Social Media & #CRE: LinkedIn, Twitter & Beyond

Why Social Media? Why now?

• Help your target market find you• Control what they do find• Virtual handshakes

– Reconnect – Meet new contacts– Stay top of mind

• Acknowledge clients• Become a thought leader• Set it and (sometimes) forget it

3

150 million

900 million

100 million

The three big social networks:

4

The business meeting

The reunion/night out

The cocktail party

The three big social networks:

Social Media and the Sales Cycle

©2012 DKD New Media Strategies, LLC

How do search engines work?

Top sites in the United States

1. Google

2. Facebook

3. YouTube

4. Yahoo!

5. Amazon.com

6. Wikipedia

7. eBay

8. Craigslist.org

9. LinkedIn

10.Blogspot

11. Windows Live

12. Twitter

13. Go

14. MSN

15. Bing

16. Pinterest

17. Tumblr

18. AOL

19. Netflix

20. CNN Interactive

LinkedIn: Not just a profile, but a portfolio

Social Media and the Sales Cycle

©2012 DKD New Media Strategies, LLC

Leveraging LinkedIn: Active Participation

Spontaneous networking

Intentional networking

Twitter & Facebook: When you just can’t be there in person

1 2 3

4

1

2

Hashtags & keywords

• #CRE• #CRElisting• #Multifamily• #Industrial• #Office + #CRE• #Medical + #CRE

• Sperry Van Ness• @SVNICorporate• “Thx for the RT’s”• “#FF”

The social media sales cycle

©2012 DKD New Media Strategies, LLC

Monday Morning Sales Call

• Open to all Advisors & outside brokers• SVN promotes properties during call and

via social media after the call.

Monday Morning Sales Call

Q4 Auction Event

• Open event for SVN Advisors and the brokerage community.

• To be held on Oct. 23-24• Visit: http://www.svnauctionevent.com• Deadline Sept. 7

SVN on Social Media

LinkedIn Group:• http://www.linkedin.com/groups?gid=4474624

Twitter Page:• http://www.twitter.com/SVNICorporate• http://www.twitter.com/DianeDanielson

Facebook Page:• http://www.facebook.com/SVNIC

Slideshare (for Monday Morning Call slides):• http://www.slideshare.net/SperryVanNessIC

CRE Technology: The key to running an efficient and productive business

Bo Barron CCIMSperry Van Ness/The Barron Group