1. 1. Hill + Knowlton Strategies 2015 SXSW 2015; WHAT GIVES? Hill + Knowlton Strategies 2015
2. 2. Hill + Knowlton Strategies 2015 @vikkichowney Hill + Knowlton Strategies 2015 +
3. 3. Hill + Knowlton Strategies 2015 SXSW = FOMO Hill + Knowlton Strategies 2015 +
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8. 8. Hill + Knowlton Strategies 2015 "We never set out to make a better taxi service. We want to make car ownership unnecessary, and we're relentlessly innovating to bring price down Hill + Knowlton Strategies 2015 +
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10. 10. Hill + Knowlton Strategies 2015 500 different sensors between the car and the driver Hill + Knowlton Strategies 2015 +
11. 11. Hill + Knowlton Strategies 2015 Much of ISISs social media success can be attributed to a relatively small group of hyperactive users, numbering between 500 and 2,000 accounts, which tweet in concentrated bursts of high volume Hill + Knowlton Strategies 2015 +
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13. 13. Hill + Knowlton Strategies 2015 "By the time today's five-year-olds are 16, they won't need a doctor to diagnose" Hill + Knowlton Strategies 2015 +
14. 14. Hill + Knowlton Strategies 2015 Those who 'take health into their own hands' cost 31% less to treat +
15. 15. Hill + Knowlton Strategies 2015 900,000 DNA samples recorded so far Hill + Knowlton Strategies 2015 +
16. 16. Hill + Knowlton Strategies 2015 wearables?
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22. 22. Hill + Knowlton Strategies 2015 WHAT WERE SAYING, NOT HOW WERE SAYING IT Hill + Knowlton Strategies 2015 +
23. 23. Hill + Knowlton Strategies 2015 Brands must learn to edit. Tyler Brule, Monocle Hill + Knowlton Strategies 2015 +
24. 24. Hill + Knowlton Strategies 2015 QUALITY > QUANTITY +
25. 25. Hill + Knowlton Strategies 2015 DIVERSITY ROBOTS Hill + Knowlton Strategies 2015 +
26. 26. Hill + Knowlton Strategies 2015 "We need to break this obscene habit of pattern-recognition" +
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32. 32. Hill + Knowlton Strategies 2015 Im kind of dealing with a bit of an existential crisis here. Am I alive? Will I die? Hill + Knowlton Strategies 2015 +
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35. 35. Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data +
36. 36. Hill + Knowlton Strategies 2015 Data Scientist Familiar with code and uses technology to scour data sets to create actionable intelligence usually in the form of data vsiualisations Traditional Researcher Doesnt necessarily use code or technology to manipulate data sets +
37. 37. Hill + Knowlton Strategies 2015 Collection Utilising browsers, sensors, devices etc to collect information Loading Taking that data in the form of excel, csv, or sql and loading it to a place where it interacts with a programme (like Wolfram Mathematica) Wrangling Cleaning the data and resolve, corrupt, missing, and irrelevant data and starting to group related data Visualisation Interpreting the data and presenting it in an easily digestible format Modelling formalise understanding of the data and start to make predictions Deploying extracting value from the data by deploying putting in the public space in some capacity Hill + Knowlton Strategies 2015 +
38. 38. Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early +
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40. 40. Hill + Knowlton Strategies 2015 Talk to actual humans Dont give up immediately Get out in the field +
41. 41. Hill + Knowlton Strategies 2015 Mistakes arent expensive if you make them early Hill + Knowlton Strategies 2015 +
42. 42. Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early 3. Partner up +
43. 43. Hill + Knowlton Strategies 2015 Curiosity is the basis of all creativity Curiosity informs your taste; you have a better chance of doing something original and authentic if you look outside your bubble You never know when the dots are going to be joined, or how and what will inspire your next project Hill + Knowlton Strategies 2015 +
44. 44. Hill + Knowlton Strategies 2015 I look for people who can write stories I wouldnt even be capable of imagining. And thats because their backgrounds and their visions are so different from mine Hill + Knowlton Strategies 2015 +
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46. 46. Hill + Knowlton Strategies 2015 La Maison Content distributed by Conde Nast & Google Vogues design director to oversee content creation Google provides trend analysis Publicis provides strategic input from LBI, Razorfish and Rosetta Hill + Knowlton Strategies 2015 +
47. 47. Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early 3. Partner up 4. Think brand, not product +
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51. 51. Hill + Knowlton Strategies 2015 AIRBNB is no longer be about where you stay, but what you do and whom you do it with while you are there. Were reimagining the entire trip. Its a $6 trillion travel industry. Brian Chesky, CEO. Hill + Knowlton Strategies 2015 +
52. 52. Hill + Knowlton Strategies 2015 Issue One Winter 2014 London | Seoul | San Francisco + Hill + Knowlton Strategies 2015
53. 53. Hill + Knowlton Strategies 2015 1. Hire people who know how to wrangle data 2. Make mistakes early 3. Partner up 4. Think brand, not product 5. Distribute, dont pull +
54. 54. Hill + Knowlton Strategies 2015 200m visitors a month to its websites 18.5 billion impressions from Facebook, Twitter and Pinterest Hill + Knowlton Strategies 2015 +
55. 55. Hill + Knowlton Strategies 2015 DE-CENTRALISING OUR ECOSYSTEMCENTRALISED ECOSYSTEM DISTRIBUTED ECOSYSTEM +
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57. 57. Hill + Knowlton Strategies 2015 Why create a company you hate? + Hill + Knowlton Strategies 2015