swelen, mobile marketplace
TRANSCRIPT
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Kwanko GroupKey player in multi-channel performance marketing in Europe and
Latam
200 staff membersin more than 17 countries
17,000 publishers
1,700 campaigns
€50 M annualrevenue
The Kwanko brands
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A Performance-basedMobile MarketPlace
founded in 2008
DSP Mobile soon!
A reliable proprietary technology
and constantly evolving stemming
from 3 years' R&D
A specialised team of 40 experts to monitor and
run your campaigns(including 20
in R&D)
A graphic creation studiofor your communication
media
WHO IS SWELEN?
Positioning Techno Expertise Crea studio
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more than 5 billion Monthly impressions in Europe
France UK Portugal Switzerland BelgiumItaly Germany Denmark Sweden Spain Norway Finland The Netherlands Luxembourg
3,560,000,000450,000,000
320,000,000
230,000,000
200,000,000
110,000,000
87,902,000
70,310,000
70,000,000
70,000,00040,000,000
40,000,000
8,000,00025,000,000
OUR INTERNATIONAL MOBILE AUDIENCE
more than 20,000 publishers
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Ret
ail
Pure
Play
ers
Serv
ices
Enco
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Fina
nce
Ass
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Aut
omob
ile
Trav
el, T
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THEY TRUST US
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… THE AGENCIES
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MOBILE ADDICT?
*The Nokia research into mobile habits questioned 5,500 people aged between 18 and 35 in 11 nations in early 2006. Rogers innovations reports. Canadian research, 2012). SecurEnvoy, 2012, base :1000 persons UK
50% of the mobile
useres sleep with their mobile.
66% of mobile users feel
great anxiety at the idea of losing their mobile.
50% of respondents admit getting angry
if their spouse reads their messages
50% of respondents would rather lose
their wedding ring rather than their smartphone
Evolution
Yesterday
Today
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"IF YOU DON’T HAVE A MOBILE STRATEGY, YOU DON’T HAVE A FUTURE STRATEGY"
Eric Schmidt, executive chairman of Google, 2011
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DRIVE TO STORE
TRAFIC
BRANDING
VISIT
INSTALL
LEAD
SALE
PURCHASE MODES
CPC GEOLOC
LOW CPM
LOW CPC DOUBLE CPC CLICK TO CALL
CPV CPV + CLICK TIME
CPI CPI + Sales/registrations… CPI GEOLOC
CPC + CPL CPL M-CALL BACK
CPC + CPA
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REACH YOUR TARGET ANYTIME ANYWHERE ANY DEVICE
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BRANDING
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BRANDING SOLUTIONBoost your brand awareness and drive high-quality traffic
EXPAND VIDEO INTERSTITIAL VIDEO
Tailor-made Rich Media formats:INTERACTION (accelerometer) / VIRALISATION (Facebook, Twitter) / VIDEO
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TRAFFIC
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Objective: To generate high-quality traffic
Formats: Interstitials
Dynamic creatives depending on the weather
Impressions: 4 million impressions in 1 month
Resultss: 130,766 clicks
WEATHER TARGETING CPC TRAFFIC CASE STUDY MCDO
Reach your target depending on the weather !
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Objective: Promotion of the film « Conjuring »
Formats: Expand Video + Click to Calendar
Impressions: 840,000 impressions
Resultss: 46,160 clicksAverage CTR: 5.49%
TRAFFIC CLICK TO CALENDARCASE STUDY WARNER
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v
The mobinle user clicks on your banner or your interstitial
Cam
paig
n cl
ick
to c
all
A message appears to confirm the contact request
The call is redirected to your call center
CLICK TO CALL HOW DOES IT WORK?
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VISIT
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An average rebound rate of
59% on mobile *1
55% of mobile usersspend less than
15 seconds on a page *2
50% or impressions fromclicks on mobile banners
Results from error clicks /« fat fingers" effect *3
CPV CAMPAIGNS: KEY FIGURES
Source Rocket Fuel / *2 Source: http://blog.hubspot.com/marketing/chartbeatwebsite-engagement-data-nj / *3 Source: GoldSpot Media’s "Fat Finger Report
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Clic
k-Ti
me®
is a
regi
ster
ed tr
ade
mar
k fi
led
by th
e K
wan
ko g
roup
The mobile user clicks on your ad
The mobile user is redirected to your site and browses it for a certain time
You only pay for a mobile user who clicked on the disclObjectiveer
This innovative solution enables the "desired" clicks to be counted by installing a confirmation disclObjectiveer redirecting to your site or the store market
DoubleClick® How does it work?
1 2 3
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Objective: To generate high-quality traffic towards the market stores
Format: Banners
Impressions : 32 million impressions
Resultss: 22,279 clicks
Average CTR: 0.07%
DOUBLE-CLICK TRAFFICCASE STUDY HEINEKEN
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Clic
k-Ti
me®
is a
regi
ster
ed tr
ade
mar
k fi
led
by th
e K
wan
ko g
roup
The mobile user clicks on your ad
The mobile user is redirected to your site and browses for a certain time
You only pay for a mobile user interested in your offers
GO FROM CLICK TO INTERESTThis innovative solution enables not only the click redirecting to your site to be recorded, but also the time spent on your site
Clicktime® How does it work?
1 2 3
The guarantee of high-quality
traffic
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Objective: To generate high-quality traffic to the Toyota mobile site and to guarantee a minimum of time spent there
Formats: Interstitials
Impressions: 1.65 million impressions
Clicks: 159,174Visits: 34,598
Average CVR: 22%
VISIT GUARANTEE CLICK TIME 5’CASE STUDY TOYOTA
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DOWNLOAD
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Boost your application'sDownload rate
Generate Downloadsand openings
of your applications
Improve referencing within the Stores Market
CPI Campaigns(cost per installation)
Countingwhen the application
is actually opened
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Broadcasting of banners & interstitials on our network
The mobile user downloads the app
The mobile user launches the app [downloads counted]
Natural download Via display
1 2 3
The mobile user clicks on the banner and is redirected to the store
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Objective: Download the Michelin appCPD campaigns – counting when the application is opened
Formats: Banner and Interstitial
Impressions: 13. 7 million impressionsin 1 month
Resultss: 13,000 natural downloadsCTR: 1% Banner - 3% interstitial
GEOTARGETED NATURAL DOWNLOADCASE STUDY MICHELIN
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Objective: Download the Visit Paris appCPD campaigns – counting when the application opens
Formats: Banner and Interstitial
Impressions: 10.7 million impressionsin 1 month
Results: 9,000 natural downloadsCTR: 0.8% Banner - 3.4% interstitial
GEOLOCATED NATURAL DOWNLOADCASE STUDY RATP
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DRIVE TO STORE
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LOCAL = MOBILE
of mobile searches are geotargeted
of users act after having checkedsome information on theirmobile
of mobile users consult their smartphone while shopping
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The drive-to-store market
Sour
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In 2018, the geotargeted advertising market will represent: Results of geotargeted campaigns
click rate vs. classic campaigns
of the MOBILE advertising market MORE EFFECTIVE
36% x4
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DRIVE YOUR CUSTOMERSTO YOUR NEAREST POINTS OF SALE
Redirection to a landing page
or a map to locate
the point of sale
Geotargeted targeting on mobile: Effective
geotargetingtechnology
(to the nearest 50m)
Large range of targeting and customization capabilities
advertisingmedia
(depending on location, promotion, times, etc.)
CPC OR CPMcampaigns
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GEOTARGETING
Local or multi local network.
Possibility to draw yourcatchment areas
Possibility to incorporate GPSdata for optimum targeting
Up to a minimum of 50 metres arounda physical address
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Geotargeted impressionsof banners & interstitials on your network
The mobile user is redirectedto the store locator
Drive-to-store FNAC
1 2
FNAC geotargeted campaign
Possibility for the mobile userto go directly to the store
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Clic
k-Ti
me®
is a
regi
ster
ed tr
ade
mar
k be
long
ing
to th
e K
wan
ko g
roup
Impressions ofinterstitials on our network
The mobile user arrives on the landing page where he enters his telephone number
The mobile user is given his promotion code by text message and can go to the store
Drive-to-store Orange
1 2 3
Significant visibility and "ultra" targeted traffic!
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LEAD
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ENRICH YOUR DATABASES WITH QUALIFIED TRAFFIC
CPL campaigns Campaigns closely monitored Analysis of sendings performance
in real time (eCPM, eCPC, open rates , transformation rates , etc)
Exclusive designs by our web designers specialised in
performance-based campaigns: banners, landing page,
mail kits.
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HOW DOES IT WORK ON MOBILE AND TABLET?
The mobile user clicks
on the banner
He is redirected to your landing page and leaves his contact
details
The contact is then sent to your
database
1 2 3
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Objective: Generate a volume of significantand high-quality
Formats: Banner and interstitial
Results: 5 million impressions32,000 clicks75 leads
LEAD GENERATIONCASE STUDY VOLKSWAGEN
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Objective: Generate a volume of significant and high-quality
Formats: Banner and interstitial
Results: 5 million impressions32,000 clicks2,000 leads
LEAD GENERATIONCASE STUDY VOYAGE PRIVÉ
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DISPLAY APPLICATIONSWEB MOBILE NATIVE ADS SMS PUSH SOCIAL ADS
3 billion impressions-
70% applications vs 30% mobile sites
1.5 M optins numbers-
All types of targeting possible: geo, socio, demo
-99.9% deliverability rate
Targeting criteria based on user data
OUR BROADCASTING LEVERS
SWELEN + RTB
Advertising inserted directly and in an
appropriate content
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SWELEN A LARGE NETWORK OF EDITORS
Publishing network: more than 20,000 publishers / Theme packs (mobile apps and sites)
CSP+
Creditneto Argentmag Dirigeant.com Comparabourse
Travel Troc des Trains Chic Travel E-voyageur Promo croisières
Sport & and leisure Le 10 Sport Turf-Fr SpaceFoot/Footeo Goal! Football Club
Men Commeuncamion, Jeunes papa, Tie and I, Cidehom
Parents Materneo 123 bout de Chou Joli Bapteme Son prenom
Women Les Horaires, Shopwise, Potins.net Plus Belle La Vie
Youth VDM Norman Se Coucher
Moins Bête Cyprien
B2B Société.com, Companeo, Mygaloo
News / Hi-Tech Mac4ever, Mac Generation Réseau International Actualités des frontières Jeux Online
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YOUR DEDICATED MANAGEMENT INTERFACE
Access to the platform withyour ID and password.
Reporting by segments:
applis, days, devices etc.
Interface guaranteed 100% transparent
Real time data
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Antony ARAUJOAssociate Director, Head of Operations
phone +33 6 69 10 32 34
e-mail +33 6 71 55 57 96
www.kwanko.comwww.swelen.com