sxsw 2012 trends
DESCRIPTION
TRANSCRIPT
!"#$%&
#'("&)*"&
+,#($&
CArole Zibi, Directrice Marketing StratEgique et Partenariats EMEA, LinkedIn
Olivier Vigneaux, Directeur GEnEral, BETC Digital
-./01234565!
-2/7538/93053223!
!"!#$%&'()*+'%,(-$
. .$/*0!$12$!(($*$3456758$29$8:;1$7<$
=>92?@7>A$7>$B%CB$'(+B$
. DEFD$G$':5$FH1:$5@7172>$
. %&$*=<17>I$'5J;<$
$K(C(&/!$*&/$,%!%L&*)%(!$
:&#/;<=04>352?&@.53A95@9&B&C=9=05@9&
:&(37D01@@8/A?&A17325@9&B&E1=0A/25@9&
:&FGH"#IF%"?&.;610J&/A9K01L121J5@9&
:&F2D103?&3A7501A83A9/2&/.9575@9?&!1632&M3/.3&M0543&
:&%3/AM/0N30?&.1OC1=AP30&!/L@930?&Q/.3611N&
C1=AP5AJ&L03@5P3A9&
:H/0/9=AP3)K=0@91A?&)K3&,A51A?&/=9*10&1C&
R*1>&91&63&H2/.NS&
&
'B($FE$!"!#$$
BL'$'LM%+!$
DIGITAL DARWINISM
NFN$
&
&
@1.539;&/AP&
93.KA121J;&371273&
C/@930&9K/A&1=0&
/65259;&91&/P/L9T&
&
1:5$5>@$29$O=<7>5<<$;<$=<=;?$
-605/A@125@&
U%V"AP1C'@=/2&
UFP/L910$53&
(P*%K!$*K)(*/0$LQ!LK('(-$
Q10&A3>&J3A30/951A@?&
38/52&5@&/&C108/2&93.K&
91&@3AP&/&9K/AN&;1=&
239930&91&;1=0&
L/03A9@WC053AP@ !
#dtapscott #sxsw # SXrethinkciv
!L+%*K$',$)(,LKR'%L&$
#(Q$+L&'(&'$$
Q(+LP(!$',$M)LC)*P!$
YOU ARE… WHERE YOU ARE IT’S ALL ABOUT SOCIAL DISCOVERY
NDN$
0LR$*)(…#B()($0LR$*)($
« )K3&L1>30&1C&21./951A&8/N3@&9K3&=@30&C332&K3W@&5A&9K3&85PP23&1C&9K3&>102PT »&&
-X132@58NK/5&U%Y623AP0&&
')(&/%&C$!1;41=3<$S$!J!#$$
T);>U$V;?V=?;15<$1:5$;T2=>1$29$O=WW$X2>$;$FNFEE$<V;?5Y$;$3;417V=?;4$154T$:;<$2>$
1:5$<2V7;?$85O$OZ$;>;?ZW7>A$V2>654<;172><$;V42<<$'871154I$[;V5O22U$;>@$O?2A<!""
&L#\\\$
&
&
+1=2P&/A;&1C&9K3@3&
@9/09=L@&/AP&9112@&
603/N&9K01=JK&9K3&
.50.23&1C&J33N@&/AP&
A30P@Z&&
*$PLP(&'$#%'B$P0!(K[-$
)K3&8183A9@&5A&;1=0&P/;&>K303&
;1=[03&=A03/.K/623T&+K303&9K3&1A2;&
L30@1A&;1=&./A&.1AA3.9&>59K&5@&;1=T&
+K303&;1=&J39&9K3&9583&/AP&@L/.3&91&
J1&5A@5P3T&)1&03C23.9T&)1&[email protected]&)1&
@;A9K3@543&/AP&.03/93T&)1&.183&K183T&
)K3@3&8183A9@&/03&9K3&1A3@&>K3A&
;1=&6=52P&;1=0&5AP3A959;?&C10&9K3&
.03/951A&1C&@32CT&&
-/8630./@3&&
HAPPINESS IS THE NEW CURRENCY BACK TO TRUE INTIMACY
N]N$
%&'%P*+0$%!$/(K%CB'$
'B($*C($L[$(PL'%L&!$
/;65$P247>I$+2N[2=>@54$;>@$
+(L$29$M;1:\$S@;65T247>$
"
)*"&!""$&Q,#&
I(,%"$&F#"F%&
R\1=0&25C3&5@&A19&
5A9303@95AJ&91&3730;1A3&
1A&9K3&5A930A39&6=9&
;1=0&25C3&5@&03/22;&
5A9303@95AJ&91&;1=0&
81@9&2173P&1A3@S&
&
M*'B$
^':5$;7T$29$<2V7;?$>51824U$M;1:$7<$12$O47>A$7>17T;VZ$O;VU$12$1:5$#5OI$
871:$;$9475>@$?7T71$29$F_E\$':5$327>1$7<$12$^<:;45$T245$945`=5>1?Z$
871:$1:5$3523?5$Z2=$?265$1:5$T2<1Ia$
S@;65T247>$
BEAUTIFYING THE WEB
NbN$
67<=;??Z$V2T35??7>A$c$;5<1:517V;??Z$
<5><71765$;33<\$
#B*'$Q(*R'0$P(*&!d$
PLQ%K($*&/$MBL'L!$[R!%L&$
« ';U5$;>$299?7>5$;V17671Z$;>@$
T;U5$71$T245$?7`=7@$2>$?7>5\$
%>1549;V5$<:2=?@$O5$1:5$T2<1$
O5;=179=?$32<<7O?5I$02=4$3:2>5$
7>$Z2=4$32VU51$7<$7T35VV;O?Z$
V4;915@\$!2$<:2=?@$O5$Z2=4$
;33< »$
$$$
Q5>$!7?O54T;>>$$
[2=>@54$S$M7>1545<1$
#B*'$Q(*R'0$P(*&!d$MK*0[RK$
':545e<$;$O7A$@799545>V5$O51855>$T;U7>A$A;T5<$;>@$
T;U7>A$1:7>A<$3?;Z9=?\$f92=4<`=;45$7<$&L'$;$A;T5$
/5>>7<$+428?5ZI$V2N92=>@54$[2=4<`=;45$
S@5><$f!"(;<Z824?@$f!"!#$
#B*'$Q(*R'0$P(*&!d$'*g($'B($
Q(!'$L[$QL'B$#L)K/<$
P*)%*$MLML,*$
Q(]MH,F#$^&
&
R)*"&I1865A/951A&1C&L05A9&5P3/2&
>59K&03/2&9583&>36S&
&
R605AJ&9K3&63/=9;&1C&L05A9&
91J39K30&>59K&9K3&L1>30&1C&9K3&
+36TS&
&P7U5$PV+=5$
Attention marketplace :
ÜBER CURATION
N.N$
« L/;5AJ&/993A951A&91&1A3&9K5AJ&/9&/&9583&@338@&>/;&911&6105AJ »&
-605/A@125@&
U%V"AP1C'@=/2&
+*M'R)%&C$'B($*''(&'%L&$)(hR%)(!$
Q(''()$+R)*'%L&$*&/$Q%CC()$!'L)%(!\$$
STORYTELLING
=O()N+R)*'L)!$X'#%''()iK%'Y$
I$79$Z2=j65$5654$45N185515@$
<2T51:7>AI$24$32<15@$2>$05?3I$
24$847115>$;$456758$2>$
*T;W2>$k$1:5>$Z2=j45$;?45;@Z$
V=4;17>A\$02=$l=<1$@2>j1$1:7>U$
29$71$1:;1$8;Z$k$Z51"!'(,($)L!(&Q*RP$
+(L$;>@$[2=>@54$29$P;A>79Z\>51$$
'B($()*$L[$,%!R*K$!124Z$'5??7>A$
#"$5A@9/J0/8&5@&A19&
/61=9&LK191@?&59W@&
/61=9&83@@/J3@T&
%K1=2P&63&5A@L505AJ&
C10&60/AP@T »"
<375A&%;@9018?&&
Q1=AP30&]A@9/J0/8&
-<375A&U%YLK1918/P&
BRANDS AS PATTERNS
NmN$
)(/%[%&%&C$Q)*&/$+L&!%!'(&+0$
« *$O4;>@$3;1154>$7<$T245$
1:;>$:28$;$O4;>@$?22U<\$%1$7<$
V2:545>1$;>@$V2><7<15>VZ$
O51855>$:28$1:5$O4;>@$;V1<$I$
?22U<$;>@$45<32>@<$
265417T5 »$
$
« Q4;>@$<:2=?@$O5$7154;1765$
1:42=A:$7>1549;V5<$;>@$>21$
l=<1$1:5$V2><7<15>VZ$29$;$
T5<<;A5\ »$SP;4V!:7??=T$
f!J3;1154><$
P51:2@\V2T$
':5$<145>A1:$29$M;1154><$
M/9930A@&/03&619K&/P/L9573&
/AP&.1K303A9?&&
9K3;&/03&83810/623&/AP&
@95.N;?&&
)K3;&.03/93&63253C&/AP&90=@9T&
&
R>7`?2I$!T;??$=>7`=5$342l5V1<$
1:;1$O5V2T5$122?<$924$1:5$=<54$$
R>7`?2j<$@7A71;?$
V2TT=>7V;172>$7<$;$V2??5V1765$
3;1154>$29$354<2>;?$
5J345<<72><$?7U5$1:5$
354<2>;?$5J345<<72>$1:;1$7<$
;V:7565@$1:42=A:$V?21:7>A$
V:27V5\$
=A5_21.N&
G5YL2/;&
E=8L& +503&
INVISIBLE TECHNOLOGY
N_N$
nV;?T$15V:>2?2AZn$$
« 5A75@5623&5A930C/.3@&905JJ30@&/.951A » #ambercase #sxsw
'B($'#(('$!BLR'()$
K765<V47O5I$5>;O?5<$:;>@84717>A$
;>@$627V5$12$@7A71;?$
':5$?765<V47O5$35>$OZ$M53<7$V45;15<$>58$V2>>5V172><I$
7>154;V172><$O51855>$@7A71;?I$3523?5$;>@$342@=V1<\$
f!"!#$f353<7V2$$
BL#$P*&0$C%KK(!-$
THE FUTURE OF WORK
!1;41$=3$:71<$T;7><145;T$
« %[$0LR$*)($M)LR/$L[$0LR)$Q('*\$
%'$P(*&!$0LR$K*R&+B(/$'LL$
K*'( »$
M7>1545<1$?;=>V:5@$7>$T;4V:$DEFE$O=1$Q(+*P($Q%C$7>$T;4V:$DEFD$
M;1:I$8;<$?;=>V:5@$7>$DEFE\$;9154$1:5$&265TO54$45?;=>V:$
M;1:$D$85>1$942T$_EEg$12$DP$=<54<$
^'B5$9=1=45$O5?2>A<$12$>51824U54<a$$
$N$)57@$B299T;>$
*$>58$24A;>7<;172>$
C;T7>A$<:2=?@$7><3745$974T$
24A;>7<;172><$d$
$
\$7><1;>1$955@O;VU$$
\$V2><1;>1$7T34265T5>1$$
\$V22354;172>$$
\$<V247>A$<Z<15T$
\$o2Z$$
Q7>A$C24@2>$M;41>54$g?57>54$
M54U7><$+;=975?@$c$QZ54<$
f!"A;T79Z$fQ7>AC24@2>$
A NEW SOCIAL DEMOCRACY
NFEN$
'B($_$347>V73?5<$29$>51824U5@$
7>15??7A5>V5$$
$1A&)/[email protected]&-P9/[email protected]&
F=9K10&1C&G/.01>5N5A185.@&
':5$L&($P%&R'($?5;@54$
« !39>10N3P&5A93225J3A.3&
23/P@&91&/&A3>&C108&1C&
23/P30@K5L?&>59K&.1A@9/A92;&
.K/AJ5AJ&23/P30@ »&
-P9/[email protected]&U%Y039K5AN.57&
]C&@1.5/2&83P5/&3Y5@93P?&&
>3&A3730&>1=2P[73&&5A7/P3P&]0/_T&
F2&J103&
-/2J103&
/(PL+)*'%(!$(PML#()(/$Q0$
!L+%*K$
C((g!$'L$)R&$[L)$M)(!%/(&'-$
)K3&@1.5/2&83P5/&
LK/@3&1C&9K3&
5A930A39?&@5A.3&`aab?&
8/P3&3730;61P;&/623&
91&.03/93&/A&1A25A3&
03L03@3A9/951A&1C&
9K350&5P3A959;…!
>K/9W@&A3Y9&5@&C10&L2/9108@&91&9/N3&/&0123&1A&9K3&L12595./2&@.3A3T"$%&%'"&-@L/0N30&
':;>U$Z2=\$