swot analyzer
TRANSCRIPT
SWOT Analyzer V2.1Intellectual Arbitrage GroupBrian K Seitz (c) 1/2/ 2006
The SWOT (Strength , Weakness, Opportunity, and Threats) Analyzer is a framework to think about your business from a holistic perspective. The Analyzer is also a calculator providing a means of evaluating the relative strength of you business.
Instructions: For each Tab use the dropdown (blue response column) to answer each question as per the scale. Once you have completed all four tabs revise you score in the Baseline Tab and suggestions for improvement on in the Recommendations Tab. The revisit each individual SWOT Tab and examine the radar charts for common issues .
Develop an action plan to address deficiencies in you business model.
For Questions and updates contact:Brian K SeitzIntellectual Arbitrage [email protected] or [email protected]
SWOT Analyzer V2.1Intellectual Arbitrage GroupBrian K Seitz (c) 1/2/ 2006
The SWOT (Strength , Weakness, Opportunity, and Threats) Analyzer is a framework to think about your business from a holistic perspective. The Analyzer is also a calculator providing a means of evaluating the relative strength of you business.
Instructions: For each Tab use the dropdown (blue response column) to answer each question as per the scale. Once you have completed all four tabs revise you score in the Baseline Tab and suggestions for improvement on in the Recommendations Tab. The revisit each individual SWOT Tab and examine the radar charts for common issues .
Develop an action plan to address deficiencies in you business model.
For Questions and updates contact:Brian K SeitzIntellectual Arbitrage [email protected] or [email protected]
QID Question Response Disagree Neither AgreeSQ-001-01 We have a high level of competence Agree 0 0 1SQ-001-02 We have competitive skill Agree 0 0 1SQ-001-03 We are ahead on the experience curve Agree 0 0 1SQ-001-04 We have adequate finance resources Disagree 1 0 0SQ-001-05 We have a good reputation with buyers Neither Agree or Disagree 0 1 0SQ-001-06 We are an acknowledged market leader Neither Agree or Disagree 0 1 0
CompetenceCompetitive Skill
Experience Curve
Financial Resources
Reputation
Market Leadership
Organizational DesignEconomies of ScaleCompetititve Pressure
Proprietary Technology
Marketing Effectiveness
Product Development
Management
Technical Skills
Cost/Price
0
2
4
Strength Rating
Strength Rating
SQ-001-07 We have well-conceived functional areas Neither Agree or Disagree 0 1 0SQ-001-08 We have access to economies of scale Disagree 1 0 0SQ-001-09 We are somewhat insolated from strong competitive pressures Disagree 1 0 0SQ-001-10 We have proprietary technology Neither Agree or Disagree 0 1 0SQ-001-11 We have better advertising campaigns than the competition Neither Agree or Disagree 0 1 0SQ-001-12 We are good at creating new products Agree 0 0 1SQ-001-13 We have strong management Neither Agree or Disagree 0 1 0SQ-001-14 We have superior /technological/technical skills Agree 0 0 1SQ-001-15 We have a cost/price advantage Neither Agree or Disagree 0 1 0
Total 3 7 5
Strength Rating Category SCALE3 Competence Disagree3 Competitive Skill Neither Agree or Disagree3 Experience Curve Agree1 Financial Resources2 Reputation2 Market Leadership
CompetenceCompetitive Skill
Experience Curve
Financial Resources
Reputation
Market Leadership
Organizational DesignEconomies of ScaleCompetititve Pressure
Proprietary Technology
Marketing Effectiveness
Product Development
Management
Technical Skills
Cost/Price
0
2
4
Strength Rating
Strength Rating
2 Organizational Design1 Economies of Scale1 Competititve Pressure2 Proprietary Technology2 Marketing Effectiveness3 Product Development2 Management3 Technical Skills2 Cost/Price
32
QID Question Response Disagree Neither AgreeSQ-001-31 We have no clear strategic direction Agree 0 0 1SQ-001-32 Our facilities are obsolete Neither Agree or Disagree 0 1 0SQ-001-33 We are lacking managerial depth and talent Neither Agree or Disagree 0 1 0SQ-001-34 We are missing key skills or competencies Agree 0 0 1SQ-001-35 We have a poor track record in implementing strategy Neither Agree or Disagree 0 1 0SQ-001-36 We are plagued with internal operating problems Disagree 1 0 0
StrategyFacilities
Management
Key Competencies
Strategy Implementation
Internal Operations
R&DProduct/Service Line
Market Image
Marketing Skills
Financial Resources
Cost Structure
Profitability
0
2
4
Weakness Rating
Weakness Rating
SQ-001-37 We are falling behind on Research & Development Disagree 1 0 0SQ-001-38 We have a narrow product line Agree 0 0 1SQ-001-39 We have a weak market image Agree 0 0 1SQ-001-40 We have below average marketing skills Disagree 1 0 0SQ-001-41 We are unable to finance needed strategy changes Agree 0 0 1SQ-001-42 We have higher overall costs relative to our key competitors Neither Agree or Disagree 0 1 0SQ-001-43 We have subpar profitability Neither Agree or Disagree 0 1 0
Total 3 5 5
Weakness Rating Category SCALE3 Strategy Disagree2 Facilities Neither Agree or Disagree2 Management Agree3 Key Competencies2 Strategy Implementation1 Internal Operations
StrategyFacilities
Management
Key Competencies
Strategy Implementation
Internal Operations
R&DProduct/Service Line
Market Image
Marketing Skills
Financial Resources
Cost Structure
Profitability
0
2
4
Weakness Rating
Weakness Rating
1 R&D3 Product/Service Line3 Market Image1 Marketing Skills3 Financial Resources2 Cost Structure2 Profitability
28
QID Question Response Disagree Neither Agree Opportunity RatingSQ-001-34 There are additional customer groups that we could serve Yes 0 0 1 3SQ-001-35 There are new markets or market segments to enter Yes 0 0 1 3SQ-001-36 We can expand our products/service line to meet customer needs Yes 0 0 1 3SQ-001-37 We can diversify into related products Maybe 0 1 0 2SQ-001-38 We can control sourcing or supply activities (vertical integration) Yes 0 0 1 3
ProspectsMarkets
Product/Service Enhancement
Product Line Expansion
Vertical IntegrationForeign Trade
Rival Complacency
Market Growth
Regulatory Overhead
0
2
4
Opportunity Rating
Opportunity Rating
SQ-001-39 Falling trade barriers are opening foreign markets to us Maybe 0 1 0 2SQ-001-40 Our rivals are becoming complacent Maybe 0 1 0 2SQ-001-41 The market is growing faster than in the past Yes 0 0 1 3SQ-001-42 Fewer regulatory requirements will make doing business easier for us Maybe 0 1 0 2
Total 0 4 5 23
Category SCALEProspects NoMarkets MaybeProduct/Service Enhancement YesProduct Line ExpansionVertical Integration
ProspectsMarkets
Product/Service Enhancement
Product Line Expansion
Vertical IntegrationForeign Trade
Rival Complacency
Market Growth
Regulatory Overhead
0
2
4
Opportunity Rating
Opportunity Rating
Foreign TradeRival ComplacencyMarket GrowthRegulatory Overhead
QID Question Response Disagree Neither Agree Threat Rating CategorySQ-001-43 Low-cost foreign competitors are entering the market No 1 0 0 1 Foreign CompetitionSQ-001-44 Sales of substitute product/services are rising Maybe 0 1 0 2 Substitute ProductsSQ-001-45 The market is growing more slowly than we expected Maybe 0 1 0 2 Market Growth
SQ-001-46 No 1 0 0 1 Foreign Trade EnvironmentThere are adverse shifts in foreign exchange rates and/or trade policies
Foreign Competition
Substitute Products
Market Growth
Foreign Trade Environment
Regulatory Overhead
Business Cycle/ClimateBuyer/Supplier Power
Market Requirements
Demographics
Entry Barriers
Technology
0
2
4
Threat Rating
Threat Rating
SQ-001-47 Regulatory requirements are becoming onerous No 1 0 0 1 Regulatory Overhead
SQ-001-48 Yes 0 0 1 3 Business Cycle/Climate
SQ-001-49 Yes 0 0 1 3 Buyer/Supplier Power
SQ-001-50 Maybe 0 1 0 2 Market Requirements
SQ-001-51 Maybe 0 1 0 2 Demographics
SQ-001-52 It's easy to enter this industry (very low barriers to entry) Yes 0 0 1 3 Entry Barriers
SQ-001-53 Yes 0 0 1 3 TechnologyTotal 3 4 4 23
We are vulnerable to changes in the business cycle or to recessions
Our customers and/or suppliers are enjoying growing bargaining power
Buyer's needs and tastes are changing in directions that point away from our current expertise
Demographic changes are having a negative impact on business
Technology could change this industry with little or no warning
SCALENoMaybeYes
Total Strengths 32Total Opportunities 23Total Weaknesses 28Total Threats 23
Total Strengths 32 Total Weaknesses 28
Total Opportunities 23 Total Threats 23
Total Strenght and Opportunity 55 Total Weaknesses and Threats 51
Total Strengths
Total Opportunities
Total Weaknesses
Total Threats 0
20
40
Strategic Baseline
SWOT
Strategic Baseline 4
Recommendations
Identify key factors effecting business reputation and develop a mitigation plan to address as well as exploit advantagesDevelop strategic & tactical plans to focus on becoming a market leader in one area and execute Analyze organizational/functional design for efficiency and effectivenessDevelop strategies to create economies of scale for key product/service offeringsDevelop strategies to differentiate product/service, sales or distribution to create protected markets Determine if patent, copyright and trade secret intellectual property is, can and should developed Perform a Marketing Audit and Benchmark leading competitor to determine efficiency and effectiveness Develop and manage a formal ideation and innovation process
Develop or acquire technical skills
0
00
000
0
00
0
00
000000
00
Compensation StrategiesIdentify critical and core competencies needed for business and develop
Reduce cycle time and increase learning to accelerate experience curve or acquire experience staff in key areasDevelop financial strategies to acquire needed funding for operating capital and/or expansion
Develop strategic & tactical plans to focus on becoming a market leader in one area and execute Analyze organizational/functional design for efficiency and effectivenessDevelop strategies to create economies of scale for key product/service offeringsDevelop strategies to differentiate product/service, sales or distribution to create protected markets Determine if patent, copyright and trade secret intellectual property is, can and should developed Perform a Marketing Audit and Benchmark leading competitor to determine efficiency and effectiveness Develop and manage a formal ideation and innovation processDevelop or acquire management skillsDevelop or acquire technical skillsDevelop strategies to improve economies of scale, profit margins and efficiencies
Identify key factors effecting business reputation and develop a mitigation plan to address as well as exploit advantages