sustainable furnishings presentation in guangzhou
DESCRIPTION
“Sustainability is not only our future, but also is a growing market.” Find out why consumers want green home furnishings but say they can’t find them.TRANSCRIPT
Furniture for Generations without Generations of Environmental Impact
By: Seth BermanFounder of: www.goodfacories.com
Why are we here?
Lets look at this from a differentperspective
Sustainable Furniture and Home Decor is:
Simple
Necessary
Cost Effective
How many people
want to buy sustainable furniture?
80%
How many people say they can’t find sustainable furniture?
70%
How much more are people willing to pay?
10-15%
Is this possible?
Yes!
60-70% of your cost is in the materials.
Green materials are 0-20%more expensive
So, for a $100 Table
So, for a $100 Table$70 in Materials
So, for a $100 Table$70 in Materials
+20% = $84 for materials
So, for a $100 Table$70 in Materials
+20% = $84 for materials
= 14% price increase
It is that SIMPLE
3 years ago, recycled EVA was the cheapest foam
In 2009 recycled EVA foamis the most expensive!
Companies are over charging green!
Companies are over charging green!
Boo!
Lets break the myth
“Green is much more expensive”
Psst…
Psst…
Ikea has done it
Really! A store sells environmentally friendly
products for cheap?
Really! A store sells environmentally friendly
products for cheap?
Everybody knows Ikea, but it is not
100% green!
True, Ikea is not 100% Green
True, Ikea is not 100% Green
Then its not Green!
True, Ikea is not 100% Green
Then its not Green!
Yeah!
True, Ikea is not 100% Green
Then its not Green!
Yeah! Greenwashers!
Hold on
Lets talk about thisIt is an important issue
Lets talk about thisIt is an important issue
I still think Ikea is doing a great job!
Lets talk about thisIt is an important issue
I still think Ikea is doing a great job!
What do you mean “great job”? How?
Ikea sources all its wood from licensed forests. And over 50% of
its wood products come from certified renewable forests.
They ensure the suppliers they buy from are fair to their
workers.
They do their best to make sure their products cause minimal damage to the environment.
That sounds good but they still use some harmful materials
Should Ikea and its products be called sustainable?
That sounds good but they still use some harmful materials
Should Ikea and its products be called sustainable?
Some of the products are, is there a way to reward them while they
work on getting better?
Exactly my point!
Ikea is making an effort to help the environment, we SHOULD
reward them.
We call this step 1, on a process to sustainability
Sustainability is a goal, some companies have taken the first step and a few are already at
level 4
Lets help teach and encourage companies to become
sustainable and not fight over the definition.
Applause
Lets help teach and encourage companies to become
sustainable and not fight over the definition.
Lets move on…
Why is Environmentally Friendly furniture important?
Global Warming
Global WarmingHow bad is it?
Our climate has been relatively stable for more than
10,000 years
People could count on rain for farming
Civilization began to flourish
Last 1000 years temperature only increased by 2 degrees C
The last 100 years are already 1.8 degrees warmer
The last 20 years are the fastest warming in recorded history!
Global warming has been selected as the number 1 issue by the Sustainable Furnishings
Council
Estimates now suggest temperature will warm as much
as 5-7 degrees within this century
This will cause weather patterns to change and sea level to rise
Is the main contributor to global warming
74% C02 caused by burning fossil fuels
25% due to deforestation!
25% due to deforestation!
Wow
Furniture is the 3rd largest consumer of our forests
Asian, Oceania, African, and South American forests are being
eliminated quickly and illegally
Certified woods
Renewable woods
Renewable woodsMango
Renewable woodsMango
Rubberwood
Renewable woodsMango
RubberwoodPalm
Alternates to wood
Alternates to woodBamboo
Alternates to woodBambooRattan
Alternates to woodBambooRattan
Renewable Materials
All are being picked by manufacturers and retailers
around the world
Not only are the forests under attack, but so are our homes!
Indoor Air Quality
The air in your home
Is 2 to 5 times more pollutedthan the air outside!
V
VO
VOC
Volatile
Organic
Compounds
VOCs off gas for years after production
VOCs are known to cause Cancer and Asthma
CARB
California Air Resources Board
CARB is reducing the amount of VOC’s and Indoor Air Pollutants in building and home products
VOC’s are found in particle boards, resins, paints, and fabrics
Many Low and Zero VOC options are available today
Zero VOC Paints
Water based paints and glues
Detailed Information
Detailed Information available in the
GoodFactories.com Sustainable Furnishings Sourcing Guide
Detailed Information available in the
GoodFactories.com Sustainable Furnishings Sourcing Guide
Yeah!
Detailed InformationAvailable in our Sustainable
Sourcing Guide
Yeah!
Hang On!
How do consumers know if a product is environmentally
friendly?
Green Certifications
There are many, and it is confusing
There are many, and it is confusing
3 Basic Categories
Certify Companies
Certify Forests and Processes
Certify Materials and Products
They all cost money
They all cost moneyBut some are worth it
FSC is the best forrenewable woods
FSC certified products can be sold with FSC logo
And sold for green building projects using LEED standards
SFCSustainable Furnishings Council
Is making a difference in our Industry
Helping companies improve by:
Training retail stores about green and how to sell green
Enabling people to make the right choices
And helping bring this information to YOU!
SFC logo can be used by members on all their marketing
materials
And can be used on products
And can be used on productsby members who have achieved
a high level of sustainability
Product certifications are expensive
But
a cost effective way to certify products is by group
Product certification also brings confidence to parents and can
help sell kids furniture
Sustainability
SustainabilityWhat does it mean?
“To meet the needs of the present without compromising the ability of future generations
to meet their own needs”
In a recent poll
In a recent pollconsumers did not choose
“Sustainable” or “Green” as their preferred label.
Almost 60% of consumers prefer the terms
Almost 60% of consumers prefer the terms
-Eco Friendly-
Almost 60% of consumers prefer the terms
-Eco Friendly--Environmentally Safe-
Market the comforting terms like “safe” and “friendly, not “Green”
Be aware
Be awarea consumer’s priority
Be awarea consumer’s priority
#1. Quality#2. Price#3. Style
Only 2% say Eco Friendly is their 1st priority when selecting home
furnishings
But don’t worry!
80% did say they want to buy eco friendly
Less than 5% of car buyers say Eco Friendly is their 1st priority
But Honda and Toyota know this is the fastest growing market
Think about it this way
Eco friendly is not only atie breaker
It’s a great sales pitch
Engage a customer in conversation
Sell more product
They may not pick the eco friendly product
But once you have established a relationship
You are more likely to make a sale
Promotions
Earth Day Sale
Create Green Credits
More ways to make your business more sustainable
LED lighting is here!
6 LED watts =14 fluorescent watts = 60 incandescent watts
Putting $29 LED bulbs in your office, showroom, or store will pay for themselves in one year and they last for up to 100,000
hours!
Reducing your CO2 emissions
Recycle
RecycleMost used office materials can
be recycled and even sold, including Styrofoam
Buy recycled and eco friendly office supplies and marketing
materials
Upgrade your AC and Heating
Upgrade your AC and HeatingNew appliances offer up to 40%
energy savings
Save power: let the temperature increase by 10 degrees at night,
then decrease by 15 degrees before opening and save up to
10%
Buy alternative power credits, they do not cost a lot
Become a member of the SFC
Membership fees help train retail and wholesale companies
how to sell environmentally friendly home furnishings
How to find Environmentally Friendly home
furnishing manufacturers
www.goodfactories.com
We are proactively helping build a high quality home furnishings supply chain
Useful articles, including the sustainable sourcing guide are
online
And our Sourcing Map can save you hours of car travel
and CO2 emissions
Anybody wishing to discuss more details, please stick around
And don’t forget to grab our Sustainable Furnishings
Sourcing Guide
Thank You!