swiss army knife of content marketing

istly

HiGh UtIlItY CoNtEnT

MaRkEtInG

Swiss Lists

istly

Solo or Collaborative

Bookmarking

ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG

embeddable findable Shareable content

Social ranking & prioritization

Simpler Social List Creation

Social curation

moderated crowd extended

lists

EXTEND lifeTime value of content

(evolving seo)

LISTLY

1 2

34

56

7

8

9

Contest platform

Twitter Lists

Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commons

Why Lists?People love lists

We use lists to organize our lives

People love numbered list posts

Quick to skim: Infosnacks

Lists prove were smart: “I knew that”

Lists makes us smarter: “Didn’t know that. Do now”

Lists give us Social Currency: new stuff to share

http://www.flickr.com/photos/imuttoo/4504392318/by imuttoo

istly


Why Listly?Bloggers, content creators & publishers use Listly to increase user engagement, get found, & distribute their content to a wider audience

We build on the fact that:

by imuttoo

istly


Why Listly?Lists & collaboration are in our DNA.

Listly connects these two core human traits in an app that's as social as a campfire

Nick Kellet

30% of all web content are lists or contain list content.

Listly is the infrastructure that makes this content social

Shyam Subramanyan

by zooming & szift

istly


Ways to Use Lists - Part IShare: e.g. Ideas, Links & Media

Curate: e.g. Collect, Organize & Publish

Express: Needs & Desires

Match: People to Skills

Publish & Embed: i.e. Simplify Reuse

by imuttoo

istly


Sharing IdeasWe learn by sharing

Sharing let’s us discover people’s needs & likes

We share as a coping mechanism - a collective filter

Listly makes it easy to share/embed ranked lists

People extend the lists you share

People vote on what they like

We leave the web in better shape for your next visit

http://www.flickr.com/photos/darinmarshall/by darinmarshall

istly


Curate & OrganizeWe love to curate ideas

We love to organize and prioritize

People love numbered/ordered lists

Listly makes that easy, fun and collaborative

by carbonnyc

istly


FAQs & Wish ListsYou can’t beat a Social FAQ

Let people tell you what you need

Let people vote for what they like

Let your community provide answers

Brands crave for engagement & participation

Listly just makes that process simpler

Listly makes it more accessible to more people

by mattzn

istly


Match: People to SkillsUnconferences are a matching process

Discover what people need

Discover who can help (skills)

Listly makes that process simple, fun & social

Collect requirements

Collect volunteers

Self match & facilitate conversation

http://www.flickr.com/photos/waltstoneburner/by waltstoneburner

istly


Publish & Embed Listly is a publishing platform

Think Slideshare for Lists

ThinK YouTube, but your content evolves

Listly lets your content evolve

So it’s always being republished & refined

i.e.Embedded content that keeps changing

Listly is publishing beyond Guttenberg thinking

by tompagenet

istly


Ways to Use Lists - Part IISelf Organizing: Guest Post Lists

Bookmarks : Gathering Ideas

Curating: Best of Lists

Linking & Cross-linking: Blog Post Series

Networking: e.g. Event Attendee/Speaker Lists

Collaboration: eg Sharing Blog Rolls

by imuttoo

istly


Self OrganizingGuest Blog Posts

How do you manage your guest posts?

How do you share them?

How do you make sure you don’t forget them?

Listly makes it easy to manage, share & embed

http://www.flickr.com/photos/by isamiga76

istly


BookmarksWhy do you Bookmark?

What is your complete workflow?

Why are your collecting these links?

Will your blog about these links?

Would you ever want to embed the list?

Would you want others to contribute?

Listly makes bookmarks fun, social & reusable

by glasgowamateur

istly


Curation: Best of ListsCurating the best content you read during the week is easy

You can embed any list you make

You can embed other people lists:

Free content

Make it social and let your readers vote on the post and contribution their best reads

Best of lists are a collective filter

http://www.flickr.com/photos/by ota_photos

istly


Linking & CrossLinkingBlog Post Series

How to you link all the post in a blog post series?

Highly manual & tedious without @listly

Linking to each prior post as you publish get exponentially harder with each new post

Listly makes is simple

Your “series” becomes easy for other bloggers to reuse

by pugstar

istly


Networking: EventsEvents are social, but time pressed

Hard to meet the people you want in time

Listly lets you extend the value you can extract from an event

Crowdsoure speakers, Sponsors and Attendees

Network before AND after the event even if you didn't meet during the event

Help others by making intros.

by dellphotos

istly


Collaboration: BlogrollsSharing Blog Lists is easy

It’s called a blogroll, but it’s proprietary

Listly makes Blogrolls collaborative

Anyone can contribute

Anyone can embed

Content is responsive

Works in sidebars, posts and pages

http://www.flickr.com/photos/mkhmarketing/by mkhmarketing

istly

Copyright Boomylabs 2011-2013istlyImage Credit via Flickr & Creative Commonsby imuttoo

SummaryNumbered Lists = Top Content

Lists posts are top shared/ top viewed post

Listly just makes lists work better

Simpler to embed than copy

Focussed on soliciting crowd participation

Slow changing crowdsourced content is loved by Google (ie great organic value)

Collaborting on Content is the future

istly

swiss army knife of content marketing

Social Media

creative commons

creative commons

flickr amp

2013 image

listly makes

istly

amp

post