swot of patanjali by msu students
TRANSCRIPT
Project Report on
Prakriti Ka Ashirwad
Presented ByGroup No. 10Great AchieversM. Com. Previous 2016-17
Group Members:
HistoryType of Company : PublicType of Industry : Consumer GoodsFounded on : 13th January, 2006Converted as Public Ltd.
: 25th June 2007
Founded by : Acharya BalkrishnaBaba Ramdev
Headquarter : Haridwar, Uttarakhand, India.
Registered office : D-26, Pushpanjali, Bijwasan Enclave, New Delhi – 110061.
Area Served : India & NepalKey people : Acharya Balkrishna
(Founder & MD)
HistoryVision : A holistic approach to improve the quality of
life of all being world over is the purpose behind our beings.
Objective of Company(As per MOA)
: - To establish science of Ayurveda - To make the world free from disease
Board of Directors : Swami MuktanandjiShree Ajaykumar Arya
Segments of Products : FoodsBeveragesCleaning Agents, andPersonal care products
Market Share & RevenueMarket share : 5% of total market at the end of 2015Revenue (2016-17) : 10,000 Cr. (Targeted)
0200040006000800010000
Revenues (in Crore Rs.)
Employment @ PatanjaliProduction Unit Employees : Total 6000Sales Staff : More than 400Retailers and Indirect Staff : Total 200000
Advertising Strategy• BABA RAMDEV as a Brand Ambassador• TV Commercial ads.• Sponsorships• Online Marketing• Advertising Through Business Journals & NEWS paper• Attractive Brochures
Advertising Strategy
Product Categories• Health Care & Wellness Products
• Food Products
• Cosmetic Products
• Toiletries Products
SWOT AnalysisStrength
- Baba Ramdev, A brand image- Yoga Followers- Lower Prices of the Product- Ayurvedic Products and all the products are herbal in nature- Government Support
Weakness- Low Exports- Advertisement- Packaging- Lack of Effective Distribution
SWOT AnalysisOpportunities
- Large Domestic Market- Untapped Rural market - Mergers and Acquisitions to strengthen the brand- Increasing Purchase power of the Customers- Exports Potentials
Threats- Competition from unbranded and local products- FDI in retail thereby allowing international brands- Increasing Competition from other FMCG Companies