Therefore Consultancy and Services Pvt. Ltd.

Swacch Bharat Abhiyan BuzzAngles Report

1st Oct to 7th Oct’14

Source TC&S

2-Oct 4-Oct 5-Oct 3-Oct 6-Oct 7-Oct 1-Oct0

5

10

15

20

2522

19

14

10 10 9 8

Day Wise Trend

Thu Sat Sun Mon Fri Tue Wed0

5

10

15

20

25 2219

14

10 10 9 8

Period: 1st Oct to 7th Oct

Keywords Response

Source TC&S

Swachh Bharat Abhiyan Swachh Vidyalaya campaign SBA Nirmal Bharat Abhiyan0

5

10

15

20

25

30

35

40

35

23

19

15

Source TC&SPeriod: 1st Oct to 7th Oct

Medium Response

The response rate from Web & News medium is highest

Source TC&S

4549%45

49%

22%

Web News

Blogs

Period: 1st Oct to 7th Oct

Special Mentions

22% 8

9%

1314%

22%

6773%

Arvind Kejriwal

City Schools

Narendra Modi

Sachin Tendulkar

Swach Bharat Abhiyan

• The Launch of SBA has been written about in blogs, news & web

• City Schools take the initiative of the cleanliness drive in their respective schools

• Narendra Modi plays a perfect role with the launch of the SBA

• Sachin Tendulkar actively participates in the SBA

• Arvind Kejriwal also in support of the SBA

Period: 1st Oct to 7th Oct Source TC&S

BUZZANGLESMeasure What Matters…

Introducing BuzzAngles

The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.

In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.

BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.

• Understand where you stand with a 3600 approach

• Act wisely• Design your

communication strategies

• Capture what’s important and relevant

• Listen to the Digital space

• Understand what is said

Monitor Capture

Analyze Respond

Know what is been spoken about your brand in the Digital PR as well as Social space

Understand how is your brand represents Who is speaking and when Which are the sources who speak about your brand the most Understand the cognitive intelligence behind every communication Understand the dynamics of the sector and the socioeconomics of the system you

are in Know your competitor better and the perception they creates, understand what

they are communication and how are they perceived Have a relativistic understanding between your brand your competitor and other

factors related to your business

Business Benefits with BuzzAngles

You Plan Therefore You Succeed

Thank You