sweet health
DESCRIPTION
Sweet Health Wellness BusinessTRANSCRIPT
Global Business opportunity to become a global player in less than 10 years Essential, futuristic with short gestation period
“Ahaarame Oushadam”Food is the best medicine. Develop Healthy foods business based on Indian Ayurveda and herbs
Herbal Toffee
s
Lollies
LaddusCandies
Bars
Globally disease burden on the society is very high due to lifestyle, pollution, stress, strain and possible adulteration, increasing morbidity and mortality. 90% diseases are mainly due to lowered body immunity.
increased auto- mobile air, water, population, mad industrialization is making the Indian urban admin bodies to put up boards as
BREATHING IS HIGHLY INJURIOUS TO HEALTH
Any capable intuitive promoter goes to the needy with a tag line “TODAYS HEALTHY CHILD IS TOMORROWS HEALTHY ADULT” Children between 1 yr - 18 yrs are facing too many health probs due to poor immunity
suffering from skin, respiratory, digestive, nerve problems apart from stunted growth, anemia & malnutrition. Any natural and effective remedy to improve the body immunity is Welcome by parents and children easily.
Allopathy is only concentrating on Symptom control but unable to reduce the disease burden on the society. Also with lot of side effects and drug resistance. Ayurveda eliminates the disease cause in many chronic progressive degene rative diseases
Target age group between 1 and 18 yrs constitute about 35% in Indian population that is about 42 Cr. Out of this middle class and above constitute about 70% of this group will be about 30 Cr. approx
Aim to serve 1% targeted populations in I yr with a natural toffee/ candy/ Lolly costing Rs. 300/ mon will be Rs. 90 Cr turnover PA with 30% net margins. Plan to serve 6 Cr population over a period of 3-5 yrs will give Rs. 450 Cr PA in one segment. Work for 5-6 health segments reach Rs. 2000Cr PA in about 8-10 yrs
90 Cr PA1st Year
2000 Cr PABy 10th year L
OOKUP AIMHIGH
Major opportunities are available in other health segments like Memory boosters, Anemia, Malnutrition, Growth promoters, Appetizers, Anorexia, Hormonal problems, Thyroid, Obesity, Skin problems, Deworming
When once stabilize in 1-2 segments work for exports to other country markets a global opportunity. Ayurveda, Herbs are Indian strength with global customer acceptance
Initially concentrating on Educational Institutions Later other segments like family clubs, associations, community centers, gated communities through group interactions, seminars, quiz programmes, electronic media hype and awareness. Encouraging paramedics, Retailers, super markets to promote systematically
Once the organization start distributing 5 Tons/ Day (about 100+ Cr PA) Can plan for own chain retail Outlets in all cities having above 2 million population in stages to keep distribution in co control and also to reduce distribution vagaries. Develop strong in house R & D
Delhi, Mumbai, Kolkatta, Chennai,Hyderabad, PuneBangalore, Pondy
Ahemadabad,HubliVisakha, V’Wada Lucknow, Patna
Tying with premier research institutes like C F T R I - Mysore & N I N - Hyderabad for technologies ready to commercialize and make them to work for the society offer the best to needy create bench mark in the industry
C F T R I Mysore
N I NHyderabad
Interact with various institutions likeBRKR Ayurvedic College, HyderabadTilak Astanga Vidyalaya, PunePoddar Research Institute, WorliCDRI-LucknowJIPMER-PondyAIIMS- New DelhiPGI- ChandigharJJ Hospital- MumbaiNIMHANS- Bangalore
And many more prestigious institutions for clinical studies give authenticity and better acceptance in Indian and global markets
P G I
JIPMER
Consultancy coordinates in•Identification of society needs, markets •Identify product lines segments•Target customers, Product launches•Developing channel partners•Developing promo programmes •POP material development•Develop MIS, SBUs for smooth functioning •Man power selection, induction in marketing•Interacting with press and electronic media•Planning group interactions•Planning community awareness programmes•Customer centered programmes•Coordinating with HODs