swot analysis on sundrop

8/14/2019 Swot Analysis on Sundrop

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A Project Report on SWOT Analysisdone on Sundrop Oil

Presented By: 1) Subhabrata

2) Binayak

3) Gopal

4) Vikash

5) Prosenjit

6) Bindhaya


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About Co. -Agro Tech Foods public limited engaged in the business of

marketing food and food ingredients to the Indian customer. Thiscompany affliliated to ConAgra Food Inc. of USA, which is one of theworld greatest company. Chairman of the company is Greg Estep andPresident & CEO of the company is Sachin Gopal.

Vision -To become the best performing Most Respected Foods

Company in India. Purpose Nourishing familyEnriching life Moto ACT NOW- It means being empowered, being agile and making

a difference with a sense of urgency!

:Company Profile


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Acquisition of The Company,Led by the flagship brand Sundrop Agro Tech Foods

Ltd has expanded its brand portfolio throughacquisition of the Rath vanaspati brand from SIEL

.Ltd It also sells unrefined mustard oil under the.Sudham brand in the East


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&Sales Distribution Agro Tech has a network of +1000 distributors spread across the country and

reaches ,130 000oddoutletsto sell thier.productsThe company has a strong presence and a

.proactive stance with respect to modern tradeThere are direct selling agreements in placewith key accounts like ,Reliance Retail

, , , ,Subhiksha Spencers Food World Big Bazaar.etc


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Products of the company : 1) Sundrop SuperLite. 2) Sundrop Superlite advance. 3) Sundrop Heart. 4) Sundrop Gold. 5) ACT II Instant Popcorn. 6) ACT II Microwave Popcorn. 7) Healthy World Dried Green Peas. 8) Snack Break.

:Product Profile


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Sundrop Superlite Advanced launched in 2009 is a variant of.existing Sundrop Superlite which is a premium Sunflower oil

( )Sundrop Superlite Advanced with added DMPS Dimethyl Polysiloxane

,ensures that the absorption of oil is less while cooking as.compared to any ordinary oil Its advanced refining process makes it

.extra lightSundrop Superlite Advanced is also fortified with sufficient

%quantity of Vitamin A and D which takes care of 25 of daily.requirement of these essential vitamins So when you cook with

&Sundrop Superlite Advanced your family eats well stays active and.healthy throughout the day

SuperLiteAdvanced


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SuperLiteAdvancedPrice of SuperLite

: -Advance

5lt - Rs. 508/- 2lt - Rs. 222/- 1lt - Rs. 99/-


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%Sundrop Superlite is a 100 Sunflower oil and is synonymous with.the brand Sundrop It is the market leader in the premium category

.of Refined Oils Sundrop Superlite enjoys a wide base of loyal.customers

Sundrop Superlite is fortified with sufficient quantity of Vitamins

& % .A D to provide up to 25 of daily requirements So when you cook&with Sundrop Superlite your family eats well stays active and.healthy throughout the day

Sundrop Superlite is not just low in saturated fats and high in

& .unsaturated fats but also has a good balance of MUFA PUFA It is& - ,rich in natural vitamin E Omega 6 an essential fatty acid vital

.for the proper functioning of the body

SuperLite


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SuperLite: -Price of SuperLite

5lt - Rs. 549/- 1lt - Rs. 113/-


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Sundrop Heart was launched in 2003 in the fast growing Heart care. ,category Sundrop Heart is a scientific blend of high quality

( %) ( %) .specially processed rich Rice Bran 80 and Sunflower 20 oils,It is rich in a special nutrient called 'Oryzanol' which is known

( ) .to reduce bad cholesterol LDL levels The consumer response to. ,Sundrop Heart has been overwhelming Besides its health benefit the

,food cooked in Sundrop Heart is tasty making it an ideal cooking.medium for the entire family

Heart


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Heart: -Price of SuperLite

5lt Rs 613/- 1lt - Rs.120/-


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A scan of the internal and external environment is an important part of.the strategic planning process Environmental factors internal to the

(firm usually can be classified as strengths S) (or weaknesses W), and(those external to the firm can be classified as opportunities O) or

(threats T). Such an analysis of the strategic environment is referred toas a WOT analysis .The SWOT analysis provides information that is helpful in matching the

firm's resources and capabilities to the competitive environment in which. ,it operates As such it is instrumental in strategy formulation and

.selection

:SWOT Analysis


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:Consumer Behavior


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SWOT Analysis of The:Company

Strength :of the Organization

, .A dominant player in the edible oil and branded foods sector in India

,Strong affiliation with ConAgra Foods Inc of USA world third largest

.foods company

%Still the largest selling sunflower oil brands hold with 15 of branded.oil market

Sundrop heart also used the health platform so it associated with heart

.patients and fulfill customer requirementIt has also acquired a fairly strong presence in the mass market for

,edible oil through its low priced brand Crystal


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Weakness :of the Organization

.Limited market penetration in edible oil market

.Rural area are not approach of company

.Limited market penetration in food processing industry

.Price of product id slightly high that affect the demand



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Opportunities :of the Organization

.Sharp increases in demand of branded oil -India has a wide ranging and large raw material base suitable for

.food processing industriesIndia has developed advance technology to support food processing

.industry .High market awareness in metropolitan city of branded oil

India s comparatively cheaper workforce can be effectively utilized.to setup large base for domestic and Export markets

.Liberalized overall policy regime

, ,Rapid urbanization increase literacy and rising per capita income.have all cause rapid growth and changes in demand patterns



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Threats :of the Organization

.The treats of low price competition

, , ,Engine Fortune Dhara Nature Fresh and Saffola are big competitor.in edible oil .A large number of domestic as well as multinational players .Highly competitive industry



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RECOMMENDATIONS FOR THE COMPANY

The company should approach the rural areas to widen their base andreach which would bring more profit for them.

The company should think of reducing their price slightly which mightaffect the demand of the oil during inflation.

The company should have more market penetration in the food-

processing industry.

They should come up with a mustard oil of their own which can be less

on price and high on quality. The company can think of increasing the taste of Sundrop Heart oil.

To use the latest technology available in the food-processing industry.


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:- Website names

. .www google com . .www managementparadise com . .www wikipedia com . .www atf com

:-Books prefer. -1 Marketing Management Rajan Saxena. - .2 Marketing Management Philipp Kotler

Bibliography
http://www.google.com/http://www.google.com/http://www.managementparadise.com/http://www.managementparadise.com/http://www.wikipedia.com/http://www.wikipedia.com/http://www.atf.com/http://www.atf.com/http://www.atf.com/http://www.wikipedia.com/http://www.managementparadise.com/http://www.google.com/


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THANK YOU

swot analysis on sundrop

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