USE, DESIGN, BEST PRACTICES

DISSECTING

YOUR INSTRUCTOR: AMY BALLIETT

Amy Balliett is the co-founder of Killer Infographics, a Seattle-based

design firm that develops (you'll never guess) infographics for both

print and digital on behalf of a wide variety of clients, including White

Pages, Microsoft, and Molson.

As the Chief Swiss Army Knife at Killer Infographics, Amy serves a

number of purposes (like a Swiss Army Knife) including account and

client management, design team and project management, sales,

marketing and even takes on a few infographic designs when her

design team is booked up.

Before starting Killer Infographics, Amy co-founded ZippyCart after a

long career in SEO and web development/design.

A marketer first, a designer second

• 13 years of business experience

• 7 years of SEO experience

• 5 years of web design

• 4 years of product development

• 2 years of infographic design

WHO IS KILLER INFOGRAPHICS?

IN 2.5 YEARS, WE HAVE DESIGNED OVER 2500 VIRAL INFOGRAPHICS FOR

250 CLIENTS WORLDWIDE… AND THE RESULTS HAVE BEEN GREAT!

WE WORK FOR COMPANIES LARGE AND SMALL, BUT HERE’S

SOME NOTABLE ONES:

SO WHAT THE HECK IS AN INFOGRAPHIC ANYWAY?

VISUAL

COMMUNICATION

COMMON USES OF INFOGRAPHICS

WHY ARE INFOGRAPHICS SO IMPORTANT TODAY?

TYPES OF INFOGRAPHICS

TYPES OF INFOGRAPHICS

TYPES OF INFOGRAPHICS

TYPES OF INFOGRAPHICS

TYPES OF INFOGRAPHICS

TYPES OF INFOGRAPHICS

THE GOLDEN RULES OF INFOGRAPHIC DESIGN

Organization is key – always plan ahead and organize an infographic based on client goals,

theme, and informational hierarchy

Take every opportunity to visualize data - typography is NOT a crutch… accept when it is…

but it should NEVER be a reading assignment.

Let the subject matter guide your design: Data Viz, Viral Viz, Motion, Interactive,

Flow Chart, Web, Product Design, Etc.

Focus on 1 goal versus many

Choose colors and fonts that match the theme

Text should complement imagery, not the other way around – test this by using Lorum Ipsum

text in your designs first

LAYING THE FOUNDATION, RESEARCH & WIREFRAME

First Draft Final Draft

THE EDITING PROCESS

DISSECTING DESIGNS: WHAT WORKS & WHAT DOESN’T

Q&A