swcc slides
DESCRIPTION
Social media for summer camps. Slides from SWCC 2014!TRANSCRIPT
![Page 1: SWCC Slides](https://reader033.vdocument.in/reader033/viewer/2022052601/55992b6c1a28ab36298b4866/html5/thumbnails/1.jpg)
The Social Summer Camp:
Signing up new campers with
social media
![Page 2: SWCC Slides](https://reader033.vdocument.in/reader033/viewer/2022052601/55992b6c1a28ab36298b4866/html5/thumbnails/2.jpg)
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There is a fundamental shift in
the way businesses and people
are communicating.
Camps can no longer operate
business as usual.
![Page 6: SWCC Slides](https://reader033.vdocument.in/reader033/viewer/2022052601/55992b6c1a28ab36298b4866/html5/thumbnails/6.jpg)
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As the camp landscape
becomes more and
more crowded…
Social media marketing is the
only way to maintain market
dominance and fulfill your
camp’s mission
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Plan
Test
Execute
Measure
Optimize
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Camp Mission
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
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Key Date
Message Topic
Marketing Objective
Social Tool
Measurement
Building A Conversation Calendar
![Page 11: SWCC Slides](https://reader033.vdocument.in/reader033/viewer/2022052601/55992b6c1a28ab36298b4866/html5/thumbnails/11.jpg)
Key Date February 20th
Message Topic Early bird is closing next week
Marketing Objective Sign up more campers
Social Tool Facebook + Instagram
Measurement Lift in this week’s sign ups
Building A Conversation Calendar
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Ad Strategy
Engaging Image
Message Content
Link to
Measurable Site
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Measurement Strategy
Lift in sign-ups
Lift in traffic
Lift in inquiries
Landing page traffic
Conversion tracking pixel
![Page 14: SWCC Slides](https://reader033.vdocument.in/reader033/viewer/2022052601/55992b6c1a28ab36298b4866/html5/thumbnails/14.jpg)
Thank you!
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com