SWOT AnalysisSWOT AnalysisMusic BlogsMusic BlogsKyle KrahenbuhlKyle Krahenbuhl

The BlogsThe Blogs

http://3hive.com/http://3hive.com/

http://www.gorillavsbear.net/http://www.gorillavsbear.net/

Strengths 3hiveStrengths 3hive

Simple, Classic, Easy on the eye presentationSimple, Classic, Easy on the eye presentation Posts shown with datesPosts shown with dates Easy to navigateEasy to navigate One artist every postOne artist every post Consistent format (Album cover, Review, Song Consistent format (Album cover, Review, Song

Samples, Videos)Samples, Videos) DownloadsDownloads Web PlayerWeb Player Link Link

Strengths Gorilla vs. BearStrengths Gorilla vs. Bear

Modern, colorful, interactive presentationModern, colorful, interactive presentation Social Media Friendly (Pin it, tweet it, like Social Media Friendly (Pin it, tweet it, like

it on facebook)it on facebook) The use of TagsThe use of Tags Different pages (home, mp3, Polaroid, Different pages (home, mp3, Polaroid,

radio, video)radio, video) Search bar and most popular postsSearch bar and most popular posts Updated Every DayUpdated Every Day

Weaknesses 3hiveWeaknesses 3hive

Only Posts once a week with only one Only Posts once a week with only one artistartist

Very opinionatedVery opinionated Hard to find older postsHard to find older posts Less informationLess information

Weaknesses Gorilla vs. Weaknesses Gorilla vs. BearBear

Advertisements (takes away from site)Advertisements (takes away from site) Hectic and UnorganizedHectic and Unorganized Music only in posts (compared to having Music only in posts (compared to having

a web player)a web player) No reviewsNo reviews

OpportunitiesOpportunities

3hive could have more information and have posts 3hive could have more information and have posts more often since posts are only done once a week.more often since posts are only done once a week.

More features in general like a page where you can More features in general like a page where you can find all the videos and past reviews.find all the videos and past reviews.

Gorilla vs. Bear could improve their site greatly if they Gorilla vs. Bear could improve their site greatly if they tone down the ads and keep the site more organized tone down the ads and keep the site more organized (Keep album covers the same size).(Keep album covers the same size).

A web player could help the viewer navigate the page A web player could help the viewer navigate the page while being able to control the music samples.while being able to control the music samples.

ThreatsThreats

Bigger websites like Pitchfork and Indie Bigger websites like Pitchfork and Indie Rock Café have an advantage because Rock Café have an advantage because of bigger staffs and have both reviews of bigger staffs and have both reviews and up to date samples. and up to date samples.

These websites also have the advantage These websites also have the advantage of artists playing sessions just for them of artists playing sessions just for them and also giving leaked new music.and also giving leaked new music.