swapgaming item-trading platform for developers and publishers
TRANSCRIPT
A Revolutionary Game-Item Trading Platform
SwapGaming Overview
The most powerful Game Item Trading Platform in the World
• Algorithms that calculate all possible trades • 1000 times more trades completed between players• Recommendation Engine guides players to get items they want• Fast Item-for-Item trading with no bargaining and no cheating
Ideal service for subscription revenues and increasing player engagement through trading
Players just click on what they want and offer items to exchange, SwapGaming finds all possible trades
Endorsed by the world's biggest eSports Organizations
How SwapGaming Works
• Player-to-Player exchanges, item for item
• A visual user interface so no language barriers
• Players trade more when trading is easy and friendly
• Players subjectively value items differently• Players never have to find someone to trade with• All trades are balanced so users don't worry about
price• All deals are fair so no cheating possible
Click on all items you want
Step 1
Click on items to tradeStep 2
We find the tradesStep 3
Swapping AlgorithmsProprietary algorithms that create multi-party swap circles (not just 1-to-1 trades)
• Easy integration to game server and billing
• Responsive UI• Any language support
Other FeaturesGamification• Badges, leader boards, and rewards• Engaging Content (Top traders,
trending items, people/items in a single trade loop)
Tells players:• Items available for items they have• Items to offer to get items they want• Items similar to items they are looking
for• Item combinations to offer to get wanted
items
Recommendation Engine
Main Components
• Player interaction and item trading data
• See the real value of Items to players• Compare subjective value to market
value for better item pricing
Unique Data Analytics
Trading Starts Conversations
I swapped 12 Commons
and got a Rare
I want to switch characters! I want to try a different game
Tweet #ForFree Look
what I got!
So cool to see the 5
people in my 1 swap
Swapping with Guild members rocks
You beat my swapping record!
Common ConcernsExternal Item Sales reduce Developers/Publishers revenuesThere are hundreds of sites where players buy and sell items• Attract players back with subscription services • For example, $3/month service for unlimited trades of
common items• Reduces desire to trade on 3rd party sites• Protect your players
Play, Trade, Dominate
Ending 3rd-
Party Item
MarketsTrading is part of the social experience SwapGaming type of trading• Creates new ways for players to interact and compare
results • Removes bad behavior like cheating • Saves time and removes stress of negotiating for more
playtimeTrading hurts Game Design and Player ProgressionThis is true for some games, SwapGaming is a big advantage for others
Top
Swapper
! Coolest items!
Types of Games for SwapGaming TradingLarge Multi-player Games with item-trading communities• Many items and to increase trade, item circulation and
liquidity• Games with internal trading markets • Large Clans/Guilds with special features for members• Games that want to stop 3rd party item-trading websites
Games where players craft and trade items• User Generated Content games where players make and
share• Young kids games that require sharing but not selling and
negotiating
Platforms who want to offer special services to Developers• Cross-game promotion and User Acquisition • Increase player engagement through trading special item
class
Mobile Games with Trading like TCGs
Games where players trade but don't speak same language
SwapGaming Summary• SwapGaming finds trades that would otherwise never happen• SwapGaming is the most player-friendly way to trade• Monetize with subscriptions for trading selected classes of items• Attract users back from 3rd party trading sites • Capture all real money transactions and non-cash trades• Protect players with a safe, no bargaining system• Increase Player Engagement and K-Factor • Players want to trade and invite their friends• Enable across-game swapping• Migrate players to your new games (as their LTV decreases) • Improve player loyalty thru investment protection for their time and money
spent
SwapGaming trading encourages players to focus on what they believe is valuable and increases engagement with
the game
Robin AlterCEO, Swapdom Inc.
www.SwapGaming.comwww.Swapdom.org