Donation and Grant Proposal 8 Worlds of Tahoe Expo

Sustainable Tahoe PO 3206 Incline Village NV 89450 775 846-1715

Sustainable Tahoe actions are focused on changing this: Tahoe’s 20th Century outdated tourism model that limits visitors experience, while requiring $1.8 Billion (every 10 years) in ongoing tax-payer clean-up, mitigation and restoration.

To This: A 21st century experience economy guided by geotourism* principles. Activities that increase your connection to the unique and diverse geography, water, culture, heritage and wildlife of the Tahoe region, while requiring minimal to no clean-up, mitigation or restoration.

For 10,000 years the native Washoe people served the lake by living in harmony with the 8 Worlds of Tahoe: sky, plants, water, land, wildlife, as part of their community, culture and heritage.

It took modern culture less than 100 years to bring the Tahoe watershed to the brink of collapse. The last 40 years of restoration have only been possible because people took action! People like Dr Charles Goldman, the worlds leading limnologist, providing 50 years research and solutions!

Sustainable Tahoe honors those taking action and has designed a prosperity strategy in response to Dr Goldman's request to shift our behaviors. We do this with life-changing adventures as part of the 21st Century geotourism showcase at our annual Tahoe Expo (2nd week of Sept).

* geotourism is a non-profit program created by NGCSD (National Geographic Center for Sustainable Destinations) to increased destination education, reduce poverty and preserve heritage sites around the world. Our founder and executive director, Jacquie Chandler, was appointed by NGCSD in May 2007 to be the geotourism liaison for the Tahoe region. To learn more about geotourism (National Geographic Program).

Donation and Grant Proposal 8 Worlds of Tahoe Expo

Sustainable Tahoe PO 3206 Incline Village NV 89450 775 846-1715

Using unprecedented collaboration like this: We produce our Exposition of Stewardship by enrolling 63 NGO’s, Agencies and Business to host, support and sponsor an unprecedented 150-mile geotourism showcase (from South Lake to Pyramid Lake), demonstrating a prosperity model for the entire Tahoe/Reno region. Below are the groups that were enrolled for 2012Expo. .org (non-profit NGO’s)

1. Bear League .com (business) 2. Explore Tahoe 3. Growing Dome 1. Adrift Tahoe 4. Maritime Museum 2. Barton Health 5. Mustang Preservation League 3. Bike the West 6. Nation Conservancy 4. Crystal Range Assoc 7. No Bear Hunt 5. Embassy Suites 8. Paiute Tribe 6. Envirorents 9. Parasol Foundation 7. Eventbrite 10. Shakespeare 8. Farmers Insurance 11. Sugar Pine Foundation 9. Fly Fishing S Lake Tahoe 12. Tahoe Env. Resource Ctr 10. Full Moon Cafe 13. Tahoe Inst. Natural Science 11. Grass Roots 14. Tahoe Resource Cnsv Dist 12. Guitarfish 15. Undersea Voyager Project 13. JMA Properties

14. Horizon Hotel

.gov (Agencies/Edu) 15. In Your Face Printing 1. CA Parks 16. Kahle Productions 2. CA Tahoe Conservation 17. Kayak Tahoe 3. City South Lake Tahoe 18. Obexers Marina 4. NV Parks 19. Obexers Market 5. Tahoe City Marina 20. Olympic Bike Shop 6. Tahoe Regional Cnsv Dist 21. PDQ Market 7. Tahoe Regional Plan Agency 22. Pet Projekt 8. Tahoe Transportation District 23. Recreational Equipment 9. Truckee Pubic School 24. Redwood Printing 10. UC Davis 25. Reno Limo 11. United States Forest Service 26. Sanctuary NYC.com 12. Tahoe City Public Utility Dist. 27. Sand Harbor Sports

28. Solar times 29. Sonny Boys Tours 30. South Tahoe SUP 31. Svadhyaya Yoga 32. Tahoe City Kayak

33. Tahoe Paddle and Oar 34. Tahoe Quarterly 35. US Bank

Donation and Grant Proposal 8 Worlds of Tahoe Expo

Sustainable Tahoe PO 3206 Incline Village NV 89450 775 846-1715

That has produced feedback like this: “This was our first visit to Lake Tahoe, and we were glad we experienced it the "right" way. The tour opened our eyes to birds we never encountered before and bear tracks we would never have spotted on our own, and it made us aware of the nature and importance of conservation efforts. We live too far away to come every year, but if we ever get near Lake Tahoe again, we'll certainly look for more activities/exhibitions etc. by Sustainable Lake Tahoe. We wish you well for Tahoe Expo 2013!” Jens and Jenny Happe, New Westminster, B.C.

Additional Expo participant feedback from survey:

RE: Green Home – Growing Dome GREEN “About Scott Terrel's green home, it gives us all an incentive to reduce our foot print and he offered to help answer any questions along the way. The growing dome was awesome, great that it provides food for Project Mana, and I am encouraged to have my own dome.” RE: Fly Fishing “We learned about the catch and release program in the Tahoe Basin.

Also the fundamentals of fly fishing. I had a fly rod and reel and now my wife is hooked.”

Participant Feedback highlights from 2012 Expo:

1) Adventures 90% found the Tracks informative, 66% thought fun 33% exciting and 33% a bargain! 2) Lunch! People really enjoyed and appreciated a lunch that was organic, healthy, local and tasty. (but

maybe include a few extra gluten-free meals) 3) Guides! Adventure track guides were on many people's "Expo favorites" list. 4) Adventure Track Themes/Variety! Wildlife viewing and Green Home Growing Dome - esp. popular.

Participant age ranged from 19-68 years. All respondents are planning to attend Expo 2013 if the conditions are right. Most popular ideas for 2013 Adventure Tracks: River Rafting, Top to Tunnel, Medicine Plant Crawl. Request for more "green" technology’ homes to inspire more carbon reduction Attendees recognize this as model for future and surprised chambers and gov weren’t helping lead this

Suggestions to improve for Expo 2013:

1) Promote sooner: Most people found out about the Expo coincidentally (Oakland newspaper, word-of-mouth, on the web while looking for a weekend activity)

2) Better scout and rate the hikes. Add in more aspects of wildlife! 3) Get more business buy-in and support earlier!

Donation and Grant Proposal 8 Worlds of Tahoe Expo

Sustainable Tahoe PO 3206 Incline Village NV 89450 775 846-1715

By showcasing the 8 Worlds of Tahoe like this (ingredients of a geotourism Adventure Track): Geotour “Adventure Track“ example of TriNomic TM collaboration:: 2012 ‘Marsh to Meadow’ geotourism Adventure Track The guided Adventure Track increased visitors connection and understanding of the critical stewardship work being done by local orgs and agencies + local business who lead by example, all while reducing their carbon impact !

1) .Org: Tahoe Conservation Resource District guides the kayakers into upper Truckee River 2) .Org: Tahoe Conservancy provides access to rim of marsh, because it is guided by a .org 3) .Gov: USFS provides access and guides to a meadow restoration 4) .Com: Kayak Tahoe provided equipment (kayaks)and profits from new customers 5) .Com: Reno Tahoe Limo provided transit (shuttle - reducing VMT’s ) 6) .Com: Grassroots provided local organic lunch (used local produce and compostable wrapping).

.gov / agencies allow access to sensitive areas if guided by .org stewards to ensure protections, while .com businesses provide equipment (shuttles, kayaks, lunch, etc). This builds stewardship while giving visitors more reasons to: Stay longer Return sooner Migrate stories that increase demand for the area

The Expo demonstrates a TriNomic TM model (diagram to right) of collaboration to create, motivate and ensure: 21st century tourism menu where restoration efforts are successful and sustainable.

Your support will help us expand this demonstration and accelerate the rate of adoption to ensure Tahoe water stays clean!