SWOT ANALYSIS

STRENGTHS

• WE NOW KNOW THANKS TO OUR PRIMARY RESEARCH THAT ARE AUDIENCE IS BETWEEN THE AGE OF 16-19 WHICH IS WHERE WE SET OUR TARGET AUDIENCE

• WE NOW ALSO KNOW THE DIFFERENT WAYS THAT OUR AUDIENCE HAVE BEEN BULLIED SO THAT WE CAN HAVE THEM AS IDEAS FOR THE VIDEO.

• FROM THE BEGINNING WE KNEW THE CHARITY THAT WE ARE PROMOTING IN THE VIDEO.

• THE RESEARCH HAS HELPED US NARROW DOWN WHAT METHODS OF BULLYING WE COULD INCLUDE TO HELP STOP IT FROM HAPPENING ANYMORE.

WEAKNESSES

• WE COULD NOT LIST EVERY POSSIBLE WAY OF GETTING BULLIED IN THE QUESTIONNAIRE.

• THERE ARE SOME CRUCIAL QUESTIONS THAT COULD HAVE BEEN ASKED THAT WE DID NOT ADD IN OUR QUESTIONNAIRE.

• WE DID NOT GET ENOUGH PEOPLE THAT I HAD HOPED TO ANSWER OUR QUESTIONNAIRE.

• I DID NOT HAVE ENOUGH SECONDARY RESEARCH TO HAVE A COMPLETE UNDERSTANDING OF WHAT BULLYING METHODS ARE USED MOST AND OTHER USEFUL INFORMATION.

OPPORTUNITIES

• WE GAVE OUR AUDIENCE THE OPPORTUNITY TO TELLS US THE TYPE OF BULLYING METHODS SO THAT WE CAN HOPEFULLY USE THEM IN THE VIDEO.

• WE HAVE AN OPPORTUNITY TO INCLUDE OUR AUDIENCE IN THE VIDEO THROUGH INTERVIEWS.

• WE HAVE GIVEN OUR AUDIENCE THE OPPORTUNITY TO GIVE US IDEAS FOR THE VIDEO.

• WE HAVE GIVEN OUR AUDIENCE A CHANCE TO HAVE A VOICE THROUGH OUR QUESTIONNAIRE AND THE RESULTS WE HAVE.

THREATS • A THREAT COULD BE THAT ARE AUDIENCE ARE TO SHY TO

GIVE US AN INTERVIEW IF WE DECIDE TO DO INCLUDE ONE.• WHEN FILMING THE WEATHER CAN CAUSE A PROBLEM FOR

US AND SLOW DOWN THE PRODUCTION OF THE VIDEO.• WE MAY NOT COVER EVERY SINGLE METHOD OF BULLYING

THAT HAS BEEN USED ON OUR AUDIENCE IN THE VIDEO.• IT WILL BE DIFFICULT TO MAKE OUR CAMPAIGN VIDEO

UNIQUE TO ALL THE OTHER CAMPAIGN VIDEOS OUT THERE.