svfi april 9, 2013 customer development & startup research gagan biyani slides
TRANSCRIPT
7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Gagan Biyani Slides
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By Gagan Biyani@gaganbiyani
The Bill ion Dollar QuestionIs my idea any good?
7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Gagan Biyani Slides
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Gagan
Biyani:
About
MeCo‐Founder, Udemy
Founder Institute Grad
Raised $16 MM
Over $6
MM
in
courses
sold
Marketing Consultant/Advisor, Lyft
Led Lyft’s launch in Los Angeles
Blogger, TechCrunch
Investigative article led to investigation by FTC
Mentor/Advisor
Founder Institute,
Lean
Startup
Machine
TenderTree, Wedding Party and Sokikom
Founder, Growth Hacker Conference
Leading startup conference on marketing
San Francisco, May 3, 2013
7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Gagan Biyani Slides
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Overview
1. Customer Development / Research
1. Startup Concierge
1. Building a Fact
‐Based
Culture
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Elements
of
a
Good
Idea
Product/Market FitMarket Size
Viability
Your mom wants to use it
Competition
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Do people want your product?
7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Gagan Biyani Slides
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Go find your customer
Then, get on the phone and call them!!!
7/28/2019 SVFI April 9, 2013 Customer Development & Startup Research Gagan Biyani Slides
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Anatomy of a Customer Survey
How many days a week do you order take‐out or
delivery for dinner?
When you
order
dinner
to
your
house,
how
much
do
you usually spend per meal (incl. delivery)?
What are your main criteria when determining what
to eat? (Pick as many as applicable)
How much would you expect to pay to have a healthy,
delicious, home‐cooked meal delivered to your door?
How much would you expect to pay to have a healthy,
delicious meal
prepared
by
the
head
chef
of
a restaurant you know delivered to your door?
Are you satisfied with the options you have for dinner
each night?
What city do you live in?
Qualifying the audience
Understanding motives
Are the price expectationsreasonable?
How do price expectations
change?
Another qualification
Obtaining facts
Open-ended question
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Testing your product without
technology
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Use whatever you need to test your idea
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Minimal Viable Product
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Facts trump Reason
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I’m right. No I’m right. No I’m right.
1. Asian Short Ribs with Star Anise Glaze Tender, fall-off-the-bone ribs marinated in a tangy glaze. Served with vegetables.
2. Chef’s Special Meatballs in Spicy MarinaraChef Sam’s specialty. Moist, juicy pork meatballs infused with red pepper and spices.
3. Chicken AdoboSucculent chicken simmered in a fragrant blend of soy sauce, garlic, cider vinegar,black pepper and bay leaves.
4. Braised Chicken in White Wine Leek Sauce Tender and juicy chicken marinated in a light, flavor-packed sauce. Sprinkled withblack pepper.
5. Vegetable Lasagna
Hand made pasta in a light cream sauce filled with a medley of fresh veggies.
What meal option do people want to eat?
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Data FTW
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Twitter: @gaganbiyaniE-mail: [email protected]
Questions?