swasthya sandesh- a health talk show

8/9/2019 Swasthya Sandesh- a health talk show

http://slidepdf.com/reader/full/swasthya-sandesh-a-health-talk-show 1/35

Proposal

Presentation to

Department of Healthcare, Human

Services & Family Welfare

Government of Sikkim



Flow of the Presentation

y Letter of Proposal to Commissioner-cum-Secretary

y About Nayuma Entertainment

y Details and description of Health Talk Show

y Format & Show timings of ³ Swasthya Sandesh´

y Proposal details for ³Swasthya Sandesh´

y Summery



About Nayuma Entertainment

y Our vision encompasses the need to reach out to every nook and corner of the

state and bring awareness to everyone. In so doing our channels serves as a

medium to take the people of Sikkim as well as the state of Sikkim towards

further growth.

y We have also been constantly evolving to the current needs and demands of the

consumers and its our constant endeavor to produce programs for the

entertainment and benefit of our Sikkimese audience.



Nayuma Entertainment

Program Details

Programme

rating

Program List Details

A+(Daily Program)

Nepali & English

News (Daily Program)

Astrology(Tapai Ko Aaj)

Morning News(8am-9am)

Afternoon news (1.30pm-2.30 pm)

Evening news (8 pm -9 pm)

Every day (7.30 am-8 am)

A (Once a week

program)

Charcha Paricharcha

Miles to go

Music Mantra

Guru Gyan

G-Next

Social Panel discussion ( Friday 7pm)

One to one . Celebrity ( Monday 7 pm)

ON demand music & dedication ( Tuesday 7 pm)

Careers & job prospects of students (Wed 7 pm)

Movies , entertainment Gadgets (Wednesday

7pm)

Nayuma Movies24 hour movie channel (Hindi, Nepali & English)

Nayuma Music24 hour Nepali, English & Hindi music channel. SMS for watching your favorite music.



Nayuma Television:Coverage & Achievement

y Viewership of 1.8 lakhs in Sikkim

y Our Recent Achievement: Nachyo Babari which was telecasted across

Sikkim same day same time (Saturday & Sunday 7 pm± 8 pm)

y Live telecast of Nachyo Babari Grand finale: With packed Live

audience in Paljor Namgyal Stadium, Gangtok.

y Sponsoring the ³ Nayuma Stunt Mania-I´ an adrenaline bike stunt

event.

y Media Partner for lot of on going tourists festival around Sikkim.



As per Research* Nayuma Television has 73% viewership.

73%

27%

Do you watch Nayuma Television?

YES NO

*In house research conducted Method: Random sampling

80 respondents were the part of this market research 42 respondents were below 30 years and 38 respondents were above 30 years

:



News29%

GG12%

M2g3%

CP10%

GN4%

NB25%

TA 13%

MM4%

*V iewership chart of Nayuma Programmes

ABB: TA:Tapai KO Aaj, NB: Nachyo Babari, GN: G-Next.CP: Charcha Paricharcha

M2G: Miles to go, GG: Guru Gyan

*research conducted



Our Regular Clients



Government of Sikkim.Departments who are associated with us

Department of Healthcare, Soci

al Welfare &Family Care

HumanResource

Development

UD&HD SPSC

Capacity Building

RMDD

State PollutionControl Board

WS &PHE

Social Justice,Empowerment & Welfare

Energy &Power Dept.

SNT IPR

SSACS

«and many more Agriculture &Horticulture

State ElectionBoard



Our Program logos

MUSIC

MANTRA

TAPAI KO AAJ



List of Our Program & Details

NEWS (Nepali andEnglish)

Daily in-depth localcoverage of news andhappenings

Also coverage of regional ,national and internationalnews and events.

Backed by wellexperienced editors ,reporters and cameraman

Tapai Ko Aaj

Daily astrology program



List of Our Program & Details

Miles To Goy 1 hour program . Monday 7-8

pm.(Repeat telecast on Tuesday 9-10 am & on Sunday.

y One to one interaction with acelebrity

y Focus on hardship the individualtook on his journey of beingsuccessful

y Discus about the mission in life

and his/her commitment towardssociety.

y Target Viewers: Working class men& women. Age: 22-60 yrs. Sec A+,A,B+,B.

Charcha Paricharchay I hour Program ± Friday 7-8

pm, repeat telecast: 9-10 amSaturday

y Program to discuss on thesocial issues

y A expert panel on the selectedissue will be discussed every week

y Target Audience: Working Men & women: 25

onwards

Housewives



New programs on the pipeline

y Swasthya Sandesh (A live health talk show)

y Car & Bike Show

y Campus update

y VJ Hunt

y Short film (focusing on telecasting local film makers efforts in making short

film) in Nayuma Movies

y Yoga show

y Special films . 1 film of specific genre every day at a particular time.



WEE KLY L I V E INTERACTION WITHDOCTORS, MEDICAL EXPERTS &

GO V ERNMENT OFFICIALS

A Health Talk Show



Presents



Our Objective of this show:Our Objective of this show:--

To giveinformation and

imparting

awareness to

every individuals, relate

d to health, so

that they can be

informed and can

enjoy life to its

fullest.



Why Health Talk show

y Nayuma Television is the premier television channel inSikkim which gives extensive and exclusive local coverage of news , information and entertainment.

y Our intention is to support the Government¶s efforts inmaking Sikkim disease free and help eradicate and dispel the

myths/taboo associated with lot of disease and medicalconditions through the medium of our television.

y Also to inform the public about the facilities that theGovernment is providing and where can they avail thetreatment. (Still a lot many of people are unaware of thegovernment efforts like: free medicine, freetreatment, treatment centers etc)

y Nayuma Television will telecast this program to the entireSikkimese viewers.



Time allocation for the show

y Thursday: 6.30 -7.30 pm.

y Allocation of time during an hour show:

5 min : Introduction of the Guest Doctors and experts

15 minutes: Discussion on the condition about the

nature, course of treatment, prevention & precautions

methods

40 minutes : Allocated for the tele-lines open to the viewers

for Q&A sessions.



Medical Conditions



Some Probable Topics to be Discussed

y Importance of immunization(why it is necessary, what benefitsit gives)

y Tuberculosis : A curable disease

y

Eyes: see it with care (Blindness)y Life style conditions like

diabetes, BP, Obesity etc

y Mothers: A gynecologist views

y Child care: A patrician perspective

y Blood Donation: Why donateblood

y Anti-drug, tobacco, alcohol related issues

y Cancer related issues like Brest cancer, prostrate cancer etc

y Osteoporosis

y Leprosy

y Dental conditionsy Stress management

y Mania (bi-polar disorder)

y Epilepsy and CNS related conditions

y

HIV and a lot more of medical and disease condition



Proposal to the Yearly Package for Department of Healthcare, Family Welfare & Human Services. GOS

Details of the Estimate per episode (in our studio)

Hiring of camera(Pd 170)@ Rs2500/-x4 = Rs.10,000/-

Hiring of Lights = Rs 2,000/-

Charges of Audio Visual equipments, like:

AV mixer, Computer, Mikes & other accessories: = Rs.5,000/-

Studio charge = Rs 1,500/-

Honorarium to the anchor = Rs 1,500/-

Honorarium to the Guest Doctors: (Rs 2000 x 3) = Rs 6,000

Editing & production of DVDs: =Rs.5,000/-

Total Cost: Rs. 31,000/-



Yearly Package for Department of Healthcare, Family Welfare & Human Services. GOS

y For producing and telecasting 26 episodes @ Rs 31,000/- per episode

y Total Package:

Rs 8,06,000/- for the entire year.(Rupees Eight Lakh six thousand )

Ù Each episode will be < Department of Healthcare, Family Welfare & Human

Services. GOS>

Ù Awareness related commercial will be played free of cost during every episode and

re telecast of the episode.

Ù Memento and gifts will be given to the guest doctors and experts




Details of the Estimate per episode (for outdoor shoot)

Hiring of camera(Pd 170)@ Rs2500/-x4 = Rs.10,000/-

Hiring of Lights = Rs 2,000/-

Charges of Audio Visual equipments, like:

AV mixer, Computer, Mikes & other accessories: = Rs.5,000/-

Studio charge = Rs 1500/-

Honorarium to the anchor = Rs 1500/-

Honorarium to the Guest Doctors: (Rs 2000 x 3) = Rs 6,000

Editing & production of DVDs: =Rs.5000/-

Transportation and refreshment ( = Rs 4500/-

Total Cost: = Rs.35,500




y For producing and telecasting 26 episodes @ Rs35,500/- per episode

y Total Package:

Rs. 9,23,000/- for the entire year.(Nine Lakhs Twenty ThreeThousand)

Ù Each episode will be <Sponsored Department of Healthcare, Family Welfare & Human Services. GOS >

Ù Awareness related commercial will be played free of cost duringevery episode and re telecast of the episode.

Ù Memento and gifts will be given to the guest doctors and experts



T O H I G H L I G H T T H E C O M M I T M E N T O F T H E

D O C T O R S / M E D I C A L E X P E R T S / G O V E R N M E N TP E R S O N A L S F O R T H E W E L L B E I N G O F

S I K K I M E S E P E O P L E .

T H I S W I L L A L S O B E S H O W C A S E D O N N A Y U M A

T E L E V I S I O N .

Autograph diary for theexperts/ doctors



Terms & Conditions

y ³Swasthya Sandesh´ will be the exclusive copy rights of Department of Healthcare, Family Welfare & Human Services. GOS & NayumaEntertainment Pvt. Ltd.

y The Allocation of the topics and the resource person will be

responsibility of Department of Healthcare, Family Welfare & HumanServices. GOS

y The coordination with the resource person on the given topic and thecreation of the episodes will the sole responsibility of NayumaEntertainment Pvt Ltd.

y The Program will be announced as < Nayuma Television in association with Department of Healthcare, Family Welfare & Human Services.GOS presents ³ Swasthya Sandesh´>



Summary

y ³Swasthya Sandesh´ a fortnightly live health show sponsored by Department of

Healthcare, Family Welfare & Human Services. GOS

y Live interaction of the viewers with the experts through tele-lines or by live

audience

y An Hourly live show

y Thursday. 6 .30pm ± 7.30 pm.

y Yearly Package:

For shoot inside studio: Rs 8,06,000/-(Rupees Eight Lakh six thousand )

For Outdoor Shoot: Rs. 9,23,000/- (Nine Lakh Twenty Three Thousand)



CONTACT PERSON:

BISHIST PRADHAN

9647871467

swasthya sandesh- a health talk show

Documents