sweet tweets: social music changes the indie game
DESCRIPTION
In today’s tightly-budgeted and targeted music environment, cheaper is better and free is best. Social media tools like Facebook and Twitter are the indie musicians’ best friend, a combined delivery system and vehicle for nurturing a fanbase. And shared passion is the key ingredient for getting in your fans’ faces on Facebook. Giovanni will explain how musicians should effectively use social media for outreach, funding, finding gigs, connecting with other musicians, making the most of festivals, and connecting with journalists to promote their musicTRANSCRIPT
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Sweet Tweets: The Indy Musician’s Game Changer
Canadian Music Week
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Giovanni GallucciI’m a hack. !
I have no business teaching anyone anything about social media, promotion, production, photography, SEO, or marketing for that matter. !BUT - I tend to get good results with a little different approach. So, I’ll not teach. I’ll just show you what works for me.
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Giovanni Gallucci
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What *Really* Drives Traffic?
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What *Really* Drives Traffic?
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What Isn't On The List?
Google Love from Google+
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Google+ Launches Public Beta 6/27/2011
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And the crowd went wild.
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16 days
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120 days
53 Million +
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And then lots of them left.
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one ?
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March 16, 2012
195 Million +
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March 16, 2012
Facebook 850 Million Google+195 Million Twitter 140 Million
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Top Accounts On G+
0
625000
1250000
1875000
2500000
Britney Spears Snoop Dogg Larry Page Ashley Tisdale Tyra Banks
1600000
1650000
1700000
1750000
1800000
Hugh Jackman Felicia Day Richard Branson Usher Trey Ratcliff Thomas Hawk
blue: #fans
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Top Pages On Facebook
0
17500
35000
52500
70000
Facebook TX Holdem YouTube Eminem Rihanna
0
15000
30000
45000
60000
Lady Gaga Shakira Michael JacksonFamily Guy Harry Potter
blue: fans
x 1,000 !
green: talking about
this x 10
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Top Accounts On Twitter
0
7500
15000
22500
30000
Lady Gaga Justin Bieber Katy Perry Rhianna Shakira
0
3750
7500
11250
15000
Britney Spears Kim Kardashian Barack Obama Taylor Swift Selina Gomez
blue: followers x 1,000
!green: number
of tweets
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But with all that said, why should you be on Google+?
!
*hint: the answer's in the name
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Where Do Fans *Really* Engage With Their Favorite Musicians?
FacebookEmail Blasts
Video SharingBlogs/Tumblrs
NewslettersRadio
TweetsYouTube
Text MsgsMobile Apps
MySpaceTotal Respondants
0 25 50 75 100
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We have a limited amount of time
Let's talk about some tips which will give you the
biggest bang for your effort
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Engagement Let Them Play Along
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Share The Share Like & Share Buttons & More
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Branded Applications Be Efficient!
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Branded Applications Mind The Performance!
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Social Plugins Like & Share Buttons
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Social Plugins Like & Share Buttons
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Promote Your Page Offline
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Get Your Band Name First!
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Facebook Ads “Why do you ‘Like’ bands on facebook?
*eMarketer
Band Invitation or Ad - 75% Friend Inviting - 59%
Personal Discovery - 49%
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Facebook Ads Targeting
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Offers, discounts, deals
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Bring Value Your fans love other bands also.
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Contests/Sweepstakes Tie In Partners
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Contests/Sweepstakes There’s Help Out There
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Contests/Sweepstakes It Makes A Difference
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Know your target audience and know their platforms.
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How do we get access to journalists on Twitter?
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How do we get access to journalists on Twitter?
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Build An Ecosystem
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Build An Ecosystem
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Build An Ecosystem
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Build An Ecosystem
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Build An Ecosystem
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Don't limit access to established media outlets.
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Harvesting The Right Relationships
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Harvesting The Right Relationships
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Harvesting The Right Relationships
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Harvesting The Right Relationships
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Harvesting The Right Relationships
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Blogger Relations Awareness
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Blogger Relations Awareness
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Blogger Relations Identify The Threat
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Blogger Relations Tame The Beast In Public
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Photos/Video My Weapons Of Choice
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More fan engagement happens via photography than any other medium
...according to Facebook insights, tumblr, woopra, google analytics, Klout, fans, SoundCloud, MusicMetric,
NBS, BuzzDeck, e:music, and my mother
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Build Relationships and give photographers access! !What kind of photography do fans respond to most?
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META Data - Optimization.
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Flickr Pictures
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iPhoto Metadata
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Aperture Metadata
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Google+ Pictures
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AFTERShare. !flickr, facebook, instagram, google+/picasa, smugmug, slideshare, youtube.
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Video on Facebook
@giovanni http://LiveLoudTexas.com
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Sell Yourself
Then shut up and enjoy the ride.
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Bringing It All Together
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Tie Ins?Blog/Tumblr
YouTube/Flickr Platform Specific Content Effective Blogger Outreach Brand Evangelist Ignition Social Media Music Sites Basic SEO On Website
Branded Image Optimization Bookmarking
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What do the results look like?
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AFTERKeep working on campaigns. !Wash, rinse, repeat. !“Find your passion. Use your talent.” - Kurt Podeszwa (Camp For All). !Add, hone your talent to feed your passion.
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http://LiveLoudTexas.com/preso
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Thank Yougiovanni gallucci
[email protected] 469.682.6978
!http://facebook.com/LiveLoudTX
http://LiveLoudTexas.com/plus http://twitter.com/LiveLoudTX