sustainable savings: green tourism business scheme
DESCRIPTION
Learn about the Green Tourism Business Scheme and how it can seriously save you money – Hetty Byrne, Forest of Bowland AONB and Green Tourism Business SchemeTRANSCRIPT
![Page 1: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/1.jpg)
LancashireLancashireGreen Green
TourismTourism
Hetty Byrne Hetty Byrne Forest of Bowland AONBForest of Bowland AONB
![Page 2: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/2.jpg)
Holiday/Travel =
Travel to and from destination (plane/car/train….)+
Accommodation/infrastructure+
Travel at destination+
Activities(eg.eroded paths)
+Use of local resources
=Environmental impact
or ‘footprint’
Environmental Impact of Tourism
THE FUTURE OF TOURISM IS SUSTAINABILITY
![Page 3: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/3.jpg)
One Planet Living - WWF
United States - 5
UK - 3
India - 0.4
Fair Share – 1
www.wwf.org.uk
Globally we now require 1.4 planets
![Page 4: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/4.jpg)
One Planet Living - WWF
United States - 5 India - 0.4
www.wwf.org.uk
![Page 5: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/5.jpg)
Do people travel to....
•Reduce their CO2 emissions
•Use less water
•Recycle
But individuals are now much more environmentally conscious and survey by Devon County Council, 2005 found:
• 54% consider environmental issues when booking
• 82% are willing to pay more for green services and products
• 72% think a green business is more likely to be more quality conscious
No, but they might if you ask nicely
![Page 6: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/6.jpg)
3 year funded project3 year funded projectLancashire-wide, managed by AONB teamLancashire-wide, managed by AONB teamFunded by:Funded by:
- Lancashire & Blackpool Tourist Board- Lancashire & Blackpool Tourist Board- Lancashire County Developments Ltd- Lancashire County Developments Ltd- Lancashire County Council- Lancashire County Council- AONB- AONB
Endorsed by North West Development Endorsed by North West Development AgencyAgency
Lancashire Green Tourism
![Page 7: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/7.jpg)
So what is Green Tourism?
• Running a business in a way that reduces its environmental impact, whilst maintaining quality standards and includes:
• Good environmental practice
• Communication with visitors
• Social and community issues
Examples….
What is being Green or Sustainble?
![Page 8: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/8.jpg)
Green is MainstreamPromoting walking & cycling
![Page 9: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/9.jpg)
Green is MainstreamPromoting wildlife
![Page 10: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/10.jpg)
Green is MainstreamRenewables & Education
![Page 11: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/11.jpg)
Green is MainstreamRecycling & Waste
![Page 12: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/12.jpg)
Green is MainstreamLocal Produce
![Page 13: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/13.jpg)
Green is Mainstream‘Green’ is mainstresm
![Page 14: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/14.jpg)
Green is Mainstream‘Green’ is mainstresm
How Green is your How Green is your business?business?
Exercise:Exercise:
Work through the ‘How green is your Work through the ‘How green is your business form’ to look at what you’re business form’ to look at what you’re already doing and identify things that you already doing and identify things that you might like to implementmight like to implement
![Page 15: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/15.jpg)
Green Tourism Green Tourism Business Business
SchemeScheme
Introduction to GTBS
TheThe
![Page 16: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/16.jpg)
Certification & Branding
CertificationCertification
A regular independent assessment of a business’s environmental impact against set criteria = credibility
BrandingBranding
a universally recognised symbol in which the consumer can have confidence – GTBS aim
![Page 17: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/17.jpg)
Scotland 852
South West 449
South East 121
North West 112
North East 99
West Midlands 57
East England 46
East Midlands 13
Yorkshire 17
London 52
Wales 6
Jersey 11
Total 1822
UK Membership
![Page 19: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/19.jpg)
Ho
me p
age
Ho
me p
age
![Page 20: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/20.jpg)
Bu
sin
es
s En
tryB
us
ine
ss E
ntry
![Page 21: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/21.jpg)
Sustainable Tourism in the Forest of Bowland AONB
![Page 22: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/22.jpg)
![Page 23: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/23.jpg)
Members in Forest of Bowland AONB
![Page 24: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/24.jpg)
Summary
5 Gold, 6 Silver, 7 Bronze = 18
8 Self-catering
4 Visitor Attraction, Restaurant, Gift shop
3 Camping/Caravan and activity sites
1 Cycle Hire and Holidays
1 Pub/Restaurant
1 Village Hall
Green Tourism Business Scheme March-November 2007
![Page 25: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/25.jpg)
Summary
• 2007 GTBS Gold
• 2008/09 LBTB Highly Commended Sustainable Tourism Award
• 2008 Pendle Environmental Business Award
www.malkintowerfarm.co.uk/
Case Study – Malkin Tower
![Page 26: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/26.jpg)
BenefitsBenefits
![Page 27: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/27.jpg)
• Improved guest experienceImproved guest experience• Feelgood factor• Exceeding expectations
• Staff InvolvementStaff Involvement• Can help empower & encourage staff
• Using local products & ServicesUsing local products & Services• Supports local economy
• Networking with other GTBS MembersNetworking with other GTBS Members• Exchange of ideas• Mutual promotion
• Cost SavingsCost Savings• Good business sense• Marketing opportunities• Long-term sustainability
Added Value
![Page 28: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/28.jpg)
Costs, Funding & Costs, Funding & Marketing Marketing
OpportunitiesOpportunities
![Page 29: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/29.jpg)
The Criteria
Total:
Bronze - 30 measures to a good standard
Silver - 45 measures to a good standard
Gold – 60 measures to a good standard
• 10 Sections with over 150 measures in total• Minimum of 3, 4 or 5 Measures in each section (each section contains between 12 and 23 measures)• Each measure scored from 1 – 5 points (1 = very basic effort, 5 = outstanding• Minimum Score required (12, 16 & 20)
![Page 30: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/30.jpg)
The Cost
Membership Fees
• Varies depending on size of business
•Includes an annual fee and a one-off joining fee
•Annual fee includes a re-grading visit once every two years
•Joining fee - £60
•Annual fee – varying between £75 up to £200
•Advisory visit - £250
![Page 31: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/31.jpg)
Funding
Lancashire Green Tourism project will fund:
•Advisory visit @ £250
•50% of Annual Fee - either £37.50, £65 or £100
•Provide advice and guidance between advisory and grading visits
•Offer a comprehensive marketing package
Total Offer per business in excess of £1000
Lancashire Green Tourism Project Funding
![Page 32: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/32.jpg)
Funding
To join the scheme you will pay:
• £60 Joining Fee
• ½ Annual Fee (£75, £130 or £200/2) = £37.50, £65 or £100
TOTAL COST PER BUSINESS - £97.50, £125 or £160
Then annually either £75, £130 or £200
Lancashire Green Tourism Project Funding
![Page 33: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/33.jpg)
Marketing Offer
•Resource packs
•Marketing training
•One-to-one web support
•Linking to LBTB Country Escapes campaign – e-newsletters and special offers
•Dedicated pages on LBTB website, maximising LOIS record and Forest of Bowland website
•PR campaign
•Case studies
•Interactive web-based map and leaflet
Marketing Offer
![Page 34: Sustainable Savings: Green Tourism Business Scheme](https://reader035.vdocument.in/reader035/viewer/2022070312/553a15e74a79597c778b4a53/html5/thumbnails/34.jpg)
Contact Details
Hetty Byrne
Sustainable Tourism Officer
Forest of Bowland AONB
Email: [email protected]
Tel: 01200 426433
www.lancashiregreentourism.com