sxsw 2014 wearable tech review

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Wearable Technology SXSW 2014 Ryan Davidson Technical Director @Discorax

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Page 1: SXSW 2014 Wearable Tech Review

Wearable Technology SXSW 2014 Ryan Davidson Technical Director @Discorax

Page 2: SXSW 2014 Wearable Tech Review

The good, the bad, and the WTF!?

Page 3: SXSW 2014 Wearable Tech Review

You’re Doing It Wrong

Page 4: SXSW 2014 Wearable Tech Review

Google Glass

Was everywhere!

Page 5: SXSW 2014 Wearable Tech Review

What you actually look like

using Google Glass in public.

So, who can actually use this?

• Technicians

• Surgeons

• Anyone that could use

access to alerts or

information quickly

On a scale of 1-10

Usability: 4

Coolness: 2

Practicality: 6

Novelty: 9

Overall: 5

# of Sightings: ~42

There were easily

hundreds of these

being worn around

the streets of Austin.

Page 6: SXSW 2014 Wearable Tech Review

Smart Watches

While cool, these devices Appear to have limited Practical application beyond what a normal watch would do. The form factor is so small it’s difficult to read much more than your calendar or a tweet and interaction is very difficult. Also, you have to pair it with your phone so you still need your phone in your pocket to use the device.

Samsung Galaxy Gear Pebble Watch

“I love snapping

pictures when people

think I’m just checking

what time it is.” - H. Casteel

On a scale of 1-10

Usability: 3

Coolness: 7

Practicality: 5

Novelty: 2

Overall: 4

Page 7: SXSW 2014 Wearable Tech Review

Gaming Tech

The wearable

gaming tech had

some bright spots.

Resolution and

latency are still an

issue, but both are

improving rapidly.

Moff smart toy Oculus Rift

Usability: 7

Coolness: 8

Practicality: 4

Novelty: 7

Overall: 7

Epson Movario Glasses

Usability: 8

Coolness: 7

Practicality: 6

Novelty: 6

Overall: 7

Usability: 10

Coolness: 8

Practicality: 8

Novelty: 9

Overall: 9

Page 8: SXSW 2014 Wearable Tech Review

Wearable Health

While not as easily

spotted, there were

plenty of people

keeping track of the

miles they walked

between sessions on

their fitbit, Nike

Fuelband, and other

health devices.

Fitbit Spree Fitness Headband

Usability: 6

Coolness: 3

Practicality: 2

Novelty: 7

Overall: 5

Nike Fuelband

Usability: 6

Coolness: 7

Practicality: 6

Novelty: 2

Overall: 5

Usability: 6

Coolness: 4

Practicality: 6

Novelty: 2

Overall: 4

Page 9: SXSW 2014 Wearable Tech Review

Other

Some of the best and

brightest from SXSW

2014 included a

motorcycle helmet

with 360 views and

HUD, a solar dress

that can charge your

phone, and a wifi

body suite.

B.B. Suit –

Wearable Wifi

Skully Smart Motorcycle Helmet*

Usability: 8

Coolness: 10

Practicality: 10

Novelty: 9

Overall: 9

Wearable Solar

Usability: 8

Coolness: 8

Practicality: 8

Novelty: 8

Overall: 8

Usability: 4

Coolness: 2

Practicality: 4

Novelty: 7

Overall: 4

*Winner of the SXSW 2014 Wearable Tech Award

Page 10: SXSW 2014 Wearable Tech Review

Key Takeaway:

The current Wearable Tech is pretty much useless at the moment. It’s almost always

an attempt to replace something your smartphone already does. It makes it so you

don’t have to take it out of your pocket, that is the only advantage. That not enough

to make it transformative. It’s simply novel. However, there are opportunities to

expand wearable tech and the data it produces to create smarter systems that

provide us with information that we can use to drive behavioral changes. That’s when

Wearable Tech will become transformative.

Page 11: SXSW 2014 Wearable Tech Review

THANK YOU