and appropriate design of small elements that form part of the street

furniture. There are some problems, for example, in the physical condition of the buildings:

wooden roof structures have suffered from humidity and metal structures have corroded,

requiring maintenance and repair. There have also been some changes in the occupation,

offices tending to replace the earlier residential use, which is a common problem in central

urban areas. There have been problems with regard to development in the setting of the World

Heritage property, both in terms of demolition and inappropriate new structures. Other

challenges are the insurance of heritage-friendly traffic management and the mitigation of

climate change impact on the natural and built environment (for example air-pollution and

deterioration of limestone structures).

Development plans and suggestions based on our research area

In the form of service-development:

There are many restaurants near Hero square and surroundings, so it is unnecessary to build more

restaurants but create food festivals. City Park is a perfect place to celebrate food festivals, however

marketing strategies for those festivals did not work so well.

In the form of local consumer product:

Increasing local consumer products in this area needs to be related with service development. There is

almost no souvenirs in Hero Square and surroundings but we can create that kind of shop in each

hotels, museums and restaurants. In addition, the local products can be sold in festivals as well.

Creation new product for local consumer area

As we mentioned above at our research area – at Hero square and nearby territories were

several restaurants and cafes but there was no even one small shop for the souvenirs,

everybody agree that this is one of the most important things for tourists which will keep

their memories and remind them concrete place. At some special events and national

holidays there is kind of exceptions where visitors can buy specific gifts and typical things for

Hungary but this is not enough. We think that there should be one big souvenir shop which

will have guaranty of success without any competition and there for it would satisfied a

tourist as well.

Also summer is very hot in Budapest in this area it is difficult to find an ice cream or a cold

drink, so summer is coming and it is necessary to open there a places, in hero square and in

park also, were people will be able to buy this things. And in winter it can be successfully

changed by hot drinks too.

European countries has a lot practice of animators and actors who are standing in the

touristic places and attract a tourists with their performance and beautiful costumes. For

example, in Prague you will meet a lot of actors painting acting like a Robots, In Vienna

there is a lot of man who are dressed like a Mozart and they are offering concert tickets to

tourists, so it is good way of marketing too, In Venice you will meet a lot of people wearing

typical costumes of renaissance period or just carnival dresses, It is really beautiful. A lot of

tourist want to take picture with them and it is not free of course , so a little income would

be the profit too.

Our research area is a wonderful place to plan that kind of activities. Actors or volunteers

with traditional Hungarian costumes will have a special schedule and at the second part of a

day they will have a special performances and playing for tourists and this destination will

attract more tourist, It will became a place where they will relax, enjoy and took a fanny

pictures at the same time. Hungarian history is rich by a famous characters so it would be

easy and impressive if the actors will make a live their history as a short performance, It will

have a educational sense also, because they will provide the tourist with important

historical information. Some of the can be the Princess Sissi, Famous Composers Erkel and

Liszt they will walk in park and Vajdahunyad area and tourist would be able to discuss with

them, take picture and will get information about that great composers. Actors would be

able to play musical instrument too, it will be impressive that the ‘’Liszt’’ is playing his

‘’ Liebestraum’’ on a piano in that beautiful area. They will have an opportunity to

participate of cooking traditional food and study basic steps of Hungarian folks too.

Example of Service Development

Product (or service) management includes a wide range of management activities, ranging

from the time that there's a new idea for a product to eventually providing ongoing support

to customers who have purchased the new product. Every organization conducts product

development, whether it's done intentionally or unintentionally.

Tourism products are the basis for a destinations tourism sector operation: unless the

tourism product meets the needs and expectations of tourists, the destination cannot

realise its full potential. However, only few destinations focus their attention on the

development and delivery of the various attractions and activities that make up the tourism

product.

For the service development great example has Georgia. Foreigners and local visitors to

Georgia will find it easier to navigate around Tbilisi ( capital of Georgia) summer thanks to

an initiative to have local guides in main areas of the capital city.

In 2012 The National Tourism Administration (NTA) created a project for Georgian students

to be ‘mobile guides’ in summer. Those who wish to implement in practice the theoretical

knowledge acquired in the field of tourism, are getting a unique chance to get work

experience on this summer season,” read the statement released by the NTA. Students

across all areas of Georgia who are fluent in English and Russian are eligible to apply for the

summer position. The NTA said mobile guides would help foreign tourists gain a better

understanding of the capital and provide people with any information they may need.

Mobile Guides are wearing special Forms with the symbols and writings which easily let

tourist to know that they are here to help them. The selected students are providing guide

service at main attractions for tourists Liberty Square, Rustaveli Ave, Shardeni St and

Abanotubani and Narikala territory. At the end of the summer they are getting the

certificates from national tourism Administration.

So as a Hero Square is one of the most important sightseeing for tourists this project would

be successful here too. As a research heled by administration showed that tourist were very

satisfied with that free service and the remarked that this was the first opportunity to get

such a good service during the travel.

Example of tour packages which can be created in research area

According our current situation analysis, with its strength and weakness we

decide to create tour packages in the Hero square, which will be part of

attraction developments. Hero square is situated in front of the city park, it is

the largest and most impressive square of the city, also with its historical

background and museums it is one of the most visited sights in Budapest. We

were thinking what kind of tour package we could create on the Hero square,

and decide to main territory of package should be Museum of Hungarian

agriculture, because building which looks like old palace and that’s why attracts

a lot of tourist, their expectation is more than reality, and when they are visiting

that museum, most of them are really disappointed becuse as they were saying

its quate borring. So our group decide to add some creative activities of this

destination where tourist will really enjoy. So first component is music, or some

Hungarian traditional melody, which can you hear from entrance by professional

musicians. Also people with Hungarian traditional dress with some performance

around the museum for example at 17:00 o clock, so they will have exact time

to visit this place for another reason, they will plan it before.there tourist will

have opportunity to take pictures with them, to feel Hungarian old life style and

traditions. One of the most important problem of our research was souvenir

shops which is impossible to find near those territory, so we decided to put one

open shop inside of the year where tourist can buy souvenirs for memory. Also

our package will include some surprises for tourist. We will have a historical

questions with them and who will give a correct answer first we will give them

a small present, this kind of activities help us to promote our destination,

increase knowledge about hungarian history between tourist, this should be

funny and at that time interesting for them.We think our ideas about Museum

of Hungarian agriculture territory will attract more tourist in future, and will

have an opportunity to see more happier faces in that destination.

The tour starts

from City Park.

Heroes’ Square (Hõsök Tere);

Vajdahunyadvár Castle;

Andrássy Avenue

State opera

St. Stephen's Basilica

Parliament Building

Matthias Church

Fisherman's Bastion

Buda Castle

The Gellért hill and the Citadel

(The end of the tour)

I choice II choice

III choice

Duration: 08:30-17:30

Price: One person -49 EURO

Group (15 people) -675 EURO (45 EURO PP)

Price includes: Hotel pick-up

Dinner (a delicious Goulash meal)

Tickets Parliament building

Tickets of state opera

Tickets of Buda castle museum

Price: One person -35 EURO

Group (15 people) -450 EURO (30 EURO PP)

Price includes: Hotel pick-up

Dinner (a delicious Goulash meal) guide service

Price: One person -239 EURO

Group (15 people) – 3225 EURO (215 EURO PP)

Price includes: Transfer to / from the airport

One-day accommodation in 4 * hotel in the center

of Budapest;

Meals - breakfast and lunch;

Tickets Parliament building

Tickets of state opera

Tickets of Buda castle museum