[sxsw 2014] a brief presentation
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mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Sprite | estratgia social
planejamento 2014
mutato is part of the WPP group of companies
fevereiro / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Question, be curious. Speak visual Scenius > Genius. Audience is king Take risks and make things
Rage Against the Machine. Data Permanence. Big data for good. Wearables.
THE URGENT THE TIMELESS
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Leak
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
RAGE AGAINST THE MACHINE
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Julian Assange, Wikileaks
AND THATS LED TO A HUGE TRANSFER OF POWER FROM THE PEOPLE WHO ARE SURVEYED UPON
TO THOSE WHO CONTROL THE SURVEILLANCE COMPLEX. !
ITS AN INTERESTING POSTMODERN VERSION OF POWER.
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
ONLINE ACTIVITY
SECURITY BREACH
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
THE SNOWDEN EFFECT ONGOOGLE, MICROSOFT, APPLE AND YAHOOS SECURITY.
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
THEY ARE SETTING FIRE TO THE FUTURE OF THE INTERNET.
THE PEOPLE IN THE ROOM RIGHT NOW ARE THE FIREFIGHTERS.
Edward Snowden
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
v
Julian Assange, Wikileaks
INTERNET HUMAN SOCIETY
LAWS THAT AFFECT HUMAN SOCIETY, AFFECT INTERNET.
+
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Eric Schmidt and Jared Cohen, Google Ideas
THE INTERNET IS GOOD TO FUEL A REVOLUTION.
FOR THE POST-REVOLUTION, NOT SO MUCH.
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Julian Assange, Wikileaks
EXPOSE JUSTICE,
TO GAIN
INJUSTICE.
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
01011110110001000111001110000100000110101001001000001011001001100111010101111110001110110 1 0 0 1 0 1 1 0 1 1 1 0 0 1 0 0 0 1 1 1 1 0 0 1 0 0 0 1 0 0 1 1 1 1 1 0 0 0 1 1 0 0 0 1 1 1 0 1 1 0 0 0 0 1010001101011110001010101101010100111110111101000101010000110011101101110110000100000110110 1 0 1 0 1 1 1 1 1 0 0 1 1 1 0 1 1 0 0 1 1 1 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 1 1 1 1 1 0 0 1 0 1 1 1 1 0 0111010101010001010101111000101001010100000110101010110010011100010110101101010101011011100 1 0 1 0 1 0 1 0 1 1 1 1 0 1 1 0 1 0 0 0 1 0 1 1 0 1 0 0 1 1 0 1 1 1 1 0 0 1 1 0 1 0 0 1 0 1 0 1 1 0 0 1 0001011010011001110001001000110111011100101011000111001010000100010101000111000101010110 0 0 0 0 0 0 0 1 1 1 1 0 0 1 0 1 0 1 1 1 0 0 0 0 0 0 0 1 1 0 0 1 0 1 0 1 1 1 0 0 0 1 0 1 0 0 1 0 1 1 1 0 0 1 0 01110010010111101110001010001000111000000011010010110111101101110010000001111101110111000110 0 1 0 1 1 1 0 0 1 0 0 1 0 0 1 1 0 1 0 0 1 0 0 0 1 0 1 0 0 1 1 0 0 1 1 1 0 1 0 0 1 0 1 0 0 0 1 0 1 1 0 1010001010101101010101011001111101010100101000000110000110010010001010001011110010000 1 0 0 0 1 0 0 1 0 0 1 1 0 0 0 0 1 1 1 0 1 1 1 0 1 1 1 1 1 1 0 0 1 1 0 1 1 0 1 0 0 1 0 0 0 1 1 1 0 1 1 1 0 0 0 1 1 1 11100101100001100001100100001101010001100000111000010001011100100011100010100000110 0 0 1 1 1 0 1 0 0 000000 1 0 0 1 0 1 1 0 0 1 0 1 1 1 1 1 0 1 0 1 1 0 0 1 1 0 0 1 1 0 1 1 1 1 1 0 0 000000 1 0 100010111100110001001001100110000100010111000010010001000101100101111100111101010011010 0 0 0 1 1 0 0 0 1 1 0 1 0 1 1 0 0 0 0 0 1 0 0 1 0 0 1 1 0 0 0 1 1 0 0 1 0 0 1 0 1 1 1 0 0 1 0 1 1 0 0 1 1 1 0 1 111000001000110111010000100010101100011100100001110100101010111000011110000001110011101 1 0 0 1 0 1 0 1 0 0 0 1 1 0 0 1 1 0 0 1 0 1 1 1 0 0 0 0 0 1 1 0 1 1 0 0 0 1 0 1 1 0 1 0 1 0 0 1 0 1 1 0 1 0 1 1 01101101001011100011000100101110110011100000001001001110011110011000000001011100001000 0 1 1 1 1 1 0 1 0 0 0 1 1 0 0 0 1 0 1 1 0 0 0 0 0 0 1 0 1 0 1 0 1 0 0 1 0 0 1 1 0 1 1 1 0 0 1 1 0 1 0 0 1 0 1 1 1 1
DATA PERMANCENCE
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Alexis Ohanian, Reddit
THINGS WE POST DEFINE OURSELVES TO THE READERS/ FOLLOWERS. SO WE START TO CHOOSE AND CALCULATE WHAT TO SAY.
THAT INHIBITS OUR TRUE SELF-EXPRESSION.
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Eric Schmidt and Jared Cohen, Google Ideas
WHO WE ARE VS.
WHO WE SHOULD BE
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
PARENTSFROM PROPERTYDATA PERMANENCE
may be the first opportunity to tell
the world the real history of it.
need to talk about data permanence to their children before they have
the talk.
to privacy. the rise of
anonymity apps: secret.ly
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
future of genetics
DATEDATA
BY 23ANDME
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Anne Wojcicki, 23andME
WHO MAKES MONEY
NOTBEING SICK?
OFF ME
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Anne Wojcicki, 23andME
IT'S YOURS TO HAVE.GENETIC INFORMATION IS YOUR INFORMATION AND
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
GENETIC INFORMATION
Anne Wojcicki, 23andME
want to transform healthcare, we need the worlds data
IF WE REALLY is the basis for personalized medicine.
Medication response Disease risks
Inherited conditions Interesting Traits
Ancestry
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
WEARABLES
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Quantified selfRAY BAN AND GOOGLE
Fashion + TechENGINEER VS. UX
Invisible design
WEARABLES
BIG DATA SHAPING LIVES
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
SXSW 2014 HOW MANY GOOGLE GLASSES?
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
PALMVS.
IPHONE
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Joi Ito (MIT), Tim Brown (IDEO).
HOW IT WILL SHAPE US?
HOW WELL SHAPE TECHNOLOGY AND
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
DESIGN USES THE LOGICAL SIDE OF THE BRAIN (SYMBOL), DEPARTING FROM CREATIVE SIDE (ABSTRACT).
DESIGN INTERFACE LINK BOTH SIDES:
AN ARTIST BLOCKS CREATIVITY IF HE DEDICATES HIS TIME THINKING ABOUT THE CHOSEN BRUSH.
Joi Ito (MIT), Tim Brown (IDEO).
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Joi Ito (MIT), Tim Brown (IDEO).
A GENE STORES MORE DATA THAN HDS.
ITS MORE LIKELY FOR US TO PUT GENETICS INTO COMPUTING,
THAN TO PUT COMPUTERS INTO OUR BRAINS.
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
THE FUTURE OF MONEY
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
HUGE COSTS TONATURE SELECTION
BITCOIN ISan API that
can connect all payment systems
transact online should motivate more merchants to accept Bitcoin, is only a matter
of time, education, users
going on in Bitcoin world. First generation
companies failing due to security issues.
Security improves
Fred Ehrsam (Coinbase), Rolfe Winkler (WSJ)
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
BE CURIOUS.QUESTION,
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
Neil Degrase Tyson
A SCIENTIST WHO NEVER GREW UP.IS A KID THE MISSING SKEPTICISM IS THE PROBLEM.
ITS EIGHT!GET OVER IT.ALL YOU NINE-PLANET PEOPLE OUT THERE:
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
KNOWLEDGE IS WHAT PREVENTS US FROM PASSING ALONG A
WRONG INFORMATION TO OTHERS.
YOU CANT CHOOSE WHATS TRUE AND WHAT ISNT!
Neil Degrase Tyson
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
WE SEE WE SEEart and science
as opposites.art and scienceapart from us.
ART&SCIENCE
WE DONT EVEN TRY.IF WE BELIEVE WE DONT UNDERSTAND,
Adam Savage, Mythbusters
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
ART&SCIENCE
Adam Savage, Mythbusters
THE ONLY WRONG OPINION ABOUT ARTIS THE ONE YOU TAKE FROM OTHERS.
IGNORANCE OF EXPERTS.SCIENCE IS THE BELIEF IN THE
mutato is part of the WPP group of companies
Mutato @ SXSW abr / 2014
mutato is part of the WPP group of