sxsw 2009 marketing

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SXSWeek: Film march 13-21 • interactive march 13-17 • muSic march 18-22 Early bird MarkEting discounts: 20% by september 26, 2008 • 10% by november 14, 2008 South by SouthweSt ® ConferenCeS & feStivalS exhibitions + marketing + Special events + Sponsorship South by SouthweSt ® ConferenCeS & feStivalS exhibitions + marketing + Special events + Sponsorship “the conference is not reflective of the present state of the economy, it’s reflective of what people will be talking about three years from now. south by southwest is where the future hatches.” – the san Francisco chronicle SXSW .com/marketing new trade Show Schedule for 2009… see inside

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Page 1: SXSW 2009 Marketing

Black25 / 25 / 25 / 100

Green [Music]68 / 5 / 100 / 0

Blue [Film]74 / 18 / 0 / 0

Orange [Interactive]2 / 70 / 100 / 0

Gold18 / 21 / 100 / 0

Platinum25 / 21 / 19 / 0

Background Yellow0 / 25 / 95 / 0

SXSWeek: Film march 13-21 • interactive march 13-17 • muSic march 18-22

Early bird MarkEting discounts: 20% by september 26, 2008 • 10% by november 14, 2008

South by SouthweSt® ConferenCeS & feStivalS

exhibitions + marketing + Special events + SponsorshipSouth by SouthweSt® ConferenCeS & feStivalS

exhibitions + marketing + Special events + Sponsorship

“the conference is not reflective of the present state of the economy,

it’s reflective of what people will be talking about three years from now.

south by southwest is where the future hatches.”

– the san Francisco chronicle

SXSW . com/market ing

Black25 / 25 / 25 / 100

Green [Music]68 / 5 / 100 / 0

Blue [Film]74 / 18 / 0 / 0

Orange [Interactive]2 / 70 / 100 / 0

Gold18 / 21 / 100 / 0

Platinum25 / 21 / 19 / 0

Background Yellow0 / 25 / 95 / 0

new trade Show

Schedule for 2009…

see inside

Page 2: SXSW 2009 Marketing

SXSweek overview 10 Days / 3 ConferenCes: MarCh 13-22, 2009

An incubator of cutting-edge technologies, the SXSW interactive FeStival brings together the world’s most cre-ative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs. Five days of captivating keynote presentations and provocative panel sessions provide hands-on training as well as a big-picture analysis of the future of this industry. In addition to the bountiful business opportunities at the Trade Show & Exhibition and the hands-on gaming fun at the ScreenBurn Arcade, SXSW Interac-tive provides a full array of exciting evening events to entertain attendees.

The SXSW Film cOnFerence anD FeStival has succeeded in its attempt to blend enthusiastic crowds with the leaders of the film industry. New filmmakers and veteran audiences come together with veteran filmmakers and new audiences, for a one-of-a-kind festival. Between educational panels and premiere screenings, and integration with the Interactive and Music festivals, SXSW Film has maintained its vision of celebrating ingenuity. For once, here’s film independence you can depend on.

Now in its 23rd year, the SXSW muSic anD meDia cOnFerence has grown into the must-attend event for the music industry, showcasing nearly 2,000 musical acts from around the globe at over 80 stages in downtown Austin. By day, conference registrants network and do business in the SXSW Trade Show with managers, labels, promoters, media, artists and more, and also partake in a full agenda of provocative, informative panel discussions and celebrity inter-views featuring hundreds of speakers of international stature.

Attend the event of your choice by purchasing a Music, Interactive or Film Badge. A Platinum Badge gets you access throughout SXSWeek and includes all three SXSW Events – Interactive, Film and Music. A Gold Badge gets you access to all Interactive and Film Events.

SXSweek overall SChedule + badge typeS

© 2008 SXSW, INc. All RIGhTS RESERvEd

SXSw SaleS ContaCtSSXSW HeaDquarterS uSa | tel 512/467-7979 | fax 512/467-2254

Film SaleS hiliary Kerby [email protected] | interactive SaleS Katie King [email protected]

muSic SaleS luann Williams [email protected] | ScreenBurn SaleS lindsay Muse [email protected]

SXSW muSic aSia hiroshi Asada [email protected] | tel 81-3-5464-3301 | fax 81-3-5464-3944

SXSW muSic & Film & interactive auStralia, neW ZealanD & HaWaii Phil Tripp [email protected] | tel 61-2-9557-7766 | fax 61-2-9557-7788

SXSW muSic uK & irelanD Una Johnston [email protected] | tel + fax 353-504-26488

SXSW muSic & Film eurOpean cOntinent Mirko Whitfield [email protected] | tel 49-7071-885-604

SOutH By SOutHWeSt ® 2009 regiStratiOn rateS + DeaDlineSrregister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.comegister online at sxsw.com

Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more Register early for the best rates and more hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts hotel choices. SXSW accepts visa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Masterisa, Mastercard, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, American Express, discover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and iscover and diners iners iners club. lub. lub.

SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.SXSW Registration fees are non-refundable.

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bbby y y sEsEsEsEsEsEsEsEsEptptptptEMEMEMEMEMbbEr 26:r 26:r 26:r 26:r 26: bby nnovovovovovEMEMEMbbbEEr 14:r 14:r 14:PlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinum $850$850$850$850$850 PlatinumPlatinumPlatinumPlatinumPlatinum $925$925$925$925$925MusicMusicMusicMusicMusic $550$550$550$550 MusicMusicMusicMusic $600$600$600GoldGoldGoldGold $550$550$550$550 GoldGoldGoldGold $600$600$600$600$600$600$600FilmFilmFilmFilmFilm $300$300$300$300$300$300$300$300 FilmFilm $325$325InteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $375$375$375$375$375$375 InteractiveInteractiveInteractiveInteractiveInteractiveInteractive $400$400$400$400

bbby January 16:y January 16:y January 16:y January 16:y January 16:y January 16:y January 16:y January 16:y January 16: bby Fy FEbruary 13:bruary 13:bruary 13:bruary 13:bruary 13:bruary 13:bruary 13:PlatinumPlatinumPlatinumPlatinum $975$975$975$975 PlatinumPlatinumPlatinumPlatinumPlatinum $1050MusicMusicMusic $625$625$625$625$625 MusicMusicMusicMusicMusic $650GoldGoldGold $625$625$625 GoldGoldGoldGold $650$650FilmFilmFilmFilmFilmFilm $350$350 FilmFilmFilmFilmFilmFilm $400$400$400$400$400InteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $425$425$425$425 InteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $450$450$450$450$450$450$450

Walkup Walkup Walkup Walkup Walkup Walkup Walkup Walkup Walkup ratatatEE: Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates Student Rates PlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinumPlatinum $1145$1145$1145$1145$1145$1145$1145$1145 for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:for Film:MusicMusicMusicMusicMusic $695$695$695$695$695$695$695 $300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16$300 by Jan 16GoldGoldGold $695$695$695$695$695$695 $325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16$325 after Jan 16FilmFilmFilmFilmFilmFilm $450$450$450$450 (Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proof(Must provide proofInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractiveInteractive $495$495$495$495$495$495 of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)of student status.)

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Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner Ease into SXSW Music by enjoying a four-course dinner and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, and complimentary glass of wine on Wednesday, March 18 at the Four Seasons. 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The cost is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four is $90 per person and you can choose from four entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be entrees. Advance purchase is required and can be made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.made when you register at sxsw.com.

* additional charge

BaDgeS: interactive Film muSic

Friday interactive registration Film registration March 13 interactive panels Film opening party screenburn arcade Film Festival

saturday interactive panels & trade show Film panels & trade show March 14 screenburn panels & arcade Film Festival Film Festival interactive opening party

sunday interactive panels & trade show Film panels & trade show March 15 screenburn panels & arcade Film Festival Web awards ceremony & party

Monday interactive panels & trade show Film panels & trade show March 16 screenburn panels Film Festival

tuEsday interactive panels Film panels Music registration March 17 screenburn panels Film Festival Music opening party interactive closing party Film awards & closing party

WEdnEsday Film Festival golf tournament * March 18 Music registration Music panels & trade show Music Welcome dinner * Music Festival

thursday Film Festival Music panels & trade show March 19 Flatstock poster show Music Festival

Friday Film Festival Music panels & trade show March 20 Flatstock poster show Music Festival

saturday Film Festival Music panels March 21 Flatstock poster show Music Festival

sunday closing barbecue March 22 & softball tournament Music Festival

platin

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Page 3: SXSW 2009 Marketing

SXSw trade Show & eXhibition

DOuBle StanD • 20' x 10' space • Two 6' skirted tables • Four side chairs• Four Exhibitor Passes

Single StanD • 10' x 10' space • One 6' skirted table • Two side chairs• Two Exhibitor Passes

large enD cap• 20' x 20' open space • Four 6' skirted tables• Eight side chairs• Carpet• Eight Exhibitor Passes

StanDOptiOnS

Small enD cap• 20' x 10' open space • Two 6' skirted tables• Four side chairs• Carpet• Four Exhibitor Passes

traDe SHOW attractiOnS

√ day Stage café√ Free Wireless Internet connectivity√ Studio SX interview stage√ Book/digital Media Storefront with signings√ Trade Show Bar√ daily Receptions/happy hours√ Indie label village (Music exhibition only)√ Showcasing Artist lounge (Music exhibition only)√ International Speed dating Business Meet-ups

(Music exhibition only)

eXHiBitOr allOWanceS

√ (1) SXSW conference Registration√ discount on additional registrations when

ordered with stand√ hotel booking services for stand staff√ company web page on sxsw.com√ Profile in the February 2009 edition of SXSWorld

magazine when stand booked before december 5, 2008

√ listing and profile in SXSW Program directory

triple StanD • 30' x 10' space • Three 6' skirted tables• Six side chairs• Six Exhibitor Passes

NOTE: Floor plan to be available at sxsw.com/marketing and subject to change.

artistForce at the 2008 sXsW trade show & Exhibition 2008 sXsW trade show & Exhibition

1320

1980

2640

nA

nA

1560

2340

3120

2760

4446

SinglE STAnD

DoublE STAnD

TriplE STAnD

SMAll EnD CAp

lArgE EnD CAp

Film + interactive

pipE & DrApE HArD WAll

2310

3465

4620

nA

nA

2520

3780

5040

4200

7182

muSic

2904

4084

5445

nA

nA

3264

4590

6120

5568

9302

platinum (boTH)

pipE & DrApE HArD WAll pipE & DrApE HArD WAll p p pstanD size

traDe SHOW

tOp BuSineSS prOFeSSiOnalS repreSenteD

incOme

under $35,000 10%

$35-50,000 13%$51-70,000 15%$70-100,000 19%$100,000+ 43%

ageS

under 21 1%

21-30 36%31-40 39%41-50 17%50+ 7%

MidwestSoutheastSouthwestWestnortheastinternational

Film Director/producerFilm StudentFilm DistributionScreenwriterActor/ActressMedia Electronic/printproducer/StudioFilm production

publicity/Marketing

Film 6,675muSic 14,060*

record labelMedia Electronic/printradioArtistManagementpromoter/Talent buyerpublicity/MarketingEvent/Convention

Web DeveloperMedia ElectronicSoftware DeveloperEducatorConsultantgraphic Design/Artistinterface DesignStudentpublicity/Marketingnon-profit

interactive 9,052

2008 tOtal regiStrantS: 29,787 (includes 1,409 artist registrations) geOgrapHic BreaKDOWn

Showcasing Acts: 1,809

Trade Show Exhibit Spaces: 376

Approximate number of Music Trade Show Attendees: 14,000

Approximate number of Film & interactive Trade Show Attendees: 13,500

Approximate number of Media in Attendance: 4,636

number of Films Screened: 273

Filmmakers in Attendance: 876+

Countries represented: 47

muSic

8%7%24%10%19%32%

Film

6%6%43%22%19%4%

interactive

8%10%31%23%18%10%

SXSw 2008 deMographiCSFeStival + cOnFerence

participantparticipantp S

PhOTOS: JENN SOTO

timetaBle: neW DayS FOr SXSW 2009 traDe SHOW!

Film + Film + Film + Film + Film + Film + interactive nteractive nteractive nteractive nteractive nteractive nteractive Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009March 14-16, 2009saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, saturday, sunday, MMonday (sonday (sonday (sonday (sonday (sonday (sonday (sEtup tup tup Friday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)riday - March 13)

Music Music Music Music Music Music Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: Trade Show + Exhibition: March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009March 18-20, 2009WEWEdndnEEsday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, sday, thursday, Friday (sriday (sriday (sriday (sriday (sriday (sriday (sEEtup tutup tutup tuEsday - sday - sday - sday - sday - sday - sday - MMarch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)arch 17)

20%20%20%20% Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing discount: iscount: iscount: iscount: iscount: sssseptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 2008eptember 26, 200810% 10% 10% 10% Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing Early Bird Marketing dddddiscount: iscount: iscount: iscount: nnnnnnovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008ovember 14, 2008

neW FOr 2009: The SXSW Block party on the 2nd day of each show! Ask your sales rep for details.

Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative Exhibitor Administrative lllink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines ink provides tools and timelines or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.or promotion and production.

The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin on the upper level of the Austin cconvention onvention onvention onvention onvention onvention onvention ccccenter.enter.

Page 4: SXSW 2009 Marketing

SXSw prograM book / regiStrant direCtory advertiSingThE ThREE SXSW PROGRAM dIREcTORIES – Film, Interactive and Music – are arguably the most important and frequently referenced offline tool produced by SXSW. These directories provide conference and festival maps, up-to-date schedules for daytime and nighttime events and activities, industry/registrant contact listings, panel over-views and panelist biographies, plus trade show exhibitor profiles and stand numbers. Advertising inside the SXSW conference Program directories places your message in front of the eyes of an interested and worthy demographic spread.

SOUTH BY SOUTHWEST 2008 MUSIC & MEDIA CONFERENCESOUTH BY SOUTHWEST 2008 INTERACTIVE FESTIVALSOUTH BY SOUTHWEST 2008 FILM CONFERENCE & FESTIVAL

eeeearly arly arly arly arly arly arly arly BBBirDD mmmmarararararararKeting Dieting Dieting Dieting Dieting Dieting Dieting Dieting Dieting Dieting Dieting DiSccOuntuntuntuntuntuntuntSS:20% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 200820% by September 26, 2008 • 10% by November 14, 2008

* Space * Space * Space * Space * Space * Space * Space * Space rreservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, Jeservations by Friday, JAnununununuAry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009ry 30, 2009

* Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are * Directory Ads are accepted electronically and are

due by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, Fdue by Friday, FEEbrubrubruAry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009.

2009 Music 2009 Music 2009 Music 2009 Music 2009 Music 2009 Music 2009 Music 2009 Music cccconference onference onference onference onference onference onference onference dddirectory irectory irectory irectory irectory irectory irectory distribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+istribution: 12,000+2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film 2009 Film cconference onference onference onference onference onference onference onference dddddirectory irectory irectory irectory irectory irectory irectory irectory irectory distribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+istribution: 6,000+

2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive 2009 Interactive ccconference onference onference onference onference onference onference onference onference onference onference ddirectory irectory irectory irectory irectory irectory irectory irectory irectory irectory ddistribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+istribution: 7,500+

NOW WITh FIvE ISSUES PUBlIShEd ANNUAlly, qualified distribution of more than 15,000* copies to readers worldwide, and chronicling three interrelated industries cover to cover, SXSWorld is the must-read magazine for SXSW attendees. Place your message in front of SXSWorld is the must-read magazine for SXSW attendees. Place your message in front of SXSWorldthousands of worthy readers that influence tomorrow’s tastes. distributions occur in November and February, twice during SXSWeek in March and again in May. Ask a SXSW Sales rep about SXSWorld advertising specials.SXSWorld advertising specials.SXSWorld

nOnOnOvemvemvemvemvemBererererer (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 issue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)ssue 1)Ads due Ads due Ads due Ads due Ads due Ads due Ads due oCToCToCTobobEr 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008r 3, 2008Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around Mails on or around ooct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008ct. 31, 2008

FeFeBruaryruaryruaryruaryruaryruaryruaryruaryruary (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 issue 2)ssue 2)ssue 2)ssue 2)Ads due JAds due JAds due JAds due JAds due JAds due JAds due JAAnuAry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009ry 7, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009Mails on or around Jan. 30, 2009

mmmarcarcarcHHH (Vol 3 Vol 3 Vol 3 Vol 3 Vol 3 issue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) ssue 3) *Ads due FAds due FAds due FAds due FAds due FAds due FEEEEbrubruAAry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009Film & Film & Film & Film & interactive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference nteractive Conference distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009distribution Sun., March 15, 2009

mmarcarcarcarcarcHHH (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 (Vol 3 issue 4)ssue 4)ssue 4)ssue 4)ssue 4) * * *Ads due FAds due FAds due FAds due FAds due FAds due FAds due FAds due FAds due FAds due FEbrubrubrubruAry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009ry 6, 2009Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Music Conference distribution Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009Thurs., March 19, 2009

mmmayayayay (Vol 3 (Vol 3 (Vol 3 issue 5)ssue 5)ssue 5)ssue 5)Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Ads due April 10, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009Mails on or around May 1, 2009

nnooVEMVEMbEEr 2007r 2007r 2007r 2007r 2007

LOUREED2008 KEYNOTEFrom Berlin to Austinp.42

Betting on 21 and other SXSW Film Fest premieresp. 24

Facebook’s magnetic pullp. 12

THE OFFIC IAL MAGAZINE OF THE SOUTH BY SOUTHWEST CONFERENCES & FESTIVALS PREVIEW ISSUE / FEBRUARY 2008

SXSW RLDwww.sxsw.com

SXSW RLDwww.sxsw.com

SXSWORLDwww.sxsw.com

SXSWORLDwww.sxsw.com

FEbrubrubruAry 2008ry 2008ry 2008ry 2008

THE BLEEDING EDGE OF SPORTSProfessional gamers Vanessa Arteaga and Emmanuel “Master” Rodriguezslay the competition at ScreenBurn 2008

Music and media intersect at SXSW Interactive, p. 34

Putting a human face on the Body of War, p. 42

T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S V I E W I S S U E / M A R C H 2 0 0 8

SXSW RLDwww.sxsw.com

SXSW RLDwww.sxsw.com

SXSWORLDwww.sxsw.com

SXSWORLDwww.sxsw.com

MMMAAArCHCH 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + 2008: Film + interactive*nteractive*nteractive*nteractive*nteractive*nteractive*nteractive*nteractive*nteractive*

T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S V I E W I S S U E / M A R C H 2 0 0 8

SXSW RLDwww.sxsw.com

SXSW RLDwww.sxsw.com

SXSWORLDwww.sxsw.com

SXSWORLDwww.sxsw.com

R.E.M. reaches out at SXSW Music Tech N9ne’s DIY success, p. 48

Sub Pop turns 20, p. 56

MAArrCHCHCHCH 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music* 2008: Music*

T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S R E A R V I E W I S S U E / M AY 2 0 0 8

SXSW RLDwww.sxsw.com

SXSW RLDwww.sxsw.com

SXSWORLDwww.sxsw.com

SXSWORLDwww.sxsw.com

Body of WarImpacts Both Screen and Stageat SXSW 2008

Your SXSWBecomes My SXSWbeginning on pg. 10

Music Journalism’sShifting Paradigm pg. 46

MAAAy 2008 y 2008 y 2008 y 2008 y 2008 * issues 3 and 4 each

have a print run of

around 12,000 copies.

More than 5,000 cop-

ies of each of these

issues are distributed

in the early morning

hours at SXSW hotels

in downtown Austin.

The remaining copies

are handed out and

provided in and

around the Austin

Convention Center.

SXSworld Magazine advertiSing

6965

6740

7180

* Pre-payment discounts apply to directory Ads only ** Excludes inside covers

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1X magazine with 2X magazine with 3X magazine with 4X magazine with 5X magazine with 1X Standalone Directory ad Directory ad Directory ad Directory ad Directory ad magazine ad

1/4 pAgE

1/2 pAgE

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inSiDE FronT CoVEr

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930

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3000

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3140

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* Pre-payment discounts apply to directory Ads only ** Excludes inside covers3385

3245

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SXSWOrlDmagaZine aD rateS *

375

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Page 5: SXSW 2009 Marketing

SXSw Super SponSorShip

SXSW muSic, Film anD interactive – HigH impact SpOnSOrSHip

SXSW sponsors have the opportunity to catch the attention of influential film, music, and interactive industry figures, tens-of-thousands of general consumers, as well as national representatives from nearly every trade and consumer medium devoted to these three in-dustries. Every year, new trends are highlighted at SXSW, leaving lasting impressions that in turn affect consumer opinion and interest for years to come.

SXSW Super SpOnSOrSHip

A SXSW Super Sponsorship is a top level sponsorship of the SXSW Music, Film and Interactive conferences and Festivals. It delivers the greatest impact and visibility possible, leading up to, throughout, and following the SXSW Music, Film and Interactive events. At this level, SXSW provides seamless promotional exposure to both consumer and industry-related brands. SXSW works closely with its sponsors to attain a clear understanding of their marketing ob-jectives, target demographics and budget. This collaboration fosters effective brand-specific activations and integrations, aligning the sponsor with SXSW as a top promotional partner. Super Sponsorships can offer exclusivity within category at the major sponsorship level, for SXSW Music, Film and Interactive conferences and Festivals.

conference specific Major Sponsorships of the Music, Film or Interactive events may be available.

For more information on unique SXSW Music, Film and Interactive sponsorship opportuni-ties, contact: Scott mcnearney / [email protected] / 512/467-7979 ext 213

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other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. other festival can achieve. and nd nd nd nd nd nd nd nd nd

aaaustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.” ustin’s a pretty cool town already.”

– Peter – Peter – Peter – Peter – Peter – Peter – Peter llaatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing aatz, Miller Brewing cccompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany, ompany,

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–Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, –Panos Panay, ccEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of SonicbidsEO of Sonicbids

“When you think about how technology has changed the way people experience

entertainment, our SXSW 2008 Super Sponsorship was an exceptional fit for us.

Being integrated into all three aspects of the festival allowed us to intimately inter-

act with both consumers and industry professionals in music, Film and interactive.”

– Janet Wenzel, dell, Entertainment Marketing Manager

dell event at sXsW

ozomatli and crowd at auditorium shores show

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dANIEl lEWIS

dENNIS NGO MARKUS TRUESdAlE

ThOEN BRIANNEdARIN MINKE

Page 6: SXSW 2009 Marketing

SCreenburn at SXSwScreenBurn at SXSW focuses on the most current developments in the world of video games. Panel programming allows you to learn new trends and techniques from established indus-try experts, while evening events provide an excellent opportunity to network and make new friends. The three-day ScreenBurn Arcade is a hands-on space for exhibitors, consumers, independent developers, and soon-to-be masters of the gaming world. FREE and open to the public, the ScreenBurn Arcade also includes the latest demos and video game tournaments.

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March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009March 13-17, 2009

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Friday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmFriday, March 13 • 2-6pmsaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmaturday, March 14 • 12-6pmsssunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pmunday, March 15 • 12-6pm

screenburn arcade

screenburnstand

screenburn panel

screenburn arcade

SCREENBURNATSXSW 09

ScreenBurn guiDe aDvertiSingAll ScreenBurn attendees recieve the Screen-Burn Guide, an invaluable resouce with panel schedules, exhibitor listings and more.

For more information on marketing opportu-

nities at ScreenBurn, contact: lindsay muse

[email protected] /512/467-7979

Ways to participatE in scrEEnburn ScreenBurn Arcade ScreenBurn Panels ScreenBurn Evening Events ScreenBurn GuideScreenBurn Sponsorships

past EXhibitors at thE scrEEnburn arcadE have included the champion-ship Game Series, dell, Ubisoft, GameTap, Bigfoot, Independent Game developers Association (IGdA), Seagate Technology, Gamecock, hewlett Packard, cdv software, Entertainment consumers Association (EcA), Wikia Gaming, Wizards of the coast, Sprint, Gamecamp, devry, Electric Sheep company, Frag dolls, choose Interactive, Pixel Mine Productions, EvO Tournaments powered by yaris, verizon FiOS, the PMS clan, Glitch Gaming Apparel, and ecast.

industry EXpErts Who havE bEEn a part oF scrEEnburn panel program-ming include Warren Spector, Will Wright, Jane McGonigal, Richard Garriott, Joi Ito, Sheri Graner Ray, Raph Koster, Justin hall, Susan Wu, Joel Greenberg, John Blakely, lori durham, Wagner James Au, corey Bridges, Sande chen, and many more. Recent panel topics include “ARGs and the Future of Entertainment,” “casual Multi-Player Games: Serious Revenues,” “Marketing to Real People in Second life,” “Pro Gamers: New Extreme Athletes of the 21st century,” and many more.

ScreenBurn arcaDe rateSPurchase a stand at the ScreenBurn Arcade to promote your product or service.

eXHiBitOr eXtraS√ (1) SXSW Interactive conference Registration √ (2) ScreenBurn Arcade Exhibitor Passes per 100 sq. ft. of stand space√ discount on additional registrations when ordered with stand√ hotel booking services for stand staff√ company web page on SXSW.com√ listing in the February 2009 issue of SXSWorld magazine when booked before SXSWorld magazine when booked before SXSWorld

december 5, 2008√ listing and profile in the ScreenBurn Guide

DOuBle StanD • 20' x 10' space • Two 6' skirted tables • Four side chairs

Single StanD • 10' x 10' space • One 6' skirted table • Two side chairs

iSlanD StanD• 20' x 20' open space • Four 6' skirted tables• Eight side chairs• Carpet

30% Discount through Sept. 26

15% Discount through nOv. 14

10% Discount for ads purchased by nOv. 14

inSiDE FronT CoVEr

inSiDE bACk CoVEr

ouTSiDE bACk CoVEr

1/4 pAgE

1/2 pAgE

Full pAgE

CEnTEr SprEAD

385

660

880

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ScreenBurn guiDe

B & W CoLor

275

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nA

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aD SiZeS

ERIN SANdERSERIN SANdERSdENNIS NGO

1150

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DoublE STAnD

iSlAnD STAnD

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priCEStanD SiZe

Page 7: SXSW 2009 Marketing

SXSw preMier Marketing opportunitieS

platinumtargets platinum, music, gold, Film

and interactive registrants

All-conference Press Suite

All-conference Map of Austin

All-Registrant lounge

All-Registrant Welcome Guide

coffee cup Jackets

Meeting Rooms

Pedicab Taxi Sponsorship

Platinum Registrant lanyards

SXSWorld Magazine InFocus SectionSXSWorld Magazine InFocus SectionSXSWorld

SXSWorld Magazine Promo InsertSXSWorld Magazine Promo InsertSXSWorld

WIP Kiosk (Web-Information-Preview Kiosk)

SXSW.MOBI Sponsorship

SMS Messaging campaign

gold targets interactive, Film, gold and

platinum Badge registrants

day Stage café

hotel Key cards & door hangers

Studio SX Interview Suite

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recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. 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A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. 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A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. A SXSW Sales Associate recognition or create an opportunity for interaction. 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Black25 / 25 / 25 / 100

Green [Music]68 / 5 / 100 / 0

Blue [Film]74 / 18 / 0 / 0

Orange [Interactive]2 / 70 / 100 / 0

Gold18 / 21 / 100 / 0

Platinum25 / 21 / 19 / 0

Background Yellow0 / 25 / 95 / 0

flexible Marketing

+ promotion at SXSw

2009!

film targets Film, gold and

platinum registrants

Big Bag Sponsorship

Film Awards ceremony

& Pre-Awards Reception

Film Fest Registrant Shuttle Bus

Film Festival Opening Party

Film Festival closing Party

Film Festival Schedule

Pocket Guide

Film Panelists Green Room

Film Registrant lanyards

Filmmakers lounge

Global docs lounge

interactive targets the interactive, gold

and platinum registrants

Big Bag Sponsorship

Interactive Festival Opening Party

Interactive Festival closing Party

Interactive Panelists Green Room

Interactive Party Shuttle Bus

Interactive Registrant lanyards

Interactive Registrant lounge

Interactive Schedule Pocket Guide

Web Awards ceremony –

Primary Sponsor

Web Awards ceremony –

Support Sponsor

Web Awards Finalist Party

musictargets the music and

platinum registrants

Big Bag Sponsorship

day Stage café

Flatstock Poster Show

hotel Key cards & door hangers

Indie label village

Music Festival Pocket Guide

Music Panelist Green Room

Music Registrant lanyards

Showcasing Artist Packet Envelope

Studio SX Interview Suite

closing BBQ/Softball Tournament

Music Welcome dinner

Showcasing Artist lounge

studio sX (saul Williams interview)

JENN SOTO

day stage café (billy bragg)

JENN SOTO

indie village

JOJO MARION

interactive Web awards

JOJO MARION

lanyards

interactive bloghaus

JENN SOTO

pocket guidesh

otel

key

s/d

oor

han

gers

Page 8: SXSW 2009 Marketing

gametap party

JENN SOTO

skateboard demo at adobe party

brush square park party

RIch MERRITT

“i’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and ’ve held hundreds of events and

hhhhigh igh igh igh bbeam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best eam is by far, one of the best

companies companies companies companies companies companies companies companies companies companies companies companies companies companies companies companies companies i have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. have worked with. tthe he he he he

staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-staff is easy to work with, depend-

able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be able, resourceful and can always be

counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality counted on to deliver a high quality

event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”event that attendees rave about.”

– Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman – Mary Manard Reed, Eastman

Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak Kodak ccompanyompanyompanyompanyompanyompanyompanyompanyompany

““hhigh igh igh bbbbeam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the eam provided us with the

utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. utmost service. tttheir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance heir guidance

and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our and local expertise were key to our

highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”highly successful event.”

– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga– Natalia Martinez, Batanga

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process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. process was anxiety free. tthey are hey are hey are hey are hey are hey are

a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and a great team of knowledgeable and

highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are highly professional people who are

always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”always a pleasure to work with.”

– – ccrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassyrispin Parry, British Music Embassy

offiCial SXSw partieS

Black25 / 25 / 25 / 100

Green [Music]68 / 5 / 100 / 0

Blue [Film]74 / 18 / 0 / 0

Orange [Interactive]2 / 70 / 100 / 0

Gold18 / 21 / 100 / 0

Platinum25 / 21 / 19 / 0

Background Yellow0 / 25 / 95 / 0

brand your party as an

official SXSw event!

SXSW muSic, Film & interactive:

OFFicial partieS By HigH Beam

let high Beam, the official party planning company for SXSW, optimize your marketing efforts with a creative networking event that will be promoted on the SXSW website and in the Program Guide. Whether in a nightclub, party tent, restaurant or parking lot, an official party is the perfect way to get exposure or reinforce your marketing message.

call high Beam at 512-419-9401 to speak to an expert planner who will coordinate all the details as well as assist you with creative branding ideas. (email: [email protected])

“atlantic records is proud to be a client of High Beam events!

their attention to detail from a-Z made it easy to concentrate

on our task at hand, entertaining our clients. We plan on using

their services again for SXSW 2009.”

– Scott Brothman, Atlantic Records

hIGh BEAM EvENTS512-419-9401

[email protected]

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Page 9: SXSW 2009 Marketing

SXSw big bag inSertSThE SXSW REGISTRANT BIG BAG guarantees your promotional materials are distributed to the hands of every attendee. Each conference has a dedicated bag – Film, Interactive and Music – for connecting you with a specific audience, for announcing your official event during SXSWeek, reinforcing your brand or making an introduction to the worthy SXSWester, placement in the SXSW Big Bag gets the job done.

NEW for SXSW 2009 – One-Stop Specialty Promotional Items with attention paid towards Green consciousness. SXSW has researched Green Promotional items and negotiated the lowest prices for many items. A SXSW Sales Rep can provide you a list of offerings and prices.

PROJEcTEd INSERT QUANTITIES: Music - 12,000 - 13,500 Interactive - 7,500 - 9,000 Film - 6,000 - 7,500

November 25, 2008 - Precise insert quanties communicated to clients via email

see sxsW.CoM/hoteLs for all available hotels, rates, amenities and maps.

Important reservatIon Info - please read carefully:

hoW to book: Register and book hotels online at sxsw.com/register.

Who can book: SXSW registrants, panelists, exhibitors, and festival artists can reserve hotel rooms through the SXSW housing desk. your status with SXSW must be confirmed before you can make a reservation.

WhEn to book: The most popular hotels will sell out almost immediately and others will sell out by december or January. There is no deadline for reservations – the housing desk will continue booking available hotels onsite – but you should act quickly to get your desired hotel.

ratEs: hotel rates are shown in US$ per night based on number of guests in the room (1/2/3/4 people). Rates do not include 15% occupancy tax or personal charges. Note that some hotels offer lower rates during SXSW Interactive/Film (March 13-17, 2009). Priority for rooms with 2 beds will be given to requests listing multiple registrants.

star ratings: General indicator of hotel quality and service ranging from best luxury (★★★★★) to limited service (★★).

distancE FroM convEntion cEntEr: Indicates distance (in blocks or miles) from the Austin convention center (Neches & 4th Street entrance).

changEs: Make all changes and cancellations with the SXSW housing desk (NOT ThE hOTEl) online at sxsw.com/registrant_directory. Or email [email protected] or phone 512-467-7979 and ask for the housing desk.

guarantEE/dEposit: All hotels reservations require a valid credit card. Some hotels will charge a deposit – read the description carefully.

pEnaltiEs: your hotel confirmation will state the hotel’s penalty for late cancellations (usu-ally 1 or 2 nights for no-shows or cancellation 48 hours to 7 days before scheduled check-in). Some hotels will charge a penalty for checkouts before scheduled departure date.

shoWcasing artists: do not book a hotel now unless you are buying a registration. your showcase confirmation letter will provide hotel booking instructions.

hotel reServationS through SXSw

see sxsW.CoM/traveL for more information

SXSW 2009 air travel SXSW is investigating the best options for attendees to book their air travel to Austin for SXSW 2009. discount information will be posted online at sxsw.com/travel as it becomes available.

SXSWeeK 2009 rent car DiScOuntS SXSW is negotiating rent car discounts in Austin for SXSW 2009 attendees. discount information will be posted online at sxsw.com/travel as it becomes available.

tranSatlantic air travel SXSW’s preferred air travel vendor from in and around the UK is Media Travel lTd / mediatravel.com contact Sara howden: [email protected] Phone: 0044-20-7627-2200

auStralia / neW ZealanD air travel SXSW’s preferred air travel vendor from Australia and New Zealand is Entertainment TravelManagers / travelmanagers.com.au contact Brad Thomas: [email protected] Phone: 61-02 8062 6442

travel to SXSw

proMoTionAl inSErTS

publiCATion inSErT

840

1754

1465

3450

Film Or interactive muSictype OF inSert

Page 10: SXSW 2009 Marketing

rEgistEr by sEptEMbEr 26 For loWEst rEgistration ratE and largEst hotEl sElEction…

See sxsw.com/hotels for all available hotels, rates, amenities and maps.

SXSw hotelS register anD Book your hoteL onLine at the saMe tiMe. sxsw.com/attend

Hilton austin - downtown ★★★★½

sxsW rates: $215/$235/$255/$275

500 e. 4th St. / across the street from austin convention center (acc)Minimum: 3 nights. Upgrade to Exec Level $30 per night.

SXSW HeaDquarterS HOtel: The deluxe Austin Hilton Downtown is the closest hotel to all SXSW activities at the Convention Center. The Hilton features WiFi, mini-bars, full-service health club, outdoor pool, 24-hour room service, and oversize desks.

laquinta - capitol ★★

sxsW rates $127/$137/$137/$137

300 e. 11th / 9 blocks from acc Walk to 6th St. Free continental breakfast. Free local calls. Free HS internet. Outdoor Pool.

Four Seasons ★★★★★ Music $395/$395/NA/NAfilm/ia $355/$355/NA/NA98 San Jacinto / 5 blocks from acc

Luxury on Town Lake. WiFi. Min: 3 nights. Deposit: 1 night. Cityview deduct $50/night ($55 F/IA).

Holiday inn - town lake ★★★

Music $137/$137/$137/$137film/ia $127/$127/$127/$12720 n. iH-35 / 13 blocks from accFull Service hotel on Town Lake. Free WiFi. Outdoor pool. Free airport shuttle.

intercontinental S.F.a. ★★★★½

sxsW rates: $239/$239/NA/NA

701 congress / 6 blocks from accLuxury historic hotel - 1 block from 6th Street. Deposit: 1 night. Club level: Add $40 per night.

radisson Downtown ★★★½

sxsW rates: $185/$195/$205/$205

1st & congress / 6 blocks from accFull Service. Pool overlooking Town Lake. 5 blocks to 6th Street. Suites: Tower king $225. Concierge level: $250-290. Deposit: 1 night.

Hilton garden inn ★★★½

sxsW rates: $173/$173/$193/$193

5th & iH-35 / 3 blocks from accFull Service. One block to 6th St.clubs. Fitness center. Rooftop restaurant.

embassy Suites - downtown ★★★½

sxsW rates: $195/$195/$205/$205

300 S. congress / 10 blocks from accAll-suites. Near Warehouse District. WiFi. Free breakfast & evening reception. 2 TVs, 2-line phones.

Driskill Hotel ★★★★½

sxsW rates: $275/$275/NA/NA

6th & Brazos / 5 blocks from accLuxury historic hotel on 6th St. Free WiFi. Min: 3 nights. 4 night minimum stay in Suites. Deposit:1 night.

courtyard marriott - downtown ★★★

sxsW rates: $206/$206/$206/$206

300 e. 4th St. / 1 block from accLimited Service. Free WIFI. Large desk. Fitness Center. Champions Restaurant & Sports Bar.

Doubletree Hotel - university ★★★

Music $156/$156/$156/$156film/ia $146/$146/$146/$146mlK at i-35 / 14 blocks from accFull Service. Free broadband internet. Free parking. Fitness center. Close to 6th Street.

Omni - downtown ★★★★

sxsW rates: $199/$214/$229/$244

7th & San Jacinto / 5 blocks from accFree WiFi. Min: 3 nights, 4 nights for Suites.Dep: 2 nights. Club level: Add $30 per night.

Hampton inn & Suites ★★★

sxsW rates: $189/$199/$199/$199

200 San Jacinto / 4 blocks from acc Limited Service. Free HS internet. Outdoor pool. Free breakfast. Studio king: $229.

Sheraton austin ★★★★

sxsW rates: $184/$194/$204/$204

701 e. 11th / 9 blocks from accFull Service. Located in the Red River club district. Great indoor/outdoor pool. HS internet. Club level: Add $30 per night.

residence inn - downtown ★★★½

sxsW rates: $217/$217/$217/$217

300 e. 4th St. / 1 block from accMinimum: 5 nights. (Platinum & Film priority: 7+ nights) 1 Bdrm Suite: $240. Limited service. Free WIFI. Free hot breakfast. Fitness Center.

Doubletree guest Suites ★★★½

sxsW rates: $180/$180/$193/$193

303 W. 15th / 17 blocks from accAll suites w/full kitchens. Full service. Swimming pool. Step outdoor balconies available.

Hyatt regency austin ★★★★

sxsW rates: $194/$194/$219/$244

208 Barton Springs / 11 blocks from accNext to Auditorium Shores and across from the Warehouse District. WiFi. Deposit: 1 night. Riverview: +$30/night.

at&t conference center ★★★★

sxsW rates: $209/$209/$209/$209

1900 university ave. / 1.7 miles from accAustin’s newest downtown hotel is LEED certified. Full service hotel. 5 minutes from the convention center.

Wyndham garden Hotel ★★★

sxsW rates: $108/$108/$108/$108

3401 S. i-35 / 3.3 miles from accFull Service. Conveniently located. Outdoor pool. Free parking. Free Downtown & Airport Shuttle. 1-Bedroom Pool Side Suite: $133.

Omni Southpark ★★★★

sxsW rates: $165/$165/$175/$175

4140 governor’s row / 4.1 miles from accFull Service. Upscale Trinity Spa. Free parking. Airport Shuttle. Outdoor pool.

clarion inn & Suites ★★½

sxsW rates: $109/$112/$112/$112

2200 S. iH-35 / 1.7 miles from accFree HS internet. Outdoor pool. Free parking. Marco Polo restaurant.

marriott austin - south ★★★★

sxsW rates: $174/$194/$194/$194

4415 S. i-35 / 4.1 miles from accFull Service . 10 minutes from downtown and clubs. Free parking.

la quinta - oltorf ★★

sxsW rates: $99/$109/$109/$109

1603 e. Oltorf Blvd. / 2.5 miles from acc5 minutes to Downtown. Outdoor pool. Free Parking. Free WiFi.

embassy Suites - central ★★★½

sxsW rates: $162/$172/$182/$192

5901 n. i-35 / 4.5 miles from accAll Suites. 10 story tropical atrium. WiFi. Free breakfast and evening reception. 2 TVs and phone lines.

Doubletree Hotel austin ★★★★

sxsW rates: $164/$164/$174/$174

6505 n. i-35 / 5.0 miles from accFull Service. Elegant Spanish Colonial style.HS internet.

courtyard marriott - airport ★★★

sxsW rates: $153/$163/$163/$163

7808 e Ben White Blvd. / 5.0 miles from acc Complimentary breakfast, internet service, airport shuttle and parking. Just minutes to downtown and the convention center.

crowne plaza ★★★½

sxsW rates: $136/$156/$176/$196

6121 n. i-35 / 4.8 miles from accFull Service. Outdoor pool, free WiFi and free parking. 10 minutes to Downtown.

radisson north ★★★

sxsW rates: $130/$130/$130/$130

6000 middle Fiskville rd. / 5.0 miles from accConveniently located 10 minutes north of downtown. All rooms have a private balocony.

courtyard marriott - central ★★★

sxsW rates: $129/$129/$129/$129

5660 n. i-35 / 5.0 miles from acc Free parking. 10 minutes to Downtown. Free WiFi.

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