Sveriges Innovationsriksdag Lund, 23 maj 2013

Goldfish in your window?!?

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The leading window group in Europe

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» Created from 31 acquisitions» Sales in 2012: approx. MEUR 550» Employees: 3 200» Production plants: 31» Head office: Malmö, Sweden» Largest holding of Ratos

Consumer70%

Direct

Middleman

Retail

Industry30%

Construction

House factories

Local brands in two market segments

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Market segments Channels Products & Services

72%

16%

3%5% 4%

Windows DoorsSliding doors InstallationOther

Inwido´s challenging mission

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Smart homes to improve people’s well-being

MISSION

Why did we engage in open innovation?

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Speed upour own

organization

Get ideas –Out of the box

Attract partners

and goodpeople??

Step out of theshadow

The goal was to deliver 5 ideas for Inwido

”Innovate new applications, products and services from digitalization of Windows and

Doors”

Project Vision - Digitalization

”Involve a broad set of people and organizations for an intense 10 weeks period of time to produce at least 5 ideas and teams

to go into incubation”

Project Mission – Mix, fast and intense

Project Deliverables – 5 ideas and teams

”Compete & Incubate aims at creating 5 ideas and teams that develop into concrete

products and/or services based on the theme “Digitalization of Windows and Doors”.”

We would have been happy only to challenge and speed up internal work with product and concept development!

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Active communication to reach out

Invitations - Web and Press Media achievements

• Embedded journalist Magnus Aspegren

• Project website up and running• Press-release & articles out

Compete & Incubate in Numbers

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16 Teams

50 People involved

5 Challenges

10 Weeks 13 Ideas

Pictures from Selection Day

Great concepts were generated.What then?

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Support Invest Invest and

engage JV Ideon incubator

5 projects remain today

My conclusions…..

1. Courage and an open mind

2. Engagement from the top + time pressure

3. Enough resources – internal and external (?)

4. Reasonable expectations

5. Push!

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We are ourselves the greatest obstacle

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