STRATEGIC MANAGEMENT

GROUP C

SWOT ANALYSIS OF PAF KIET UNIVERSITY

SUBMITTED TO MR. AZAM KHAN

SUBMITTED BY SYED MUHAMMAD NOMAN (ID: 52404)

KIRAN IKHLAS (ID: 52403)

FAHAD SAEED WARSI (ID: 52030)

SADIA PARACHA (ID: 53130)

SABA SUBHI (ID: 51687)

SWOT ANALYSIS OF PAF KIET UNIVERSITY

Factors which are the Opportunities for company:Economic, Social,Cultural, Demographic/Environmental, Political, Legal, Governmental,Technological,Competitors

Factors which are the threats for company:Economic, Social,Cultural, Demographic/Environmental, Political, Legal, Governmental,Technological,Competitors

Resources (Capital and Management) & Capabilities (Human and machine productivity) are better than company’s close competitors

Resources (Capital and Management) & Capabilities (Human and machine productivity) are less than company’s close competitors

EXTERNAL OPPORTUNITIES EXTERNAL THREATS INTERNAL STRENGTHS

INTERNAL WEAKNESS

Economic: Trend towards obtaining higher education.

Effects in Industry:Higher demand of quality universities

Source: Economic survey of 2008 conducted and published by Government

Competitors: Fierce market competition

Effects in Industry:Prospective students are inclined to join the top universities

Source: Market survey

Capital: Access to readily available funds

Effects in Industry:Ability to sustain and expand educational facilities

Source: Insight provided by university management

Management: Uncompetitive curriculum

Effects in Industry:Inadequate standard of education as compared to market leadersSource: Comparison of curriculum of different universities

Demand for professional courses

Effects in Industry:Promising prospects are available for professional certificates and diplomas

Source: Economic survey of 2008 conducted and published by Government

Discouragement of prospective students

Effects in Industry:People are inclined toward joining universities offering better servicesSource: Market survey

Prime location on a very busy and central road

Effects in Industry:Attraction to professionals commuting through the said road Source: Observation and market survey

Insufficient facilities

Effects in Industry:Under par food, parking, placement, alumni and athletic servicesSource: Internal survey and comparison

Generally poor financial situation of people

Effects in Industry:People are inclined to save cost in every aspect of their lives

Source: Economic survey of 2009 conducted and published by Government

High security threat

Effects in Industry:The armed forces and educational institutes are being terrorism targets

Source: Electronic and print media

Fee structure

Effects in Industry:Competitive advantage available due to easy affordability of education Source: Market survey and comparison

Security risk

Effects in Industry:Lack of proper security controls and monitoring

Source: Investigation

Business growth High caliber universities Ability to expand Weak reputation

Effects in Industry:Higher migration to our city and rapid expansion of population

Source: Market Survey and media

Effects in Industry:People are inclined to join universities that have long standing reposition of qualitySource: Market survey

Effects in Industry:Easier expansion due to alliances with the government and the armed forcesSource: Internal investigation

Effects in Industry:General perception of low standards of the university

Source: Public survey

Trend of professional mentorshipEffects in Industry:In-service high caliber professional are highly regarded as trainers

Source: Market Survey and media

Poor economic situation

Effects in Industry:Low affordability due to recession. Inability and unwillingness to bear unforeseen expenses

Source: Market survey

Faculty

Effects in Industry:In-service, professional and well connected trainers and lecturers

Source: Internal investigation

Hidden and additional chargesEffects in Industry:Additional and unplanned charges in the shape of magazine prices (Market Forces) etcSource: Survey