svd 1 idea generation
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TRANSCRIPT
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
Paul Sturrock [email protected] @PSturrock www.simpleventuredesign.com ! http://www.flickr.com/photos/13902049@N00/5652405755/ el bidule cbdn
Simple Venture Design
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Who are You? Why are you here?
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
flickr.com dimitris papazimorous
Rules of the RoadParticipate & Collaborate
Constructive challenge
Move your projects forward
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Idea Generation
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
! Read story (10 minutes) ! One sentence to describe business based on idea from article
! What is the first thing you would do to pursue the idea (getting information doesn’t count)
An Experiment...
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“If I’d asked my customers what they wanted, they would have said ‘a faster horse’” -Henry
Ford
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customer with a problem technology
founders
!
!
Value
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Exploiting Constraints
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
Acceptance Fashionable Achievement Adventure Be Attractive
Authority Autonomy Beauty Service ChallengeUnpredictable Comfort Commitment Compassion ContributionCooperation Courtesy Creativity Dependability Duty
Ecology Excitement Loyalty Fame FamilyFitness Flexibility Forgiveness Friendship Fun
Generosity Authenticity Religion Growth HealthHelpfulness Integrity Hope Humility Humour
Independence Hard Work Inner Peace Intimacy JusticeKnowledge Leisure Love Mastery MindfulnessModeration Non-Conformity Openness Order Passion
Pleasure Popularity Power Purpose RationalityRealism Responsibility Risk Stability SecurityService Simplicity Solitude Spirituality ToleranceTradition Social Service Wealth Sociability Travel
Competition Influence Informality Structure FlexibilityLearning Recognition Stress Teamwork Location
Variety Prestige Honour Loyalty Expertise
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
List 15 things you like to do
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
List 15 things you are good at
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
What have you been paid to do?
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
List 15 things you have access to that can be used to make money without selling them
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
What is on more than one list?List 5 potential income sources for these
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Wicked Problems
1. Multiple stakeholders with different views
2. Can’t be concretely defined
3. Constraint and resources change
4. No stopping rule
5. Problem is never definitively solved
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Tell me a story about one of them
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Albert Einstein
“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”
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customer with a problem technology
engaged skilled team
!
!
Value
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Interpretive InnovationAnalytic Innovation
Vague problem
Fuzzy goals
Unknown solution
Ongoing
Conversational
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- John Maeda
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“at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously - I mean Negative Capability, that is, when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.”
John Keats
Negative Capability
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Photo Credit: www.flickr.com VinothChandar creativecommons.org
Look with Beginner’s Mind
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Cultivate Random Curiosity
➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories
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�27
-‐Play Constraint Games -‐What’s broken? -‐Look for pa?erns
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What’s the story?
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What’s your pencil?curiosity
passion
values
dreams
skills & resources
scratch your itch
practice, practice, practice
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Relate
Grow
Exist
Basic Human Needs
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- Who? - Why? - Obstacles - Alternative - Before - Magic - After
What is the Story?
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- Take the wickedness out of problems
- Cultivate Negative Capability
- Practice like an Artist
- Simple, Unexpected, Concrete, Credible,
Emotional, Stories
Summary
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Thank You.@PSturrock