AN EXAMPLE OF SWOT ANALYSIS

Assess good use of competencies and results in the market:• Share increase• High loyalty and satisfaction ratings• Excellent sales force• Unique products, services

Assess areas where advantage may be gained:• Add a new product• Promote to new segment• Use a new form of distribution to reach new markets

Assess poor use of competencies and results in the market:• Share decrease• Disloyal customers• Not enough salespeople• Product launch delays

Assess external forces that may prevent the company from accomplishing its objectives:• Competitor with a new technology• New government regulation• Changing customer preferences

STRENGTHS OPPORTUNITIES

WEAKNESSES (Constraints) THREATS (Vulnerability)

Alberto Pavanello a.pavanello.finance@gmail.com