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DESIGNRESEARCH

Tuesday, November 15, 2011

Something not on the site


Hi, I’m Nate BoltAuthor, Remote ResearchPresident, Bolt | PetersTime lapse addict


SF TO PARIS IN TWO MINUTES


Morgan HoltzerProject Manager, Web Group, Digital Media The Metropolitan Museum of Art


What are ways companies conduct

research?


60 years agoo hai, faye


user researcb tools

20 years ago


1995


Decision Theory & Adaptive Systems Group


“Misunderstood animated pedagogical agent or spawn of Satan?”


Bad Research


1)Hypothetical Questions2)A False Premise3)Opinions are worthless


Never Ask People“Would you use this?”


Good ResearchInvestigate current behavior


Dead Tomato Society


Plain, Spicy, Extra Chunky


"It used to be that the way to find out what people wanted

to eat was to ask them."


Good Research


1) Contextual2) Time-aware3) Behavioral


Screw Surveys


Sprint to afunctional prototype


A functional prototype can be a static site, low

fidelity mock, paper prototype, index cards,

…


…but use real data.


Iterate


Good Research


1) Sprint to the testable.2) Iterate.


People lie lessat home


Since 2007


Can tools make us better researchers?


What we did for Rdio

•GoToMeeting: 5 users (moderated)

•UserTesting.com: 10 users (self-moderated)

•Usabilla: 50 users (automated)

•Ethnio: 468 recruits


What we did for Volkswagen, Esurance,

and a Large Retailer

•$50 Webcam

•Free Ustream account

•Observed mobile users in-store and in a lab


Good Research


1) Mix online tools2) Stream research live


For the rest of us,we have to avoid

the big myth


The Myth:Geniuses have genius ideas

that turn into genius products.


The Truth:Great Ideas come from

Other Great Ideas


More Truth:Imaginative research facilitates invention.


Research customers the right way

•expand notion of what research is•build•behavior•time-aware


tech!nol!o!guytekˈnäləjē


1829


1817


What Makes Beautiful Science?


The Process


What Makes Beautiful Art?


Authenticity


What Makes Beautiful Technology?


The Experience


What the Fuck is That?


EVERYONE WANTS TO MAKE A DIFFERENCEBUT RESEARCH DOESN’T GUARANTEE ANYTHING


“BUILD STUFF THAT’S COOL”

Peter Merholz | Adaptive PathTuesday, November 15, 2011

“USABILITY TESTING IS A PATH TO FAILURE”

Todd Wilkens | Adaptive PathTuesday, November 15, 2011

SO WHAT DO WE DO?


Tony Fadell


Every person on the team should be treated like an artist.

“”

- Tony Fadell


Edwin H. Land


Market research is what you do when your product isn’t any good.

“

”

- Edwin H. Land


Explode

Some thoughts on analytics

What do helicopters do in action movies?


[email protected]@boltron


mailto:[email protected]

mailto:[email protected]

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Education

good researchtuesday

research customers

market research

users moderated

remote research president

stream research livetuesday

design researchtuesday

bad researchtuesday