Presented by Richa Tewari

BRAND HIGHLIGHTSAustrian Luxury brand represents uniqueness of crystalline brilliance

Product range includes sculptures, miniatures, jewellery and home décor

Daniel Swarovski and Atelier Swarovski : caretakers of jewellery and

accessory segment.

Leading jewellery and accessories brand

across the world

Tops in brand recall due to its good

presence across the world 

STORE POSITIONINGPlush interiors arousing the poetic interpretation

of Swarovski crystals

Showcases the Daniel Swarovski Couture line

Targets classy men and women with an appetite of

panache

Store Brand Mantra

To create avenues of Crystalline world -- worlds of

glitter, worlds of amazement and worlds of indulgence

in a unique way radiating warmth and positive energy

UNIQUE SELLING POINT

A “crystal forest” of jewels and artistic

objects which combine functionality and

beauty ; standing for a luxurious lifestyle

and glamorous gift giving

ELEMENTS OF VMLOCATION

Strategically located amongst the luxury jewellery stores

FAÇADE

Impressive window façade displaying best selling

products:

Aurora Borealis, crystal paradise pieces, subtle jewellery

& watches

ELEMENTS OF VM ENTRANCE

Exquisite crystal chandelier drawing attention

Beautiful impulse jewellery for impulse

purchase

FRONTAL PRESENTATION

Displaying crystal merchandise to create

eye-catching covers

Uncluttered displays

ATMOSPHERICSACCENT LIGHTING

Sharp focused spotlights creating emotive interpretations

of light refraction from crystals

Additional use of Warm lighting to complement the red wall

color

COLOR

Creative use of RED to produce desire and excitement.

Crystals stored in complementary blue walled displays

ATMOSPHERICS FLOORING

Soft Wooden plush flooring to suit the warmth of the

other elements

MUSIC

Soft subtle adult contemporary music

SCENT

Neutral fragrance with a tinge of vanilla

RECOMMENDATIONS More effective use of color contrasting :

Seemingly alike merchandise displayed

together underplay features of less attractive one

Appropriate arrangement of impulse items

Cluttering to be prevented to distinguish

pieces effectively