Sweet SpotA Day Time Spa For Girls

Delanie Swan

Problem • There is not a

spa for children in this area

• Little girls love to do as their moms do. This will be a chance for them to experience the spa life.

Located in Waterbury, CT

Solution

Features of the spa:• We offer a hair stylist • Birthday Parties for the girls• A child's masseuse• Sweet treats for the girls

Benefits:• Chance to build my clientele• Fun way for the girls to enjoy their time with each other

Features and Benefits

Economics of One Unit

Economics of One UnitSelling Price $300.00 Cost of materials $23.11 Cost of labor $49.50 Other variable costs $0.00Total COGS/ COSS $72.61Contribution Margin $227.39

Definition of One UnitBirthday Party for 5 girls

Monthly Break Even Units$3601.75

= 15.83 ≈ 16 units$227.39

Value Added- Spa Experience-Competitive Price-Local

[Market Analysis]

Description of Target ConsumerDemographics Geographics

Girls ages 3-12 Manchester, Ct near mall area

Psychographics Buying PatternsGirly personality. They must like to dress up, do nails, hair, etc.

Looking for a new place to have a birthday party (once a year)

Total population of targeted geographic

area

Population of target market

894,705

Market size

Target Market Size

Market StatisticsIndustry Name:

Spa and Wellness Centers

Annual Industry Sales: $13 billion

24,155

2,250

Promotion and Sales

• Direct Store Front• Word Of Mouth• Business Cards

Competition

Direct Competitor• Sundae Spa located in Waterbury, CT

Indirect Competitors• Chuck E. Cheese• Nomads• Bounce U

Competitive Advantages• It is local• Inexpensive

Qualifications•CPR Certified•Have a aunt that has a hair license• Worked with children for over 3 years doing volunteer service in my town•Have taken a Marketing and Entrepreneurship class.

Sales Projections

Jan Feb

Mar Apr

May June Jul

yAu

gSe

pt Oct Nov Dec0

1020304050

Birthday Party for 5 girls

Units Sold

Total Units348

Gross Revenue

$104,400Net Profit

$30,524.14

Start Up FundsItem Why Needed Cost

Two styling station salon packages

To do the little girls hair, hold needed materials

$1,899.00

Manicure & Pedicure Packages

To do the girls nails and feet $1,960.00

Colored Hand Towels To dry $11.99Towel Sterilizer Clean towels after use $129.00Combs and Brushes Style the hair $.44Laptop/Cell Phone Business Records Already

OwnPaperwork for LLC Business Form $320.00Rental Space Place to have the spa $1,400.00

Total Startup Expenditures $5,720.43

Emergency Fund $2,860.22Reserve for Fixed Expenses $10,805.25

Total Startup Investment $19,385.9

A Day Time Spa For Girls

Thank You For Your Consideration