swot analysis on livestock sector of punjabb

Let’s Explore Livestock Sector’s Potential in Punjab

SWOT Analysis Report (February, 2012)

Dr. Muhammad RasheedLivestock Professional0333-6901401 [email protected]

mailto:[email protected]

Table of Contents

1. Summary...............................................................................................3

2. Why SWOT.......................................................................................................4

3. Proceedings...........................................................................................4

3.1. Strengths.....................................................................................................5

3.2. Weaknesses................................................................................................7

3.3. Opportunities...............................................................................................9

3.4. Threats......................................................................................................10

4. Proposed Measures on Strengths................................................................12

5. Proposed Measures on Weaknesses...........................................................14

6. Proposed Measures on Opportunities.........................................................15

7. Proposed Measures on Threats....................................................................16

8. Looking Forward under Livestock Strategy................................................17

8.1. Measures in line with Livestock Strategy...................................................17

8.1.1. Measures for institutional development..............................................17

8.1.2. Measures for human resource development......................................18

8.1.3. Measures for improving livestock management.................................18

8.1.4. Measures for marketing and investment............................................19

8.1.5. Measures for role of private sector and PPP .....................................20

8.1.6. Measures for regulatory and compliance regime ..............................20

9. Proposed Measures in line with DSR............................................................20

9.1. Measure for disease control.......................................................................21

9.2. Measures for productivity improvement......................................................22

9.3. Measures for food safety............................................................................25

9.4. Measures for research and development...................................................26

2

SWOT ANALYSIS

Livestock Sector Punjab.

Participants: L&DD officers under mandatory training to be moved from Grade 18 to 19

Venue: Conference Room University of Veterinary and Animal Sciences, Lahore

Date: February 20, 2012

1. Summary:

The day long brain storming and focused discussion by the working officers, experts of Livestock and Dairy Development Department on Strength, Weaknesses, Opportunities and Threats being faced by the livestock sector yielded some concrete steps to move on the road of livestock development in Punjab. The participants discussed (in groups) on assigned topic at length and presented their findings with proposed measures in the house for further calcification and agreement. To be with the member of global community in veterinary services, the ground limitations were realized by the participants with the concern that the Veterinary Public Health services are the ignored segments of veterinary structure in Punjab. It was observed that the global concept ONE WORLD and ONE HEALTH has triggered the need to institutionalize Veterinary Public Health sector under Livestock and Dairy Development Department in parallel with existing livestock services sector under public entity by involving academia and research institutes.

The duplicate execution of livestock services by different new establishments, projects, organisations, companies has confused the existing human resource infrastructure, working under public sector. The situation could be cleared by describing the ToRs and area of jurisdiction as well as the limits of coordination between different livestock development projects working under public and private sector. The importance of legal frame work for efficient execution of livestock services was highlighted by the participants to establish Livestock Development Authority in Punjab.

The value addition in veterinary services could yield remarkable increase in production of milk and meat as whole. The integrated market linkages for domestic and international trade would lead to food security for human population. To this end standardization and certification covering SPS, IFS, GlobalGAP, ISO, Codex and Halal is essential to implement under political will and workable strategy.

The Strength, Weaknesses, opportunities and Threats being described / discussed by the participant’s clearly indicates the importance to reframe / reorganize the livestock services structure in Punjab. The induction of functional wings of Research & Development, Livestock marketing, Veterinary Public Health and Laboratory accreditation may be the ultimate solution of SWOT findings.

3

2. Why SWOT?

Livestock and Dairy Development Department is progressing forwards for the capacity building of officers in their service delivery mechanism through series of mandatory trainings at University of Veterinary and Animal Sciences (UVAS) and Management and Professional Development Department (MPDD), Lahore. Livestock sector of Punjab is contributing more than 60 % share in economics of province as well as national level with 4.5% - 5% growth. The sector services are well appreciated and acknowledged at policy formulation level with more concepts to improve at grass root level. The valuable presence of experienced livestock professional gathered under one roof was considered to have SWOT exercise on Livestock Sector of Punjab. A group of officer having responsibilities of work with Grade 18 was exercised with the techniques SWOT analysis with following main objectives:

To understands the Strengths, Weakness, Opportunities and Threats for livestock sector in Punjab.

To analyze SWOT in terms of advantages and disadvantages; and the internal and external factors being faced by the Livestock sector.

To discuss and agree on the measures to deal with the SWOT being observed by the participants.

To develop strategy to overcome everyday problems and traditional working with a fresh perspective.

To put the livestock sector under the magnifying glass for the development of sector with better impact of services by public sector.

To discuss and frame opportunities with concepts for new potential areas of Livestock sector in the future.

3. Proceeding:

Prior to start SWOT exercise, presentation on the concept was delivered to participants to have active and valuable inputs. The participants were divided in to 4 groups (7 -10 brains in each) having multi disciplinary responsibilities in Livestock department. Groups were assigned the task to discus, list and present the Strengths, Weakness, Opportunities and Threats for Livestock sector with relevant measures.

1. Group (A): StrengthsAnd measure to keep the strengths intact/sustain

2. Group (B): WeaknessesAnd measures to overcome the weaknesses

3. Group (C): OpportunitiesAnd measures to avail opportunities

4. Group (D): ThreatsAnd measures to cope with the threats

4

The groups were facilitated with the Key Question as well as other secondary questions to be focused on the assignment. The groups were given time with relevant material to work for 1:30 hours.

The groups presented their findings as under;

Key Question: Any existing or potential resources or capability within the sector / department or organization that provides a

competitive advantage in the market.

Group Identification: (A)

Participants:

1. Dr. Javed Iqbal2. Dr. Israr Hussain3. Dr. G.M Gill4. Dr. S.H Buhkari5. Dr. M. Ashraf6. Dr. Ashraf Anjum7. Dr. Abdul Rehman8. Dr. Rehan Dilshad9. Dr. M. Ashiq10. Dr. Kausar Jaffaery

3.1.1. Areas Identified:

Livestock Wealth/ Animal Genetic Resources

Share of livestock in total Agri; produce 55.1%

4th largest milk producing country World famous livestock breeds 22 livestock farms and 9 poultry farms

in public sector 2nd largest poultry industry in Punjab

having 2400 farms

Unique Geographical distribution:

Canal irrigation system Agriculture land Range land Hilly and sub hilly areas

Infrastructure:

Veterinary institution at provincial and grass root level.

R&D institutions Mobility

Human Resource:

Qualified and skilled staff Strongly linked (horizontally and

vertically) staff Minimum labor cost / wages

5

• Which strengths are unique to the sector?• What are we good at doing?• What are the things that had gone well?• What advantages does our sector have? • What do you do better than anyone else? • What unique or lowest-cost resources do you

have access to? • What do people in your market see as your

strengths? • What factors mean that you "get the credit or +

reputation"?

3.1. Strengths3.1. Strengths

Machinery and equipment i.e cold chain etc

Feed mills and Milk plants

Feed Resources:

Ample availability of Agro land, bye products / wastes

Pasture / ranges Multi cut fodder varieties

Food Security

Poverty alleviation

Budget Availability / Financial resources

Sufficient funds Donor agencies willingness

Disease Surveillance / control

Diagnostic services Biologics Disease Reporting System Field services

Well established Communication Network

Livestock website / helpline Communication strategy Mass communication Supportive material Director of progressive livestock

breeders

Academic Institutions:

Universities and other institutions

Public Private Partnership

PLDDB PAMCO

Regulatory Compliance Regime

MMSA Slaughter house control act,

Animal Health and control Act, SPCA Act, Animal Welfare Act, Feed Control Act etc.

Marketing Potential: Halal Meat market / products Export potential Carpet, wool, leather Value added products Investments

Commitment:

Dedicated leadership Skilled manpower Employment Bright future

63.2. Weaknesses3.2. Weaknesses

Key Question: Any existing or potential force which could serve as a barrier / limitation to maintaining or achieving a competitive advantage in the market.

Group Identification: B

Participants:

1. Dr. Shahida Afzaal2. Dr. Shahid Sajjad3. Dr. Ehsan –ul – Haq4. Dr. Mohsin Raza5. Dr. Younis6. Dr. Mansoor Ahmed7. Dr. Muhammad Asalm


Institutional Development:

Under capacity delivery services Shortages of vety/para vety staff

(Technical staff )& inputs (Vaccine, Medecines and equipment)

Dual Administration / dying cader of Zila Council

Political influences Duplicacy of services of parallel

structure In coordination public private sector

line agencies Gender development and sub

standards applied research Delivery of poor diagnostic services No disease Surveillance No database consolidation Poor infrastructure, machinery and

equipment Existing legal framework Poor extension services & lack of

knowledge Unfit posting of technical HR (No right

man on right job) Extra Departmental activities

Human Resource Development:

Under capacity stake holders Public and Private (both)

Lack of communication skills Improper extension services Lack of technology transfer & applied

research Poor cooperative farming Poor technical training of livestock

growers Substandard academic skills Lack of demand driven interventions

with small growers No capacity building of HR on

sustainable basis in public and private sector

Extent of skill development

7

• What should be done better in the future?

• What knowledge do we lack?• Which skills do we lack?• What system do we need to change?• What could you improve? • What should you avoid? • What are people in your market likely to

see as weaknesses? • What factors lose you credit?

Disease Free Zones

Marketing and Investment

Non existence of proper marketing infrastructure

Lack of information on animal movement & their traceability

Unjustified price fixation of livestock products

No Biosafety standards Weak enforcement of Laws Market monopoly by chamber of

commerce Lack of proper storage and processing

facilities hindering value addition of the products

Tight loaning facility with high mark up

Livestock Management:

Poor Husbandry Practices Poor Culling System Poor selection of male genes Long inter calving interval Poor reproductive Management Poor quality and unavailability of

biological products Nutritional deficiencies Poor disease control strategy No concept of CBR Higher production cost of Milk and

Meat Depletion of Animal Feed Resources

Role of Public Sector

Implementation of regulatory Framework

Ambiguous policy Weak linkages

Regulatory & Compliance Regime Breeding Policy Log Frame Monitoring not based on performance

results Enforcement of Acts and Laws Registration of biological products ISO certification No Bio Safety Standards Export policy

8

3.3. Opportunities3.3. Opportunities

Key Question: Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage.

Group Identification: C

Participants:

1. Dr. Iftikhar Ali2. Dr. Qurban Hussain3. Dr. Khalid M. Ali4. Dr. Muhammad Iqbal5. Dr. Muhammad Ramzan6. Dr. Muhammad Arshad7. Dr. A.D. Khosa8. Dr. Ghulam Mohi-ud-Din9. Dr. Ijaz Qadeer


Political Factors Supportive Government policies Political Stability Conducive environment for investment Better coordination between provincial

and district governments Landlords interest in Livestock Paradigm shift in government policies

Economic Factors: Dependence of famers on livestock as

livelihood 30-35 millions people engaged in

livestock related activities Large consumer market Regional markets Demand for value addition products Halal Market concept Awareness of investors towards

livestock business Shifting of investors towards livestock

sector Export of carpet, leather and wool

products Abundant raw material availability Existence of livestock based / related

industries Demand for livestock breeds in foreign

countries Demand for mutton in middle east

Technological Factors: Environmental Factors:

9

• What are the key success enablers?• Which additional services can we offer.• What new market should we investigate?• Where are the good opportunities facing you? • What are the interesting trends you are aware

of? Useful opportunities can come from such things as :

• Changes in technology and markets on both a broad and narrow scale.

• Changes in government policy related to your field.

• Changes in social patterns, population profiles, lifestyle changes.

• Local events.

Skilled manpower Availability of advance knowledge Professional institutions Biogas as energy source Modern technologies for livestock

productive farming

Geographical location Four or five seasons Good irrigation system Fertile land Large animal population Range land areas

Socio cultural Factors: Eating habit of society Livestock shows, fairs, Melas and

exhibitions Indigenous breeds Vegetarian population of India Religious activities for sacrificial

animals

Legal factors: No export barriers Easy access to loan Easy export and import license Import export of animals allowed Normal import and export duty on

machinery & equipment Easy Sea and Air routs

Key Question: Any existing or potential force in the external environment that could erode a competitive advantage.

Group Identification: D

Participants:

1. Dr. Abdul Rehman2. Dr. Haidat Ali Khan3. Dr. Tariq Mehmood4. Dr. Ghulam Hussain5. Dr. Intizar Ali Khan6. Dr. Liaquat7. Dr. Shabbir Shahid


10

• Barriers to progress• What are the possible impacts of what

competitors are doing.• Which regulatory issue might cause us concern?

What obstacles do you face? • What is your competition doing that you should

be worried about? • Are the required specifications for your job,

products or services changing? • Is changing technology threatening your

position? • Do you have bad repute or impact? • Could any of your weaknesses seriously threaten

your sector?

3.4. Threats3.4. Threats

Environmental Factors: Extreme Weather conditions Endemics, epidemics and zoonotics Pollution Energy crisis Natural calamities Scarcity of range land

Legal Factors: Low enforcement of laws Lack of legal coverage Food Security Bio Security Un Even distribution of field staff

Political Factors: Political involvement in transfer

postings Misuse of resources Political will change Involvement of politicians in

identification and execution of projects

Economic Factors: Uneven distribution of resources High mark up rate Inflation Economic turmoil Marketing threats

Socio cultural factors: Smuggling of Animal and dairy

products Theft of valued animals Human Resources Low literacy rate Gender disparity NGO’s involvement Structural change Low income / poverty Population threat/ higher growth rate Urbanization

Technological Factors: Lack of problem oriented research Continuous advancement in

technologies Not coping with globalization Shortage of quality medicine Lack of extension services for

dissemination of technology Non induction of modern technology

with adaptation Traditional / unhygienic slaughtering /

selling of meat

4. Proposed Measures to keep the Strengths in tact

11

4.1. Livestock Wealth

• Conduction of animal census in Punjab to realize worth of animal strength • Provision of Disease control measures to keep animal strength intact at U/C

level in replication of Support Services for Livestock Farmer’s (SSLF).• Application of updated Breed Improvement techniques for higher level of

livestock produce by developing breeding nucleolus• Rehabilitation and conservation of indigenous breed by establishing

Indigenous Breeds Research Center (IBRC).• Revamping and strengthening of Livestock Experiment Station with main

focus on development of commercial traits.

4.2. Geographical Distribution

• Development of Range land management structure on sheep breeding• Propagation of grass and bushes with conservation as hay and silage• Conversion of Livestock farm (sheep) in to commercial as pilot in public

sector

4.3. Research & Development

• Establishment of Directorate on applied research and business development • Establishment of technical bridge between academia, research and field

formation by strengthening existing research institutions • Utilization of capacity performance of available resources by revamping

Planning and Evaluation cell of L&DD

4.4. Available Infrastructure

• Provision of updated technology and missing facilities at field formation • Replication of Support Services for Livestock Farmer’s Project in remaining

districts of Punjab.• Strengthening of District diagnostic laboratories with capacity building and

infrastructure development • Provision of mobility to field veterinary staff on hire purchase basis from

available revolving fund of L&DD • Development of cold chain infrastructure from vaccine production to

utilization.• Establishment of Model Veterinary Poly Clinic at District level• Capacity building and infrastructure development of research institutes and

vaccine production units.

4.5. Human Resource Development

• Revamping and strengthening of Directorate of Technical Training and institutes under L&DD

• Capacity building for potential Managers of L&DD with Training Need Assessment (TNA) on regular basis.

• Coordination and linkages with skill development agencies under public and private sector by offering short courses.

• Establishment of Livestock and dairy Business Academy / Institute / School

12

4.6. Feed Resources

• Propagation of multicut hybrid fodder for Hay and Silage making • Induction of commercial activity at Government Livestock Farm on Silage and

hay Making. • Propagation of Total Mix Ration at village level at fair price shops• Introduction of new fodder variety at public sector livestock farms

4.7. Budget Availability

• Capacity building on MTBF for efficient and appropriate utilization of budget• Conceiving, approval and implementation of viable project

4.8. Regulatory Setup:

• Creation of Livestock Development Authority for effective enforcement of relevant Laws / Acts and Rules.

4.9. Communication setup

• Strengthening of Directorate of Communication and Extension• E establishment of District Livestock Telecommunication Centers

4.10. Market Available

• Development of District Livestock Business Development Centers• Propagation of One District One Product concept by developing of market

linkages.• Establishment of fair price shops for livestock products / by products at union

council level.• Value addition setup at Tehsil level by engaging dairy industry.• Establishment of Halal products market.

5. Proposed Measures to overcome the Weaknesses:

5.1. Institutional Development:

• Establishment of Livestock Development Authority in Punjab to keep the development projects on track.

• Development of Veterinary Public Health structure under One Health global concept.

• Enforcement of efficient service delivery mechanism through regulatory framework.

• Regularization of Disease Surveillance and Reporting system in Punjab under public sector.

5.2. Human Resource Development:

13

• Development of uniform curriculum for para vet veterinary staff for public and private sector training institutes.

• Strengthening of Directorate of Training and Capacity Building under L&DD • Establishment of Livestock Academy covering dissemination of soft

communication and marketing skills.• Introduction of technical diploma / certificates on dairy and poultry

management with coordination of Skill development council.

5.3. Role of Public Private Partnership:

• Establishment of PPP cell in L&DD to keep liaison with relevant agencies.

5.4. Regulatory & Compliance Regime:

• Establishment of Regulatory and Compliance Regime cell at L&DD to review existing livestock Laws, Acts and Rules.

5.5. Marketing Channel:

• Establishment of directorate of marketing and slaughter houses under L&DD with infrastructure at District level.

• Establishment of Animal identification and tracking system in Punjab.• Development of Livestock Support Fund to propagate cottage industry based

on livestock products / by products.• Establishment of Animal Checking and quarantine facilities at pickets.• Development of Cold storages / Chain facilities for livestock products / by

products.

6. Proposed Measures to avail Opportunities:

6.1. Political Factor:

• Restructuring of Livestock department covering all components of livestock services with efficient hierarchy.

• Establishment of Directorate of Veterinary Public Health in Livestock department.

• Establishment and functional of Milk and Meat Safety Agency in Punjab.• Establishment of Livestock Development Authority in Punjab.• Establishment of Halal Development Authority in Punjab.

6.2. Economic Factor :

• Establishment of Livestock products export processing zones in Punjab.• Establishment of Modern Abattoir to boost export of fresh meat and meat

products• Application of Sanitary Phytosanitary (SPS) Measures at Livestock farms

under L&DD • Establishment of value addition chain for domestic use and export having

GlobalGAP certificate at Livestock farm under L&DD.• Establishment of Organic Modern Farm at Livestock Farm under L&DD

14

• Establishment of Biogas and Solar energy facility at Livestock farms under L&DD

• Establishment of Disease Free Compartment at Livestock farms under L&DD•

6.3. Technological Factor:

• Establishment of Livestock Breeding Technology Center for field application of updated breeding techniques.

• Introduction and Development of grass, plants and bushes varieties for pasture development at Livestock Farms under L&DD.

• Accreditation of veterinary laboratories for IFS, ISO 17025 and Halal certification.

6.4. Environmental Factor:

• Development of range land and pastures with sheep breeding for commercial purpose at Livestock Farms under L&DD.

• Development on Grass pastures / range land in Potohar region of Punjab. • Propagation and breeding of local livestock breeds by earmarking regions on

environment basis in Punjab.•

6.5. Socio-cultural Factor:

• Rearing of sacrificial animal for Hajj at Government Livestock Farm considering Islamic rules and regulations.

• Provision of processing facilities for Halal concept with certification for domestic use.

• 6.6. Legal Factor:

• Establishment of Livestock Development Authority in Punjab.

7. Proposed Measures to combat Threats:

7.1. Political Issues

• Introduction and functional autonomous body for execution of livestock sector projects / activities.

7.2. Economic Issues

• Setting up of producer friendly market links with provision of soft loan for livestock owners / farmers.

• Establishment of small industry on livestock products at tehsil level• Setting up of stores for wanda, feed, medicines etc at union council level.

7.3. Socio Cultural Issues

• Establishment of Animal identification, Traceability and Tracking System

15

• Visionary change in rural community through Livestock theme based learning for adults.

• Propagation of livestock income generating activities as cottage industry through skill development concept.

7.4. Technological Issues

• Launching of control and eradication program for PPR disease with vaccine production facility.

• Setting up of Directorate of Research and Development to boost problem oriented research with solutions.

• Orientation and study tours to developed countries for relevant experts with prescribed assignments.

• Establishing state of the Art vaccine production facility for Foot and Mouth Disease in Punjab.

• Establishing and making functional the abattoirs on updated technology.

7.5. Environmental Issues

• Propagation of Biogas production at farm level• Setting up a livestock farm as pilot in production of Biogas for its establishment

and routine working.• Use of Biogas energy for the functionality of milk chilling unit at village level.• Use of solar energy system for the functionality of milk chilling unit.• Developing and conservation of extreme weather resistant breeds of large and

small ruminants.• Establishment of Livestock Emergency Management Unit with prescribed

guidelines and standards.• Developing and propagation of extreme weather resistant kinds of fodder/ grass

or bushes.

7.6. Legal Issues

• Establishment of Livestock Development Authority to review and effective enforcement of relevant Laws/ Acts and rules.

• Development of statutory body to formulate food safety standards by focusing domestic and international markets.

8. Looking Forward in line with Livestock Strategy:

16

The preparation of proposal, plans and projects for Annual Development Program of L&DD department may be prioritise on the concept / measures being discussed and agreed by participants of SWOT analysis. The implementation phase of these concepts, measures or interventions varies from 1 year to 5 years. When making the decision on the concepts, the department may initiate the schemes in the current year where that project planning and gestation will not take much time and planned expense can be made immediately like hiring experts, situational studies, benchmarking and creating cells. Other proposals, where immediate funding is needed, may be requested on priority from donors or government agencies. All other projects that are approved conceptually should then be spread for implementation over the next years by preparing PC-1 having Logical Framework and activity plan. This will give time for the department to start from implementation of projects from day one of the financial year by considering the Key Thematic Areas of Livestock Strategy (April, 2010) being articulated by Crown Agents for Livestock and Dairy Development Department, Government of the Punjab.

8.1. Proposed measures under Key thematic areas of Livestock Strategy

8.1.1. Institutional development Benchmark survey on available livestock services

Situational study on establishment of Milk and Meat Safety Agency in Punjab

Establishment of Milk and Meat Safety Agency in Punjab

Road and Cool Chain development in livestock pockets

Improving the infrastructure for livestock farming and value added production.

Development of infrastructure on Veterinary Public Health

Development of institute on vector borne disease

Support for Livestock farmer project in 18 Districts of Punjab

Developing practical research and development facilities for livestock graduate

and post graduates at Livestock farms

Upgrading and enlarging the scope of district diagnostic laboratories of L&DD

Establishing Livestock development cell to cover and ensure coordination

between the federal and provincial level activities.

Establishing inter- provincial working group for registration and licensing of

vaccines, to controls disease outspreads and movement of animals.

Revamping Planning &Evaluation Directorate in developing policy / strategy

based concepts, proposal and projects.

Supply chain management project on livestock products with benchmarking

baseline of sector.

Enhancing Quality and Quantity of vaccine Production

17

Milk & Meat Safety Agency setting standards of livestock products to ensure food

safety & hygiene compliance need for domestic use and export purposes.

Launching of surveillance, diagnosis and control of emerging poultry diseases

Establishment of Livestock Emergency Handling Unit at Provincial and District

level.

Conservation of indigenous sheep breeds for commercial and Eid-Qurman use in

focused area of Punjab.

Establishment of updated breed improvement technology with main focus on use

sex semen and embryo technology.

8.1.2. Human resource development Support to develop training facilities at public sector institutes

Support to have international exposure to combat with new emerging diseases

(Zoonotic and vector borne)

Strengthening of para-vet traiing institutes in public and private sector.

Development of linkages with vocational training institutes with the identification

of dairy and poultry skill development modules of diploma and certificates.

Strengthening paravet and livestock extension workers training programs,

establishing uniform standards

Establishment of paravet schools in each division / region of Punjab.

Establishing Veterinary Universities to cover whole area of Punjab

Farmers training on modern farm practices, disease control, value addition, and

entrepreneurship in collaboration with private sector– focus on female livestock

extension workers

Development of Model Livestock farm for veterinary graduates

8.1.3. Improving livestock management Pilot programme on livestock supply chain benchmarking and management

Development of District Livestock Business Development Centres (DLBSCs)

Establishment of Model Veterinary Clinic (MVC) in each district of Punjab

Support to establish Animal Identification and Traceability System in Punjab with

development of database.

Development of Disease Free Zone (Compartments ) in Punjab

Development of Model Livestock Farms by encouraging public private

partnership mode.

18

Initiation of pilot programme for privatisation of field extension support services in

4 districts of Punjab.

Development of livestock income generating activities under pro-poor livestock

initiatives for poverty reduction.

Development and propagation of record keeping at private farms by developing

herd book

Enhancing milk production through provision of update dairy equipment to

progressive dairy farmers under agreed terms and condition of coordination.

8.1.4. Marketing and investment Provision of support funds for income generating activities

Support to use modern technology to raise productivity and quality of the

livestock produce.

Support to small farmers in terms of credit support or financial support linked with

technology up gradation or business development.

Support to ensure the quality of meat and milk for local export markets

Upgrading quality infrastructure and supply chain management for livestock

products /by products.

Upgrading the market infrastructure available for livestock.

Development of District livestock development Centres in Punjab.

Initiation of sustainable programme of international cluster linkages with local

clusters including L&DD Department and PBIT to identify markets with potential

buyers at domestic and international markets.

Road infrastructure development to connect potential dairy and livestock pockets

with domestic market centres.

Development of forward and backward linkages for value added livestock

products in domestic and international markets.

Information for Development Services to reach remote small farmers

Establishment of Provincial Livestock Business Development Center to develop

Collaborations with donors and other countries

Establishing Disease Free Zone & Compartment in Cholistan for meeting

promoting meat export in international market.

19

Enhancement of mutton production by developing local Sheep and Goat breed at

southern Punjab.

8.1.5. Role of private sector and public-private partnerships Support for private sector development on provision of livestock services

Facilitating private sector in linking up with meat and dairy product developers

internationally

Facilitation for Private sector involvement in building, operation and management

of slaughterhouses and livestock markets under PPP mode.

8.1.6. Regulatory and compliance regime

Support to develop and implement appropriate laws and regulations to address

livestock products market issues.

Support to develop and implement legal framework for conservation of breeds,

breeding, disease reporting, animal welfare, animal movement, provision of

livestock services and practices.

Formulation and Enforcement of breeding policies

9. Measures in line with the Recommendation by Department Strategic Review:

Strategic review of the Livestock & Dairy Development Department (L&DDD) was conducted by consultants from 8 December to 27 January 2010 under the auspices of the Punjab Government Efficiency Improvement Programme (PGEIP). Their main concern was to review the policy making, monitoring and evaluation capacity of the L&DD Department with utilization of allocated budget under Medium Term Budgetary Framework (MTBF). Based on requirements of the sector, the DSR suggest some recommendations to improve the department’s capacity to transition for better medium term budgetary planning with future planning for its budgetary requirements under the MTBF. In document, PGEIP have identified some issues indicating that lack of results based monitoring and evaluation of expenditures and functional classifications under the prepared budgets are unclear. Document described that due to the lack of coordination between the provincial initiatives and the federal level initiatives, duplication of services indicate that there is no approved policy on the livestock that exists.

DSR document suggest recommendation for development of budgets and allocations be made against key strategic functions such as 1) disease control , 2) productivity improvement, 3) food safety, and 4) research & development . DSR also recommend that budgetary allocation to L&DD Department may have to be doubled over the next 5 years to implement its strategic plan.

9.1. Disease control,

20

• Provision of Disease control measures to keep animal strength intact at U/C

level in replication of Support Services for Livestock Farmer’s (SSLF).

• Establishment of technical bridge between academia, research and field

formation by strengthening existing research institutions

• Strengthening of District diagnostic laboratories with capacity building and

infrastructure development

• Provision of mobility to field veterinary staff on hire purchase basis from

available revolving fund of L&DD

• Development of cold chain infrastructure from vaccine production to

utilization.

• Establishment of Model Veterinary Poly Clinic at District level

• Capacity building and infrastructure development of research institutes and

vaccine production units.

• Enforcement of efficient service delivery mechanism through regulatory

framework.

• Regularization of Disease Surveillance and Reporting system in Punjab

under public sector.

• Accreditation of veterinary laboratories for IFS, ISO 17025 and Halal

certification.

• Launching of control and eradication program for PPR disease with vaccine

production facility.

• Setting up of Directorate of Research and Development to boost problem

oriented research with solutions

• Establishing state of the Art vaccine production facility for Foot and Mouth

Disease in Punjab.

• Establishment of Livestock Emergency Management Unit with prescribed

guidelines and standards.

• Launching of surveillance, diagnosis and control of emerging poultry diseases

• Establishment of Livestock Emergency Handling Unit at Provincial and

District level

9.2. Productivity improvement ,

21

• Application of updated Breed Improvement techniques for higher level of

livestock produce by developing breeding nucleolus

• Rehabilitation and conservation of indigenous breed by establishing

Indigenous Breeds Research Center (IBRC).

• Revamping and strengthening of Livestock Experiment Station with main


• Development of Range land management structure on sheep breeding

• Propagation of grass and bushes with conservation as hay and silage

• Conversion of Livestock farm (sheep) in to commercial as pilot in public

sector

• Establishment of Directorate on applied research and business development



• Utilization of capacity performance of available resources by revamping


• Provision of mobility to field veterinary staff on hire purchase basis from

available revolving fund of L&DD

• Development of cold chain infrastructure from vaccine production to

utilization.

• Coordination and linkages with skill development agencies under public and

private sector by offering short courses.

• Establishment of Livestock and dairy Business Academy / Institute / School

• Propagation of multicut hybrid fodder for Hay and Silage making

• Induction of commercial activity at Government Livestock Farm on Silage and

hay Making.

• Propagation of Total Mix Ration at village level at fair price shops

• Introduction of new fodder variety at public sector livestock farms

• Development of District Livestock Business Development Centers

• Propagation of One District One Product concept by developing of market

linkages.

• Establishment of fair price shops for livestock products / by products at union

council level.

• Value addition setup at Tehsil level by engaging dairy industry.

• Establishment of Halal products market.

22

• Establishment of PPP cell in L&DD to keep liaison with relevant agencies

• Establishment of directorate of marketing and slaughter houses under L&DD

with infrastructure at District level.

• Establishment of Animal identification and tracking system in Punjab.

• Development of Livestock Support Fund to propagate cottage industry based

on livestock products / by products.

• Establishment of Animal Checking and quarantine facilities at pickets.

• Development of Cold storages / Chain facilities for livestock products / by

products.

• Establishment of Livestock products export processing zones in Punjab.

• Establishment of Modern Abattoir to boost export of fresh meat and meat

products

• Application of Sanitary Phytosanitary (SPS) Measures at Livestock farms

under L&DD

• Establishment of value addition chain for domestic use and export having

GlobalGAP certificate at Livestock farm under L&DD.

• Establishment of Organic Modern Farm at Livestock Farm under L&DD

• Establishment of Biogas and Solar energy facility at Livestock farms under

L&DD

• Establishment of Disease Free Compartment at Livestock farms under L&DD

• Establishment of Livestock Breeding Technology Center for field application

of updated breeding techniques.

• Introduction and Development of grass, plants and bushes varieties for

pasture development at Livestock Farms under L&DD.


certification.

• Development of range land and pastures with sheep breeding for commercial

purpose at Livestock Farms under L&DD.

• Development on Grass pastures / range land in Potohar region of Punjab.

• Propagation and breeding of local livestock breeds by earmarking regions on

environment basis in Punjab.

• Setting up of producer friendly market links with provision of soft loan for

livestock owners / farmers.

• Establishment of small industry on livestock products at tehsil level

23

• Setting up of stores for wanda, feed, medicines etc at union council level.

• Visionary change in rural community through Livestock theme based learning

for adults.

• Propagation of livestock income generating activities as cottage industry

through skill development concept.

• Propagation of Biogas production at farm level

• Setting up a livestock farm as pilot in production of Biogas for its

establishment and routine working.

• Use of Biogas energy for the functionality of milk chilling unit at village level.

• Use of solar energy system for the functionality of milk chilling unit.

• Developing and conservation of extreme weather resistant breeds of large

and small ruminants.

• Establishment of Livestock Emergency Management Unit with prescribed

guidelines and standards.

• Developing and propagation of extreme weather resistant kinds of fodder/

grass or bushes.

• Conservation of indigenous sheep breeds for commercial and Eid-Qurman

use in focused area of Punjab.

• Establishment of updated breed improvement technology with main focus on

use sex semen and embryo technology.

• Enhancement of mutton production by developing local Sheep and Goat

breed at southern Punjab.

• Enhancing milk production through provision of update dairy equipment to

progressive dairy farmers under agreed terms and condition of coordination.

9.3. Food safety,

• Creation of Livestock Development Authority for effective enforcement of

relevant Laws / Acts and Rules.

• Development of District Livestock Business Development Centers

• Propagation of One District One Product concept by developing of market

linkages.

• Establishment of fair price shops for livestock products / by products at union

council level.

• Value addition setup at Tehsil level by engaging dairy industry.

• Establishment of Halal products market.

24

• Development of Veterinary Public Health structure under One Health global

concept.

• Establishment of directorate of marketing and slaughter houses under L&DD

with infrastructure at District level.

• Establishment of Animal Checking and quarantine facilities at pickets.

• Development of Cold storages / Chain facilities for livestock products / by

products.

• Establishment and functional of Milk and Meat Safety Agency in Punjab.

• Establishment of Livestock Development Authority in Punjab.

• Establishment of Halal Development Authority in Punjab.

• Establishment of Livestock products export processing zones in Punjab.

• Establishment of Modern Abattoir to boost export of fresh meat and meat

products

• Application of Sanitary Phytosanitary (SPS) Measures at Livestock farms

under L&DD

• Establishment of value addition chain for domestic use and export having

GlobalGAP certificate at Livestock farm under L&DD.




certification.

• Rearing of sacrificial animal for Hajj at Government Livestock Farm

considering Islamic rules and regulations.

• Provision of processing facilities for Halal concept with certification for

domestic use.

• Establishment of Animal identification, Traceability and Tracking System

• Development of statutory body to formulate food safety standards by focusing

domestic and international markets.

9.4. Research & development.


oriented research with solutions.

• Conduction of animal census in Punjab to realize worth of animal strength

25

• Application of updated Breed Improvement techniques for higher level of

livestock produce by developing breeding nucleolus

• Rehabilitation and conservation of indigenous breed by establishing

Indigenous Breeds Research Center (IBRC).

• Revamping and strengthening of Livestock Experiment Station with main


• Development of Range land management structure on sheep breeding

• Propagation of grass and bushes with conservation as hay and silage

• Conversion of Livestock farm (sheep) in to commercial as pilot in public

sector

• Establishment of Directorate on applied research and business development



• Utilization of capacity performance of available resources by revamping


• Revamping and strengthening of Directorate of Technical Training and

institutes under L&DD

• Capacity building for potential Managers of L&DD with Training Need

Assessment (TNA) on regular basis.

• Propagation of multicut hybrid fodder for Hay and Silage making

• Induction of commercial activity at Government Livestock Farm on Silage and

hay Making.


• Establishment of Biogas and Solar energy facility at Livestock farms under

L&DD


• Establishment of Livestock Breeding Technology Center for field application

of updated breeding techniques.

• Introduction and Development of grass, plants and bushes varieties for

pasture development at Livestock Farms under L&DD.

• Development of range land and pastures with sheep breeding for commercial

purpose at Livestock Farms under L&DD.

• Development on Grass pastures / range land in Potohar region of Punjab.

26

• Propagation and breeding of local livestock breeds by earmarking regions on

environment basis in Punjab.

• Rearing of sacrificial animal for Hajj at Government Livestock Farm

considering Islamic rules and regulations

• Launching of control and eradication program for PPR disease with vaccine

production facility.


oriented research with solutions.

• Propagation of Biogas production at farm level

• Setting up a livestock farm as pilot in production of Biogas for its

establishment and routine working.

• Use of Biogas energy for the functionality of milk chilling unit at village level.

• Use of solar energy system for the functionality of milk chilling unit.

• Developing and conservation of extreme weather resistant breeds of large

and small ruminants.

• Developing and propagation of extreme weather resistant kinds of fodder/

grass or bushes.

• Development of Model Livestock farm for veterinary graduates

27

swot analysis on livestock sector of punjabb

Business

proposed measures

livestock strategy

experts of livestock

livestock management

livestock services structure

road of livestock development

veterinary services

public sector