sxsw 2009 marketing

of 10/10
SXSWeek: Film march 13-21 • interactive march 13-17 • muSic march 18-22 Early bird MarkEting discounts: 20% by september 26, 2008 • 10% by november 14, 2008 South by SouthweSt ® ConferenCeS & feStivalS exhibitions + marketing + Special events + Sponsorship South by SouthweSt ® ConferenCeS & feStivalS exhibitions + marketing + Special events + Sponsorship “the conference is not reflective of the present state of the economy, it’s reflective of what people will be talking about three years from now. south by southwest is where the future hatches.” – the san Francisco chronicle SXSW .com/marketing new trade Show Schedule for 2009… see inside

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new trade Show Schedule for 2009see inside

South by SouthweSt ConferenCeS & feStivalS

exhibitions + marketing + Special events + Sponsorshipthe conference is not reflective of the present state of the economy, its reflective of what people will be talking about three years from now. south by southwest is where the future hatches.

the san Francisco chronicle

SX SW . com/mar ketingSXSWeek: Film march 13-21 interactive march 13-17 muSic march 18-22Early bird MarkEting discounts: 20% by september 26, 2008 10% by november 14, 2008

SXSweek overview

10 Days / 3 ConferenCes: MarCh 13-22, 2009

An incubator of cutting-edge technologies, the SXSW interactive FeStival brings together the worlds most creative web developers, designers, bloggers, wireless innovators, content producers, programmers, widget inventors and new media entrepreneurs. Five days of captivating keynote presentations and provocative panel sessions provide hands-on training as well as a big-picture analysis of the future of this industry. In addition to the bountiful business opportunities at the Trade Show & Exhibition and the hands-on gaming fun at the ScreenBurn Arcade, SXSW Interactive provides a full array of exciting evening events to entertain attendees. The SXSW Film cOnFerence anD FeStival has succeeded in its attempt to blend enthusiastic crowds with the leaders of the film industry. New filmmakers and veteran audiences come together with veteran filmmakers and new audiences, for a one-of-a-kind festival. Between educational panels and premiere screenings, and integration with the Interactive and Music festivals, SXSW Film has maintained its vision of celebrating ingenuity. For once, heres film independence you can depend on. Now in its 23rd year, the SXSW muSic anD meDia cOnFerence has grown into the must-attend event for the music industry, showcasing nearly 2,000 musical acts from around the globe at over 80 stages in downtown Austin. By day, conference registrants network and do business in the SXSW Trade Show with managers, labels, promoters, media, artists and more, and also partake in a full agenda of provocative, informative panel discussions and celebrity interviews featuring hundreds of speakers of international stature.

SXSweek overall SChedule + badge typeSAttend the event of your choice by purchasing a Music, Interactive or Film Badge. A Platinum Badge gets you access throughout SXSWeek and includes all three SXSW Events Interactive, Film and Music. A Gold Badge gets you access to all Interactive and Film Events.BaDgeS:Friday March 13 saturday March 14 Film Festival sunday March 15 Monday March 16 tuEsday March 17 WEdnEsday March 18

SOutH By SOutHWeSt 2009 regiStratiOn rateS + DeaDlineS register online at sxsw.comRegister early for the best rates and more hotel choices. SXSW accepts visa, Master isa, Mastercard, American Express, discover and diners club. iscover iners lub. SXSW Registration fees are non-refundable.

interactiveinteractive registration i interactive panels screenburn arcade interactive panels & trade show s screenburn panels & arcade i interactive opening party interactive panels & trade show s screenburn panels & arcade Web awards ceremony & party interactive panels & trade show screenburn panels interactive panels screenburn panels interactive closing party

FilmFilm registration Film opening party Film Festival Film panels & trade show Film Festival Film panels & trade show Film Festival Film panels & trade show Film Festival Film panels Film Festival Film awards & closing party Film Festival


pre-regiStratiOn DiScOuntS re-regiStratiO DiS OuntSby sEptEMbEr 26: sEptEMb r ptEM Platinum $850 Music $550 Gold $550 Film $300 Interactive $375 by January 16: Platinum $975 Music $625 Gold $625 Film $350 Interactive $425 Walkup ratE: atE at Platinum $1145 Music $695 Gold $695 Film $450 Interactive $495 by novEMbEr 14: ovEM EMb Platinum $925 Music $600 Gold $600 Film $325 Interactive $400 by F bruary 13: FEbruary Platinum $1050 Music $650 Gold $650 Film $400 Interactive $450 Student Rates for Film: $300 by Jan 16 $325 after Jan 16 (Must provide proof of student status.)

gOlD = interactive + Film

platinum = interactive + Film + muSic

Music registration Music opening party golf tournament * Music registration Music panels & trade show Music Welcome dinner * Music Festival Music panels & trade show Flatstock poster show Music Festival Music panels & trade show Flatstock poster show Music Festival Music panels Flatstock poster show Music Festival closing barbecue & softball tournament Music Festival

thursday March 19 Friday March 20 saturday March 21 sunday March 22

Film Festival

Film Festival

Film Festival

SXSw SaleS ContaCtSSXSW HeaDquarterS uSa | tel 512/467-7979 | fax 512/467-2254

* additional charge

SXSw MuSiC WelcOme Dinner WelcO Ease into SXSW Music by enjoying a four-course dinner and complimentary glass of wine on Wednesday, March 18 at the Four Seasons. Whether this is your first year at SXSW or your 20th, the Welcome Dinner provides a unique opportunity to begin networking on the first night of the music festival. The cost is $90 per person and you can choose from four entrees. Advance purchase is required and can be made when you register at

Film SaleS hiliary Kerby [email protected] | interactive SaleS Katie King [email protected] muSic SaleS luann Williams [email protected] | ScreenBurn SaleS lindsay Muse [email protected] SXSW muSic aSia hiroshi Asada [email protected] | tel 81-3-5464-3301 | fax 81-3-5464-3944 SXSW muSic & Film & interactive auStralia, neW ZealanD & HaWaii Phil Tripp [email protected] | tel 61-2-9557-7766 | fax 61-2-9557-7788 SXSW muSic uK & irelanD Una Johnston [email protected] | tel + fax 353-504-26488 SXSW muSic & Film eurOpean cOntinent Mirko Whitfield [email protected] | tel 49-7071-885-604 2008 SXSW, INc. All RIGhTS RESERvEd

SXSw trade Show & eXhibitioneXHiBitOr allOWanceS (1) SXSW conference Registration discount on additional registrations when ordered with stand hotel booking services for stand staff company web page on Profile in the February 2009 edition of SXSWorld magazine when stand booked before december 5, 2008 listing and profile in SXSW Program directory traDe SHOW attractiOnS day Stage caf Free Wireless Internet connectivity Studio SX interview stage Book/digital Media Storefront with signings Trade Show Bar daily Receptions/happy hours Indie label village (Music exhibition only) Showcasing Artist lounge (Music exhibition only) International Speed dating Business Meet-ups (Music exhibition only)artistForce at the 2008 sXsW trade show & Exhibition

NOTE: Floor plan to be available at and subject to change.

timetaBle: neW DayS FOr SXSW 2009 traDe SHOW! Film + interactive Trade Show + Exhibition: March 14-16, 2009 nteractivesaturday, sunday, Monday (s tup Friday - March 13) (sEtup riday

StanD OptiOnS

Music Trade Show + Exhibition: March 18-20, 2009WEdnE WEdnEsday, thursday, Friday (sEtup tu sday - March 17) riday (sE tuEsday

20% Early Bird Marketing discount: september 26, 2008 iscount: 10% Early Bird Marketing discount: november 14, 2008neW FOr 2009: The SXSW Block party on the 2nd day of each show! Ask your sales rep for details. Exhibitor Administrative link provides tools and timelines or promotion and production. The 2009 SXSW Trade Show & Exhibition is held in the Grand Ballroom on the upper level of the Austin convention center.

Single StanD 10' x 10' space One 6' skirted table Two side chairs Two Exhibitor Passes

DOuBle StanD 20' x 10' space Two 6' skirted tables Four side chairs Four Exhibitor Passes

traDe SHOWstanD size

Film + interactive p pipE & DrApE HArD WAll

muSic p pipE & DrApE HArD WAll

platinum (boTH) p pipE & DrApE HArD WAll

SinglE STAnD DoublE STAnD TriplE STAnD SMAll EnD CAp lArgE EnD CAp

1320 1980 2640 nA nA

1560 2340 3120 2760 4446

2310 3465 4620 nA nA

2520 3780 5040 4200 7182

2904 4084 5445 nA nA

3264 4590 6120 5568 9302

triple StanD 30' x 10' space Three 6' skirted tables Six side chairs Six Exhibitor Passes

2008 sXsW trade show & Exhibition

Small enD cap 20' x 10' open space Two 6' skirted tables Four side chairs Carpet Four Exhibitor Passes

large enD cap 20' x 20' open space Four 6' skirted tables Eight side chairs Carpet Eight Exhibitor PassesPhOTOS: JENN SOTO

SXSw 2008 deMographiCS2008 tOtal regiStrantS: 29,787 muSic 14,060* Film 6,675(includes 1,409 artist registrations)

geOgrapHic BreaKDOWnmuSic Film

interactive 9,052

tOp BuSineSS prOFeSSiOnalS repreSenteD

record label Media Electronic/print radio Artist Management promoter/Talent buyer publicity/Marketing Event/Convention

Film Director/producer Film Student Film Distribution Screenwriter Actor/Actress Media Electronic/print producer/Studio Film production publicity/Marketing

Web Developer Media Electronic Software Developer Educator Consultant graphic Design/Artist interface Design Student publicity/Marketing non-profit

Midwest Southeast Southwest West northeast internationalincOme

8% 7% 24% 10% 19% 32% 10% 13%

6% 6% 43% 22% 19% 4% under 21 21-30 31-40 41-50 50+

FeStival + cOnFerence p participantS interactive Showcasing Acts: 1,809 8%

10% 31% 23% 18% 10%ageS

Trade Show Exhibit Spaces: 376 Approximate number of Music Trade Show Attendees: 14,000 Approximate number of Film & interactive Trade Show Attendees: 13,500 Approximate number of Media in Attendance: 4,636 number of Films Screened: 273 Filmmakers in Attendance: 876+ Countries represented: 47

under $35,000 $35-50,000

$51-70,000 $70-100,000 $100,000+

15% 19% 43%

1% 36% 39% 17% 7%

SXSw prograM book / regiStrant direCtory advertiSingThE ThREE SXSW PROGRAM dIREcTORIES Film, Interactive and Music are arguably the most important and frequently referenced offline tool produced by SXSW. These directories provide conference and festival maps, up-to-date schedules for daytime and nighttime events and activities, industry/registrant contact listings, panel overviews and panelist biographies, plus trade show exhibitor profiles and stand numbers. Advertising inside the SXSW conference Program directories places your message in front of the eyes of an interested and worthy demographic spread. DirectOry aD SiZeS * 1/4 pAgE 1/2 pAgE Full pAgE TWo pAgE SprEAD ** inSiDE FronT CoVEr inSiDE bACk CoVEr ouTSiDE bACk CoVErFilm + interactive muSicSOUTH BY SOUTHWEST 2008 FILM CONFERENCE & FESTIVAL SOUTH BY SOUTHWEST 2008 INTERACTIVE FESTIVAL SOUTH BY SOUTHWEST 2008 MUSIC & MEDIA CONFERENCE





610 995 1460 nA 4030 3690 4384

nA 1445 2290 4325

1200 1675 2860 nA 6965 6740 7180

nA 2990 4805 9075

early BirD mar eting Di cOuntS: D arKeting DiSc unt untS 20% by September 26, 2008 10% by November 14, 2008 * Space reservations by Friday, J nu ry 30, 2009 JAnu nuAry * Directory Ads are accepted electronically and are due by Friday, FEbru ry 6, 2009 FEbruAry 2009. 2009 Music conference directory distribution: 12,000+ istribution: 2009 Film conference directory distribution: 6,000+ istribution: 2009 Interactive conference directory distribution: 7,500+

* Pre-payment discounts apply to directory Ads only ** Excludes inside covers

SXSworld Magazine advertiSingNOW WITh FIvE ISSUES PUBlIShEd ANNUAlly, qualified distribution of more than 15,000* copies to readers worldwide, and chronicling three interrelated industries cover to cover, SXSWorld is the must-read magazine for SXSW attendees. Place your message in front of thousands of worthy readers that influence tomorrows tastes. distributions occur in November and February, twice during SXSWeek in March and again in May. Ask a SXSW Sales rep about SXSWorld advertising specials.noVEM Er 2007 VEMbE

SXSW RLD SXSW RLD SXSW RLD SXSW RLD SXSW RLD SXSW RLD MArCH 2008: Film + interactive* MArCH 2008: Music* RLD MAy 2008 SXSW RLD SXSW FEbru ry 2008 bruAry bru CH nteractive* A

T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S


T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S


T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S


T H E O F F I C I A L M A G A Z I N E O F T H E S O U T H B Y S O U T H W E S T C O N F E R E N C E S & F E S T I VA L S


2008 KEYNOTE From Berlin to Austinp.42

Betting on 21 and other SXSW Film Fest premieresp. 24

Facebooks magnetic pullp. 12

Body of War Impacts Both Screen and Stage at SXSW 2008Your SXSW Becomes My SXSWbeginning on pg. 10

Music Journalisms Shifting Paradigmpg. 46

THE BLEEDING EDGE OF SPORTSProfessional gamers Vanessa Arteaga and Emmanuel Master Rodriguez slay the competition at ScreenBurn 2008 Music and media intersect at SXSW Interactive, p. 34 Putting a human face on the Body of War, p. 42

R.E.M. reaches out at SXSW Music

Tech N9nes DIY success, p. 48 Sub Pop turns 20, p. 56

ssue nOvem nOvem er (Vol 3 issue 1) vemBer Ads due oCTobEr 3, 2008 oCTob r Mails on or around oct. 31, 2008

FeBruary Fe ruary (Vol 3 issue 2) ssue Ads due JAnuAry 7, 2009 JA ry Mails on or around Jan. 30, 2009

marcH (Vol 3 issue 3) * arcH Vol ssueAds due FEbruAry 6, 2009 FEbruA Film & interactive Conference nteractive distribution Sun., March 15, 2009

marcH (Vol 3 issue 4) * arcH ssue Ads due F bru ry 6, 2009 FEbru bruAry Music Conference distribution Thurs., March 19, 20094X magazine with Directory ad

may (Vol 3 issue 5) ssue Ads due April 10, 2009 Mails on or around May 1, 2009

* issues 3 and 4 each have a print run of around 12,000 copies. More than 5,000 copies of each of these issues are distributed in the early morning hours at SXSW hotels in downtown Austin. The remaining copies are handed out and provided in and around the Austin Convention Center.

SXSWOrlDmagaZine aD rateS *

1X magazine with Directory ad

2X magazine with Directory ad

3X magazine with Directory ad

5X magazine with Directory ad

1X Standalone magazine ad













1/4 pAgE 1/2 pAgE Full pAgE TWo pAgE SprEAD ** inSiDE FronT CoVEr inSiDE bACk CoVEr ouTSiDE bACk CoVEr

565 780 1345 nA 3385 3245 3580

930 1390 2235 4025

515 710 1225 nA

835 1265 2030 3630

465 645 1115 nA

750 1150 1850 3325

425 590 1010 nA

670 1045 1680 3025

375 530 910 nA

610 955 1520 2725

1260 1760 3000 nA

2265 3140 5045 9075

* Pre-payment discounts apply to directory Ads only

** Excludes inside covers

SXSw Super SponSorShipWhen you think about how technology has changed the way people experience entertainment, our SXSW 2008 Super Sponsorship was an exceptional fit for us. Being integrated into all three aspects of the festival allowed us to intimately interact with both consumers and industry professionals in music, Film and interactive. Janet Wenzel, dell, Entertainment Marketing Manager

SXSW muSic, Film anD interactive HigH impact SpOnSOrSHipSXSW sponsors have the opportunity to catch the attention of influential film, music, and interactive industry figures, tens-of-thousands of general consumers, as well as national representatives from nearly every trade and consumer medium devoted to these three industries. Every year, new trends are highlighted at SXSW, leaving lasting impressions that in turn affect consumer opinion and interest for years to come.

sXsW is a crown jewel in Millers s music strategy. it is a marquee, national-level platform and delivers experiences and insights that no other festival can achieve. and nd austins a pretty cool town already. Peter laatz, Miller Brewing company, Manager of Entertainment Marketing

SXSW Super SpOnSOrSHipA SXSW Super Sponsorship is a top level sponsorship of the SXSW Music, Film and Interactive conferences and Festivals. It delivers the greatest impact and visibility possible, leading up to, throughout, and following the SXSW Music, Film and Interactive events. At this level, SXSW provides seamless promotional exposure to both consumer and industry-related brands. SXSW works closely with its sponsors to attain a clear understanding of their marketing objectives, target demographics and budget. This collaboration fosters effective brand-specific activations and integrations, aligning the sponsor with SXSW as a top promotional partner. Super Sponsorships can offer exclusivity within category at the major sponsorship level, for SXSW Music, Film and Interactive conferences and Festivals. conference specific Major Sponsorships of the Music, Film or Interactive events may be available. For more information on unique SXSW Music, Film and Interactive sponsorship opportunities, contact: Scott mcnearney / [email protected] / 512/467-7979 ext 213dell event at sXsW cgs event at screenburn

sXsW has been instrumental to the development of the sonicbids onicbids brand since day one. being a major eing music sponsor of sXsW offered us s unparalleled exposure to a highly targeted group of customers.Panos Panay, cEO of Sonicbids

iFc event at sXsW




yaris at auditorium shores

ozomatli and crowd at auditorium shores show

aol Email center




SCreenburn at SXSwScreenBurn at SXSW focuses on the most current developments in the world of video games. Panel programming allows you to learn new trends and techniques from established industry experts, while evening events provide an excellent opportunity to network and make new friends. The three-day ScreenBurn Arcade is a hands-on space for exhibitors, consumers, independent developers, and soon-to-be masters of the gaming world. FREE and open to the public, the ScreenBurn Arcade also includes the latest demos and video game tournaments.Ways to participatE in scrEEnburn ScreenBurn Arcade ScreenBurn Panels ScreenBurn Evening Events ScreenBurn Guide ScreenBurn Sponsorships past EXhibitors at thE scrEEnburn arcadE have included the championship Game Series, dell, Ubisoft, GameTap, Bigfoot, Independent Game developers Association (IGdA), Seagate Technology, Gamecock, hewlett Packard, cdv software, Entertainment consumers Association (EcA), Wikia Gaming, Wizards of the coast, Sprint, Gamecamp, devry, Electric Sheep company, Frag dolls, choose Interactive, Pixel Mine Productions, EvO Tournaments powered by yaris, verizon FiOS, the PMS clan, Glitch Gaming Apparel, and ecast. industry EXpErts Who havE bEEn a part oF scrEEnburn panel programming include Warren Spector, Will Wright, Jane McGonigal, Richard Garriott, Joi Ito, Sheri Graner Ray, Raph Koster, Justin hall, Susan Wu, Joel Greenberg, John Blakely, lori durham, Wagner James Au, corey Bridges, Sande chen, and many more. Recent panel topics include ARGs and the Future of Entertainment, casual Multi-Player Games: Serious Revenues, Marketing to Real People in Second life, Pro Gamers: New Extreme Athletes of the 21st century, and many more. For more information on marketing opportunities at ScreenBurn, contact: lindsay muse [email protected] /512/467-7979 screenburn stand


ScreenBurn guiDe aDvertiSingAll ScreenBurn attendees recieve the ScreenBurn Guide, an invaluable resouce with panel schedules, exhibitor listings and more. 10% Discount for ads purchased by nOv. 14 aD SiZeS 1/4 pAgE 1/2 pAgE Full pAgE CEnTEr SprEAD inSiDE FronT CoVEr inSiDE bACk CoVEr ouTSiDE bACk CoVErScreenBurn guiDe

2009 ScreenBurn ScHeDule ScHscrEEnburn panEls crEE crEEn pan ls & EvEning EvEnts: EvE EvE March 13-17, 2009 scrEEnburn arcadE: crEE crEEn rcadE rcad March 13-15, 2009 Friday, March 13 2-6pm saturday, March 14 12-6pm aturday, sunday, March 15 12-6pmscreenburn arcade



275 462 743 nA 1155 1045 1320

385 660 880 2750

ScreenBurn arcaDe rateSPurchase a stand at the ScreenBurn Arcade to promote your product or service. 30% Discount through Sept. 26Single StanD 10' x 10' space One 6' skirted table Two side chairs

15% Discount through nOv. 14ScreenBurn

StanD SiZe SinglE STAnD DoublE STAnD iSlAnD STAnD


DOuBle StanD 20' x 10' space Two 6' skirted tables Four side chairs

1150 1720 3575

eXHiBitOr eXtraS (1) SXSW Interactive conference Registration (2) ScreenBurn Arcade Exhibitor Passes per 100 sq. ft. of stand space discount on additional registrations when ordered with stand hotel booking services for stand staff company web page on iSlanD StanD 20' x 20' open space listing in the February 2009 issue of SXSWorld magazine when booked before Four 6' skirted tables december 5, 2008 Eight side chairs Carpet listing and profile in the ScreenBurn Guidescreenburn panel screenburn arcade




SXSw preMier Marketing opportunitieSHereS ur cH HereS yOur cHance! capture the attention of the completeSXSW registrant spectrum or pinpoint a group particular to your organizations specialized interests by sponsoring a SXSW select, high-visibility Premier Marketing Opportunity. With one of these unique

platinumtargets platinum, music, gold, Film and interactive registrants All-conference Press Suite All-conference Map of Austin All-Registrant lounge All-Registrant Welcome Guide coffee cup Jackets Meeting Rooms Pedicab Taxi Sponsorship Platinum Registrant lanyards

opportunities you have the flexibility to deliver a message, drive brand recognition or create an opportunity for interaction. A SXSW Sales Associate

flexible Marketing + promotion at SXSw 2009!

can provide you full details, options and pricing for any of the Premier Opportunities identified here.

filmtargets Film, gold and platinum registrants Big Bag Sponsorship Film Awards ceremony & Pre-Awards Reception Film Fest Registrant Shuttle Bus Film Festival Opening Party Film Festival closing Party Film Festival Schedule Pocket Guide Film Panelists Green Room Film Registrant lanyards Filmmakers lounge Global docs lounge

interactivetargets the interactive, gold and platinum registrants Big Bag Sponsorship Interactive Festival Opening Party Interactive Festival closing Party Interactive Panelists Green Room Interactive Party Shuttle Bus Interactive Registrant lanyards Interactive Registrant lounge Interactive Schedule Pocket Guide Web Awards ceremony Primary Sponsor Web Awards ceremony Support Sponsor Web Awards Finalist Party

musictargets the music and platinum registrants Big Bag Sponsorship day Stage caf Flatstock Poster Show hotel Key cards & door hangers Indie label village Music Festival Pocket Guide Music Panelist Green Room Music Registrant lanyards Showcasing Artist Packet Envelope Studio SX Interview Suite closing BBQ/Softball Tournament Music Welcome dinner Showcasing Artist lounge hotel keys/door hangers lanyards

SXSWorld Magazine InFocus Section SXSWorld Magazine Promo InsertWIP Kiosk (Web-Information-Preview Kiosk) SXSW.MOBI Sponsorship SMS Messaging campaign

goldtargets interactive, Film, gold and platinum Badge registrants day Stage caf hotel Key cards & door hangers Studio SX Interview Suite

day stage caf (billy bragg)

interactive Web awards

pocket guides



studio sX (saul Williams interview)

indie village

interactive bloghaus




offiCial SXSw partieSatlantic records is proud to be a client of High Beam events! their attention to detail from a-Z made it easy to concentrate on our task at hand, entertaining our clients. We plan on using their services again for SXSW 2009. Scott Brothman, Atlantic Records

brand your party as an official SXSw event!

SXSW muSic, Film & interactive: OFFicial partieS By HigH Beamlet high Beam, the official party planning company for SXSW, optimize your marketing efforts with a creative networking event that will be promoted on the SXSW website and in the Program Guide. Whether in a nightclub, party tent, restaurant or parking lot, an official party is the perfect way to get exposure or reinforce your marketing message. call high Beam at 512-419-9401 to speak to an expert planner who will coordinate all the details as well as assist you with creative branding ideas. (email: [email protected])skateboard demo at adobe party

High Beam events, our party planning partner, is ready to book your Official SXSW party arty for SXSW 2009!

ive held hundreds of events and ve high beam is by far, one of the best companies i have worked with. the staff is easy to work with, dependable, resourceful and can always be counted on to deliver a high quality

hIGh BEAM EvENTS 512-419-9401 [email protected] JOhNSON

event that attendees rave about. Mary Manard Reed, Eastman Kodak company

gametap party

brush square park party

high beam provided us with the utmost service. their guidance and local expertise were key to our highly successful event. Natalia Martinez, Batanga



When we created the british Music Embassy in austin for sX sW high beam ensured that the transatlantic process was anxiety free. they are a great team of knowledgeable and highly professional people who are always a pleasure to work with. crispin Parry, British Music Embassy

hot springs, canadian blast party

My Morning Jacket, iFc party



SXSw big bag inSertSThE SXSW REGISTRANT BIG BAG guarantees your promotional materials are distributed to the hands of every attendee. Each conference has a dedicated bag Film, Interactive and Music for connecting you with a specific audience, for announcing your official event during SXSWeek, reinforcing your brand or making an introduction to the worthy SXSWester, placement in the SXSW Big Bag gets the job done. NEW for SXSW 2009 One-Stop Specialty Promotional Items with attention paid towards Green consciousness. SXSW has researched Green Promotional items and negotiated the lowest prices for many items. A SXSW Sales Rep can provide you a list of offerings and prices. PROJEcTEd INSERT QUANTITIES: Music - 12,000 - 13,500 Interactive - 7,500 - 9,000 Film - 6,000 - 7,500November 25, 2008 - Precise insert quanties communicated to clients via email

type OF inSert proMoTionAl inSErTS publiCATion inSErT

Film Or interactive


840 1754

1465 3450

travel to SXSwSXSW 2009 air travel SXSW is investigating the best options for attendees to book their air travel to Austin for SXSW 2009. discount information will be posted online at as it becomes available. SXSWeeK 2009 rent car DiScOuntS SXSW is negotiating rent car discounts in Austin for SXSW 2009 attendees. discount information will be posted online at sxsw. com/travel as it becomes available. tranSatlantic air travel SXSWs preferred air travel vendor from in and around the UK is Media Travel lTd / contact Sara howden: [email protected] Phone: 0044-20-7627-2200 auStralia / neW ZealanD air travel SXSWs preferred air travel vendor from Australia and New Zealand is Entertainment TravelManagers / contact Brad Thomas: [email protected] Phone: 61-02 8062 6442

hotel reServationS through SXSwImportant reservatIon Info - please read carefully: hoW to book: Register and book hotels online at Who can book: SXSW registrants, panelists, exhibitors, and festival artists can reserve hotel rooms through the SXSW housing desk. your status with SXSW must be confirmed before you can make a reservation. WhEn to book: The most popular hotels will sell out almost immediately and others will sell out by december or January. There is no deadline for reservations the housing desk will continue booking available hotels onsite but you should act quickly to get your desired hotel. ratEs: hotel rates are shown in US$ per night based on number of guests in the room (1/2/3/4 people). Rates do not include 15% occupancy tax or personal charges. Note that some hotels offer lower rates during SXSW Interactive/Film (March 13-17, 2009). Priority for rooms with 2 beds will be given to requests listing multiple registrants. star ratings: General indicator of hotel quality and service ranging from best luxury () to limited service (). distancE FroM convEntion cEntEr: Indicates distance (in blocks or miles) from the Austin convention center (Neches & 4th Street entrance). changEs: Make all changes and cancellations with the SXSW housing desk (NOT ThE hOTEl) online at Or email [email protected] or phone 512-467-7979 and ask for the housing desk. guarantEE/dEposit: All hotels reservations require a valid credit card. Some hotels will charge a deposit read the description carefully. pEnaltiEs: your hotel confirmation will state the hotels penalty for late cancellations (usually 1 or 2 nights for no-shows or cancellation 48 hours to 7 days before scheduled check-in). Some hotels will charge a penalty for checkouts before scheduled departure date. shoWcasing artists: do not book a hotel now unless you are buying a registration. your showcase confirmation letter will provide hotel booking instructions.

see sxsW.CoM/traveL for more information

see sxsW.CoM/hoteLs for all available hotels, rates, amenities and maps.

SXSw hotelS

register anD Book your hoteL onLine at the saMe tiMe. courtyard marriott - downtown sxsW rates: $206/$206/$206/$206Limited Service. Free WIFI. Large desk. Fitness Center. Champions Restaurant & Sports Bar.300 e. 4th St. / 1 block from acc

Hilton austin - downtown

residence inn - downtown300 e. 4th St. / 1 block from acc

sxsW rates: $215/$235/$255/$275500 e. 4th St. / across the street from austin convention center (acc)

sxsW rates: $217/$217/$217/$217Minimum: 5 nights. (Platinum & Film priority: 7+ nights) 1 Bdrm Suite: $240. Limited service. Free WIFI. Free hot breakfast. Fitness Center.

Minimum: 3 nights. Upgrade to Exec Level $30 per night.

SXSW HeaDquarterS HOtel: The deluxe Austin Hilton Downtown is the closest hotel to all SXSW activities at the Convention Center. The Hilton features WiFi, mini-bars, full-service health club, outdoor pool, 24-hour room service, and oversize desks. Four Seasons Music $395/$395/NA/NA film/ia $355/$355/NA/NA98 San Jacinto / 5 blocks from acc

Hilton garden inn

Hampton inn & Suites

sxsW rates: $173/$173/$193/$1935th & iH-35 / 3 blocks from acc

sxsW rates: $189/$199/$199/$199200 San Jacinto / 4 blocks from acc

Full Service. One block to 6th St.clubs. Fitness center. Rooftop restaurant.

Limited Service. Free HS internet. Outdoor pool. Free breakfast. Studio king: $229.

Driskill Hotel

Omni - downtown

sxsW rates: $275/$275/NA/NA6th & Brazos / 5 blocks from acc

sxsW rates: $199/$214/$229/$2447th & San Jacinto / 5 blocks from acc

Luxury on Town Lake. WiFi. Min: 3 nights. Deposit: 1 night. Cityview deduct $50/night ($55 F/IA).

Luxury historic hotel on 6th St. Free WiFi. Min: 3 nights. 4 night minimum stay in Suites. Deposit:1 night.

Free WiFi. Min: 3 nights, 4 nights for Suites. Dep: 2 nights. Club level: Add $30 per night.

intercontinental S.F.a.

radisson Downtown

Sheraton austin

sxsW rates: $239/$239/NA/NA701 congress / 6 blocks from acc

sxsW rates: $185/$195/$205/$2051st & congress / 6 blocks from acc

sxsW rates: $184/$194/$204/$204701 e. 11th / 9 blocks from acc

Luxury historic hotel - 1 block from 6th Street. Deposit: 1 night. Club level: Add $40 per night.

Full Service. Pool overlooking Town Lake. 5 blocks to 6th Street. Suites: Tower king $225. Concierge level: $250-290. Deposit: 1 night.

Full Service. Located in the Red River club district. Great indoor/outdoor pool. HS internet. Club level: Add $30 per night.

laquinta - capitol sxsW rates

embassy Suites - downtown sxsW rates: $195/$195/$205/$205

Hyatt regency austin


sxsW rates: $194/$194/$219/$244208 Barton Springs / 11 blocks from acc

300 e. 11th / 9 blocks from acc

Walk to 6th St. Free continental breakfast. Free local calls. Free HS internet. Outdoor Pool.

300 S. congress / 10 blocks from acc

All-suites. Near Warehouse District. WiFi. Free breakfast & evening reception. 2 TVs, 2-line phones.

Next to Auditorium Shores and across from the Warehouse District. WiFi. Deposit: 1 night. Riverview: +$30/night.

Holiday inn - town lake Music $137/$137/$137/$137 film/ia $127/$127/$127/$12720 n. iH-35 / 13 blocks from acc

Doubletree Hotel - university Music $156/$156/$156/$156 film/ia $146/$146/$146/$146mlK at i-35 / 14 blocks from acc

Doubletree guest Suites

sxsW rates: $180/$180/$193/$193303 W. 15th / 17 blocks from acc

Full Service hotel on Town Lake. Free WiFi. Outdoor pool. Free airport shuttle.neW!

Full Service. Free broadband internet. Free parking. Fitness center. Close to 6th Street.

All suites w/full kitchens. Full service. Swimming pool. Step outdoor balconies available.

at&t conference center

clarion inn & Suites

la quinta - oltorf

sxsW rates: $209/$209/$209/$2091900 university ave. / 1.7 miles from acc

sxsW rates: $109/$112/$112/$1122200 S. iH-35 / 1.7 miles from acc

sxsW rates: $99/$109/$109/$1091603 e. Oltorf Blvd. / 2.5 miles from acc

Austins newest downtown hotel is LEED certified. Full service hotel. 5 minutes from the convention center.

Free HS internet. Outdoor pool. Free parking. Marco Polo restaurant.

5 minutes to Downtown. Outdoor pool. Free Parking. Free WiFi.

Wyndham garden Hotel

Omni Southpark

marriott austin - south

sxsW rates: $108/$108/$108/$1083401 S. i-35 / 3.3 miles from acc

sxsW rates: $165/$165/$175/$1754140 governors row / 4.1 miles from acc

sxsW rates: $174/$194/$194/$1944415 S. i-35 / 4.1 miles from acc

Full Service. Conveniently located. Outdoor pool. Free parking. Free Downtown & Airport Shuttle. 1-Bedroom Pool Side Suite: $133.

Full Service. Upscale Trinity Spa. Free parking. Airport Shuttle. Outdoor pool.

Full Service . 10 minutes from downtown and clubs. Free parking.

embassy Suites - central

crowne plaza

courtyard marriott - central sxsW rates: $129/$129/$129/$1295660 n. i-35 / 5.0 miles from acc

sxsW rates: $162/$172/$182/$1925901 n. i-35 / 4.5 miles from acc

sxsW rates: $136/$156/$176/$1966121 n. i-35 / 4.8 miles from acc

All Suites. 10 story tropical atrium. WiFi. Free breakfast and evening reception. 2 TVs and phone lines.

Full Service. Outdoor pool, free WiFi and free parking. 10 minutes to Downtown.

Free parking. 10 minutes to Downtown. Free WiFi.

Doubletree Hotel austin

courtyard marriott - airport sxsW rates: $153/$163/$163/$163

radisson north

sxsW rates: $164/$164/$174/$1746505 n. i-35 / 5.0 miles from acc

sxsW rates: $130/$130/$130/$1306000 middle Fiskville rd. / 5.0 miles from acc

Full Service. Elegant Spanish Colonial style. HS internet.

7808 e Ben White Blvd. / 5.0 miles from acc

Complimentary breakfast, internet service, airport shuttle and parking. Just minutes to downtown and the convention center.

Conveniently located 10 minutes north of downtown. All rooms have a private balocony.

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