How To Turn Payments DataInto New Revenue

Your handbook for using online marketing to drive offline sales

In 10 minutes, you’ll learn how to unlock the data that !ows through your store to:

Identify your most pro"table customers and reveal sales patterns

Turn new customers into regulars with personalized marketing campaigns

Build a successful customer loyalty program that boosts offline revenue

And do all of this without any new costs!

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A Winning Combination: Connect Online Marketing to Offline Sales

As a local business owner you wear many hats: CEO, CFO, CMO, IT and more. In fact, nearly half of small business owners take on "ve or more roles within the organization. Each day you multitask to keep operations humming, delivering your product along with excellent customer service.

If you ever thought it should be easier to build relationships with customers to keep them coming back, you’re not alone. Local business owners’ biggest complaints about marketing is that it’s too expensive and too time consuming. Additionally, a majority rate their marketing sophistication "neutral" or "not savvy.” They question whether they’re doing things right to launch effective marketing programs, to measure the ROI of those efforts and to stay ahead of competition.

There’s great news though.

Local business owners around the U.S. are taking advantage of new technologies that integrate marketing with payment processing services to grow sales.

These programs are often labeled “transaction marketing,” “card-linked offers” or “redemption platforms”. While these buzzwords are used interchangeably, it’s important to note that all programs are not alike.

In this paper, we'll explain how to launch a simpler, more powerful marketing program that transforms customer data into new revenue.

Simplify your business with a single solution for processing and marketing.

“What small businesses really need, and what they are asking for, is marketing help.”

- Utpal Dholakia, author of “How Businesses Fare With Daily Deals As They Gain Experience”

“Capturing, synthesizing and building actionable insights around data are the centerpieces of marrying loyalty and commerce, the next frontiers of both advertising and deals.”

- Jed Williams, Program Director of Social Local Media, BIA/ Kelsey

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Step 1: Unlock Your Data

For years, successful online retailers like Amazon and eBay and offline retailers like Wal-Mart and CVS have extracted the data that lives in credit card transactions to launch smarter marketing programs. This spend data helps big brands send personal messages to consumers, deepening long-term relationships with their most pro"table customers.

Today, companies are democratizing this online marketing technology and making it available to local restaurants, salons, boutiques and other retailers. And unlike daily deals or other one-size-"ts-all campaigns, this new technology incentivizes customers to come back again and again versus creating a one-night stand with deal seekers.

Swipely understands the challenges that local merchants face and created Payment Marketing to help you succeed with smarter marketing. It’s now possible for every business on Main Street to use the data they already have to communicate with customers in targeted ways to boost business.

Payment Marketing simpli"es your marketing program to the 3 activities that matter:

Understanding customers

Engaging customers

Retaining customers

Use the data behind every transaction to reveal your best customers.

“Merchants will transition from one-time deals to loyalty efforts that keep bringing customers back.”

- Peter Krasilovsky, Vice President, BIA/ Kelsey

“81% of consumers were comfortable with grocery stores using information about past purchases to give you coupons tailored to your shopping needs.”

- Placecast survey, “The Alert Shopper IIII”

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Step 2: Turn Your Data Into Action

Imagine if every day you could check in on the health of your customer base to transform newcomers into regulars and get regulars to spend more. This is possible through “remarketing”. Remarketing is a popular online approach that lets merchants reach consumers who have previously visited your site. It happens 24/7, and you probably noticed it in the form of advertisements that followed you around the web or emails that reminded you what products you left in a shopping cart.

Payment Marketing now makes it possible to remarket to your best offline customers. It analyzes their credit card spending patterns, and prompts you to send them a custom email when they haven’t visited in a while (“Here’s $10 off your next visit!”) or when you want to let them know you’re thinking of them (“Happy Birthday, here’s a special gift!”).

Never again will you watch customers slip away or be powerless to drum up demand. Instead, you can make better marketing decisions faster and take action immediately. Payment Marketing automatically helps you tell customers about offers that you know they’ll love when and the timing is right...all based on prior shopping history. It results in more visits, greater spending and lower campaign costs.

Here’s exactly how Payment Marketing works and what you do when you log on to the dashboard:

1. Understand customers with Powerful Customer Analytics

2. Engage customers with Targeted Marketing Campaigns

3. Retain customers with Turn-Key Loyalty Programs

• Demographics

• Leaderboards

• Recent customer reports

• Repeat customer reports

• Customized email incentives

• Automated Thank You notes

• Text message campaigns

• Digital tools to recruit loyalty members

• In-store tools to recruit loyalty members

• Loyalty member spend reports

Connect with customers online to bring them back in.

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Step 3: Measure Your Success

Now that you’re in touch with customers when they leave the store, it’s time to measure how that marketing investment increases revenue and pro"t. Finally, there’s no more guessing about which half of your advertising program is working and no more launching unpro"table daily deals.

Payment Marketing closes the marketing and redemption loop, recording how online campaigns drive offline sales. For the "rst time, you’ll be able to measure ROI to the penny.

And instead of tracking a mishmosh of complicated transactions, batches and deposits every month, you’ll be able to clearly:

• See daily sales and learn what day of the week sales are consistently greatest • Monitor your average sale amount and number of transactions• Break out sales from recent versus lapsed customers and new versus repeat customers• Follow a transparent record of your daily credit card batches, deposits and fees• Compare sales from month to month

Payment Processing Statement Payment Marketing Statement

• Untraceable math• Hidden fees• Industry jargon

• Understand customers• Engage customers • Retain customers

Replace your confusing processing statement with a crystal clear sales analysis.

Less than half of small businesses made a pro"t on their "rst daily deal, and restaurants and bars, retailers and cleaning services see the lowest pro"t from daily deals.

- ”How Businesses Fare With Daily Deals As They Gain Experience”

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The Best Part: No New Costs

By now you’re probably wondering how to compare Payment Marketing to other monthly expenses or new marketing solutions you’ve heard about.

To take advantage of the new technology, you don’t have to dip into or expand your marketing budget. Instead, innovation comes to the terminal and point-of-sale without new costs or training that takes you away from other activities.

Simply replace your existing processing line item with Payment Marketing.

Upgrade processing from a cost center into a marketing investment.

The true payoff for innovative marketing techniques may come with their direct integration into the organization’s POS.

- Hospitality Magazine

“One way that SMBs can cut down on the time they spend creating and managing their hyperlocal marketing campaigns is by signing up for a 360-degree platform.”

- Stephanie Miles, Associate Editor, Street Fight

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Same Price!

Next Steps

With Payment Marketing, you will turn transactions into relationships, spending less time with credit cards and punch cards and more time with customers to boost revenue.

To ensure that it’s a great "t for your business, we encourage you to shop around. When you do, make sure to ask these 10 important questions:

1. Do you power my processing and marketing?

2. Do you support all point-of-sale and terminal systems?

3. Can I stay open and conduct business while installing your technology?

4. Can my consumers continue to pay with their existing credit and debit cards?

5. Will my staff know how to process transactions and support the loyalty program?

6. Do you provide data on all customers, not just loyalty members?

7. Can I stop working with other deals and loyalty providers?

8. Do you con"gure one-click email marketing programs automatically?

9. Can I track sales, individual customer spend and daily deposits in one place?

10. Can I keep my existing budgets for processing and marketing, and still take advantage of your technology?

If a technology provider answers “no” to any of these questions, you deserve more! It’s time to commit to taking back the value in your credit card transactions to grow revenue with Payment Marketing. Learn how to get more value from your processing and marketing programs at no additional cost by visiting swipelyworks.com.

Join hundreds of merchants turning their cash register into a marketing machine.Don’t get left behind!

For more information, contact 888-SWIPELY or business@swipely.com.

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About Swipely

Swipely is a powerful new way for local merchants to grow sales by unlocking the data in the payments network. No new hardware or software is required, and there are no changes in how consumers pay. It replaces legacy merchant payment processing without new costs, delivering signi"cantly more value through analytics, loyalty and marketing tools for small businesses.

Swipely, Inc.39 Pike St.Providence, RI 02903swipelyworks.com

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