sustainably motivated – business minded rodney wilts matt humphries mike parker the loop iris:...
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Sustainably Motivated – Business Minded
Rodney WiltsMatt HumphriesMike Parker
The LOOP IRIS:Integrated Rating Indicator for Sustainability
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Sustainably Motivated – Business Minded
Introduction
• Reasons for IRIS• Models for IRIS• What is the IRIS?• Scorecards• Toronto Waterfront as an example• IRIS and Indicators• The Future of IRIS
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Sustainably Motivated – Business Minded
Why the IRIS?
• Need clear and compelling manner to communicate progress on sustainability
• Want to move forward from fragmented understanding of sustainability
• Needed a tool to communicate to multiple audiences
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Sustainably Motivated – Business Minded
Models for the IRIS
• Noisette Rose
• The Natural Step
• One Planet Living 10 Principles
• ARUP SPEAR
• Holland Barrs Sustainability Matrix
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Sustainably Motivated – Business Minded
The Loop IRIS
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Sustainably Motivated – Business Minded
IRIS Scorecards
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Sustainably Motivated – Business Minded
Uses of the IRIS• Planning• Creating company-
wide buy-in• CSR Reporting• Marketing• Tracking progress
over time• Product or project
development
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Sustainably Motivated – Business Minded
IRIS at the Waterfront
• Extensive criteria• Broad scope• Limited definition• No metrics
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Sustainably Motivated – Business Minded
IRIS at the Waterfront
• Define the problem to frame the solution– IRIS organizes the TWRC’s aspirations and frames
the problem
• Not reinventing the wheel:– IRIS combines established metrics (Toronto Regional
Conservation Authority habitat requirements and classifications used as a measure of habitat quality for example)
• Focuses design team on client’s vision and illustrates effects of decisions
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Sustainably Motivated – Business Minded
IRIS and Indicators
• Indicators have tremendous value – what is measured matters
• Indicators help tell the sustainability story
• Needed to find ways to streamline– Make message quick and easy for all
stakeholders with ability to drill down further– Needed to ensure it resonated with business
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Sustainably Motivated – Business Minded
The Future of the IRIS
• Seeking continuous input – iterative process
• In the process of making it interactive
• Conversion into an on-line resource
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Sustainably Motivated – Business Minded
Sustainability solutions for businesses and organizations
Tel. 613.355.9441
E-mail. [email protected]
www.loopinitiatives.com