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© 2010 Coughlin Associates 1 SV 2010, CES, Showstoppers and ICCE Storage Recap Thomas Coughlin Coughlin Associates www.tomcoughlin.com

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Page 1: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 1

SV 2010, CES, Showstoppers

and ICCE Storage Recap

Thomas Coughlin

Coughlin Associates

www.tomcoughlin.com

Page 2: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 2

Storage Highlights

• Life-logs, e-Diaries

• Long term storage preservation

• Consumer metadata

• Network storage and plug computing

• New high speed/capacity SD card formats

• USB products and USB 3.0 first products

• SSDs and external SSDs

• 3D on Blu-ray

• Professional video products

Page 3: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 3

Total Recall!

Publish Date

September

2009

0

20,000

40,000

60,000

80,000

100,000

120,000

Capacity (GB)

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Commercial Content Capacity

Personal Content Capacity

Page 4: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 4

Gbell MyLifeBits January 2008219 Gbytes (460,000 items)

Page 5: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 5

Everything a Recording Device

Portable Internet

Broadcasting

Page 6: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 6

Threats to long-term assets

• Large-scale disaster

• Human error

• Media faults

• Component faults

• Economic faults

• Attack

• Organizational faults 6

Media/hardware

obsolescence

Software/format

obsolescence

Lost context/metadata

Long-term content suffers

from more threats than short-term content

Sam Fineberg, HP, Digital Forgetfulness, SV 2010

Page 7: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 7

SIRF: logical container format

• Being developed by SNIA– For long-term storage of digital information

• Logical data format of a mountable unit

• Facilitate transparent logical/physical migration for long-term preservation

• Several implementations envisioned– Preservation models, storage interfaces, storage

devices, etc.7

Sam Fineberg, HP, Digital Forgetfulness, SV 2010

Page 8: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 8

Metadata Layer Model

• We need a consumer metadata standard that obeys 4 criteria:– Flexible

– Scalable

– Upgradable

– Simple

• Plus something that can also integrate the professional standards

Textural Layer

Operational Layer

Dimensional Extent

Physiological Filter

Physical Layer

Psychological Filter

Meaning Levels

Basic Data Levels

Semantic Layer

Contextual Layer

Page 9: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 9

Network Storage

Page 10: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 10

Plug Computers

• Build networked computers into everything…

Page 11: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 11

Higher Capacity, Higher Speed SD Cards

• Last year the SD card association announced the SDHC format• This year Toshiba was showing product• CE Devices using this available by 2011

Page 12: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 12

USB Storage Devices

Page 13: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 13

USB 3.0

Page 14: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 14

Symbiotic Relationship Flash and

HDDS• Almost all consumer

flash applications require HDDs– Music and video

players

– Cameras

• Consumer flash applications have created greater demand for HDDs– Downloads– Uploading photos

and videos

– Backup of Consumer Content

0

10

20

30

40

50

60

2008 2009 2010 2011 2012 2013 2014

HD

Ds

Su

pp

ort

ing

Co

ns

um

er

Fla

sh

(M)

un

its

)

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

Pe

rce

nta

ge

of

To

tal H

DD

s S

hip

pe

d

Flash Supporting HDDs

Percentage Total HDD Shipments

White Paper: Flash and HDD: Symbiosis or Survival of the Fittest? (Coughlin Associates & Objective Analysis)

Page 15: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 15

SSDs

Page 16: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 16

External SSD Torture Test

IoSafe Demo-Lition

January 8, 2010

Page 17: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 17

Optical Disc Technology

Page 18: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 18

In the next decade

• A terabyte in your pocket

• A petabyte in your home

• Exabytes in datacenters

• Zetabytes in the world

Page 19: SV 2010, CES and ICCE Storage Recap, 012010v2 2010, CES... · 2020. 12. 27. · 3.0% 4.0% 5.0% 6.0% Flash Supporting HDDs Percentage of Total HDDs Shipped Percentage Total HDD Shipments

© 2010 Coughlin Associates 19

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