N Y A S V E N S K A P R E S S E N E S T . 1 9 2 9 Swed sh Press[ ]i

February 2016 Vol 87:01 $4.95www.SwedishPress.com

Vasaloppet 2016 Exclusive interview with SWEA Founder Rooftop skiing

In the footsteps of our forefathers from Sälen to Mora 201601

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February 2016 3[ ]

4 Letters to the Editor 5 From the Editor’s Desk

Swedish Headlines6 Headline News: Sweden takes the lead in going fossil fuel-free6 News at a Glance7 Swedes in the News

Business8 Business News8 Borgström’s Blogg9 Company File: Prioritet Serneke Arena

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N E X T I S S U E D E A D L I N E : F E B R U A R Y 1 0

N Y A S V E N S K A P R E S S E N E S T . 1 9 2 9 Swed sh Press[ ]i

Swedish Press is the world’s leading magazine on all good things Swedish.An authority on design, business, culture and travel since 1929, Swedish Press delivers insightful news and commentary in a visually striking format. With a nod to the past, and a peek to the future, Swedish Press is your go-to source for updates and inspiration from Sweden.

Heritage15 Heritage: Lucia 2015 – Vancouver

Global Swedes16 Putting Sweden on the map – Abroad: Agneta Nilsson

Cover image: Lisbeth Boholm’s winning artwork for Vasaloppet’s winter events in 2016. Photo: Vasaloppet

CONTENTS ( February 2016 )

Lifestyle18 Top Sju19 Theatre: Figaros bröllop

Hemma hos20 Design: Rooftop for sledding and a ski sloping cabin21 Treats à la Björn22 Lär Dig Svenska23 Road to Community

In the Loop24 Landskapsnyheterna27 Canada, US & Beyond28 Calendar and Events

29 Ads and Info

30 Sista Ordet No degrees (but 50 years) of separation

31 Press Byrån

Feature 10 A closer look at age-old winter traditions

Interview12 Mia Ternström and Matilda Lindell: “Thank you for the music”

Training for Vasaloppet at an early age. Photo: Vasaloppet

Photo: Prioritet Serneke Arena

Åre Solbringen cabins looking out over Åresjön. Photos © WBA/Åke E:son Lindman

PRINTED IN CANADA

By Lara Andersson

W ith the start of the New Year, Sweden prepares for a flurry of winter sports. The frigid temperatures of late winter provide ideal conditions for icy competitions. Perhaps the most well

known occurrence of Swedish winter sports is Vasaloppet. The annual ski race, held the first Sunday of March, is the oldest, longest and largest ski race in the world. Though the 90km race from Dalarna to Sälen officially commenced in 1922, Vasaloppet has roots reaching far into Sweden’s history. It draws inspiration from Gustav Vasa’s perilous struggle in 1521 to liberate Sweden from oppressive Danish rule and to trek bravely across the country in search of freedom.

After having been imprisoned for his revolutionary ideas, 24-year old Gustav Vasa escaped from captivity and fled to Dalarna, where he attempted to convince the region’s

inhabitants to take arms against the tyrannical

A closer look at age-old winter traditions

King Christian. Known for being tough and headstrong, the people of Mora were hesitant to engage in war without first conferring with their neighbors. Vasa, who was still being pursued by the Danes, fled toward the Norwegian border on skis. Shortly after his departure, the people of Mora heard of the atrocities occurring throughout the country, not the least of which included the Stockholm Blood Bath, so they sent their two best skiers to retrieve Vasa. The pair caught up with him in Sälen and convinced him to return to Dalarna and mobilize an army. A two and a half year-long battle ensued, ultimately resulting in Sweden’s independ-ence on June 6th, 1523 and Vasa’s ascension to the throne as King of Sweden.

Nearly four hundred years later, ski enthusiast Per Anders wrote to his local newspaper, Vestmanlands Län Tidning, and proposed the idea to commemorate Gustav Vasa’s brave journey by holding a ski race following in his historic footsteps. The race was a success and has since expanded to bikers and runners. Though Vasaloppet now accommodates anybody wishing to join, it once barred women from participating on the grounds that such vigorous activity would be detrimental to their health. To circumvent the ban on women, which lasted from 1924-1980, many dressed up as men and raced in disguise. Britt Dohsé and Birgitta Westhed, for example, participated in the 1978 races by borrowing their friends’ identities and costumes

from the Gothenburg Theatre.

Lisbeth Boholm’s winning artwork for Vasaloppet 2016.

February 2016 10[ ]

Despite their best efforts, the two women were discovered and scolded by the general secretary of the races, but their boldness enflamed the ongoing discussion about why women were not allowed to partake in the Vasaloppet race. “I asked who decides,” remembers Westhed of her interac-tion with the general secretary after she had been found out, “yes, it’s you men who decide how far we are allowed to ski, or have the endurance to ski.” Just three years after the incident, the races were officially opened to women and it has been proven time and time again that gender is not a factor in determining who can endure the 90km trek.

Sami people are the only citizens allowed to herd reindeer in Sweden, the tradition of reindeer racing is open to Swedes from all parts of the country, providing a unique and friendly competitive atmosphere at the fair. Racers lay belly-down on wooden sleds and are pulled by the distinctive creatures to the finish line. In a post on Jokkmokk Live’s blog, partici-pant Andreas Viklund describes the excited energy at the 2014 races: “I didn’t see much of the race myself, because of the snow and ice hitting my face. But I managed to reach the goal line without falling off, and I couldn’t be more happy about that!” Winners of the race are awarded with a trophy made of reindeer antlers, bringing the competitive component of the market to an end. The reindeer are put on display once more as Sami elder Per Kuhmunen leads a caravan of reindeer pulling the young children of the villages through makeshift alleyways, to the old Sami church. Per has been leading this caravan since 1965 and continues to uphold the quintessential traditions of the Sami people in the North of Sweden. From Vasaloppet to Jokkmokk, it is clear that the freezing temperatures of Scandinavian winter are far from stifling to Swedes; rather, they are enlivening, offering

the opportunity for one-of-a-kind gatherings and activities.

Per Kuhmunen and his family with the caravan of reindeer rajd at the Jokkmokk winter market. Photo: Andreas Viklund

Reindeer race during Jokkmokk winter market. Photo: Grahame Soden

While Vasaloppet is an event known worldwide, another, lesser-known winter tradition takes place in the subzero temperatures of the Arctic Circle. Located near Lappland, Jokkmokk is home to many Sami people and an annual Winter Market that takes place every February. The Jokkmokk Winter Market is a four hundred year old tradition in which inhabitants of the northern region come together to trade goods and celebrate the coldest weeks of the year. Amongst other activities, such as ice climbing, market-goers partake in reindeer racing. Though the

February 2016 11[ ]Photo: Vasaloppet

‘We have so many competent, intelligent and...

Please tell us a little bit about your background.I attended Schartau Trade and Economic School and the Stockholm School of Economics. In the summer of 1962, at the age of 21, I travelled to New York on a Rotarian Scholarship. Once my year on the East Coast was up, I travelled to California with two Swedish friends. My friend and I ended up starting our own business in Beverly Hills; making bikinis.

Please tell us about SWEA.The purpose and goals of SWEA are many, we are a very vivacious group of women and we have already accomplished many different goals. SWEA International is the head organization and has its office in South Florida. It has a president, a vice president and seven regional board-presidents (the regions are three in Europe, three in USA and one in Asia). They have an annual meeting and also meet by phone once a month. The Board of Directors all come from different parts of the world. We only have two part-time consultants: administrative manager and office manager, every-thing else is done by volunteers in the SWEA International as well as in Regional and Local chapters. SWEA International is the main decision maker and they are responsible for:• Giving out three annual scholarships of 10 000 USD each.• The Swedish Woman of the year. Presented in Sweden during the annual SWEA Sweden Dinner.• Organizing the annual SWEA Sweden dinner. • Organizing the biannual SWEA World meeting. It rotates between Europe, Asia and North America.• The donation of 250 000 SEK to The Swedish National Museum, to make a film about their treasures while restoring their building.

It started with a small event for 80 people in Los Angeles, where Agneta Nilsson sold memberships to her newly established organization SWEA (Swedish Women’s Educational Association). Today the global network consists of over 7,000 Swedish speaking women. Swedish Press sat down for a chat with the savvy business entrepreneur.

Agneta Nilsson, founder of SWEA, Swedish Women’s Education Association and recipient of the Ellis Island Medal of Honor

Global Swedes

They were not allowed on the beaches in CA at this time so we sold them to private people with swimming pools and a couple of boutiques in Beverly Hills and Palm Desert.

I met my husband, Gunnar Nilsson, in Los Angeles. We got married in Stockholm in 1963 and then returned to LA. As our children grew older I decided to start a group for Swedish women in LA. I was very privileged to be so close to Sweden at all times, much thanks to Gunnar and his work at SAS. I could travel as often as I wanted, I received daily and weekly Swedish papers and we often had guests from Sweden. Even so, I could long for Sweden and Swedish culture. I felt certain that other Swedes felt the same. So little by little, I started saving business cards and addresses from Swedes that I had met.

In 1978 a friend of mine called and asked if we could host a Swedish Christmas Fair. In December of 1978 we held SWEA LA’s first Christmas Fair, which became a huge success. I later hosted an event for the people, whose business cards I had gathered. Approximately 80 people showed up and we sold SWEA memberships to most of the women present. That’s how SWEA was founded. After that first meeting in 1979 we called for a meeting every month except during the summers. The organization grew and today SWEA can be found in Europe, North America and Asia.

February 2016 16[ ]

‘... creative members. We inspire each other!’

What projects are

SWEA currently working on?

At the moment we are diligently working on renewing

memberships to the younger generation, and we are happy to say that we are successful in our efforts. Through our local chapters we have the following new events.• We have added SWEA GLOBAL, which means that if you don’t live near a SWEA chapter but want to be part of one, you can still do so through SWEA GLOBAL. • SWEA Professionals was started a couple of years ago, where mainly the younger generation gets together to visit different companies and have meetings to learn from one another.• Recently different SWEA chapters have started SWEA CARE, where they make a point of giving helping hands to those SWEA members that are older and have a hard time with, for example driving.

Who inspires you in your work? We have so many competent, intelligent and creative talents within our organization. We inspire each other! Every time I return from a World Meeting, my energy level is at maximum. I think it’s the same for most of the participants.

How does one become a member of SWEA? You need to be at least 18 years old and speak good Swedish to become a SWEA member. All of our meetings and lectures are held in Swedish. You can stay with SWEA for as long as you would like. Your membership does not end with you turning 60 or 65, which a lot of other professional organizations do. For more information on becoming a member please see swea.org

In which areas do you feel Sweden contributes most globally? Sweden contributes in a lot of different areas. Swedish women are always admired abroad for their appearance (beauty), straight forwardness, sanity, good sense and fun! We have exported a lot of them, and in SWEA we are happy to have many of them as members!

How do you think the image of Sweden is changing and developing internationally and particularly in North America? Like most countries in Europe, Sweden has taken in a lot of immigrants. This has changed the dynamic of this small, well -managed nation. It happened so quickly and it has taken the country by a not so nice surprise. As I have travelled to Sweden at least 3 times every year for the last 50 years I can really see and feel the difference and sometimes wonder where it all will lead. Americans, who are aware of this, follow the development with Interviewed by Sofie Kinnefors.

interest, as this is and has been going on for many years in the US.

How do you think Sweden has achieved the success it has despite being such a small country, population-wise?Sweden is such a neat place and it is populated with so many intelligent, people. Just look at the many internet-related inventions Swedish young people have contributed with. The good upbringing we have had in the last century also has a lot to do with where we are today.

What aspects of Swedish culture and life are you personally most passionate about promoting?I love promoting everything Swedish and am very proud of my native country and have always been. If I have to choose one thing I would choose our old and interesting culture and all aspects of it.

Are there any other current or upcoming projects or events that you would like to mention? Every year there are so many things to look forward to. Every summer the members of SWEA put on a greatly appreciated trip to a new “landscape” in Sweden. The trip is 3-4 days and is sold out within one day to 50 members around the world. Needless to say it is very appreciated and popular. This year we are travelling to Borås, exploring everything the city has to offer!

Putting Sweden on the map abroad[ ]

Global Swedes

February 2016 17[ ]

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