swot & porter walmart engii

8/11/2019 SWOT & Porter Walmart EngII

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UNIVERSITYOFELSALVADORSCIENCESECONOMICSSCHOOL

MARKETING

SCHOOL

1

CYCLEII 2013SUBJECT:INGLESII

GROUP:4CONTENT: SWOT ANALYSIS& PORTERANALYSISOFTHE5 FORCES

TEACHERSNAME:RUTHMILADISBARRIOS

STUDENTS NAMES:

ANAGABRIELACARDONARIVAS CR13004

INGRIDVANESSAHERRERAPAZ HP13029

JENNIFERBEATRIZSANTOSCHICAS SC13003

HENRYBRYAMPINEDAMARTNEZ PM12014

NELSONJOSRODASESCOBAR RE09021


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HISTORY 3


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ORGANIZATIONALCULTURE 5

Philosophy

Mission

Vision


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6

Philosophy:

Walmart is a company dedicated to the commercial sector. They have

the opportunity to make a difference in every community in which they

are present.

Mission:

Walmart has as established mission, search and continuously improve

the ways of working of the company for the purpose of provide a better

quality of life for stakeholders (customers, employees and suppliers).

Vision:

Contribute to improving life quality for families in Central America.


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SW TANALYSIS

7


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STRENGTHSOFTHECOMPANY 8

It is constantly updated

It is original in its marketing.

It is recognized internationally.

Effective use of logistics techniques.

Easy location of the stores.


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STRENGTHSOFTHECOMPANY 9

The company has a rule in which any employee who is within10 feet away of a customer needs to say hello and ask wherehe can help.

Wide variety of merchandise offered to its customers

Another positive point is selling the consumer brands of goodquality.

The diversity of the merchandise for sale is wide as they sellfrom a pin to refrigerators.


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OPPORTUNITIESOFTHECOMPANY10

Walmart

As the largest chain of its kind, held

constant for so long, it makes sense thatWalmart has many areas of opportunity.


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OPPORTUNITIESOFTHECOMPANY11

Open newstores in theSalvadoran

territory

Reach a greaternumber of

followers andwould focus to a

younger audience,

creating a newsector of peopleloyal to the brand.

Use morepublicity

Ability toexpand to

more countries

High barriersof entry to

their

competitors


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WEAKNESSESOFTHECOMPANY 12

The "full time"employee onlywork 28 hours

and not 40which meansthey earn lessthan $ 11,000

a year.

Has very fewbranches

Wasrepeatedly

fined Wal-Martfor

discriminationagainst

disabled

High costs ofpersonnel

selection andtraining


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COMPANYTHREATS 13

Crime around

theirbranches

SuperSelectos as its

strongestcompetitor

Weatherconditions


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15

Forces

BARGAININGPOWER OF

THE BUYERSOR

CUSTOMERS

BARGAININGPOWER OF

THESUPPLIERS OR

VENDORS

THREAT OFNEW

ENTRANTS

THREAT OFSUBSTITUTE

PRODUCTS ORSERVICES

INTENSITY OFCOMPETITIVE

RIVALRY


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1BARGAININGPOWEROFTHE

BUYERSORCUSTOMERS 16

When buyers are few, are more organized and are more informed, the

better your requirements in terms of lower prices, better quality andservices.

Not the same can be sold through various distribution channels to have

few channels. For example, in the field of large stores, they can exertgreater bargaining power than smaller retailers.


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17

The same applies when the product is sold through distribution channels.

If there are few channels there is a greater reliance on distributionchannels and they have more bargaining power.

Bargaining power is also given to the volume of purchase. If a buyer is

notable for its high volume may negotiate with more power. This can gofurther if there are few buyers and these are connected for example with

respect to the price at which they purchase. Or even more, if you agree on

the price at which they are willing to buy.


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If several suppliers and the customer is easy to change supplier, although

its size is small has more bargaining power , since it can easily beconvinced to go to an alternative .

The information is also key to the buyer . Today internet enabled

transparency unimaginable before . Buyers can check many options withease before making a purchase. They can get pricing and reviews, find

advantages and disadvantages of a Gorman never seen before. This gives to

buyers, even the smaller bargaining power comparison or at least very

high .


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2BARGAININGPOWEROFTHE

SUPPLIERSORVENDORS

Retail companies like Walmart made endless efforts to

diminish the bargaining power of suppliers, and itdepends on their business model, "buy and sell cheap".

Sensitivity of the prices and significance of volume. Thebargaining power they have the suppliers with Walmart

is very low.

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Barriers to entry, Capital needs, distribution channels.

The importance of economies of scale to compete and

the use of technologies for the generation of the same.

The relevance of Walmart in customers. Has a historythat makes it superior to any other pop-up mark. The

usual plays an important role since it creates a link

with the company.


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234T

HREATOFSUBSTITUTEPRODUCTSORSERVICES

Considering the improvement of distribution of its

products and the implementation of advancedtechnologies (conveyors, bar codes, radio frequencyidentification system) allowed to get low prices onmost of its products which downplayed the threat ofsubstitutes, but always must be at the forefront of their

closest competitors fail to enter substitute productsthat affect their market positioning.


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245I

NTENSITYOFCOMPETITIVERIVALRY

More than a force, rivalry among competitors becomesthe result of the previous four. The rivalry among

competitors define the profitability of an industry: the

less competitive is a sector, it is usually more profitableand vice versa.


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swot & porter walmart engii

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