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Sustainable Innovation

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Overview of this lecture

• Introduction:

what is sustainable innovation?

• Practical information on the course

• Film: The Story of Stuff

• Expectations, questions, discussion

• Information on the presentations (week 3 and 4), illustrated by means of an example: “meat”

“The financial crisis was caused by atomistic, egocentric and rational behaviour. … A tunnel vision leads to a ‘grabbing what you can’ mentality. But with 6,7 billion people on this planet and our current methods of production and consuming, we are moving towards disaster. … We urgently need a new orientation, a new way of life, and a new way of taking care of our needs: we truly need a more sustainable future.”

Herman Wijffels, former CEO of Rabobank and SER www.worldconnectors.nl

We cannot solve our problems with the same thinking we used when we

created them.

Albert Einstein

“Our plan for 2015 is an evolution of our Vision 2010 strategy. We will continue to build on the key global trends to expand our leadership in key businesses such as home healthcare, LED lighting solutions and healthy living and personal care. I firmly believe Philips is uniquely positioned for growth as it continues to simply make a difference to people’s lives with meaningful, sustainable innovations” 

President and Chief Executive Officer Gerard Kleisterlee.

We are committed to being a leading company in matters of sustainability. We look at sustainability through the lenses of our sectors and define specific ambitions for each of them, as communicated in our recent EcoVision5 program.

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To recapitulate…

Sustainable:

taking care of – environmental factors (e.g. climate, pollution,

deforestation)

– social factors (e.g. poverty, welfare, local development)

Innovation: -new and creative ideas and solutions

-new products, processes and markets

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Definition of sustainable development:

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

World Commission on Environment and Development (WCED): Our Common Future (1987) (also known as the “Brundlandt report”)

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Sometimes old ideas can inspire new ones…

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Examples of sustainable Innovations

Samsung Blue Earth phone

• void of harmful chemicals

• built from recycled water bottles

• works on a set of solar panels

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http://www.que.com

super-thin e-bookRelease date several times postphoned, it is not sure if this product will ever be on the market…

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The new IPAD of Apple, launched 27 jan 2010

Would you read a glossy magazine on this device?

Watch this…

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Click here

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Saving electricity…

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Re-use, repair, recycle…

http://www.wecycle.nl/

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Take care of humans, animals, eco-systems…

New products, new approaches

• Eosta, leading international distributor of organic fruits and vegetables

• Won several prices because of innovations in products, packaging, marketing

• www.eosta.com• www.natureandmore.com

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Practical information• Read the course manual on the internet:

http://sustainableinnovation.pbworks.com

• 13 x 2 hours of tuition

• Lectures combined with discussion and interaction• Individual assignment (ecological footprint)

• 3 group presentations • sustainable topic • FIHE SI-model YURLS• company vision and strategy

• Obliged literature: Book: “story of stuff” and coursware on “pbworks”

• Written exam

• Attendance will be registered

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People involved

• Dr. Saskia van Stroe-Biezen

• Dipl. Kfm. Frank Gerhäuser • Drs. Bart Titulaer (coordinator; contact IBE, FFM)

• Drs. Janske Hermens (contact IBMS)

• Guest lecturers

….and you!

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Overview of the semester

1. Introduction

2. Film Age of Stupid

3. Presentations

4. Presentations

5. C2C and POM

6. The innovation process

7. Customer insight and idea generation

8. Corporate environmental management systems

9. Green Marketing

10.Guest lecture

11.Eco footprint & SI model

12.SI strategy of a company

13.SI strategy of a company

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The urgency of sustainability

• On this site you also can find:

• A fact sheet• A glossary• Links to NGO’s• http://www.storyofstuff.com

• Scripts:• http://www.storyofstuff.com/

international/pdfs/script_german.pdf • http://www.storyofstuff.com/

international/pdfs/script_dutch.pdf  

With subtitles DE or NL

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Discussion and questions

1. In how far are the problems as urgent as ‘The Story of Stuff’ suggests?

2. What is your opinion on ‘The golden arrow’ of consumption. Do you think it influences your own behavior?

3. Do you know examples of the externalization of costs?

4. What do you expect of this course? What do you hope to learn or to discuss?

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The presentation in week 3 and 4

1. Search for reliable sources

2. Search for telling photographs, statistics, cartoons, news items and video fragments

3. Take care of a transparent, attractive and logic structure

4. Do not try to do everything: take two or three telling examples.

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Example: meat and sustainability

What themes pop up unto your mind?

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Statistics can tell a lot!

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Pictures can tell a lot!

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Comparisons can tell a lot!

If everyone in the UK abstained from eating meat five days a week…

this would save more than the emission reductions, which would be achieved if the total electricity use of all households in the UK was eliminated

Source: meatthetruth.nl

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Video fragments can tell a lot!“Meat the truth”Trailer of the documentary made by the

Dutch “Partij voor de dieren”

(“party for the animals”)

http://www.youtube.com/watch?v=6Z-upjfFCA4&hl=nl

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Or take this one of Barack Obama…

Barack Obama answers the question of a student who pleas for a vegan diet, and appears to be quite knowledgeable of the relation to world hunger, climate change, obesitas…

http://www.youtube.com/watch?v=Rt56ER4TSqc&NR=1