sxsw 2013 visual resource: slapping the digital attitude out of today's teen

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Slapping the Digital Attitude out of Today's Teen A Short Introduction

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Page 1: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Slapping the Digital Attitude out of Today's

TeenA Short Introduction

Page 2: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Your brand:● is fresh,

● is thoughtful,● has high impact,● meets a need,

● and has a story to tellbut ...

Page 3: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Teens don't care.

Page 4: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Why?

Page 5: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Because brands have shown they don't.

Page 6: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

While they market themselves to what they

believe are the only two core demographics

1. Child2. Adult

Page 7: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

They are forgetting a third:the teen.

Page 8: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen
Page 9: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Teens have realized this. Now, they are mad.

Page 10: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen
Page 11: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

And if you think that's not a big deal...

Page 12: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

You couldn't be more wrong.

Page 13: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

According to the 2010 Census, teens (15-19) are the second largest

demographic in the country.

Page 14: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

And according to the Pew Research Center, 8 in 10 teens that are online are on social

media.

Page 15: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

That makes teens the largest working demographic in the

country.

Page 16: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

And they're ignoring you...

Page 17: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen
Page 18: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Now, it's up to you, as the brand, to resolve the

situation...

Page 19: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

to slap the digital attitude out of today's teen...

Page 20: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

to aggressively reassess your tactics

Page 21: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

and become the brand that teens just can't stop talking about.

Page 22: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

And with this session, I can show you how to

do just that.

Page 23: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen
Page 24: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Vote to see this session at SxSW 2013!

Page 25: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

Trust me, you won't be disappointed.

Page 26: SxSW 2013 Visual Resource: Slapping the Digital Attitude out of Today's Teen

KARL RIVERATeen blogger | Social Media Consultant | Photographer

KarlRivera.com