sustainable media - how social media is the ultimate sustainability technology - by @joeyshepp
DESCRIPTION
Social Media and Sustainable Business have a lot in common. This presentation goes over the latest trends in social media, then looks at the many applications in the areas of operations, marketing and finance through the lens of Social Media.TRANSCRIPT
![Page 1: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/1.jpg)
SUSTAINABLE MEDIASOCIAL MEDIA FOR SUSTAINABLE BUSINESS
![Page 2: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/2.jpg)
PRESENTER
JOEYSHEPP.COM
GREENMBA PROGRAM DIRECTOR AT DOMINICAN UNIVERSITY OF CALIFORNIA
PRINCIPAL AT EARTHSITE, DIGITAL MEDIA FOR SUSTAINABLE BRANDS
![Page 3: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/3.jpg)
ROAD MAP
I. INTERNET TRENDS
II. APPLICATIONS
I. OPERATIONS
II. MARKETING
III. FINANCE
III. WHAT’S NEXT?
IV. QUESTIONS
HOW THE INTERNET IS THE ULTIMATE SUSTAINABILITY TECHNOLOGY
![Page 4: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/4.jpg)
INTERNET EVERYWHEREUBIQUITOUS, PERVASIVE
![Page 5: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/5.jpg)
INFORMATION AGE
THE INDUSTRIAL AGE FILLED THE WORLD WITH STUFF
THE INFORMATION AGE IS FILLING OUR WORLD WITH INFORMATION.
CHEAP, ACCESSIBLE, ABUNDANT
POTENTIAL LIMITLESS GROWTH
![Page 6: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/6.jpg)
DISRUPTIVE TECHNOLOGY
FREE
MOBILE
DECENTRALIZED
REAL-TIME
HYPER-LOCAL
![Page 7: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/7.jpg)
CLOSING THE DIGITAL DIVIDE
INTERNET TO REACH 2 BILLION USERS THIS YEAR, REPRESENTING 30% OF GLOBAL POPULATION
70% OF DEVELOPED COUNTRIES
21% OF DEVELOPING COUNTRIES
SOURCE: http://mashable.com/2010/10/19/internet-2-billion/
![Page 8: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/8.jpg)
MOORE’S LAW
SPEED OF COMPUTERS DOUBLES EVERY TWO YEARS
“SINGULARITY” COMING… COMPUTERS TRANSCEND BIOLOGY ~RAY KURZWEIL
![Page 9: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/9.jpg)
FACEBOOK:GLOBAL CITIZENSHIP
500,000,000 ACTIVE USERS
700,000 NEW USERS DAILY!
70% OUTSIDE THE US
380,000 LIKES / MINUTES
ACCOUNTS FOR 25% OF ALL USA PAGE VIEWS
![Page 10: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/10.jpg)
YOUTUBE:YOU ARE THE MEDIA
35 HOURS UPLOADED EVERY MINUTE!
HUNDREDS OF THE MOST POPULAR USERS MAKE 6 FIGURES A YEAR
LADY GAGA AND EMINEM SURPASS 1 BILLION HITS
![Page 11: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/11.jpg)
TWITTER:THE PULSE OF THE PLANET
NEW RECORD SET AT NEW YEAR 2011: 6,939 TWEETS/SECOND
40% USA60% INTERNATIONAL
IN THE USA, 87% AWARENESS, YET ONLY 7% USE IT
SENTIMENT ANALYSIS PROVEN AS ACCURATE AS EXIT POLLS
![Page 12: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/12.jpg)
3,339 TEXTS PER MONTHAVERAGE US TEENAGER
![Page 13: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/13.jpg)
BORN INTO THIS WORLD
92% OF U.S. TODDLERS HAVE AN ONLINE PRESENCE
THE VAST MAJORITY OF CHILDREN TODAY WILL HAVE ONLINE PRESENCE BY THE TIME THEY ARE TWO YEARS OLD — A PRESENCE THAT WILL CONTINUE TO BUILD THROUGHOUT THEIR WHOLE LIVES.
![Page 14: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/14.jpg)
SUSTAINABLE MEDIA
PRINCIPLES AND APPLICATIONS
![Page 15: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/15.jpg)
SUSTAINABLE MEDIA PRINCIPLES
DEMOCRATIC
TRANSPARENCY
DECENTRALIZED
LOCALIZED
LESS PAPER
LESS TRAVEL
CAN BE CLEAN AND RENEWABLE
![Page 16: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/16.jpg)
OPERATIONS
WORKING IN THE CLOUD
![Page 17: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/17.jpg)
CLOUD STORAGE
ABUNDANT ONLINE STORAGE MEANS CHEAP END-USER DEVICES
BENEFITS INCLUDE AFFORDABLE, ACCESSIBLE, COLLABORATIVE, RELIABLE
![Page 18: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/18.jpg)
VIDEO CONFERENCING
KEY TECHNOLOGIES: CISCO LIVECONFERENCE, SKYPE AND IPAD/FACETIME
DRIVEN BY COST OF TRANSPORTATION
NOT A REPLACEMENT FOR PHONE, BUT IN ADDITION
![Page 19: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/19.jpg)
REAL TIME LOGISTICS
ONLINE SHOPPING INCREASING AS SHIPPING LOGISTICS ARE REFINED
UPS BANNED LEFT TURNS FOR GAS SAVINGS AFTER IN-DEPTH STUDY
LOCAL FOOD SOURCING
![Page 20: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/20.jpg)
PAPERLESS
AMAZON.COM NOW SELLS MORE DIGITAL BOOKS THAN PHYSICAL BOOKS.
KEY TECHNOLOGY: FUJUTSU SCANSCAP SCANNERS
![Page 21: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/21.jpg)
MOBILITY
INCREASED WIRELESS ACCESS, CHEAPER MOBILE DEVICES
GPS ALLOWS LOCALIZED DATA
KEY TECHNOLOGIES: GPS, 4G, MOBILE HOT SPOTS, ANDROID, IOS
![Page 22: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/22.jpg)
CROWD SOURCING
PRODUCT DESIGN
CUSTOMER SUPPORT
MARKET RESEARCH (SENTIMENT ANALYSIS)
CASE STUDIES: LOCAL-MOTORS, PEPSI REFRESH, STARBUCKS
![Page 23: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/23.jpg)
MARKETING
THE RISE OF SOCIAL MEDIA
![Page 24: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/24.jpg)
RADICAL TRANSPARENCY
MANY TO MANY COMMUNICATIONS ACCELERATES SHARING
PEOPLE TRUST THEIR PEERS
BRANDS NO LONGER CONTROL THE MESSAGE
![Page 25: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/25.jpg)
CUSTOMER COMMUNITY
NO LONGER “CONSUMERS”
COMMUNITY MANAGER
ABOUT ENGAGEMENT
ACKNOWLEDGED POWER DYNAMIC
CUSTOMER STAKEHOLDER
![Page 26: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/26.jpg)
CORPORATE SOCIAL RESPONSIBILITY
EXPECTATION TO COMMUNICATE SOCIAL & ENVIRONMENTAL WORK THROUGH MARKETING
YEARLY REPORTS MOVING TO DAILY COMMUNICATION
HIGHER LEVELS OF ACCOUNTABILITY BECAUSE OF RADICAL TRANSPARENCY
![Page 27: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/27.jpg)
DATA VISUALIZATION
CUSTOMERS WILLING TO SHARE MORE PERSONAL INFO
COMPANIES WILLING TO SHARE DATA THROUGH API’S.
WEALTH OF ACCESS TO DATA
KEY COMPANIES: COOL INFO GRAPHICS, INFORMATION IS BEAUTIFUL,
![Page 28: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/28.jpg)
SOCIAL MEDIA POLICY
DEVELOP A “LIVING DOCUMENT” OF BEST-PRACTICES AND STRATEGY FOR DEALING WITH PROBLEM ISSUES
DATABASE OF SOCIAL MEDIA POLICIES: HTTP://SOCIALMEDIAGOVERNANCE.COM
![Page 29: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/29.jpg)
FINANCE
ACCOUNTING FOR EVERYTHING
![Page 30: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/30.jpg)
MICROFINANCE
MICROLOANS FOR STARTUP CAPITAL
HIGH REPAYMENT RATE FOR LOANS
ALTERNATIVES TO VC FINANCING
KEY COMPANIES: KIVA, KICKSTARTER, CROWDRISE
![Page 31: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/31.jpg)
GROUP BUYING
CONSUMERS BAND TOGETHER FOR DEEP DISCOUNTS
BUSINESSES GET COMMITTED VOLUME + MARKETING BUZZ
KEY COMPANIES: GROUPON, SOCIAL LIVING
![Page 32: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/32.jpg)
THE LONG TAIL
THE LONG TAIL OF AN EXPONENTIAL GRAPH
LOTS OF SMALL MARKETS COMBINED ARE BIGGER THAN POPULAR MARKETS
EXAMPLE: LOTS OF SMALL BLOGS MAKE AS STRONG AS A VOICE AS MAJOR MEDIA
![Page 33: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/33.jpg)
FREEMIUM
OFFER A ROBUST FREE PRODUCT WITH AN UPSELL OPPORTUNITY FOR POWER USERS
BUILDS A LARGE, STABLE CUSTOMER BASE
SOCIAL GOOD FOR THE LOW INCOME
KEY COMPANIES: 37SIGNALS, GOOGLE, FACEBOOK
![Page 34: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/34.jpg)
WIKILEAKS
TECHNOLOGY SUPPORTS LEAKS
FEAR OF EXPOSURE DRIVES MORE ETHICAL BEHAVIOR
FINANCIAL MODELS MUST ADJUST TO FULL COST ACCOUNTING
EFFECTS BUSINESS, BUT ALSO GOVERNMENT
![Page 35: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/35.jpg)
A FLAT WORLDINFORMATION AND CREATIVITY REMAIN
![Page 36: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/36.jpg)
CREATIVE CAPITAL
EDUCATION
CREATIVITY
STRATEGY
IDEAS
FUTURES
![Page 37: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/37.jpg)
STAY HUMANIT’S ABOUT PEOPLE TO PEOPLE TIES
![Page 38: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/38.jpg)
MORE INFO
![Page 39: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/39.jpg)
TWITTER ACCOUNTS
@JoeyShepp
@GreenMBA
@SocialGoodMedia
![Page 40: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/40.jpg)
TWEET ME YOUR QUESTIONS@JOEYSHEPP YOUR QUESTION
![Page 41: Sustainable Media - How Social Media is the Ultimate Sustainability Technology - by @JoeyShepp](https://reader033.vdocument.in/reader033/viewer/2022051819/54c616014a795994658b45aa/html5/thumbnails/41.jpg)
This work is licensed under the Creative Commons Attribution-Noncommercial-Share
Alike 3.0 United States License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San
Francisco, California, 94105, USA.