sustainable tourism the view of the icelandic tourist board
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Sustainable Tourism The view of the Icelandic Tourist Board. Elías Bj. Gíslason Dir. of Information and Developement February 15th 2008. Regognition by legislation. 1985 sustainability was first mentioned indirectly in laws governing the Icelandic tourism. - PowerPoint PPT PresentationTRANSCRIPT
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Sustainable TourismSustainable TourismThe view of the Icelandic The view of the Icelandic
Tourist BoardTourist Board
Elías Bj. GíslasonDir. of Information and Developement
February 15th 2008
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Regognition by legislationRegognition by legislation
• 1985 sustainability was first mentioned indirectly in laws governing the Icelandic tourism.
• 2005 a new Tourism Act was approved.Guiding principles:– Icelandic culture– Environmental protection– Professionalism– Safeguarding of consumer interests
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1997 a turning point?1997 a turning point?
• The first strategy regarding sustainable tourism approved by the ministry of tourism.– main emphasis on
beautification – less understanding of
cultural and social aspects
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TOURISM PLAN 2006 – 2015TOURISM PLAN 2006 – 2015
Approved by“Alþingi” The parliament.
Has therefore morepotential of being apowerful tool.. thusbeing used in the
near future..
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The Tourism Plan 2006 - The Tourism Plan 2006 - 20152015
Uniqueness and our images as aTourist destination• Three main pillars–Nature– Culture– Professionalism
Sustainability
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5 studies of Carrying 5 studies of Carrying Capacities Capacities
• The key factors studied– The Capacity of the physical environment
• The soil, vegitation, animals, water, landscape• Roads, trails, service facilities etc.
– The capacity of the socio-cultural environment • Expectations, longings, needs, experiences,
etc. of the visitors• Cultural, economical, etc. of the locals
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Studies on Carrying Studies on Carrying CapacityesCapacityes
Lónsöræfi
Skaftafell
Landmannalaugar
MývatnJökulsárgljúfur
Snæfellsnes Pilot studdy
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Number of guests to Iceland Number of guests to Iceland 1950 - 20071950 - 2007
4.400
490.000
2,233.000
815.000
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Factors affecting decis. to visit Factors affecting decis. to visit Iceland Iceland
Our bread and butterOur bread and butter
0 10 20 30 40 50 60 70 80
Nature
Culture, history
Priceoffer
Stopover
Busines relation
Friends, relatives
Conference
Special event Educational
Educational
Other
Summer Winter
78%
56%
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Our golden goose…Our golden goose…
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Environmental grants Environmental grants The IcelandicTourist Board The IcelandicTourist Board
• Started in 1994• 600 millions ISK. to date (€ 6,2mill.)• Underlying emphasis sustainability• Building up new leisure opportunities–Húsavík , whale watching (old oak boats)–Hofsós, roots to roots, Iceland –
Canada/US–Hvammstangi, seal watching – museum
– Þingeyri, Viking heritage
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Our targets are as followsOur targets are as follows
• 80% of travelers to Iceland should believe that Iceland is among the leading nations in environmental concerns / issues.
• 80% of travelers to Iceland should not think Iceland is overcrowded by tourists, within carrying capacity.
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Sustainability is the Sustainability is the ONLYONLY way way
Thank you..Thank you..