swoop magazine
DESCRIPTION
Work hard, play oftenTRANSCRIPT
Exporting
to the World
California Southern
wild eyes production
openyoureyes
issue 021
a cure for cancer?
seattle genetics
aaron chang
surf photographer
2012topsporting
events
guys e
dit
ion
Swoop Girl Amy
mAurer
Stray Dogs is a unique creative boutique, focused on brand development for alternative companies and personalities, whose products are rooted in artistic inspiration. Our clients are in entertainment, fashion, media, beauty, music, and a variety of other creative endeavors.
OOur holistic approach to brand development helps clients realize the true power of their brand; by engaging customers with clear messaging, memorable customer experiences, and powerful imagery.
IIf you’re ready to make an impact, call us to schedule your free brand consultation. Need to fast track your marketing? Ask about our powerful Growth Strategy Sessions.
Stray Dogs - We Make Stars
310.480.2629
RECENT PROJECT | WORLD CHAMPION POLE FITNESS STAR: MORGAN HEWITT | VERTICAL ART & FITNESS MAGAZINE PHOTO: D’ANGELO
Stray Dogs is a unique creative boutique, focused on brand development for alternative companies and personalities, whose products are rooted in artistic inspiration. Our clients are in entertainment, fashion, media, beauty, music, and a variety of other creative endeavors.
OOur holistic approach to brand development helps clients realize the true power of their brand; by engaging customers with clear messaging, memorable customer experiences, and powerful imagery.
IIf you’re ready to make an impact, call us to schedule your free brand consultation. Need to fast track your marketing? Ask about our powerful Growth Strategy Sessions.
Stray Dogs - We Make Stars
310.480.2629
RECENT PROJECT | WORLD CHAMPION POLE FITNESS STAR: MORGAN HEWITT | VERTICAL ART & FITNESS MAGAZINE PHOTO: D’ANGELO
24 swoopin’ it up in new orleansby Alex Curry
26 swoop girl: amy maurerby Will Hockerphotos by Heather Gildroy
12 la galaxy: beckham and beyondby Jeff Nisen & Alex Curry
62 swoop guy: ian thorleyby Alana Trevino Itayaphotos by Jim Jordan
• table of contents
90 in the face of adversity: next step fitnessby Alana Trevino Itaya
68 swoop action girl: Jenna hannonby Alana Trevino Itayaphotos by Jim Jordan
34 surf photography wizard: aaron changby Michael Richmond
74 5 so-cal studs in actionphotos by Michael Brager
70 coolest emerging sportsaccording to SWOOP ACTION GIRL JENNA HANNONby Will Hocker
80 america’s next top model all-star: alexandria everettby Alana Trevino Itayaphotos by Heather Gildroy
54 urban hippiephotos by Heather Gildroy
50 you should have been there!: hawaii pipline editionby Jeff Nisen
48 a cure for cancer? seattle genetics uses the science of specificityby Alana Trevino Itaya
42 wild eyes productions opens your eyesby Alana Trevino Itaya
32 2012 top sporting events
photographer HEATHER GILDROYmodel ALEXANDRIA EVERETTtank MYVL skirt THE FURIESHair & Makeup GIOVANNA AVILAstylist BLAIRE BABYAK - GRAFFITI BEACH STYLING TEAM
swoopmagazine.com4
team
partners
•
scott baileyF o u n d e r & p u b l i s h e r
melanie michaudb r a n d i n g c o n s u lt a n t
amy maurer
marybeth hand
will hocker
m a n a g i n g e d i t o r
c r e a t i v e d i r e c t o r
a s s i s t a n t e d i t o r
t e d w i l l i a m s n i k b e l c e v i c h r i c h a r d s w i f t
carly hebert
delanie burke
c r e a t i v e c o n s u lt a n t
a s s i s t a n t c r e a t i v e d i r e c t o r
Contact us [email protected]
swoopmagazine.com10
SCOTT BAILEYFounder & Publisher
NIK BELCEVICHPartner
CARLY HEBERTCreative Director
RICHARD SWIFTPartner
TED WILLIAMS Partner
MELANIE MICHAUDBranding Consultant
AMY MAURERExecutive Assitant
BRANDIE MATA Creative Director
ted emmons
PHOTOGRAPHER / GRAPHIC DESIGNERSWOOP GIRLS STORY, SWOOP GUY'S COVERHOMETOWNHUNTINGTON BEACH, CA TEDEMMMONSPHOTOGRAPHY.COMPLAYLISTI NEVER WANTED - AS I LAY DYING / LORI MEYERS NOFX / SNUFF - SLIPKNOT
ramy shoukry
WRITERIBIZA - THE WHITE ISLEHOMETOWNNEWPORT BEACH, CAPLAYLISTSTRANDED - DEEP DISH / CAN I KICK IT? - A TRIBE CALLED QUEST / SHAKE ME DOWN- CAGE THE ELEPHANT
magdalena wosinska
PHOTOGRAPHERSWOOP GIRLS COVER, SWOOP GUY HOMETOWNKATOWICE, POLANDMAGDALENAWOSINSKA.COMPLAYLISTIN TRANCE - THE SCORPIONS / RETURN TRIP -ELECTRIC WIZARD / DRAGONAUT - SLEEP
michelle ontanon
WRITERFLIP N’ OUTHOMETOWNLOS ANGELES, CAGROWCLOTHINGBRAND.COMPLAYLISTTHE BLACK KEYS - CHOP AND CHANGE /AMES TAYLOR- AINT NO SUNSHINE / MGMT- ELECTRIC FEEL
bettina bati
STYLISTBEACH CRUSH, BABYLON SAINTSHOMETOWNVENTURA, CABETTINABATI.COMPLAYLISTCUT COPY - LIGHTS AND MUSIC /FLEETWOOD MAC - DREAMS / THE XX - ISLANDS
paul dyer
PHOTOGRAPHERBEACH CRUSHHOMETOWNSAN FRANCISCO, CADYERPHOTO.COMPLAYLISTSEA OF HEARTBREAK - ROSANNE CASH / DRIVER - LEO KATTKE / THEROAD TO ENSENADA - LYLE LOVETT
contributorsswoop
Traveling inspires me, my friends and family are most important, I love shooting photos of my life experiences.
outdoors and love for nature inspires me in my artistic expressions as a fashion photographer, painter, and graphic artist.
doing something fun and creative! Living the dream. The end.
I sometimes have a recurring nightmare that I am no longer a
for the ride...
CONTACT US AT
[email protected] 310.938.7366
Exporting
to the WorldSouthern
CaliforniaExporting
to the WorldSouthern
California
team
swoopmagazine.com10
SCOTT BAILEYFounder & Publisher
NIK BELCEVICHPartner
CARLY HEBERTCreative Director
RICHARD SWIFTPartner
TED WILLIAMS Partner
MELANIE MICHAUDBranding Consultant
AMY MAURERExecutive Assitant
BRANDIE MATA Creative Director
ted emmons
PHOTOGRAPHER / GRAPHIC DESIGNERSWOOP GIRLS STORY, SWOOP GUY'S COVERHOMETOWNHUNTINGTON BEACH, CA TEDEMMMONSPHOTOGRAPHY.COMPLAYLISTI NEVER WANTED - AS I LAY DYING / LORI MEYERS NOFX / SNUFF - SLIPKNOT
ramy shoukry
WRITERIBIZA - THE WHITE ISLEHOMETOWNNEWPORT BEACH, CAPLAYLISTSTRANDED - DEEP DISH / CAN I KICK IT? - A TRIBE CALLED QUEST / SHAKE ME DOWN- CAGE THE ELEPHANT
magdalena wosinska
PHOTOGRAPHERSWOOP GIRLS COVER, SWOOP GUY HOMETOWNKATOWICE, POLANDMAGDALENAWOSINSKA.COMPLAYLISTIN TRANCE - THE SCORPIONS / RETURN TRIP -ELECTRIC WIZARD / DRAGONAUT - SLEEP
michelle ontanon
WRITERFLIP N’ OUTHOMETOWNLOS ANGELES, CAGROWCLOTHINGBRAND.COMPLAYLISTTHE BLACK KEYS - CHOP AND CHANGE /AMES TAYLOR- AINT NO SUNSHINE / MGMT- ELECTRIC FEEL
bettina bati
STYLISTBEACH CRUSH, BABYLON SAINTSHOMETOWNVENTURA, CABETTINABATI.COMPLAYLISTCUT COPY - LIGHTS AND MUSIC /FLEETWOOD MAC - DREAMS / THE XX - ISLANDS
paul dyer
PHOTOGRAPHERBEACH CRUSHHOMETOWNSAN FRANCISCO, CADYERPHOTO.COMPLAYLISTSEA OF HEARTBREAK - ROSANNE CASH / DRIVER - LEO KATTKE / THEROAD TO ENSENADA - LYLE LOVETT
contributorsswoop
Traveling inspires me, my friends and family are most important, I love shooting photos of my life experiences.
outdoors and love for nature inspires me in my artistic expressions as a fashion photographer, painter, and graphic artist.
doing something fun and creative! Living the dream. The end.
I sometimes have a recurring nightmare that I am no longer a
for the ride...
CONTACT US AT
[email protected] 310.938.7366
Exporting
to the WorldSouthern
CaliforniaExporting
to the WorldSouthern
California
team
swoopmagazine.com10
SCOTT BAILEYFounder & Publisher
NIK BELCEVICHPartner
CARLY HEBERTCreative Director
RICHARD SWIFTPartner
TED WILLIAMS Partner
MELANIE MICHAUDBranding Consultant
AMY MAURERExecutive Assitant
BRANDIE MATA Creative Director
ted emmons
PHOTOGRAPHER / GRAPHIC DESIGNERSWOOP GIRLS STORY, SWOOP GUY'S COVERHOMETOWNHUNTINGTON BEACH, CA TEDEMMMONSPHOTOGRAPHY.COMPLAYLISTI NEVER WANTED - AS I LAY DYING / LORI MEYERS NOFX / SNUFF - SLIPKNOT
ramy shoukry
WRITERIBIZA - THE WHITE ISLEHOMETOWNNEWPORT BEACH, CAPLAYLISTSTRANDED - DEEP DISH / CAN I KICK IT? - A TRIBE CALLED QUEST / SHAKE ME DOWN- CAGE THE ELEPHANT
magdalena wosinska
PHOTOGRAPHERSWOOP GIRLS COVER, SWOOP GUY HOMETOWNKATOWICE, POLANDMAGDALENAWOSINSKA.COMPLAYLISTIN TRANCE - THE SCORPIONS / RETURN TRIP -ELECTRIC WIZARD / DRAGONAUT - SLEEP
michelle ontanon
WRITERFLIP N’ OUTHOMETOWNLOS ANGELES, CAGROWCLOTHINGBRAND.COMPLAYLISTTHE BLACK KEYS - CHOP AND CHANGE /AMES TAYLOR- AINT NO SUNSHINE / MGMT- ELECTRIC FEEL
bettina bati
STYLISTBEACH CRUSH, BABYLON SAINTSHOMETOWNVENTURA, CABETTINABATI.COMPLAYLISTCUT COPY - LIGHTS AND MUSIC /FLEETWOOD MAC - DREAMS / THE XX - ISLANDS
paul dyer
PHOTOGRAPHERBEACH CRUSHHOMETOWNSAN FRANCISCO, CADYERPHOTO.COMPLAYLISTSEA OF HEARTBREAK - ROSANNE CASH / DRIVER - LEO KATTKE / THEROAD TO ENSENADA - LYLE LOVETT
contributorsswoop
Traveling inspires me, my friends and family are most important, I love shooting photos of my life experiences.
outdoors and love for nature inspires me in my artistic expressions as a fashion photographer, painter, and graphic artist.
doing something fun and creative! Living the dream. The end.
I sometimes have a recurring nightmare that I am no longer a
for the ride...
CONTACT US AT
[email protected] 310.938.7366
Exporting
to the WorldSouthern
CaliforniaExporting
to the WorldSouthern
California
team
swoopmagazine.com10
SCOTT BAILEYFounder & Publisher
NIK BELCEVICHPartner
CARLY HEBERTCreative Director
RICHARD SWIFTPartner
TED WILLIAMS Partner
MELANIE MICHAUDBranding Consultant
AMY MAURERExecutive Assitant
BRANDIE MATA Creative Director
ted emmons
PHOTOGRAPHER / GRAPHIC DESIGNERSWOOP GIRLS STORY, SWOOP GUY'S COVERHOMETOWNHUNTINGTON BEACH, CA TEDEMMMONSPHOTOGRAPHY.COMPLAYLISTI NEVER WANTED - AS I LAY DYING / LORI MEYERS NOFX / SNUFF - SLIPKNOT
ramy shoukry
WRITERIBIZA - THE WHITE ISLEHOMETOWNNEWPORT BEACH, CAPLAYLISTSTRANDED - DEEP DISH / CAN I KICK IT? - A TRIBE CALLED QUEST / SHAKE ME DOWN- CAGE THE ELEPHANT
magdalena wosinska
PHOTOGRAPHERSWOOP GIRLS COVER, SWOOP GUY HOMETOWNKATOWICE, POLANDMAGDALENAWOSINSKA.COMPLAYLISTIN TRANCE - THE SCORPIONS / RETURN TRIP -ELECTRIC WIZARD / DRAGONAUT - SLEEP
michelle ontanon
WRITERFLIP N’ OUTHOMETOWNLOS ANGELES, CAGROWCLOTHINGBRAND.COMPLAYLISTTHE BLACK KEYS - CHOP AND CHANGE /AMES TAYLOR- AINT NO SUNSHINE / MGMT- ELECTRIC FEEL
bettina bati
STYLISTBEACH CRUSH, BABYLON SAINTSHOMETOWNVENTURA, CABETTINABATI.COMPLAYLISTCUT COPY - LIGHTS AND MUSIC /FLEETWOOD MAC - DREAMS / THE XX - ISLANDS
paul dyer
PHOTOGRAPHERBEACH CRUSHHOMETOWNSAN FRANCISCO, CADYERPHOTO.COMPLAYLISTSEA OF HEARTBREAK - ROSANNE CASH / DRIVER - LEO KATTKE / THEROAD TO ENSENADA - LYLE LOVETT
contributorsswoop
Traveling inspires me, my friends and family are most important, I love shooting photos of my life experiences.
outdoors and love for nature inspires me in my artistic expressions as a fashion photographer, painter, and graphic artist.
doing something fun and creative! Living the dream. The end.
I sometimes have a recurring nightmare that I am no longer a
for the ride...
CONTACT US AT
[email protected] 310.938.7366
Exporting
to the WorldSouthern
CaliforniaExporting
to the WorldSouthern
California
team
swoopmagazine.com6
contributors
• michael richmond
alex curry & jeff nisen
heather gildroy
gabriella widgerow
whitney blispinghoff
esther kim
giovanna avila
blaire babyak
vanessa d’amico
alana trevino itaya
amanda williams
jim jordan
wr i t e r
w r i t e r s
p h o t o g r a p h e r
d e s i g n e r
w r i t e r
d e s i g n e r
h a i r & ma k e u p
s t y l i s t
w r i t e r
w r i t e r
w r i t e r
p h o t o g r a p h e r
aaron chang
La gaLaXYaLEX - nEW orLEanSJEFF - PIPELInE
SWooP gIrL, UrBan hIPPIE, gUY’S coVEr, aLEXanDrIa EVErETT
La gaLaXY, 2012 SPorTIng EVEnTS
roK, Dr. goULD, SharKS coVE, 12 + hIghLanD, TrIM
nEXT STEP, WILD EYES
UrBan hIPPIE, Ian ThorLEY, JEnna hannon, gIrL’S coVEr, gUY’S coVEr,aLEXanDrIa EVErETT
UrBan hIPPIE, Ian ThorLEY, JEnna hannon, gIrL’S coVEr, aLEXanDrIa EVErETT
onEBooK TrEE, STaMPBoX
SWooP gUY, JEnna hannon, aLEXanDrIa EVErETT, nEXT STEP, WILD EYES, a cUrE For cancEr
arEa 44
Ian ThorLEY, JEnna hannon, gIrL’S coVEr
guys cover gIrLs coverphotographer HEATHER GILDROYmodel AMY MAURERsuit CALAVERAHair & Makeup GIOVANNA AVILA
photographer JIM JORDANmodels JENNA HANNON & IAN THORLEYclothing CROP TOP MYVL, HAT & TANK NEFF Hair & Makeup GIOVANNA AVILA
swoopmagazine.com8
founder and publisher
expert consultants
contributing photographers
attorney
contributing designers
hair and makeup
managing partners
contributing writers
creative director
cover photography
fashion
s c o t t b a i l e y
m e l a n i e m i c h a u d , c a r ly h e b e r t
h e a t h e r g i l d r oy, j i m j o r d a n , b e n b i r k , z a c h a ry t r i s t e n , r i c ky l e s s e r , a a r o n c h a n g , j a s o n t a c k i t t, l a u r a c o p e l a n d , r o b e r t m o r a , j a n a c r u d e r , m i c h a e l b r a g e r , J o s e g . p e r e Z , n e l s o n s h e n
l a w o f f i c e s o f t u r n e r a n d c a v a n
c a r ly h e b e r t, m a ry h a n d , g a b r i e l l a w i d g e r o w, d e l a n i e b u r k e , e s t h e r k i m
g i o v a n n a a v i l a
r i c h a r d s w i f t, t e d w i l l i a m s , b r a d h a r r i s o n a n d n i k b e l c e v i c h
a l a n a t r e v i n o i t aya , v a n e s s a d ’ a m i c o , m i c h a e l r i c h m o n d , a m a n d a w i l l i a m s , a my m a u r e r , w i l l h o c k e r , a l e x c u r ry, j e f f n i s e n , w h i t n e y b l i s p i n g h o f f
m a ry b e t h h a n d
g u y s c o v e r by h e a t h e r g i l d r oy / g i r l s c o v e r by j i m j o r d a n
b l a i r e b a bya kg r a f f i t i b e a c h s t y l i n g t e a m - g r a f f i t i b e a c h . o r g
masthead
•
photographer JIM JORDANmodel JENNA HANNONsuit LIMEADE CALIFORNIAHair & Makeup GIOVANNA AVILA
swoopmagazine.com10
Available at:
Graffiti Beach
Hiptique
Mind Body Manhattan
Pink Laundry
Sasha
islaystudio.com
Islay_swoop_ad.indd 1 12/16/11 1:22 PM
Since their acquisition of David Beckham in 2007, the Los Angeles Galaxy have undoubtedly made themselves a force to be reckoned with in the world of American Soccer. While Beckham is not the only factor for the Galaxy’s success, he is certainly the catalyst that led to real results in a very tangible way. Beckham’s commanding presence on the field as a player and leader, combined with ex-tensive media attention, have generated revenue and sparked the interest of soccer fans across the country. As far as championships are concerned, however, it takes more than just one phenomenal athlete to take home the MLS Cup.
Beckham
∕ ∕ ∕ swoopaction
Let’s fast forward to 2009 when the Galaxy made their next big move by drafting Omar Gonzalez and AJ DeLaGarza, a dominant defensive duo who played champ onship soccer together at the University of Maryland. The addition of these strong defenders almost perfectly represents the phrase “defense wins championships”, as the LA Galaxy made their way to the MLS Cup that same year. Even though the team ended up losing in shoot outs, Omar Gonzalez was awarded the prestigious Rookie of the Year award and proved that the Galaxy had added yet another star to their already impressive roster, bringing their squad from worst defensive team to best defensive team in just one season.
With the team solidified, it seemed only a matter of time until they would take home the MLS Cup, and in 2011 they did exactly that. Having built the most ex-pensive and talented roster in MLS history, the team truly got their money’s worth thanks to the three highest payed players. David Beckham’s perfect assists, Landon Donovan’s goals in each of the final three playoff games, and Robbie Keane’s constant offensive threat made the Galaxy the ultimate dream team. Their incredible offense and rock solid defense earned Donovan the MVP award and Gonzalez the defensive player of the year award.
BeyondThe FuTure oF The galaxywritten by Jeff Nisen and Alex Curry
photos by Robert Mora/LAGalaxy.com
swoopmagazine.com12
∕ ∕ ∕swoop action
It was Donovan who scored the only goal of the final game, but the way it was scored was right on par with the play that was seen all season. In the 72nd minute with the sold out crowd on their feet, Beckham headed the ball to Keane who slipped it to Donovan to score the winning goal. The power trio’s show stopping goal demonstrated yet another phenomenal play to add to their dominant season, which was quite possibly the greatest season in MLS club history. The team finished with the second best record in league history during the regular season, and then went undefeated through the playoffs making it no surprise that they took home the MLS Cup. “They’ve been the best in the league from day one to now. They are a deserving champion,” says Houston coach Dominic Kinnear.
It was not, however, just these star players who carried the Galaxy to victory. Coach Bruce Arena has developed a super team far beyond the starting eleven. When asked his secret Arena answers, “The secret is that they are all good players, and they play together as a team.” Beckham adds, “We’re lucky to have the players we got on our team because every one of them were exceptional this year. It wasn’t about our starting eleven tonight. It was about every one of our players because everyone contributes.”
With the 2012 season on everyone’s mind, the big question is whether or not the now free agent David Beckham will return to LA. “David’s a champion,” Says Arena, the first coach to win three MLS titles, “I’ve been around great athletes and competi-tors in my life in different sports, and this guy is as good as it comes. He has an unbelievable desire to win. He’s a great teammate. He’s a great person. I’m so happy for him. He’s done it all now - in every country he’s been in.”
Although the thirty-six-year-old global icon insists that he hasn’t decided where he’ll play next year, the Galaxy and their fans are praying that Beckham will return for at least one more season. “I’ve said before, I need to sit back and relax and enjoy this mo-ment, then I’ll figure out what I’m going to do next year. I might talk in past tense sometimes, but that doesn’t mean I’m leaving. It’s been an amazing five years,” says Beckham.
However next year pans out, there is no denying that 2011 was an outstanding season for the Los Angeles Galaxy. Donovan sums it all up when referencing his game winning goal, “The actual goal doesn’t mean a whole lot to me. I, for the last month have been, like the rest of these guys have been, so determined to win. I didn’t care who scored. I just wanted the ball go in. I mean that full heartedly. Winning feels so good. The goals come and go, but the moment is what I will remember.”
guys e
dit
ion
swoopmagazine.com 13
Leading the way in both environmental and economic
working small businesses, onebooktree is an up and
coming company that designs “modular display struc-
tures for stores, boutiques, and events.” The company
makes products, displays, and furniture from reclaimed
material that is locally sourced in order to lessen Los
angeles’s waste stream. Their motto is “Don’t just make
the difference. Live it.” This is truly what they strive to
do.
The history of onebooktree is inspiring for any arts
student looking to get their start in the competitive city of
L.a. Devin, the chief of Product Design was a starving
student at otis college of art and Design. For a school
project, he designed a bench out of old unused books.
This became known as the onebooktree “bookbench.”
This small design and resulting creation led to the love
of repurposing and refashioning in the name of art and
functionality. Bobby Lauterjung, chief of Business
Development states, “The possibilities of building with
reclaimed materials are endless. I guess you could say
that onebooktree literally started from scrap.”
For the future, Lauterjung states, “We are focused on
putting together the most interactive, sustainable, and
modular furnishings that we can. We’re having a blast
and letting things come together with time. We pride
ourselves on offering the best quality possible to our
customers and never want to compromise that by rush-
ing things out too quickly.” however, with one look at
their pieces, customers will be pressuring them to pick
up the pace. Their pieces are beautiful, sustainable,
and unique. They are currently working on setting up a
showroom to display their modular pieces and sustain-
able furniture.
The reason onebooktree seems to be so incredibly
successful comes from the dedication and hard work put
into the company. “We truly love what we do. We actually
get to live the difference. The onebooktree house is fully
functional with our own live and work space furnishings,”
says Lauterjung. Everything they do is in an effort to
keep their city clean.
handcrafted individually, the products are of high quality
and incredibly functional whether it is at home or in the
work place. Lauterjung states, “as a company we are
growing, refining the development of our product,” while
also saving the planet, one reconstructed piece of livable
art at a time. Their mission and purpose is constantly
expressed in their items. This is truly a fun loving group
of people that is dedicated to their work and enjoys what
they do. as Lauterjung asks, “have YoU ever made
sawdust snow angels?”
onebooktree
quoteThis is truly a fun loving group of people that is dedicated to their work and enjoys what they do.
conT
acT by vAnessA d’Amico
photos provided by onebooktree
phone949-306-3261
email [email protected]
online onebooktree.com
∕ ∕ ∕swoop local
swoopmagazine.com 15
swoopmagazine.com 17swoopmagazine.com16
A.r.e.A. 44restricted for the workout crowd who likes to have fun and get in really good shape!
quote‘Aggressive, Resistance, Exercise, Association’ This is the motto the trainers follow and pass on to their clients.
cont
act by amanda williams
photos provided by a.r.e.a. 44
phone310.491.8113
address 401 E. El Segundo Blvd. El Segundo, CA 90245
online area44.com
∕ ∕ ∕swoop local
Were you planning on final getting into shape in 2012?No need for a New Years Resolution this time!Join Our 2 Month “Quick Start” Results Program
Call Now: (310) 491 8113 or visit www.Area44.com
*Mention this flyer for our special first-timer discounted rate!
Unlimited Training+ + Nutrition Coaching
swoopmagazine.com 17swoopmagazine.com16
A.r.e.A. 44restricted for the workout crowd who likes to have fun and get in really good shape!
quote‘Aggressive, Resistance, Exercise, Association’ This is the motto the trainers follow and pass on to their clients.
cont
act by amanda williams
photos provided by a.r.e.a. 44
phone310.491.8113
address 401 E. El Segundo Blvd. El Segundo, CA 90245
online area44.com
∕ ∕ ∕swoop local
Were you planning on final getting into shape in 2012?No need for a New Years Resolution this time!Join Our 2 Month “Quick Start” Results Program
Call Now: (310) 491 8113 or visit www.Area44.com
*Mention this flyer for our special first-timer discounted rate!
Unlimited Training+ + Nutrition Coaching
SOLD in 10 days!
Beach Luxury hOmeS
NIcK SchNeIDerrealtor // Dre# 01867363
Direct (310) 809-4875
p r e S e N t e D B y N I c K S c h N e I D e r
Located in the heart of hermosa Beach sits an 89 year
old building. gutted from the studs down, this community
treasure has been reinvented and is now home to roK
Sushi Kitchen. Serving some of the most tasteful sushi
around, along with providing a variety of cooked fish,
chicken and beef, roK proudly breaks the boundaries
of your traditional sushi restaurant. Impress a dinner
date and call to reserve one of the many tables they
have without having to worry if your date eats raw fish
or not. Their large space is welcoming and fits perfectly
into the small town of hermosa, providing a comfortable
atmosphere for beach-goers as well as fine-diners. This
leaves you with no option but to treat yourself to an
upscale dining experience without having to worry about
changing out of your flip-flops.
Start yourself off with their mouth-watering miso soup
and edamame while you drool over their extensive list of
sushi rolls. Each roll is carefully hand-made to perfection
by expert chefs, providing a unique and flavorful taste
that roK Sushi Kitchen proudly stands by. roK’s full
service bar offers numerous ways to rinse down your
favorite entree. gulp down a sake bomb, or stick to their
drink menu and choose from a number of martinis and
cocktails. Their mixologists use the juices of fresh-
squeezed fruits and vegetables to make the drinks just
as fresh as the meal in front of you.
Make sure to join them for happy hour! happiness
is served Monday through Saturday from 4:30pm to
6:30pm, and “Late night” on Sundays from 9pm to
close. Score awesome deals on their beer, sake, wine,
appetizers and a variety of rolls. roK’s happy hour will
leave you and your wallet feeling happy and full! They
also have new specials you’ve got to try! Make moves
on Margarita Monday when margaritas are only $5 each.
Participate in Sake Tuesday and enjoy half off two select
bottles of sake. Wind down on Wine Wednesday when
bottles are half off, and think about coming in on Thirsty
Thursday to try five of their specialty martinis for just
$6. roK now offers delivery service, bringing kitchen
favorites and fresh fish straight to your door.
“Keeping it fresh” on the hermosa Pier has made this
newbie a popular choice in the South Bay restaurant
scene. Their obvious desire to please each guest will
leave you with no option but to spread the word and
keep you coming back for more! It is nice to see that
roK Sushi Kitchen has found a permanent home in
hermosa. roK welcomes us all to be a part of their
family.
rokSushi kitchen
quote ROK proudly breaks the boundaries of your traditional sushi restaurant.
conT
acT by whitney bisplinghoff
photos provided by rok sushi kitchen
phone310.798.4765
address 1200 Hermosa AveHermosa Beach, CA 90245
online roksushikitchen.com
∕ ∕ ∕swoop local
swoopmagazine.com 19
presented by
hoSTash durrani
runWaydineila Brazil
Calavera smaCk sportswear
tekno doll ani Bikinis
kore private arts
molly B
PerForManceSlou lou maliBu
Jamie sColes (nylon pink)
PoP-uPSBy graFFiTi Beach
lzzr Jewelry yGs vision
tahiti swell vito&GiaC
chariTyFallinG whistles
SPonSorSstampBox photoBooth Clean sCreenprintinG
tahiti swellFortress eyewear
hair & MaKeuPGiovanna avila
lorraine rodriGuez kassandra hawkins
erin alBa odessa salvador
Jeremiah paGe JenniFer Baker
Jenny Calderon
coorDinaTorSGraFFiti BeaCh trend team
Gia GaGliardino krista west
∕ ∕ ∕ swoopevents
swoopmagazine.com20
THE COLONYhollyWooD •
photos by JOSE G. PEREZ and NELSON SHEN
∕ ∕ ∕swoop events
swoopmagazine.com 21
by TKTKTKphotography by TKTKTKTK
SharkS coveSports bar & restaurant ** If you are a city employee, developer, or a realtor Sharks cove would like you to enjoy 25% off on your meal!
quoteSharks Cove is located in the heart of Manhattan Beach, making it a local favorite.
conT
acT by whitney bisplinghoff
photos by zAchAry tristen
phone310.545.2683
address 309 Manhattan Beach Blvd. Manhattan Beach, CA 90266
online sharkscovebeach.net
∕ ∕ ∕swoop local
swoopmagazine.com 23
swOOpiN’ iT upswOOp spONsOrs THE bCs NaTiONaL CHampiONsHip vip parTY
Bouncing from one “l.a.” to the next, swoop magazine packed up and headed to the Big easy. For those who have ventured to the magical city of new orleans, you understand and appreciate this crazy town. Before embark-ing on our adventure i had only heard stories of the great Crescent City, but after that weekend i have now become the storyteller.
aside from hosting the biggest college football game in the country, this city bleeds with love for music, French culture, architecture, food, huge slushy drinks, voodoo and most importantly, team spirit. Football fans save up all year to attend the BCs championship game, and they do not let one second of their time go to waste as they party in the streets, wearing face paint and uniforms.
even though the BCs Championship didn’t start until monday, the parties and tailgates were already underway upon our arrival saturday evening. Sitting in stand-still traffic only minutes from our hotel, we quickly learned that we had arrived one hour before the saints kick off. every corner of downtown had turned into a raging tailgate with people singing and drinking in the streets. if there was an empty lot it was filled with tents, BBQ’s and beer, ready for the game to start.
When we finally arrived at our hotel, we discov-ered that it was basically located on top of the super dome, which explained the high-density traffic as the Saints game began. Once we settled in and looked out our windows at the amazing view, we realized just how lucky we were to be in the company of the boys of point Capital, (ted williams, luke Forstmann, richard swift, kevin o’Connor, tony Felice and todd olson) who showed us how to live the new orleans life in style. most of the point Capital guys are west point Graduates and the entire company donates 10% of their monthly earnings to different Veteran non-profits. They even flew out wounded army vets so they could enjoy the weekend with us.
∕ ∕ ∕ swoopexcursions
aLEx CurrY
sTaCY aNdErsON
sTaCY aNdErsON riCHard swifT, LukE fOrsTmaNN, TEd wiLLiams
aLEx CurrY
swoopmagazine.com24
iN NEw OrLEaNs
Game day was upon us and the town was screaming with rivalry. Crimson, yellow & purple bled through the roads, especially on Bourbon street. this legendary stretch of constant enter-tainment lived up to its crazy reputation. walking through the French Quarter was near impossible as die-hard fans chanted their school songs while live drum lines danced in the streets. if you didn’t have a hurricane in your hand or beads thrown around your neck, you might as well have been wearing a dunce cap.
this street was wild, but after four hours of the best people watching in history, it was back to get ready for our main event. swoop maga-zine, zaah technology, 21st street Games, and range rover had the privilege of sponsor-ing the hottest pre-game event in town, ‘the Crystal Ball’ presented by player Grid. with the combined power of imG’s luke Forstmann and Jeremy Benton’s ‘rock the night’, the Crystal Ball pre-game event was a star-studded, booty-poppin’ success! mardi Gras world’s 30,000 square foot warehouse was transformed into a high-end hot spot. our personal favorite wing of the warehouse was filled with giant cartoon Mardi Gras floats.
After our extended photo shoot with the floats, swoop magazine and Blaze modelz rocked the red Carpet alongside some of footballs greatest stars such as mark ingram, Greg mcelroy, marcell dareus, patrick peterson, Jeff Charleston, Josh Jasper, Justin vincent, Bren-nen white & kelvin sheppard. the event was spectacular, not a single detail went unnoticed as we danced the night away with dJ yancy & shady records artist yelawolf.
the night was a huge success, but unfortunately the same could not be said for the BCs game as alabama rolled over lsu crushing the tigers 21-0. LSU fans fled the stadium, bars, and streets far before the end of the game. swoop magazine, along with the boys of point Capital, however, were still living it up and enjoying all of the fruits of one of the most amazing cities in the country.
thank you to teddy, luke, swifty, kevin, tony, JB, todd and Joe for showing us a fabulous weekend in the shining star that is new orleans.
guys e
dit
ion
∕ ∕ ∕swoop excursions
grEg mCELrOYTHE pOiNT CapiTaL CrEw
TEd wiLLiams
sCOTT baiLEY
sTaTON dubuis
swoopmagazine.com 25
∕ ∕ ∕ swoopgirl
swoopmagazine.com26
written by will Hocker
photo by Heather Gildroy
maureramy
hair/makeup by Giovanna Avila
Amy Maurer grew up in New England, but deep down she’s always been a beach girl at heart. That’s why she decided to embrace who she is and make a life for herself here in Southern California. Amy brings that same enthusiasm to every aspect of her life: from breaking volleyball records in college to sailing to the Great Barrier Reef in Australia, she’s always up for any adventure or challenge that comes her way.
guys e
dit
ion
∕ ∕ ∕swoop girl
swoopmagazine.com 27
shorts by 8000 nerves
∕ ∕ ∕ swoopgirl
swoopmagazine.com28
∕ ∕ ∕girlswoopguys e
dit
ion
swoopmagazine.com 29
hometown madbury, new hampshirebIrthday and SIgn october 5th, libra what’S It lIke growIng up In new hampShIre? i was lucky enough to grow up in the seacoast area of new hampshire, it’s a beautiful area and it will always be home to me. winters are long and brutal in new england and i don’t ski or snowboard, so that made it tough. i spent my winters indoors playing basketball and volleyball.what made you want to come to loS angeleS? the beach! i’ve always been a beach bum so i knew new england wasn’t for me. i tried Florida for a while but it gets too hot there so southern California was the next stop. i’m not a city girl though, i tend to stay in the ‘south Bay bubble’ and rarely go into la. how long have you lIved here? i just passed my two year mark in mid-January.what IS favorIte thIng about lIvIng In calIfornIa? leaSt favorIte? The weather! I definitely miss fall in new england but i can’t complain about having 80 degree weather in January! i love being able to go to the beach all year. my least favorite thing is being so far from my family and all of my friends back on the east coast. Family is the most important thing in the world to me and it can get to be really hard sometimes.how dId you get dIScovered? i wouldn’t exactly say i’ve been dis-covered but i guess how i got my start in modeling was that i was locking up my bike on the hermosa pier and swoop owner scott Bailey asked me if i’d heard of the magazine.what do you lIke moSt about modelIng? i love getting my hair and makeup done, and having other people dress me, it sounds silly but it’s relaxing. my favorite part is the adrenaline rush you get walking down the runway.deScrIbe yourSelf In three wordS: athletic, sarcastic, and i get told i’m weird on a daily basis, but i’d rather be weird than boring!what drIveS you? i just want to be happy. i think that ev-eryone should do whatever it is that makes them happy, because if you aren’t happy then what’s the point?
If you had to eat one food for the reSt of your lIfe, what would It be? Broccoli! i know that’s weird but its true!where do you See yourSelf lIvIng In 5 yearS, and what would you lIke to be doIng? i would love to still be in southern California, hopefully doing some-thing that i love, whether it’s model-ing or something else. i think i would enjoy working in sports marketing or working for a magazine.what are your favorIte wayS to Stay actIve? i love going for runs along the strand, watching the ocean while running is so relaxing. playing beach volleyball is also fun, and it’s such a good workout!what are your favorIte SportS teamS? i am a new england girl so i love the red sox, Celtics and patriots! do you have a boyfrIend? no, i’ve never had much luck with relationships… timing and i haven’t figured out how to get along quite yet. it seems like it’s always the wrong guy at the right time or the right guy at the wrong time. it’s bound to line up one of these days.what are your favorIte bandS? i absolutely love Fleetwood mac, lady antebellum, the zac Brown Band, mumford and sons, sugar-land, and tom petty.what IS one country you would love to vISIt but haven’t yet? Greece is next on my list! i would love to visit all of europe, both of my siblings studied abroad there and i’m wicked jealous. i also have a random desire to go to turks and Caicos, i have no idea where it origi-nated but it’s been a dream of mine for a while now.
Don’t let her many amazing experiences and accomplishments fool you though, Amy’s as down to earth and as real of a person as they come, choosing to let the spotlight come to her instead of seeking it out herself. Although, we wouldn’t blame her at all if she did, because no matter what she aspires to do in her life, Amy brings along her unique combination of brains, beauty, and modesty wherever she goes.
suit by Boys + Arrows
∕ ∕ ∕ swoopgirl
swoopmagazine.com30
Favorite quote
The world’s a playground. You know that when you’re a kid but somewhere along the way everyone forgets it.
suit by Boys + Arrows
guys e
dit
ion
∕ ∕ ∕swoop girl
swoopmagazine.com 31
∕ ∕ ∕ swoopactionTEnnIS
TEnn
IS
SUrFIng
MULTI
cYc
LIng
SUr
FIn
g
FooTBaLL
Foo
TBaLL
S p o r t I N g
AUSTRA
LIAN O
PEN
WIMBLEDON
NIKE US OPEN
OLYMPICS
TOUR DE FRANCEAUS
TRALIA
N OPE
N
NFLPA
BOWL
SUPER
BOWL 4
6
JAN 16
-29 MELB
OURNE, AUS
JUNE 11-17 LONDON, ENGLAND
JULY 28-AUG5 HUNTINGTON, CA
JULY 27-AUG 12 LONDON, ENGLAND
JUNE 30-JULY 22 LIÈGE, FRANCE
FEB 1
1-19 S
YDNE
Y, AU
S
JAN 21 LO
S ANGELES, C
A
FEB 5
INDIAN
APOLIS
, IN
go
LF
MASTE
RSAP
RIL 2
-8 AU
GUST
A, G
A
BE
ac
h V
oLLE
YB
aLL
JOSE CUERVO BEACH VOLLEYBALL SERIES
AUG 24-26 MANHATTAN BEACH, CA
swoopmagazine.com32
2 0 1 2
∕ ∕ ∕swoop action
JUNE 1-3 OCEANSIDE, CA
SUrFIng
TrIaThLon
JUNE 9-10 SAN FRANCISCO, CA
TEnnIS
racIng
go
LF
TEnnIS
rac
Ing
e V e N t S2 0 1 2SEPT. 1
5-23 LOWER TRESTLES, CA
AUG 24
-25 L
AS VE
GAS, N
V
BUD LIGHT LIME SERIES
US OPE
N
FORMU
LA DRI
FT EVE
NT
ESCAPE FROM ALCATRAZ
FRENCH OPEN
INDY 500
US OPEN
MAY 27-JUNE 10 PARIS, FRANCE
MAY 27 INDIANAPOLIS, IN
JUNE 11-17 SAN FRANSISCO, CA
TrIa
ThLo
n
SUrFIng
goLF
OCT 13 K
ONA, HAW
AAI
SEPT. 15-2
3 LOWER TRESTLE
S, CA
SEPT. 25-3
0 MEDINAH, IL
LIRO
N MAN
HURLEY
PRO
RYDER
CUP
guys e
dit
ion
swoopmagazine.com 33
∕ ∕ ∕ swoopart
swoopmagazine.com34
∕ ∕ ∕swoop artguys e
dit
ion
swoopmagazine.com 35
swoopmagazine.com36
∕ ∕ ∕ swoopart
swoopmagazine.com 37
Absolutely, photography is a very personal and intimate thing, what you choose to look at, what you choose to focus on and what you choose to capture reveals a lot about whoever is taking the pictures.
∕ ∕ ∕swoop artguys e
dit
ion
∕ ∕ ∕ swoopart
swoopmagazine.com38
∕ ∕ ∕swoop artguys e
dit
ion
swoopmagazine.com 39
∕ ∕ ∕ swoopart
swoopmagazine.com40
swoop
SHREDDIN’ THREADS
∕ ∕ ∕threadsguys e
dit
ion
swoopmagazine.com 41
∕ ∕ ∕ swoopglobal
OPEN YOUR EYES w i t t e n b y a l a n a t r e v i n o i t a y a
p h o t o s p r o v i d e d b y w i l d e y e s p r o d u c t i o n s
swoopmagazine.com42
guys e
dit
ion
∕ ∕ ∕swoop global
Images flash before your startled eyes. Flash. Flash. Flash. afghanistan, Pakistan, Brazil, Jordan, Yemen. Flash. Flash. Flash. aK-47s, helicopters, a call to prayer, a blood soaked back, a car bomb, and the eyes of a young boy that has seen too much. These images, taken from the opening of The Wild Eyes Productions website, only scratch the surface of the intense footage this team has taken all over the world.
David Keane, an independent producer, along with a combat cameraman friend, decided to start Wild Eyes Productions 11 years ago in hermosa Beach. he soon convinced his wife arcadia to join the team, and they now have 8 staff members. Their focus is documentary style realism or narrative non-fiction, and they have recently taken on the 3D market as well. From the deserts of Saudi arabia to the tribes of Papa new guinea, The Wild Eyes production team returns to play volleyball on the Southern californian beaches that they call home. a normal day at a hollywood production company might include a latte delivered by an assistant, a couple of con-ference calls, and lunch at Katsuya. at Wild Eyes the groundwork is being laid before the plane is even on approach. Insurance is procured for emergency evacuation, death and dismemberment, and kidnapping and ransom. “David wore a flak jacket the last time he went over there,” says arcadia. Their team has been to over 50 countries on 6 continents. They have connections
swoopmagazine.com 43
∕ ∕ ∕ swoopglobal
all over the world that ensure access to places and people the average person will never have the chance to see or meet. They interviewed osama Bin Laden’s brother-in-law long before cnn did. They have a worldwide group of “fixers” - international producers/journalists - that help facilitate getting in and out of a country and getting the footage they need. Once they arrive and meet the “fixer”, time is of the essence. “I have to hit the ground run-ning. There is always a limited amount of time to get the coverage you need and want, and some countries, say in the Middle East, require that you have tea and go around meeting people before you can even begin to work,” says Keane. once working precautions are made, safety is paramount. “You want to come back alive and with the footage. Sometimes when you are too risky of a journal-ist, then you don’t come home. and that’s the problem with going into some of these places with some of these events that are occurring. They are very volatile - civil wars, ethnic cleansing, the Taliban - these people have missions in those countries. They do what they need to do,” says arcadia.
When something horrific, terrifying, or upsetting in life oc-curs, the need to close your eyes and turn away is strong. Wild Eyes Productions challenges you to open your eyes, immerses you in cultures that you may never have known existed, and provides you with an experience that will forever sear your consciousness.
swoopmagazine.com44
trim.hair. art. more.
quote Located in the heart of Venice sits trim, a trendy full-service hair salon.
conT
acT by whitney bisplinghoff
photos by zAchAry tristen
phone310.396.3330
address 1424 Abbot Kinney Blvd.Venice, CA 90291
online venicetrim.com
∕ ∕ ∕swoop local
swoopmagazine.com 45
chef mattlearn more about chef matt and all of his creations at www.chefmatt.com
quoteA good dish has lots of flavor, like how a good song has a catchy chord progression.
∕ ∕ ∕ swoop local
Photo by Jana Cruder Photography
swoopmagazine.com46
conT
acT by will hocker
photos jAnA cruder photogrAphy
phone310.710.7623
email [email protected]
online chefmatt.com
∕ ∕ ∕swoop local
Black Cod, Radish Salad, Soybean Sofrito, and Soy Orange Glaze
swoopmagazine.com 47
∕ ∕ ∕ swoopfocus
w r i t t e n B y a l a n a t r e v i n o i t a y ap h o t o s p r o v i d e d B y s e a t t l e g e n e t i c s
There are a few phrases in our culture that are thrown around with reckless abandon. Phrases that include “curing cancer”, “Fixing the ozone Layer”, and “World Peace”. We assume discoveries are being made. We expect advances. They are abstract concepts and we assume someone, somewhere is working on them, and at some point, on some day, all will be magically solved. Ultimately we lose sight of the people who are working to make these phrases a reality - amazing individuals who have dedicated their lives towards improving life.
In the Pacific Northwest, at a company called Seattle genetics, Dr. Eric Sievers and a team of scientists and doctors are actively making advances towards finding alternative treatments for cancer. Up until this point, hodgkin lymphoma could only be treated with chemotherapy and radiation. now there is a drug called adcetris.
In order to understand the groundbreaking advancement that adcetris is, it is important to understand what it is treating. currently there are about 9,200 americans a year that are diagnosed with hodgkin Lymphoma and 3,000 a year with anaplastic Large cell Lymphoma (aLcL). We are losing more than 1,300 people a year to hodgkin lymphoma alone.
Dr. Sievers explains, “cancer is the worst thing that can happen to a cell in our body, not a cell’s death. cancer is the shadow side of natural selection and evolution. remarkably, both are enabled by Dna mutations that change the way our cells work. For instance, beautifully optimal Dna mutations over millennia gave humans opposable thumbs and the ability to see, hear, and move about our world. Unfortunately, some Dna mutations work against us and allow a cell to constantly divide without respect to neighboring cells, and grow where these cells are not supposed to be, causing colon cells to grow in the brain, for example. This is cancer.”
Where chemotherapy kills off all cells that divide quickly, even the necessary normal ones, adcetris treats cancer through the science of specificity. It delivers an anti-cancer drug directly to cancer cells through the use of antibodies. antibodies exist in virtually every animal on the planet. Adcetris uses a specific antibody to deliver a poison very selectively to treat the cancer. With this step the chemists at Seattle genetics began to “build on a beautifully evolved protein—the antibody
specificitya cure for cancer?t h e s c i e n c e o f
swoopmagazine.com48
∕ ∕ ∕swoop focus
deciding not only to become a doctor but in what kind of doctor to become.”
These first decisions create a path and define a future. after working at Fred hutchinson cancer Research Center in Seattle specifically with leukemia patients, Dr. Sievers became part of a team working with antibodies to treat leukemia. This team of scientists and doctors created the first antibody drug conjugate for acute myeloid leukemia. Eleven years later, adcetris is making great strides in the medical world for patients suffering from hodgkin’s Lymphoma and aLcL.
When adcetris was being developed, they got early glimpses of its brilliance. “The first epiphany came when patients told their doctors that their itching, fever and night sweats were gone. The second epiphany of success occurred when we learned that the remissions were enduring. The third epiphany happened when we were able to show that we could treat 2 different types of cancers. now, there is no reason that ‘we’ shouldn’t be able to continue this theme in treating multiple types of different cancers.”
“It is a great time to be alive. There are so many effective therapies for so many things. So many that we almost don’t even think about it any more. We are the lucky ones. It took technology peaking at a certain moment with all the prior advances in flight for Apollo 11 to put someone on the moon. Mozart learned from Bach and the others before him to create something that depended upon the symphonies and the metered rhythm of his fore-bearers.” Within the world of cancer medicine and research, adcetris might be just such a discovery.
“I have a commitment to people with cancer, and as a parent, I think that it is unfathomable that children die of cancer. There’s so much more work to do, especially for kids. It is my life’s work,” says Dr. Eric Sievers.
With individuals like Dr. Sievers behind such discoveries, finding a ‘cure for cancer’ might soon become a reality, rather than just a hope for the future.
Dr. Eric Sievers grew up in Boulder, colorado. he decided to become a chemist early on, to follow in his father’s footsteps. Upon reflection of his love of both science and people, he altered his path and decided to enter a combined undergrad medical program at Brown University. “It is a process of discernment. It is not always easy to know what is your next step, and where your skills really are, and apply them. But I had an enthusiasm for a challenge, especially when
—and harnessed that power of specificity by attaching it to a drug,” says Dr. Sievers. “Kudos to evolution, to our amazing bodies. We are adapting evolved antibodies, to help us overcome cancer.” Through this drug designed to treat hodgkin’s Lymphoma and aLcL, antibody-drug conjugates are able to specifically target the cancer cell. The side effects of treatments like chemotherapy are severe, but adcetris may limit the side effects by focusing on the cancer cells, leaving most normal cells to flourish.
Dr. Sievers is “responsible for directing, planning, and executing clinical development activities for adcetris.” he is quick to point out that he is part of a vast team of people at Seattle genetics that have worked hard to see the promise of this drug come to fruition. “Many of us have a vision. I’m part of a larger team, with each playing an important role.” But just as every part of the puzzle is essential to its completion, Dr. Sievers is an integral part of the whole.
guys e
dit
ion
swoopmagazine.com 49
you should
have
Been there!
∕ ∕ ∕ swoopaction
written by Jeff Nisen photo by Ricky Lesser pipeline
edition
swoopmagazine.com50
∕ ∕ ∕swoop action
it seems a Bit of an understatement to say “you should have Been there” when referencing a hawaiian vacation, But in this case, you *really* should have Been there. guys
ed
itio
n
swoopmagazine.com 51
BLAZE MODELZ
200 Pier Ave Suite 303
Hermosa Beach, CA 90254
310.372.5500 Office
310.994.7287 Cell
800.531.2171 Toll Free
A member of THE NETWORK
www.blazemodelz.com
BlazeModelz is committed to reaching the highest state of perfection. Unparalleled beauties, amazing personalities, diversity and dependability is the foundation of our service agency. We constantly work to achieve the highest caliber of Professionalism at all times. There is no demand to large or small for us to accommodate. We take pride in giving every job and model our personal attention, providing a quality that sets us apart and will start a fire to BLAZE you into success. Set your expectations high, and allow us to surpass them.
guys e
ditio
n
girls
e
di t
i on
photography: heather gildroy
photography: jim jordan
guys edition
girls edition
Model: amy maurer
Models: jenna hannon & ian thorley
Stylist: graffiti beach styling team - graffitibeach.org
Stylist: graffiti beach styling team - graffitibeach.org
hair & Makeup: giovanna avila
clothing: jenna - crop top myvl // ian - hat & tank neff
Suit: calavera
pgs 54-97
pgs 12-51
hair & Makeup: giovanna avila
swoopmagazine.com 53
Zuma Hat by Yellow 108 $38/ Tank by Redhawk Brigade $30/ Shorts by Jedidiah Amy Shirt by Brokedown $84/ Leggings by The Furies $98
styling by Graffiti Beach/Blaire Babyak hair/makeup by Giovanna Avila select merchandise available GraffitiBeach.org
photography by Heather Gildroy
∕ ∕ ∕ swoopthreads
swoopmagazine.com54
Headband by Stay in the Light $44/ Tank by Brokedown $84/ Suit by Limeade- top $94 bottoms $104/ Seat cover by Beatrice Holiday $32/ Bike Bag by Beatrice Holiday $68/ Boots by OluKai $190
∕∕∕∕∕∕∕∕
∕∕∕
girls e
dit
ion
∕ ∕ ∕swoop threads
swoopmagazine.com 55
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤
Right to Left: Zuma Hat by Yellow 108 $38/ Tank by Redhawk Brigade $30/ Shorts by Jedidiah Amy Shirt by Brokedown $84/ Leggings by The Furies $98
Zuma Hat by Yellow 108 $38/ Tank by Redhawk Brigade $30/ Shorts by Jedidiah Amy Shirt by Brokedown $84/ Leggings by The Furies $98
Amy Bikini by Ani Bikinis, top $88 bottom $88/ Earring by Beatrice Holiday $42/ Vest by Brokedown $101
Zuma Shirt and Shorts by Jedidiah Sandals by IndoSole
∕ ∕ ∕ swoopthreads
swoopmagazine.com56
girls e
dit
ion
««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««««
girls e
dit
ion
∕ ∕ ∕swoop threads
swoopmagazine.com 57
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤
¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤
¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤ ¤¤¤¤
This page: Seat cover by Beatrice Holiday $32/ Bike Bag by Beatrice Holiday $68 Amy Headband by Stay in the Light $44/ Tank by Brokedown $84/ Suit by Limeade- top $94 bottoms $104
Opposite page: Hat by Yellow 108 $38
∕ ∕ ∕ swoopthreads
swoopmagazine.com58
_________
girls e
dit
ion
∕ ∕ ∕swoop threads
swoopmagazine.com 59
OluKaiolukai.com
Beatrice Holidaybeatriceholiday.com
Limeadelimeadecalifornia.com
IndoSole CHIMEindosole.com chimjewelry.com
astronomya ®
astronomya ®
astronomyclothing.com
A S T R O N O M Y
UNDISCOVERED BRANDS REVEALED
MYVLheartmyvl.com
SkarGorn
Graffiti Beach is a platform for cutting edge, emerging brands to reach the public market.
They are known for selecting the gems in the industry that have yet to be discovered.
You can Shop these unique,
‘BEACH MEETS STREET’brands online and at their store.
For more info visit
interview by Alana Trevino Itaya photo by Jim Jordanstylist by Graffiti Beach Trend Team / Blaire Babyakhair and makeup by Giovanna Avila
ThorleyIanIt’s rare to meet a person
that is completely and utterly living their dream, but
Ian Thorley is that person.
∕ ∕ ∕ swoopguy
swoopmagazine.com62
hoodie by Neff, boardshorts by Rhythm
girls e
dit
ion
swoop guy ∕ ∕ ∕
swoopmagazine.com 63
his life, his career and he boards ten months out of every year. His love of speed extends past the slopes, as he enjoys racing fast cars in his rare spare time. He speeds through life doing what he loves every single day. If only there was more time in a day, Ian would just pack it full of more adrenaline, because there’s never enough time when you are doing what you love.
age 25 hometown Marquette, Michigan
Snowboarding is his passion,
dId you go to college I have. I’ve dabbled in it. There was a 3-year period where I went a semester a year but luckily snowboarding picked up so that I didn’t have to do that anymore. I don’t think I will finish. For what I want to do I don’t need college to validate it. Besides I’ve learned more from my travels than I ever did in school.
do you have SIblIngS? I have one older sister who is a ski patroller in Montana and works as a guide on Mount rainier in the summer.
when dId you fIrSt Snowboard? My parents say they put skis on me before I could walk. My mom also skis. She was part of the first all-women team to take a trip to the North Pole. They flew into Russia and skied north for 26 days. She just got back from skiing in the South Pole. I guess you could say that the quest for adventure runs in my blood. When I was 10 years old my parents enrolled me in ski racing camp. But after I watched snowboarders make their way down the mountain I started skipping out on skiing to snowboard. My parents could tell that I was really passionate about it.
photo by Tackitt photo
∕ ∕ ∕ swoopguy
swoopmagazine.com64
deScrIbe the fIrSt tIme you went SnowboardIng I fell all day long and I don’t know why I kept at it. The first year was really brutal and I was terrible at it. It was not something that came naturally. I worked really hard to get where I am today.
what waS your fIrSt valIdatIon that SnowboardIng waS the rIght career path for you? When I saw my first snowboarding magazine. I realized that people can make a living at this. It was full of advertisements featuring snowboarders and I knew that those people were not doing it for free. I knew then that this was what I wanted my path to be. This was my dream, the one I wanted to shoot for.
what do you lIke about SnowboardIng? I like the lifestyle, living in the mountains, and the people that I’ve met.
deScrIbe the SenSatIon Involved wIth SnowboardIng It feels good because you are accomplishing something that you put a lot of time and effort into achieving. It feels satisfying. It feels free and weightless. When you are in the air you really have to focus on the task at hand, like the next jump.
are you ever Scared? all the time. I just became comfortable with double corks and now it seems that triples are becoming the norm. It takes time. But you just have to suck it up, and know that the first attempt is always the scary one. But you have to practice in a really safe environment and do the right jump in the right condition. You can practice doing water jumps or
jumps with air bags. Mount hood in oregon is my safe environment because the warm conditions make the snow really soft.
deScrIbe your SnowboardIng Style I would say unique. I do a lot more flips than most. I want people to look at me and say ‘wow he is having a lot of fun.’ More than anything I try and be explosive: get a lot of height and do unique flips.
3 wordS that deScrIbe you: spontaneous, realistic, fun
what makeS you happy when you are havIng a bad day? anything that can take my mind off of having a bad day. YouTube is something that I love because it makes me laugh.
favorIte food Pasta and pizza. I am not Italian - in fact I have been trying to figure out what Thorley is - and I keep getting different answers. I suppose I am an american mutt.
what IS on your playlISt? I listen to country music on the way up the mountain. I love how country music tells a story. People freak out about it, but only because they haven’t really listened to it. Then I listen to rap once I am on the mountain.
do you ever get SIck of the Snow and want to trade It In for concrete or the waveS? I definitely get tired of snow. It recently became a year round thing and now I snowboard ten months out of the year with only September and october off. Sometimes you have to take a break from something to get your passion back.
what would you tell Someone who IS tryIng to break Into the Sport? Get good. don’t worry about sponsors or your tour ranking. i think more than anything that if you get good, those kinds of things will come to you. i made a career out of a 200-foot vertical mountain in michigan.you can come from anywhere and make it a career.other paSSIonS? i’m a big car fan. i autocross and road race. i love auto racing and i don’t get to spend much time on the track. I only have four or five weekends a year to do it, but it is my favorite thing to do.what IS your 5-year plan? to be happy. my goal is every day to be better off than the day before - a better person, better off financially, and just better in every way.you recently got back from the dew tourS - tell uS about It It could have gone better. In the open qualifier I placed second and then i didn’t land my run in the semi-finals. It’s really frustrating. You don’t get many chances to prove yourself.what IS SomethIng that you really want to get acroSS to readerS? the importance of helmet use. i know too many people who have suffered from head injuries and head trauma that they never get over. i am big on supporting helmets. whenever i am on the slopes i make sure to have a helmet on. how long do you See yourSelf SnowboardIng for? i will snowboard all of my life.passions change but snowboarding i will always hold onto. my grandfather is 82 and still skiing. i don’t really see why i wouldn’t be able to snowboard at that age. i’m going to do it as long as i can. my body will probably give out way before my desire does.
It feels satisfying. It feels free and weightless.
“
“
photo by Ben Birk
girls e
dit
ion
∕ ∕ ∕swoop guy
swoopmagazine.com 65
Girl?
wanna be the nextwanna be the next
contact us at:[email protected]
Girl?
PhoTo: TED EMMonSMoDEL: JEnnIFEr aKErManSUIT: MoLLY B
ECO ACT IVE GIRL
∕ ∕ ∕swOOp threadsgirls e
dit
ion
BEATRICE HOLIDAY
NATIVE HONEY
YELLOW 108
STAY IN THE LIGHT
TEEkI
TEEkIINDOSOLE$48.00
indosole.comIndoSole products are handmade by skilled
Balinese artisans and the production process does not contain fuel powered machines, just strong hands and minds.
$68.00BEATRICEHOLIDAY.com
A line of accessories (handlebar bags that
convert into a shoulder bag, matching seat covers and recycled
innertube jewelry)that make you and your bike
stand out from the pack!
$60.00AUTHENTICNATIVEHONEY.com
Each Native Honey product is uniquely
handmade from recycled fabric remnants.
$130.00YELLOW108.com
Yellow 108 is a Los Angeles based headwear company
specializing in sustainable hats and accessories made from salvaged and recycled
materials. Salvaged = Saved.
$24.00-$44.00STAYINTHELIGHTCO.com
Stay in the light collaborates with
feather artists from around the world.
$59.95teeki.com
$45.95teeki.com
Teeki uses materials derived from recycled plastic water bottles.
swoopmagazine.com 67
swoopaction∕ ∕ ∕Je
nna h
anno
n SW
ooP a
cTio
n girl
writte
n b
y A
lana
Tre
vino
Ita
ya
photo
by
Jim J
ord
an
suit by B. swimstylist by Graffiti Beach Trend Team / Blaire Babyakhair and makeup by Giovanna Avila
swoopmagazine.com68
∕ ∕ ∕swoop action\
\
\
\
\
\
\
\
\
\
\
\
girls e
dit
ion
swoopmagazine.com 69
accorDing To SWooP acTion girl Jenna hannoncoolest emerging action sports
written by will Hocker
swoopaction∕ ∕ ∕
much like snowkiting, this action sport allows you to soar to new heights on a board, except this is done over the waves at the beach. kiteboarders
travel the world in search of the best winds and waves in order to break new records for top speed, hang time, and distance
travelled. the current record for speed is 50.57 knots, much faster than your average sailboat!
Jenna: “still in its infancy, it is fun to see this sport grow. yet the community is small
enough to keep an international bond between the ‘early adopters.’”
the ultimate take anywhere sport, all you need to participate is a special kind of nylon rope and two anchored trees or poles, making it an increasingly common sight on college
campuses and parks. the goal is to walk across the slacked rope from one point to the other and back again without falling.
Experienced slack-liners can even land cartwheels and flips while still maintaining their balance on the line. extreme slack-liners set up at
break-neck heights to take the sport to the next level.Jenna: “slacklining is very trendy right now. the sport
is very much in its inception and growing fast in the progressive cities. i met slackline professionals
for Gibbon slackline that proved to me that backflips and ‘McTwists’ weren’t only for
skateboarding and snowboarding…”
KiTeBoarDing
SlacKlining
© JAso
N BARNes DReAM
sTIMe.C
oM
© MICHAeL FLIppo DReAMsTIMe.CoM
swoopmagazine.com70
imagine rocketing down a mountain on a snowboard and hitting a jump that takes you so far up in the air that you feel like you’re flying. Snowkiting is an action sport that actually gives you
that exhilarating feeling of suspended flight: think snowboarding or skiing combined with hang-gliding.Jenna: “this is my all-time favorite emerging sport as it combines
my love for snowboarding as well as kitesurfing. It gives skiers/snowboarders ultimate rein of the mountain by a ‘wind-
powered vessel’. up hills, jumps down hills, untouched powder pillows, you name it. the sport is growing
exponentially in europe but still has not quite caught on here in the us. park City, utah
has some of the best windy fields in the country for this sport.”
∕ ∕ ∕swoop action
Thought to be a fad of the early 90’s, this extremely complex and difficult sport is beginning to re-emerge at the forefront of the action sport community. surfers ride on a large surfboard with a sail on it, attempting to execute insane flips and spins. it’s a sport that combines the technicality of sailing with the physical demands of surfing. Are you up for that challenge?Jenna: “Windsurfing’s hay-day came and went in the 90’s, but it is making a strong comeback and is still one of the most remarkable and difficult sports I have ever encountered. our generation’s Bryan metcalf-perez proves to us that this technical sport is still worthy of fascination and continued advancement.” If you’re brave enough to attempt this action sport you’ll fly without
the aid of any sort mechanical device. it’s essentially base jumping with wings. the suit, just like the sport’s name, has wings on it made from a special material. although it makes these fearless athletes look a little bit like flying squirrels, the suit and the sport are not to be taken lightly. Go check out some videos for yourself and prepare to be blown away.Jenna: “i recently had lunch with the world’s most famous base-jumper, Jeb Corliss. to us, the sport is fairly new. to Jeb, he has been skydiving since the tender age of 18. i was curious about getting into the sport so i sat down with Jeb to find out more. He asked me this on my curiosity, “are you okay with death?” i might sit this one out…”
SnoWKiTing
WingSuiT JuMPing
WinDSurFing
© evG
eNIyA
Mo
Roz
DReAM
sTIM
e.Co
M
© pAvoL K
MeTo D
ReAMsTIMe.C
oM
© TATIA
NA
Do
N D
ReAM
sTIMe.C
oM
girls e
dit
ion
swoopmagazine.com 71
calaverameet the calavera girls!
quoteNow thanks to Calavera I don’t have to worry about running up the beach half naked!
∕ ∕ ∕ swooplocal
swoopmagazine.com72
conT
acT
photos provided by lAurA copelAnd
phone714.594.7373
address 177 Riverside Ave.Newport Beach, CA 92663
online calaveraswimwear.com
∕ ∕ ∕swoop local
swoopmagazine.com 73
∕ ∕ ∕ swoopaction
LuKe
5
how do you Stay actIve? I mostly stay active by playing volleyball.
SportS Idol? Tim Tebow the quarterback for the Denver Broncos
extreme Sport you’d lIke to try:an extreme sport that I want to try is wingsuit base jumping
Swoop combed the local beacheS, Skate parkS and baSketball courtS lookIng for thoSe ever eluSIve guy-next-door typeS. actIve, frIendly and outgoIng, theSe fIve guyS were our top pIckS. If they look famIlIar, It ’S becauSe you’ve probably Seen them SurfIng In manhat tan beach, SkatIng In venIce, or playIng pIck-up In the park by your houSe. they are down to earth and modeSt, not to mentIon eaSy on the eyeS!
SpecIal thankS to katIe wolland and wIlhelmIna la.
swoopmagazine.com74
photos by Michael Brager
girls e
dit
ion
∕ ∕ ∕swoop action
jacob
codywhat SportS do you play? Football, MMA, track and field, Boarding etc. I definitely love the opportunity to go to the best slopes and surfing in just a matter of minutes or hours.
what SportS would you lIke to try but haven’t yet? Hockey, and Extreme Crossfit World challenge.
SportS Idol?Drew Brees
how do you Stay actIve?Playing sports and dancing.
favorIte SportS/SportS teamS? new England Patriots
extreme Sport you’d lIke to try: Skydiving and bungee jumping; they would be the ultimate adrenaline rush!
MIKehow do you Stay actIve? I stay active by surfing every morning and skateboarding every afternoon.
what SportS would you lIke to try but haven’t yet? I’d love to learn how to play rugby.
favorIte SportS team?La Dodgers for baseball and Barcelona for soccer.
swoopmagazine.com 75
∕ ∕ ∕ swoopaction
Trevorwhat SportS do you play? I played soccer and volleyball in highschool and went on to playvolleyball at Pepperdine University. I love playing beach volleyball andall sports, really.
what SportS would you lIke to try but haven’t yet? Well I have not tried any winter sports yet, Id love to see how I would dosnowboarding or skiing because I already enjoying longboarding andskating.
SportS Idol?leo messi. he is arguably one of the most talented soccer players in theworld, and the fact that he does so much to give back and grow the sport and give opportunity to others is inspiring.
swoopmagazine.com76
12 + hIghland
quoteThe venue is an old beach house which was converted to a restaurant and live music club many years ago
conT
acT by whitney bisplinghoff
photos by zAchAry tristen
phone310.545.1881
address 304 12th St. Manhattan Beach, CA 90266
online 12andhighland.comFollow them on Facebook - (Twelve + Highland)
∕ ∕ ∕swoop local
swoopmagazine.com 77
Stampboxyour party. your brand. your Stamp.
quoteFor our clients, it’s about putting together a great product and experience, that ties into their marketing campaign and their goals for the event.
∕ ∕ ∕ swooplocal
swoopmagazine.com78
conT
acT by vAnessA d’Amico
photos provided by stAmpbox
phone310.722.2027
address Stampbox will come to you!
online stampbox.me
∕ ∕ ∕swoop local
swoopmagazine.com 79
Tank by MYVL $38/ Lace Dress by Islay $55
∕ ∕ ∕ swoopprofile
swoopmagazine.com80
written by Alana Trevino Itaya
photos by Heather Gildroy
merchandise available GraffitiBeach.org styling by Graffiti Beach/Blaire Babyak
hair/makeup by Giovanna Avila directedy by Amy Maurer
alexandria
everett
america’s
next top m
odel all-s
tar
sugar spice &
Her beauty is the first thing you notice, but her personality is what leaves a lasting impression. Alexandria Everett is the girl that you loved to hate on Cycle 16 and 17 of America’s Next Top Model, but when she passionately describes her love of Crested Geckos or her Grandma Rose’s gravy, you know this is a girl who would make a great friend.
girls e
dit
ion
∕ ∕ ∕swoop profile
swoopmagazine.com 81
er perso
nality i
s legend
ary on t
he show.
H∕ ∕ ∕ swoopprofile
swoopmagazine.com82
West coast beauty
meetseast coast swag.
Crop Top by MYVL $50/ Jeans by SkarGorn $128/ Earrings by godzillaRose $32/ Shoes stylists own
girls e
dit
ion
∕ ∕ ∕swoop profile
swoopmagazine.com 83
Be transported to a street café in Paris at...
Authentic French cafés serving breakfast, lunch & dinner daily
CULVER CITY6000 Sepulveda Blvd., Ste. 1305
Culver City, CA 90230Phone: 310.398.8811
HERMOSA BEACH424 Pier Ave
Hermosa Beach, CA 90254Phone: 310.937.2822
LONG BEACH400 E. 1st Street
Long Beach, CA 90802Phone: 562.437.2222
MANHATTAN BEACH1140 Highland Avenue
Manhattan Beach, CA 90266Phone: 310.546.9900
PASADENA36 W. Colorado Boulevard
Pasadena, CA 91105Phone: 626.844.0007
REDONDO BEACH 1708 1/2 S. Catalina AvenueRedondo Beach, CA 90277
Phone: 310.540.8811
Discover our new dinner menu!
Locations
Appetizers
Filet Mignon
Raclette & Fondue
Risottos
Pastas
Seafood & more!
A candlight setting with French background music provides
the perfect ambiance to enjoy our traditional dinner menu.
www.cremedelacrepe.com
hoSS deSIgnS
quoteHOSS Designs is best known for taking an old art form of wood burning and raising the bar to an all new artistic and unique level.
conT
acT by Amy mAurer
photos provided by hoss designs
phone310.562.0626
address 507 N Irena Ave. #A Redondo Beach, CA 90277
online [email protected]
∕ ∕ ∕swoop local
swoopmagazine.com 85
swoopmagazine.com 95
Having a positive impact on
someone else’s life is truly
rewarding, and that is exactly
what Craig Eisenberg is doing.
Craig was born in Palos Verdes and graduated
from the University of Arizona. He just recently
opened The Swim Guy, which is located in Santa
Monica, Ca. This store offers a plethora of brand
name swim gear like Dakine and Speedo at
include paddles, goggles, aqua aerobics suits,
caps, bags, men’s and women’s competition
involved, Craig Eisenberg has got you covered!
The best part about The Swim Guy is that
brand-name gear at lower prices. The Swim
Guy is able to provide its customers with the
best deals because the products are bought in
bulk quantities. This allows for better margins
which increases Craig’s negotiating power
and allows him to buy them at less expensive
prices. These deals are passed along to
its customers making all goods much more
affordable than what an average retail store
can offer.
It all started with a dream to help inner city kids.
Most of the children swimming in the local pools
wore cut off jean shorts, basketball shorts, and
everything in between because they couldn’t
afford to buy bathing suits. Andre Brent, the
Aquatic Director of the Swim Programs at LA
Department of Recreation and Parks and a friend
of Craig for ten years, claims that Craig came up
with the idea to make very affordable swim gear
accessible to these less fortunate kids. The new
clothes that Craig provided brought a sense of
excitement to the kids and gave them something
to look forward to when swim season hit.
Craig continues to show a lot of support for the
local Swim Programs. He believes that by offering
competitive suits at lower prices, kids can switch
their focus to the competition rather than on what
has seen an increase in the inner city kids going
on to college, giving back in their communities,
succeeding in the sport of swimming, and having
an overall positive outlook on life. “Having
success in life is a driving force in all of us,
everyone wants to be happy and have a sense
of pride” states Craig. By building afterschool
programs and supporting outlets where children
can channel their energy into helps build stronger
communities.
Some of the key aquatic programs that Andre
oversees are classes in kayaking, canoeing,
and sailing;; free swim programs for children
under 17 and senior citizens over 65 to use
all 58 city pools. If you don’t fall under that
category, it will cost you a mere $2.50 for the
Kayak Fitness Program on Lake Balboa, LA City
Junior Lifeguard Program, LA City Lifeguard
Training, and swim lessons. They also offer year
round pool use and indoor pools in the winter,
along with surf lessons which Craig teaches in
Malibu. To learn more about these programs visit
LAparks.org.
In addition to The Swim Guy and his corporate
Jobbing specializes in designer snowboard, ski,
and swim apparel as well as snowboards, boots
and bindings at outlet prices.
Jobbing please visit TheSwimGuy.com.
TRENDY SUNGLASSES: STYLE FOR THE EYES
can buy the same brand-name gear at lower prices.CONTACT
phone310.545.4090
online theswimguy.com
address3316 Pico BlvdSanta Monica, CA, 90404
2772 Artesia BlvdRedondo Beach, CA, 90404
THE SWIM GUY CRAIG EISENBURG (AKA THE SWIM GUY): MAKING A SPLASH IN CHILDREN’S LIVES
BY WRITER AMY MAURER
∕ ∕ ∕SWOOP local
the SwIm guyopens the Snow basement!
quoteFrom goggles to gloves, boots and jackets to snowpants, The Snow Basement stocks it all.
conT
acT by will hocker
photos provided by the swim guy
phone310.545.4090
address 3316 Pico Blvd.Santa Monica, CA 90404
online theswimguy.com
∕ ∕ ∕swoop local
swoopmagazine.com 87
∕ ∕ ∕ swooplocal
swoopmagazine.com88
electrIc bIkeS
quoteOn an electric bike you can relax and not pedal, or your feet can be in motion pedaling the entire time, it’s just not as hard.
conT
acT
photos provided by electric bikes
phone310.640.2453
address 221 Main St. El Segundo, CA 90245
online electricbikesla.com
∕ ∕ ∕swoop local
swoopmagazine.com 89
∕ ∕ ∕ swoopgives
In a split second, with one single decision, Janne Kouri’s entire life changed. after a long, hot volleyball game on the beach, Janne headed toward the water like he had so many times before. he dove in and immediately felt his body slam into a hidden sandbar under the very wave that was meant to refresh and restore him. Upon impact Janne Kouri immediately became paralyzed.
he knew.
In that moment his brain already registered the drastic and life altering change that had occurred in his body.
he felt nothing.
Like an angel, an off duty EMT appeared by his side. Janne was rushed to the emergency room where he was told emphatically that he would never walk again.
Whether it was his strong Finnish background, his indomi-table will, or his inner strength, he rejected those words and found his truth to be elsewhere. With his girlfriend
(now wife) Susan by his side, Janne found hope in Louisville, Kentucky. Dr. Susan harkema invented what would soon become Janne’s life mission. She invented locomotor training. Janne was the first patient to ever participate in this training and after 6 months he was wiggling his toes, an act that doctors had told him would never be possible again. and then, in just a few more years with the aid of a walker… he was walking. The significance of this progress is unexplainable. And yet Janne was not shocked or surprised. he describes it as an “uplifting experience” but is quick to point out that he is determined to “get healthy, and get out of this chair”. His determination is clearly exemplified by a Finnish saying worn around his wrist: “Sisu”. This simple word means you are never allowed to complain in the face of adversity. This quote, coupled with his sheer resolve, move him forward mentally and physically.
With one wiggle of his toe, Janne has changed the future for paralyzed victims and disabled people everywhere. he is determined that his story will provide hope to oth-ers, and yet he has gone far beyond merely giving hope.
written by Alana Trevino Itaya
photos provided by Next step Fintess
swoopmagazine.com90
girls e
dit
ion
∕ ∕ ∕swoop gives
Janne Kouri
swoopmagazine.com 91
∕ ∕ ∕ swoopgives
after returning from Kentucky to the california beaches that he loves, he realized that his progress had not just stalled but had come to a full stop. There were no facilities where he could continue training, improving, and carving out a healthy new lifestyle. It was in his moment of need that he realized the same need in others. If he was stalled in his rehabilitation, then hundreds if not thousands of others must be as well. after some research, he discovered that, “on average most insurance companies allow for 36 days of care before they drop you”. So with the support of Dr. harkema and her trained staff, Janne founded next Step Fitness. It is a place where you can take the necessary next steps toward health with state of the art equipment, and see progress that you may have only dreamed of. he has taken revolutionary training out of the hospital and placed it in the community for greater access to those that need it. and through intense fundraising, he is offering this training at 40% less than the cost of the training provided in hospitals.
Upon entering next Step Fitness, it looks like any other gym. Machines, exercise balls, weights, trainers, bikes, and treadmills fill the space. Depeche Mode is playing on the stereo system and there is a general air of determination that is practically palatable. But there is one machine that stands out, one machine that you have never seen before: the locomotor training machine. This machine looks like a treadmill facing a large mirror. Two chairs are positioned on either side, and hanging from the ceiling are large hooks fitted to a harness. This harness holds the individual up. The treadmill turns on. and the trainers on either side move the paralyzed individual’s legs to walk forward. Four trainers are involved in this process, and after a period of 45-60 minutes, when the nervous system is the most excited and alert, the work continues.
Traditional training of paralysis focuses on strengthening the parts of the body that can still be moved after the injury. Dr. harkema’s groundbreaking research defies the medically “impossible” and takes a completely different approach.
“With locomotor training you focus on the weakest part of your body, below the level of injury. You stimulate your nervous system to regain function, and get people walking again. Improved circulation and improved blood pressure and overall cardiovascular health also occur because of this activity based training,” explains Janne.
Walking is just the first step for Janne. His goals go far beyond himself. Dr. harkema, the Dana and christopher reeves Foundation, and next Step Fitness have changed his life, and now the lives of others. he watches as paralyzed clients make great strides to regain function when they were told that they never would. and now he is ready to provide this opportunity, this next step, around the country, and the world. he is poised to open new facilities in calgary, new York, Washington D.c., and Florida. But that’s just the beginning. “My number one goal is to ensure that any person living with paralysis, or a physical disability, has access to next Step Fitness facilities nationwide. I don’t want anyone to be stuck at home. Everyone needs to have the opportunity to live a long, healthy life and to get the services that they need.” The services at next Step Fitness not only help those with spinal injuries, but those with traumatic brain injuries, and MS. Each member is “vastly different and the workout is 100% customized to their needs”.
Support is needed to continue this great work. he wants to open more next Step Fitness facilities and partner with existing ones. “I want anyone living with a disability to be motivated and happy and feeling good about life. Even though you are rolling around in a wheelchair, it can still be amazing, and in some ways even better.” When asked to define “better”, Janne says that “having the opportunity to help people is a blessing. It is something I always wanted to do before my accident but never really did. This injury has given me the opportunity to help others be happy and motivated.”
next Step Fitness challenges you to spend a day in a wheelchair and docu-ment your time, your challenges, and your experience. Through fundraising, and a day spent without the use of your legs, you not only gain empathy, but you are helping to spread the word about next Step Fitness. The money raised will go towards building these life changing facilities. Visit the website www.wheelchairforaday.org for more information.
saying the words ‘you can never walk again’ is absolutely not true. This is what you can accomplish.
“ “swoopmagazine.com92
dr. gouldgeneral dentistry
quoteDr. Gould and Dr. Gray are eager to spread their knowledge of dental hygiene to citizens of the South Bay.
conT
acT by whitney bisplinghoff
photos provided by dr. gould
phone310.640.0967
address 1200 Rosecrans Ave.Suite 107 Manhattan Beach, CA 90266
online drjoelgould.com
∕ ∕ ∕swoop local
swoopmagazine.com 93
∕ ∕ ∕ swoopprofile\
\
\
\
\
\
\
\
\
\
\
\
Graffiti Beach (GraffitiBeach.org) is a concept that provides emerging artists and designers with a way to showcase and sell their products to the public market. The company is well-known for its ‘Pop-up Shops’ where cutting edge brands sell their merchandise at Indie, festival-like events that typically last one to two days. This past holiday season, Graffiti Beach introduced its first ever boutique in Venice, ca on abbot Kinney. While this was still a temporary ‘PoP-UP’, it lasted a month and a half which was just long enough to capture the attention of holiday shoppers looking for unique merchandise that couldn’t be found anyplace else. Brands revealed at the store included: Astronomy, Beatrice Holiday, Chime, The Furies, SkarGorn, Redhawk Brigade, OluKai, IndoSole, Limeade California and MYVL.
as customers walked into the Graffiti Beach holiday boutique, they immediately understood that this concept was more than just about shopping. It was about connecting and supporting talented individuals that have struggled to compete against the major brands in the marketplace. Each emerging brand has an interesting story behind it and a mission well worth supporting. For example, IndoSole makes the soles of their shoes out of used motorcycle tires from Indonesia in an attempt to help the landfill issues and to support the country’seconomy. Shoppers could find unique gifts such as accessories madefrom the inner-tubes of bicycle tires (Beatrice Holiday) and beautiful earrings created from recycled drum cymbals (Chime). There was something for everyone in the store – Men’s, Women’s and Kid’s merchandise was available, including clothing, swimwear, shoes, accessories, artwork and more.
a few of the other amazing things about this holiday Boutique were the creative displays by oneBookTree and the hip mural created overnight by Jonas never, JPEacES, Steven Martinez (Khob)and Lori gilbert. This talented group of artists had a unique mixture of styles and personalities which was reflected in the stunning artwork. Jonas never is well-known for creating Floyd Barbershop’s murals while
JPEacES focuses on a cutting edge technique– scratchboard art. Steven Martinez practices a variety of art styles but his main specialty is sculptures. Lori gilbert is an illustrator, painter and designer.
The holiday boutique was such a major success that Graffiti Beach has decided to follow its mission and take the company to the next level by opening a permanent boutique and launching an E-commerce site. The new store is located in San Diego at 2220 Fern St. You can shop online and find out more about Graffiti Beach at GraffitiBeach.org.
INDIE BRANDSunITeG r a f f i t i B e a c h L a u n c h e s a h o L i d a y B o u t i q u e
2220 fern st. san dieGo, ca 92104 // GraffitiBeach.orGGraffiti Beach
swoopmagazine.com94
dan jenSen
quoteThere are many complexities that come with buying a home, I help buyers sort through them and insure they get the best deal they possibly can.
conT
acT by will hocker
photos provided by dAn jensen
phone310.849.2702
address 200 Pier Ave # 302 Hermosa Beach 90254
online danjustsold.com
∕ ∕ ∕swoop local
swoopmagazine.com 95
Craft beers ClassiC CoCktails
seleCt wines
girls e
dit
ion
emergingsports
world’S cooleSt
america’s next top model all-staralexandrIa
everett
Exporting
to the World
California Southern
issue 021
5sO-caL sTuDs
in acTiOn
ac tIon SportSwIth
Jenna hannon
snowBoarder ian
THOrLeY
Swoop Guy